Woman-Centric Matters! Transition Guide by Design Basics Home Plans

T ransition

how to

to a

entertaining

de-stressing

flexible living

Woman-Centric Matters! ÂŽ Builder

storage

T ransition

how to

to a

Woman-Centric Matters! ® Builder

Contents

Woman-Centric Matters!® is a division of Design Basics LLC chief executive officer Myles Sherman chief operating officer Pat Carmichael president Kathy Dick chief financial officer Janie Murnane VP business development Paul Foresman VP records management & data integrity Greg Dodge chief designer/asst. secretary Carl Cuozzo woman-centric plan alterations Tricia Baker

Introduction Getting to Know You ..................................................................................................... A-1 Home Design ................................................................................................................... B-1 Woman-Centric Plan Makeover, Certification, and Custom Design ..... B-1 Lifestage Floor Plans .............................................................................................. B-2 Personality-Based Floor Plans ............................................................................. B-3 Soft Launch—Interim Transition ............................................................................... C-1 Training .............................................................................................................................. D-1 Woman-Centric / Finally About Me® ................................................................ D-2 The Customer Experience Ribbon ............................................................................ E-1 Products Review .............................................................................................................. F-1 Marketing Efforts ............................................................................................................ G-1 Coaching ........................................................................................................................... H-1 Using the Program Logos .............................................................................................. I-1

public relations brand manager Michele Anderson-Weaver graphic arts Yen Gutowski

11112 John Galt Blvd | Omaha, NE 68137 | 402.331.9223 800.947.7526 | www.designbasics.com

I ntroduction

Women directly purchase or have controlling influence in the purchase of 91% of all new homes. —Smith-Dahmer Associates, NAHB IBS

“The future is here. It’s just not evenly distributed yet.” —William Gibson

Woman-Centric is the future, and now it’s being “distributed” to you as a Woman-Centric Matters!® company. If you are willing. The size of your company doesn’t matter. The size of your budget doesn’t matter. Where your company is located doesn’t matter.

| What matters is your commitment! | Merely being interested in selling more to women, perhaps adding a thin veneer of Woman-Centric marketing, may produce results. But in business, as with athletics, relationships, or even dieting, interest wanes. Commitment wins. Committing to the Woman-Centric approach can produce REMARKABLE results. Our role is to help you transform into a Woman-Centric organization. That’s why we only work with clients who make a commitment to the Woman-Centric approach. For example, each of our WomanCentric clients hosts a company-wide, two-day, training program facilitated by our trainers. It is imperative that everyone on your team understand what Woman-Centric is, why you are embracing this approach, why customers prefer it, and what’s in it for them.

Woman-Centric training Envision your business through her eyes Become relevant and meaningful Anticipate what she wants Listen, communicate, and understand Care about her perspective Woman-Centric marketing and selling Woman-Centric coaching

important

WOMAN-CENTRIC MATTERS!® IS YOUR SOLUTION.

WOMAN-CENTRIC MATTERS! ® IS A DIVISION OF DESIGN BASICS LLC. © dbllc ALL RIGHTS RESERVED. NO PART OF THIS MAY BE EXTRACTED, EDITED OR MODIFIED IN ANY FORM OR BY ANY MEANS WITHOUT PRIOR WRITTEN PERMISSION FROM DESIGN BASICS LLC.

G etting

to know YOU

At Design Basics, our job is to help you transform into a remarkable Woman-Centric homebuilder. And, because we tailor the Woman-Centric approach uniquely to each of our builders, we need to know some things about your company to maximize your results. Please fill out the following form and fax or email it to us so we can “Get to know you!”

Brief company history:

Key staff directory:

Summary of your current business: Describe the type(s) of home(s) you build:

Number of homes built in last 12 months: Your target price range for the homes: Describe your target market:

Design Basics: fax 402.331.5507

Describe your company’s sales approach:

email pforesman@designbasics.com

How important are outside agents to your business success? Your company strengths:

Your company weaknesses:

PLEASE PROVIDE US WITH THE FOLLOWING: (If applicable)

q Standards and specifications

q Customer surveys

q Documentation on allowances, selections, and change orders

q “Standard” models homeplans (8-1/2" x 11" showing elevation and floorplan)

q Samples of marketing and advertisements, including photos of signage

q Homeowners manual, warranty papers, warranty work request

q Samples of corporate ID materials (letterhead, business cards, etc.)

q Written policies/procedures (e.g., list of client meetings)

[ A-1 ]

G etting

to know YOU

Please fax or email completed “Getting to know You” form to Design Basics:

Local market specifics and competitors. Every (geographic) market is unique and different. What should we know about your specific marketplace?

fax 402.331.5507 email pforesman@designbasics.com

Training. An overview of the training is provided in this manual. In addition, is there anything you specifically want to get out of, or make sure is addressed in, the training?

Additional comments:

[ A-2 ]

H ome design

Woman-Centric

different. better.

For a home to be marketed using the Woman-Centric Matters!® brand, the design must be approved by Design Basics.

FOUR WAYS FOR THIS TO HAPPEN:

the Woman-Centric approach

because there is substance to the program!

Many initiatives to differentiate builders are simply marketing—and buyers see through that pretty quickly. It’s why we hear buyers saying that while they’re touring more model homes than ever before, they’re remembering less!

Design Basics can perform a WomanCentric plan makeover of your existing home plan(s). You provide us with an acceptable CAD format plan and we will redline the home with our recommendations for making it more Woman-Centric—and marketable! The revised plan, and homes built from it, can be marketed under the Woman-Centric Matters!® brand and marks. You retain all copyrights. You are responsible for preparing the construction drawings corresponding to Design Basics suggested revisions. Refer to pricing sheet for current prices.

works

Woman-Centric plan certification. If you have designed your own home plan according to the WomanCentric design philosophy, our designers will spend up to one hour reviewing/approving the plan (and note desirable recommendations—if any). The certification allows the plan to be marketed with the Woman-Centric Matters!® branding and logo, as well as allowing you to use the Livability at a GlanceTM floor plan presentation color scheme. Refer to pricing sheet for current prices.

Select from Design Basics growing library of Woman-Centric home plans. They’re inexpensive, Woman-Centric designs, and you can have them almost immediately! Need changes to make the plan ‘perfect’? Talk to our plan alterations team!

Have Design Basics custom create Woman-Centric home plans just for you. Whether we are working directly with you, your client, or both, our custom design department can create the exact, Woman-Centric design you need at a competitive price.

[ B-1 ]

H ome design Lifestage

Options

Lifestage

FAMILY PLAN #29335 Gonzales

SINGLES PLAN #29333 Slater

Alternate Master Bath Teen Suite adds 390 Sq. Ft. Optional Basement Stair Location

Optional Basement Stair Location

Lifestage-based floor plans. Is your core market “families,” but you want to

appeal to singles and empty nesters as well? How about people who run home-based businesses? Without changing the home’s footprint, Design Basics can develop a set of floor plan options that show prospective buyers how the home could be built to perfectly match their lifestage! Lifestage (concept plans only) delivered as black and white presentation artwork. Refer to pricing sheet for current prices.

Lifestage

WORKING AT HOME #29336 Leinart

EMPTY NEST #29334 Urlacher

Alternate Layout

Optional Second Level adds 549 Sq. Ft. Optional Basement Stair Location

[ B-2 ]

Optional Expanded Pantry

Optional Basement Stair Location

Optional Expanded Pantry

H ome design Woman-Centric

personality-based plans

#50028 Hibbler

#50027 Valli Parcel Option

Personality-based floor plans/versions. Taking the Finally About Me®

concept a step further, starting with a Woman-Centric plan, Design Basics can develop a set of floor plan options tailored to the 4 different personality profiles — Maggie, Margo, Elise, and Claire. Personality plans/versions are delivered as black and white presentation artwork. Refer to pricing sheet for current prices.

#50030 Baxter

#50029 McGuire

[ B-3 ]

L aunch the soft

integrating

THE WOMAN-CENTRIC APPROACH INTO YOUR BUSINESS MODEL

Virtually all of our Woman-Centric home builders have had a transition time (typically a few months) in which they begin to integrate the Woman-Centric approach into their homes and their market position prior to their official “launch” of the Woman-Centric program. We refer to this as a (SOFT LAUNCH). It’s similar to how most businesses open for a few weeks prior to their “grand opening.” Several early opportunities exist to begin integrating Woman-Centric concepts, branding, and messaging. Many of our builders have successfully used this interim step to help sell out their existing spec homes, minimizing future confusion in the marketplace after the brand has been officially launched.

The FIRST STEP is to re-examine your existing corporate ID materials: BUSINESS CARDS

LETTERHEAD

ENVELOPES

NOTE CARDS

MAILING LABELS

FAX COVER PAGE

EMAIL SIGNATURE

PHONE MESSAGES

MISSION STATEMENT

(Hold / Out of Office)

[ C-1 ]

L aunch the soft

how can these be made more

what does

YOUR LOGO SAY ABOUT YOU?

Woman-Centric?

Integrate the Woman-Centric Matters!® logo to your existing materials. This is an excellent time to consider what your logo

(and the way it is used) says about you and your company. Does it reflect the unique nature of your company and the homes you build?

Design Basics offers professional, yet inexpensive, WomanCentric corporate identity packages. Please contact your account manager for more information.

For your existing spec and/or model home(s), consider working with your account manager to identify Woman-Centric aspects of these homes that can be pointed out via HIDDEN ASSET CIRCLES. Combined with the training for your sales people, you’ll have a new appreciation for touring prospective buyers through your existing homes. And, if you are going to have Design Basics perform a Woman-Centric plan makeover of the plan(s), create floorplan artwork of the revised plan and display it in your home(s) as an option for custom buyers!

Hidden Asset Circles (shown here) WOMAN-CENTRIC MATTERS! ® IS A DIVISION OF DESIGN BASICS LLC. © dbllc ALL RIGHTS RESERVED. NO PART OF THIS MAY BE EXTRACTED, EDITED OR MODIFIED IN ANY FORM OR BY ANY MEANS WITHOUT PRIOR WRITTEN PERMISSION FROM DESIGN BASICS LLC.

[ C-2 ]

T raining on-site

impacts

Every aspect of your business.

the importance of

TEAM EFFORT

The basic Woman Centric Matters!® training is broken down into

It is essential that everyone on your team get “on-board” with your WomanCentric approach, that everyone is headed in the same direction. That’s why Woman-Centric training is required within 6 months of becoming a Woman-Centric Matters!® builder—but, within 60 days is recommended as the TRAINING IMPACTS EVERY ASPECT OF YOUR BUSINESS. Typically conducted over two consecutive mornings, Design Basics trainers work with your entire staff to bring the Woman-Centric Matters!® brand to life within your company. Well-trained “brand ambassadors” are crucial

to your success and become a

FOUR SESSIONS Why take a Woman-Centric Approach? and Woman-Centric Home Design. Introductory presentation and overview of the Woman-Centric approach and elements of Woman-Centric home design.

| great point of differentiation from your competitors. |

Woman-Centric marketing for builders. A combination of presentation and multiple audience drills in which we divide the group into teams.

Woman-Centric selling for builders. Also a combination of presentation and audience participation in teams. Strong emphasis on: becoming a brand ambassador; building trust by helping her make wise decisions; questioning your way to sales success; and the power of story-telling.

Creating a Woman-Centric customer experience. Guided discussion and exercises focused on actions to be undertaken. It’s the secret to referrals!

Woman-Centric Matters!® training fees are included in your first year program fee. (Travel expenses paid separately by builder.)

[ D-1 ]

T raining on-site

impacts

Every aspect of your business. Hello Hello I’mI’m

Hello Hello I’mI’m

Woman-Centric Matters!® | Finally About Me® | specialized training is an additional 4-hour session available once the basic training has been completed. It is available at your site or via webinar.

In this session, you and your team will learn how to: • direct a particular personality to home plans/floor plan options that meet her profile • make changes to the plan applying her personality profile • select products based on her personality

• create option/upgrade packages around her preferences • talk to each profile with language that resonates with her

The Finally About Me® quiz is quick and fun. It reveals who she is and provides insight to her personality profile. The online version of the Finally About Me® quiz is available from our marketing partner, B2 Interactive, for a modest one-time fee. Training is included in the first year program fee for Woman-Centric Exclusive builders; and is available to non-exclusive builders for a fee (see pricing page).

[ D-2 ]

R ibbon

the customer experience

it’s not easy becoming REMARKABLE

But, companies that focus on designing their customers’ experiences outperform their competitors by a 5 to 1 margin. • Referral leads you receive are 6 times more likely than non-referrals to buy a new home from you. • Referrals also buy quicker, negotiate less and purchase more upgrades. —Tom Hopkins, Sales Strategist

The #1 source for referrals is customers who are more than merely “satisfied,” they are actually “raving fans” because of the wonderful experience they’ve enjoyed as your customer.

Look at every customer touch point from the first time she visits your website to the final warranty visit (and beyond!). Focusing on how to elevate those experiences in the customer’s mind is the essence of designing a remarkable “customer experience ribbon.”

Though there will likely be others, THE FOLLOWING SYSTEMS ARE AMONG THE MOST IMPORTANT TO REVIEW and perhaps re-design in terms of their being Woman-Centric: • Purchase Agreement and Deposit

• Buyer Selections and Allowances

• Creation/Finalization of Home Plans

• Change Orders

• Financing

• Walk-Throughs

• All Client Meetings

• Home Buyer (Owner) Manual

•

• Final Closing

•

• Warranty

•

[ E-1 ]

R eview products

Included Features Designer Selections Upgrade Packages the included features in your homes, as well as the available designer selections and upgrade packages, have a tremendous impact on sales, profits, and customer satisfaction. When asked, “What makes As identified in the Woman-Centric Matters!® training,

impact

Sales Profits Customer Satisfaction

their home Woman-Centric?” many buyers will reference certain products and features in their new home. Additionally, anything a buyer chooses to spend extra money for is something of keen interest to that buyer! In keeping with your company’s market position and overall pricing strategy, you will want to re-evaluate what’s included in your homes’ base pricing; what you are going to promote; and what you’re willing to make available.

is to review your current standards and specifications. Are those consistent with your execution of the Woman-Centric approach? Example—you’ll want to make a “drop zone” a (standard) included feature.

step 1

is to make a list of desirable amenities/products that are consistent with your Woman-Centric approach and would be promoted as designer selections (options). Also, look at opportunities to bundle complementary items into themed upgrade packages. This makes it easy for the buyer. Remember, if you can keep upgrade packages at or below $4,000, choosing them will add about $25/month in a 30-year mortgage payment.

step 2

Some of the Popular Upgrade Package Themes include: • Outdoor Living • Stronger and Safer • Finishing Touches • Designer Kitchen

• Spa Bath Experience • Energy Investment • Pet Center • First Impressions

• Healthy Home • Hearth and Home • Tech-Savvy Home • Serenity

• Visitability (universal design/aging in place)

• Green Home

research, source, and price these upgraded products, and revise your list of most popular designer selections and packages accordingly.

[ F-1 ]

E fforts

marketing

differentiation.

Relevant, meaningful The Woman-Centric Matters!® approach is a marketer’s dream! Surveys of Woman-Centric home

BUYERS reveal they perceive they got a better quality home and a better overall deal. They rate their experience and interactions with the builder’s team higher. Ultimately, they’re more likely to generate positive word-of-mouth for their builder.

In their book, The 20 Immutable Laws of Marketing, authors Al Ries and Jack Trout remind us that,

| Marketing is a battle of perceptions played out in the minds of each and every buyer. |

Therefore, your company’s marketing must focus on shaping those perceptions around what makes you, your company, and the homes you build unique. The fact that you are likely your area’s only Woman-Centric home builder is powerful. A quick review of traditional marketing theory helps provide direction.

It is suggested buyers follow the

FIVE STEP PATH

in making major purchases:

awareness

knowledge/ brand image

consideration

preference

purchase

Simply put, prospective buyers must be aware of

Beyond merely being aware of you, what comes to mind when a prospective buyer thinks about your company and the homes you build? (What is your ‘brand image’ or perception in her mind?) As important: is it accurate?

From among all of the other builders in your market, you’ve got to make it into her consideration set. Two of the biggest filters here are your website and your model home / showroom. Remember, prospects visit your website to rule you out in order to reduce the number of builders she will consider a manageable amount. In the same way, her initial visit to your model home or showroom is actually an attempt to simplify her purchase decision by removing you from further consideration.

You’ve made it to the final cut. She’s decided you are one of the 2 or 3 builders she wants to have build her home.

Congratulations! Not only are you now making money, but she holds the keys to 40% of your future sales. Handle with care!

you your company, and your homes.

[ G-1 ]

E fforts

marketing

FIVE STEP PATH

in making major purchases: (continued)

Your marketing efforts can be examined using the framework on the previous page. Some of those efforts potentially impact more than one step. Welldesigned signage can raise awareness and communicate something unique and meaningful to prospective buyers. A media advertisement may influence people on any of the first three steps. Messaging in your model home and on your website has a strong effect on steps 2, 3, and 4. Blogs and social media cover the four initial steps.

“SOFT LAUNCH” marketing activities (incorporating the Woman-Centric brand/logo into corporate ID materials and some limited signage) were addressed on page C-1. But delivering key Woman-Centric messaging across all marketing activities takes time and considerable attention. It is helpful to start by identifying your current marketing efforts and those to which you’ve already committed. Then, identify key dates, such as the opening of a Parade of Homes or the dates of a home show where you will be exhibiting. Finally, work with your account coach to identify proven solutions available from Design Basics to incorporate into your overall marketing plan.

Planner

We suggest starting with the Activities Planner on the next page.

activities

Planning for the transition of becoming a REMARKABLE Woman-Centric homebuilder helps identify the opportunities and avoid the speed bumps along the way. The goal is not to have you increase spending but, rather, to ensure people know your company’s unique position as the area’s Woman-Centric builder. This position is relevant and meaningful to them, so that they go out of their way to want to do business with you!

[ G-2 ]

Planner

to promote your PERSONAL BRAND

activities

DOING NOW

WANT TO DO

KEY DATE(S)

BUDGET

SIGNAGE Create Woman-Centric job site / yard signage / directional signage Corporate offices—building exterior Corporate offices—interior (reception area, conference room, etc.) DIGITAL MARKETING MATERIALS HER HOMETM Magazine (standard) Customized edition of HER HOMETM Magazine Selected articles from HER HOMETM Magazine HER HOMETM Thought of the Day MODEL/SPEC HOME(S) Create / install Woman-Centric messaging in model(s) / Spec(s) INFO/SALES CENTER (MODEL HOME OR OFF-SITE) Design / layout / space planning Design graphics / messaging Produce graphics / messaging DESIGN/PRODUCT SELECTIONS STUDIO (OR SHOWROOM) Design / layout / space planning Design graphics / messaging Produce graphics / messaging OPTION PACKAGES Select upgrade offerings (contents, pricing) Presentation (graphics, handouts, online) WEBSITE (services offered through our preferred partner, B2 Interactive) Enhance / update existing website with Woman-Centric messaging Create / produce new Woman-Centric website Finally About Me® Quiz Livability at a GlanceTM Quiz PRINT MARKETING MATERIALS Woman-Centric tri-fold brochure (included in first year program fee) Home plan-specific Discovery Sheets Custom brochures, pocket folders, etc. PAID MEDIA ADVERTISING Local newspaper / magazines (creative and layout only) Outdoor / billboards (creative and layout only) Radio and TV (creative only) Direct mail

[ G-3 ]

Planner

activities

DOING NOW

WANT TO DO

KEY DATE(S)

BUDGET

to promote your PERSONAL BRAND PUBLIC RELATIONS/BUZZ MARKETING Create / approve / distribute initial Woman-Centric press release PR tie-in to promotion / event / experiential marketing PROMOTIONS/EVENTS/EXPERIENTIAL MARKETING Grand Opening Events Parade of Homes Woman-Centric home entry Booth or display in local home and garden show Special audience, e.g., students, civic organization, charity Experiential events, e.g. “A Day for Her” Consumer presentations AGENT PROMOTION Agent Seminar presented by Design Basics Agent-focused powerpoint presentation “Why refer buyers to us?” CUSTOMER SURVEYS Homeowner Satisfaction surveys

[ G-4 ]

C oaching individual

achieve Coaching begins with [ “game planning” ]—identifying both overall, as well as specific, goals and what needs to be achieved. It requires every person on that team to understand the importance of their individual role as it contributes to the team, as well as establishing their individual goals. Each person on the team needs to have a clear picture of what success looks like—for the customers, the team, and for themselves.

greatness & success through strong coaching

In sports and in the business world, talented teams often achieve greatness and success through strong coaching. At its core, coaching allows people to look at issues in a different way, from a different perspective, to help reach their goals. Coaching provides focus and insight. COACHING REQUIRES A TEAM THAT IS WILLING TO BE COACHED.

BIG GOALS MOTIVATE... IF EVERYONE “BUYS IN.” On an individual level, buy-in is usually tied directly to: • The individual’s goals, • The individual’s ability to control the outcome, and • How the individual will be graded on their performance. For example, if the individual goal for a sales professional is increased sales, yet marketing and advertising spending is reduced and there’s less model home traffic, there will be little buy-in. With the goal(s) in sight, the focus turns to the day-to-day execution of strategies and tactics essential for achieving the goal(s). Coaching helps identify and prioritize the steps to be taken. And, a sense of urgency doesn’t hurt. Ultimately, winning the Super Bowl means focusing on and winning this weekend’s game, which ultimately comes down to each person on the team executing their role.

Finally, there’s COMMITMENT. Getting everyone on the team to commit to success, to their goals, and to each other—EVEN WHEN IT GETS TOUGH. Helping people get past the obstacles (real and perceived) standing in their way. OUR COACHING IS TAILORED TO THE INDIVIDUAL COMPANY’S NEEDS AND BASED ON YOUR UNIQUE SITUATION, CHALLENGES, AND OPPORTUNITIES. Based on your Woman-Centric Matters!® agreement, several coaching meetings are available. Take the initiative. Get the most out of Woman-Centric Matters!® and schedule coaching sessions to sell more homes!

| What could you accomplish with great Woman-Centric coaching? | [ H-1 ]

Program using the

LOGOS

PROGRAM LOGOS available in the following formats: eps • tif • jpg • png

As a Woman-Centric Matters!® builder, you have the right to use Design Basics’ trademarks, service marks, and brand names in promoting your business. When using any of these brands, please use the following guidelines: BRAND NAMES: When referencing the Brand, use the full program name as written below – including the appropriate trademark as shown. This includes, but is not limited to, any and all references on home designs, marketing and sales activities, printed and electronic media, website(s) and social media, and any other methods of promoting your business as well as references in published articles, trade journals, advertising, and the like. • Woman-Centric Matters!® • Livability at a GlanceTM LOGOS: The Logos should always appear as shown below. No part of the Logo may be extracted, edited, or modified in any form or by any means. When sizing Logos, size proportionally – do not stretch or compress in a single direction. The following colors make up the Brand Logos and cannot be altered except for use in black and white publications. Please contact us if you have any questions.

Woman-Centric Matters!®

Livability at a GlanceTM

4-Color / Full Color logo (CMYK) Blue: PANTONE process DS 247-6 C at 90% Green: PANTONE process DS 286-4 C Orange: PANTONE process DS 36-3 U

4-Color / Full Color logo (CMYK) Blue: PANTONE process DS 247-6 C at 90% Green: PANTONE process DS 286-4 C Orange: PANTONE process DS 36-3 U Yellow: PANTONE process DS 5-6 C

RGB color breakdown Blue: R:127 G:200 B:211 Green: R:158 G:208 B:138 Orange: R:250 G:170 B:80

RGB color breakdown Blue: R:127 G:200 B:211 Green: R:158 G:208 B:138 Orange: R:250 G:170 B:80 Yellow: R:255 G:229 B:148

NOTE: The add-on Finally About Me® program logo guidelines can be found on page 35.

[ I-1 ]

Program using the

BRANDS

USING THE PROGRAM BRANDS

The following programs, and their associated logos, are trademarked and owned by Design Basics LLC. Authorized users shall not make any representation to the effect that the Program (including its associated logo) is owned by the user rather than Design Basics. • Woman-Centric Matters!® • Livability at a GlanceTM • Finally About Me® *Finally About Me® is an add-on program; please see page 25 for more information. When referencing a Design Basics’ Program, credit should be given to Design Basics as the owner of the Brand. This can either be a direct statement or a footnote, and should be included on all marketing and sales materials, electronic (e.g. website, blog, social media, etc.) communication, and published articles. Examples of incorrect usage: • As part of our Woman-Centric philosophy… • …we learned women look at a plan to determine “how the home lives.” Further research helped us realize there were four primary filters… • As part of our approach, we also have a livability quiz… (emphasis is added) Examples of correct usage: Reference in communication: • Using the Woman-Centric Matters!® approach developed by Design Basics LLC… • Woman-Centric Matters!® is a unique approach that was developed by Design Basics LLC… • From Design Basics’ research, four personality types emerged… As a footnote: • †Woman-Centric Matters!® (or Finally About Me®, pg. 25) is a registered trademark of Design Basics LLC. • †Livability at a GlanceTM is a trademark of Design Basics LLC. Please contact us if you have any questions.

[ I-2 ]

Design Portfolio & Ideas

Corporate Logo Designs

PANTONE 8023 (Metallic Copper)

PANTONE Spot Color 471 (Copper)

PANTONE Process 58-4 (Copper, printed in full color)

Community Logo Designs

Corporate ID Package

Discovery Sheets

Flyers

Mailings / Invites

Brochures / Tri-Folds

Ads

Garage Sales Center

Showrooms

Posters

Directional / Yard Signs

Signage

Window Graphics

Billboards RESERVE

YOUR

NEW

www.PellisConstruction.com call 724.961.5531

HOME TODAY

Banners

Booth Graphics

[ exclusive for our clients ] order toll-free 800.947.7526

Product and Service Guide

Logo Development company or community logo order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Logo Designs for Woman-Centric Clients Does your logo reflect your image? Create your own identity with one of the following design packages:

two concepts / two revisions

MAPLE PACKAGE

(digital files)

A designer will be working on your company’s logo and will send you two different logo design concepts from which to choose. You will receive up to two complimentary revisions (other extensive revisions can be made at an additional charge).

(final version)

(concept version)

Fine Line MAHOGANY PACKAGE

four concepts / four revisions

(digital files)

A designer will be working on your company’s logo and will send you four different logo design concepts from which to choose. You will receive up to four complimentary revisions (other extensive revisions can be made at an additional charge).

(final version)

(concept version)

Fine Line

PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[1]

Corporate Identity Package order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Corporate Identity Materials for Woman-Centric Clients

It’s part of creating a positive impression! We’ll create a compelling business ensemble for you with your existing logo (supplied to you digitally). Price is based upon you supplying us with a high-resolution image of your company’s logo (or other fees may apply). If you don’t have a logo, we can create one for you! See page 1.

CORPORATE IDENTITY PACKAGE • business cards • letterhead with 2nd page • envelopes

two concepts / two revisions

(digital files)

You will receive two different design concepts from which to make your choice. You will receive up to two complimentary revisions (other extensive revisions can be made at an additional charge).

[2]

Wall Graphics

order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Cost Per Square Foot Graphics Make sure your prospects understand the benefits of a Woman-Centric home!

Full-color photographic prints on a durable 3/16" white board.

Digital files or 20"x24" prints (cost per sq. ft

. - Top 10 Reas

ons)

(cost per sq. ft

. - Apples to Ap

ples)

Woman-Centric Livability Display Set

Full-color photographic prints on a durable 3/16" white board. Buy the prints a la carte or in a set of three

(that includes the Livability Panel, Woman-Centric Insights, and your choice of either 10 Commandments of WomanCentric Home Design OR the Builder 10 Commandments). Colors can be modified in the 28"x24" prints to match

your companyâ&#x20AC;&#x2122;s colors.

(Woman-Centric Insights)

(10 Commandments of Woman-Centric Home Design)

Digital files or 28"x24" prints

(Builder 10 Commandments)

choose one (Livability at a GlanceTM Panel)

Digital files or 61"x24" print You pick the home shown!

complete 3-piece set Includes the Livability Panel, Woman-Centric Insights, and your choice of one 10 Commandment graphic

[3]

Livability Display Graphics order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Lifestyle Photographs

Build subtle but effective rapport with these wall displays!

Full-color photographic prints on a durable 3/16" white board. Go to the exclusive Woman-Centric section of www.DesignBasics.com to review all the available lifestyle graphics.

Digital files or prints available in 24"x24" or 36"x36" size

(DB019)

(DB005)

(DB032)

(DB010)

(DB035)

(DB056)

(DB034)

(DB043)

(DB003)

(DB016)

(DB038)

(DB022)

Woman-Centric Logo Graphic

Identify yourself as a Woman-Centric Matters!Â® builder with this eye-catching logo!

Full-color print, custom cut into a circle and printed on a durable 3/16" white board or you can order a print-ready digital file and have it printed locally.

prints available as 28"x28" or 48"x48" logo circle PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[4]

Print / Marketing Materials order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Promotional Licenses (digital files)

Copyright protection for advertising purposes Receive via email the promotional license document that allows you to promote our home plan and digital artwork images of the plan. A Woman-Centric Matters!® builder Bonus! Receive the full-color front elevation and Livability at a GlanceTM color floor plans.

ALT layout

ALT owners bath

Hand out the following printed materials to show future homeowners the Woman-Centric difference.

Color Promotional Handout (cPHA) 8.5"x11" from a template design

(digital files)

This handout showcases your Woman-Centric home. It is customized with your company’s logo and contact information or your Agent’s information.

Discovery Sheet (plan specific)

8.5"x11" double-sided handout from a template design (digital files) Our template design is personalized, just for you, showcasing your latest Woman-Centric home designs. It includes your company’s logo, contact information, and plan-specific copy on “how the home lives” on the reverse side. PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[5]

Print Marketing Materials order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Customized edition of HER HOME TM Magazine Your logo shown on the outside front cover + you get the inside front cover, inside back cover, and outside back cover for your advertising/messaging. (minimum of 1,000 copies) cover / inside front cover

back cover / inside back cover

Hand out or mail these postcards to show future home owners your new Woman-Centric designs.

POSTCARD Digital files or 4"x6" postcard from a template design Mail this postcard to prospective homebuyers or have them in your model homes. Follow-up is critical!

postcard front

postcard back

COMPLETE SET OF 5 POSTCARDS that showcase the Woman-Centric and Livability differences. Digital files or 4"x6" postcards from a template design

postcard front

postcard fronts

postcard back PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[6]

Print Marketing Materials order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Quick view of your company and why you are a Woman-Centric builder.

Woman-Centric Tri-Fold Brochure 8.5"x11" from a template design, folded twice

(digital files)

Customize with your company’s logo, contact information, and colors; select one of your Woman-Centric home plans.

(digital file included in your first year WC enrollment fee!)

Pocket Folder standard

Pocket Folder custom

(digital file or call for printed price)

your company’s logo and contact information

custom design with your company’s logo and contact information

1 concept / 1 revision

2 concepts / 2 revisions (pocket folder shown - contents not included)

Woman-Centric Logo Stickers Use with pre-existing sales material.

This semi-gloss sticker is printed on a high quality paper stock with UV coating to protect your printed piece and make a vibrant statement.

2" white Woman-Centric stickers PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[7]

Woman-Centric Signage order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Invite prospects to take a closer look.

Customize a template design with your WOMAN-CENTRIC YARD SIGNS companyâ&#x20AC;&#x2122;s logo, phone number, or website Digital files or 44"x34" printed Coroplast Sign in front of a street with multiple models. (One Yard Sign included in your first year WC Premier or Platinum enrollment fee! Digital files)

All SquareareFeet not created equal.

your woman-centric builder 402.331.9223 Basinger.com PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[8]

Woman-Centric Signage order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Invite prospects to take a closer look.

WOMAN-CENTRIC DIRECTIONAL SIGNS Choose one of the two standard options, or customize your sign for an additional charge. 18"x12" Coroplast Sign

(digital files)

WOMAN-CENTRIC BANNERS Choose one of the three standard options, or have a customized banner designed for an additional charge. (digital files or printed banners)

standard banner 31.5"x89.25" (visible size 31.5"x84") comes with stand template A

template B

template C

WINDOW SIGNAGE One-way window signage, prices vary based on the size of the windows. Will require professional installation.

t almo s ic - is ide, yet, h p a r in s w g w in do from the nlight in. e u l s ib e is th in v llow s still a

WINDOW/VEHICLE DECALS Put the Woman-Centric logo on your companyâ&#x20AC;&#x2122;s windows or vehicles.

PRICES SUBJECT TO CHANGE WITHOUT NOTICE. SHIPPING AND HANDLING NOT INCLUDED. PRICES FOR PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZA CUSTOMIZATION TO INCLUDE CORPORATE LOGO AND CONTACT INFORMATION. ADDITIONAL CHANGES REQUIRE CUSTOM BID. REVISED 2016.

[9]

Woman-Centric Home Design order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

It all starts with a good design.

WOMAN-CENTRIC HOME DESIGNS Hundreds of proven Woman-Centric designs at www.DesignBasics.com.

WOMAN-CENTRIC PLAN MAKEOVER One of our designers will redline your existing home plans with our Woman-Centric suggestions.

WOMAN-CENTRIC PLAN CERTIFICATION If you have designed your own home plan according to the Woman-Centric design philosophy, our designers will spend up to one hour reviewing/approving your plan. Plan certification allows the plan to be marketed with the Woman-Centric Matters!Â® Logo and allows you to use the Livability at a GlanceTM floor plan presentation color scheme.

[ 10 ]

Lifestage Home Design Options order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Lifestage

FAMILY PLAN #29335 Gonzales

SINGLES PLAN #29333 Slater

Alternate Master Bath Teen Suite adds 390 Sq. Ft. Optional Basement Stair Location

Optional Basement Stair Location

Lifestage-based floor plans. Is your core market “families,” but you want to

Lifestage

WORKING AT HOME #29336 Leinart

EMPTY NEST #29334 Urlacher

Alternate Layout

Optional Second Level adds 549 Sq. Ft. Optional Basement Stair Location

Optional Basement Stair Location

Optional Expanded Pantry

[ 11 ]

Custom Designs order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

FRONT ELEVATION COLOR RENDERINGS - for a professional presentation of your homes.

Photo Realistic Rendering (digital file) Artist illustration Colorized Rendering (digital file)

COLORIZATION OF YOUR FLOOR PLANS (digital files)

Let us colorize your approved Woman-Centric floor plans with our Livability at a GlanceTM colors. Any revisions to the black-and-white floor plan artwork you supply is an additional charge.

[ 12 ]

Woman-Centric Home Design order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

LIVABILITY AT A GLANCE TM [LAAG] - Visually embodies the “lenses” women typically use when studying How the Home Lives and it’s suitability for her and her household. Consumers tell us that it’s much easier to understand the color-coded floorplans and envision living in that home!

LIVABILITY AT A GLANCE TM QUIZ - Discover which of the four

livability “lenses” are most important to your customer! This fun, insightful online quiz is available through our partner, B2 Interactive, for a one-time set-up fee.

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Sales Centers

order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Make a remarkable first impression!

SALES CENTERS make your existing sales center Woman-Centric or design a new Woman-Centric sales center with us 1) design/layout/space planning 2) design and produce graphics/messaging

step

ONE design/layout/ space planning

es m o H ood w r e h and S s center Lane sale

step

Deerbrook Dvlp sales center

Deerbro ok D sales c vlp enter

TWO design and produce graphics/messaging ant ven er o C nt & S es ce H sal

[ 14 ]

Showrooms

order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Bring your products to life!

DESIGN/SELECTION STUDIO Make your existing design/selection studio Woman-Centric or design a new Woman-Centric design/selection studio with us.

1) design/layout/space planning 2) design and produce graphics/messaging

LEGEND 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19-26

Claire Kitchen Maggie Kitchen Elise Kitchen Margo Kitchen Entertaining wallpaper graphic Fireplaces De-Stressing wallpaper graphic Storing wallpaper graphic Flexible Living wallpaper graphic Imagineâ&#x20AC;¦ graphic Remarkable Cust. Exper. Graphic What is a WC home? Graphic Builders' story Our pledge to you graphic Meeting area (Interior perspective renderings) All sq. ft. graphic Testimonials HomePlans Option Packages (8)

step

design/layout/space planning

ONE 1

6 7

16 10

step

TWO design and produce graphics/messaging

[ 15 ]

Advertising

order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Start spreading the news.

OUTDOOR Have us create a billboard for you.

two concepts / two revisions (digital files)

PRINT Choose one of our template ad designs or have us create one for you. (digital files for the complete set of 5 Woman-Centric/livability ads)

[ 16 ]

Other Services

order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Bring your products to life!

WOMAN-CENTRIC PHONE MESSAGES Identify yourself as a Woman-Centric Matters!® builder with these phone messages. (7 message scripts)

INSPIRED DESIGN VIDEOS Make your home designs come to life as these narrated videos “walk” your website visitor through the specific home plan, highlighting features in terms of homeowner benefits. Approximately 4 minutes long. Available for Design Basics plans or your Woman-Centric Matters!® certified home plan. (also requires Livability at a GlanceTM floor plan colorization, which may be an additional fee)

POWERPOINT PRESENTATIONS Consistently present the relevant, meaningful differences of a Woman-Centric home with the aid of these Microsoft PowerPoint files. Present to audiences of any size, or set-up to run continuously at your home show booth or in your model home...or even on your website! Customized to include your company name, logo, and contact information. Woman-Centric Agent-Oriented power point -orWoman-Centric Consumer-Oriented power point

[ 17 ]

Training and Coaching order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Learn how to tell others why you are a Woman-Centric builder.

WOMAN-CENTRIC TRAINING It is essential that everyone on your team get “on-board” with your Woman-Centric approach, that everyone is headed in the same direction. That’s why Woman-Centric training is required within 6 months of joining the program— but, within 60 days is recommended as it impacts every aspect of your business.

Typically conducted over two consecutive mornings, Design Basics trainers work with your entire staff to bring the Woman-Centric Matters!® brand to life within your company. Well-trained “brand ambassadors” are crucial to your success and become a great point of differentiation from your competitors. The basic Woman-Centric Matters!® training is broken down into the following 4 sessions: Session #1—Why Take a Woman-Centric Approach? and Woman-Centric Home Design Session #2—Woman-Centric New Home Marketing Session #3—Woman-Centric Selling Session #4—Creating Woman-Centric Customer Experiences Woman-Centric Matters!® training fees are included in your 1st year enrollment fee. (Travel expenses paid separately by builder.)

WOMAN-CENTRIC COACHING In sports and in the business world, talented teams often achieve greatness and success through strong coaching. At it’s core, coaching allows people to look at issues in a different way, from a different perspective, to help reach their goals. Coaching provides focus and insight. Coaching requires a team that is willing to be coached. Coaching begins with “game planning,” identifying both overall, as well as specific, goals and what needs to be achieved. With the goal(s) in sight, the focus turns to the day-to-day execution of strategies and tactics essential for achieving the goal(s). Finally, there’s commitment. Getting everyone on the team to commit to success, to their goals and to each other—even when it gets tough. Our coaching is tailored to the individual client’s needs and based on your unique situation, challenges, and opportunities. What could you accomplish with great Woman-Centric coaching? Call to discuss coaching options and pricing.

[ 18 ]

Interior Perspectives order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Show prospective homeowners some of the Woman-Centric features!

INTERIOR PERSPECTIVE DRAWINGS

(digital files)

Full-color images. Go to the exclusive Woman-Centric section of www.DesignBasics.com to review all the available perspective drawings. Order a complete set of drawings and SAVE!

bathroom with end cabinet

elevator

garden center

pocket office

3'-4" x 8' powder bath

storage

sunroom

bed/office

chill n’ grill

holiday storage

murphy bed (down)

rear foyer “Claire”

travel center

rear foyer “Elise”

wine room

3'-4" x 8' craft area

coffee bar

drop zone

outdoor kitchen

pet area 1

pet area 2

rear foyer “Maggie1”

work-in pantry 1

rear foyer “Margo”

work-in pantry 2

work-in pantry 3

[ 19 ]

Hidden Asset Circles order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Repositionable Woman-Centric Hidden Asset Circles Draw attention to Woman-Centric features, showcasing how the home lives.

Choose from over 250 standard messages or custom hidden asset circles. Order a set of circles (standard or custom messages) for your model home today! (Set of 20 Hidden Asset Circles included in your first year WC Premier or Platinum enrollment fee!)

hidden a sset cir shown cles in de-st ressing a re a

[ 20-A ]

Hidden Asset Circles de-stressing

order toll-free 800.947.7526

DS01 DS02 DS03 DS04 DS05 DS06 DS07 DS08 DS11 DS12 DS13 DS14

DS15 DS16 DS17 DS18 DS20 DS21 DS22 DS23 DS24 DS30 DS31 DS32 DS33 DS34 DS35 DS36 DS37 DS38

Rear patio offers a lovely space for unwinding from a busy day. Rear deck is the perfect spot to watch the sun rise or set, listen to the wind in the trees, or hear birds sing. Rear deck—a serene place to read through the newspaper or just sit back and enjoy the sun’s warmth. Rear patio connects you with nature’s beauty and serenity. Relaxing screened-in porch connects you with nature’s beauty and serenity — without the bugs! What could be more useful than eliminating bulky LP tanks and having us run a natural gas line to where your grill will go? Include a light above the grill, so that when it’s dark outside and you cut into the meat, you can tell how thoroughly it’s cooked! Covered rear patio is the perfect spot to watch the sun rise or set, listen to the wind in the trees, or hear birds sing. And if you’re planning to barbeque, rain won’t force your cookout indoors! What could be more useful than eliminating bulky propane tanks and having us run a line to where your grill will be placed? Rear Foyer bench assists with removing shoes and helps keep area tidy. Here’s something you didn’t do. You didn’t walk through the laundry when coming into the home through the garage. You won’t have to be reminded that there are clothes waiting to be folded (or washed!) every time you— or your friends—come in through the garage. Because the rear foyer has become our primary entrance into the home, we pay close attention to its design. This drop area is the perfect place for books, backpacks and jackets. The bench is handy for removing shoes and offers shoe storage underneath. Wow! You’ll find yourself asking, “Why doesn’t everyone offer this in their homes?” Nothing is more stressful than getting the entire family out the door on time in the morning with everything. Conveniently located, this drop area is the perfect place for books, backpacks. The bench is handy for removing shoes, with hooks above for coats. There’s a coat closet too. Wow! You’ll find yourself asking, “Why doesn’t everyone offer this in their homes?” The Drop Zone. It’s your recharging center for cell phones, laptops, electronics, etc. It’s where the mail goes and the keys are hung. Ditto for briefcases, umbrellas and even a first aid kit. It’s where you set heavy items on the way into the house. It’s how you liberate your kitchen from clutter! Drop area, just off the rear entrance from the garage, is a perfect place for removing shoes, while the drop zone keeps clutter out of the kitchen by providing a convenient spot for keys, briefcases, mail and umbrellas plus a recharging center for cell phones, laptop computers, and electronics. Rear foyer transition into the home is perfect place for removing shoes, while the drop zone keeps clutter out of the kitchen by providing a convenient spot for keys, briefcases, mail and umbrellas plus a recharging center for cell phones, laptop computers, and electronics. A discrete power outlet in your drop zone cabinet helps de-clutter the countertop and minimize tangled power cords when re-charging cell phones, laptop computers, electronics, etc. Whirlpool tub in owners suite topped by glass block window is the prefect place to relax and enjoy a long, hot soak. Whirlpool tub in owners suite is bathed in natural light. Soothe sore muscles and let the stress of the day melt away in your very own whirlpool tub. Whirlpool tub in owners suite is bathed in natural light, or, light a few candles and enjoy delicious time alone in your very own spa. What could be more relaxing than soaking in this lovely whirlpool tub? There’s even a ledge for candles and fragrant soaps—the perfect ending to a perfect day. Soaking tub in owners suite is bathed in natural light. Soothe sore muscles and let the stress of the day melt away in your very own garden tub. Oversized 5’-foot shower with built-in seats is great for everyday use and easy to clean. Pamper yourself with optional dual showerheads and frameless shower doors! Roomy walk-in shower in owners suite with no shower doors to clean—ever! Oversized shower with dual seats in owners suite is an easy-care, one-piece fiberglass design. Delightful walk-in shower with built-in seat in the owners suite is an amenity you’ll appreciate every day! Oversized shower with dual seats in owners suite is an easy-care, one-piece fiberglass design. Relax. Perhaps you’ve enjoyed an oversized shower at a luxury resort. Now, you can have that same relaxing experience in this 5-foot shower with twin seats. Enjoy your own spa bath experience! Every day you will appreciate this luxurious walk-in shower complete with dual shower heads, a seat, and glass block window for natural light. Plus, there’s no door to clean—ever— and a heat lamp, too! Oversized ceramic shower with seat is a beautiful amenity you’ll appreciate every day. Pamper yourself with optional dual showerheads and frameless shower doors! Beauty meets practicality in this lovely ceramic shower with low-maintenance fiberglass shower pan.

[ 20-B ]

Hidden Asset Circles order toll-free 800.947.7526

DS39 DS40 DS41 DS42 DS43 DS44 DS45 DS46 DS47 DS48 DS50 DS51 DS52 DS53 DS54 DS60 DS61 DS62 DS63 DS64 DS70 DS71 DS72 DS73 DS74 DS75 DS76 DS77 DS80 DS81

The perfect end to the perfect shower is being warm. So, whether you’re toweling off or just want to savor the luxury of a warm bathroom as you’re getting ready for the day, you’ll appreciate having a heat lamp in your bathroom! Split vanities in the owners bathroom makes it easier to have your items right where you need them in the morning. Plus, you can opt to have the vanities at different heights for added comfort. Two sinks and private water closet in owners suite ease time pressures when two people are getting ready for the day at the same time. Two sinks and private water closet in owners suite are appreciated when conflicting schedules mean two people in the bath area at the same time. Rather than turning up the TV in your bedroom, just to listen for the weather forecast, we’ve got a better idea. A TV here in your bathroom! Taller vanities offer a whole new definition of comfort, as less bending over reduces strain on your back. They also provide more storage space! Take control. This dimmer switch allows you to adjust the lighting level exactly as you like it. Why just settle for “on” or “off”? Added comfort and improved hygiene are a couple of reasons why many of our buyers prefer an elongated toilet bowl. Something you’ll appreciate every day is this swing-out mirror. Whether it’s putting on make-up or to see better while shaving, you’ll love the convenience. And mounting it on the wall frees up precious counter space! Simple, safe and clutter-free. This medicine cabinet keeps things organized and off your countertops. An optional lock ensures prescription medicines are not accessible to children and the swing out magnifying mirror is wonderful for putting on make-up or when shaving. Compartmented bathroom with dual sinks and private toilet/tub area eases time pressures when several members of your household are getting ready for the day at the same time. Compartmented Hollywood bath helps ensure everyone gets out the door on time in the morning. Compartmented shared bath with two sinks helps ensure all of the kids can get out the door on time in the morning. Reduce scheduling conflicts because this bathroom’s tub/shower and toilet are separate from the vanity, meaning two people can be using this bath area at the same time. An added plus— both areas benefit from natural light! Shared bathroom has separate vanity area. With its vanity separate from the bathtub and toilet area, all of the kids can get out the door on time. Spacious owners suite secluded from the other bedrooms becomes your own private retreat to relax in and rejuvenate. Owners suite is large enough for a sitting area—the perfect spot to relax with a good book. Spacious owners suite offers sitting area. After a hectic day, a busy day or an events-filled day, it is relaxing to walk into your bedroom, close the door and finally be yourself! Ahhhh! It’s not just for mornings. Sure, you’ll appreciate waking up to the rich aroma and taste of your favorite coffee. But it’s also great for unwinding at the end of a busy day, and the convenience of a morning bar enhances the feeling that this suite is your master retreat. Spacious owners suite offers charming window seat. After a hectic day, a busy day or an events-filled day, it is relaxing to walk into your bedroom, close the door and curl up with a good book. Ahhhh! Conveniently located laundry is perfect for multi-tasking schedules. Laundry with folding counter is conveniently located near the kitchen—perfect for multi-tasking schedules. Laundry with sink and folding counter is conveniently located near the kitchen—perfect for multi-tasking schedules. With sink and folding counter, the well-appointed laundry is conveniently located by bedrooms. Minimize carrying laundry up and down the stairs! Deluxe laundry with sink, folding counter and planning center is perfect for multi-tasking schedules. What a time saver—a direct connection from the laundry to the master bedroom closet makes quick work of hanging clothes straight out of the dryer. Wall mounted ironing center combines convenience, space efficiency and great style in the perfect spot. Retractable clothes drying rack tucks neatly away when not in use. Our “breakfast drawer.” Clutter-buster or convenience? With electric outlets wired at the back of the cabinet, your toaster stays plugged in all the time, yet out of sight. Free up counter space or eliminate the hassle of storing and retrieving your toaster every time you want to use it. Imagine how nice it would be to have a quiet, peaceful kitchen…and you’ll appreciate having an ultra-quiet dishwasher. Why have to move to another room or have to put off washing the dishes so that you can enjoy a conversation?

[ 20-C ]

Hidden Asset Circles order toll-free 800.947.7526

DS82 DS83 DS90 DS91 DS92 DS100 DS101 DS102 DS103 DS110 DS111 DS120 DS130 DS131 DS132 DS133 DS134 DS135 DS136 DS140 DS145 DS150 DS151

entertaining

E01 E02 E03 E04 E05 E06 E07 E08 E09 E10 E11 E12

Undermount sinks are stylish and more hygienic since you can wipe your countertops directly into your sink with no rim to catch dirt and bacteria. And, when filling larger pots and pans, you’ll be thankful for the deep sink bowl! Get off your hands and knees. When sweeping the kitchen floor, debris seems to collect in the corner where the broom doesn’t get to. With a round “toe-kick” the broom follows the curving trim, and dirt has no where to hide! Create the perfect ambiance with more control over lighting. Buyers have told us they hadn’t realized how much they would enjoy adjustable lighting levels until after they moved in and could see the benefits of lighting dimmers. Skylights to the rescue! Traditional windows in the bath create privacy issues, so most homeowners simply cover them with blinds. For natural light and drama in the bath, skylights are a wise choice. Due to their orientation to the sun, 3 times as much light will brighten your room via a skylight as compared with an identical size window set into a vertical wall. (place in bath #2) How nice to have a window in this walk-in closet! It’s much easier to discern colors in natural light so you don’t end up with navy blue when you thought you were wearing black. Full Ceramic Backsplash is graceful as well as low-maintenance. Let’s face it—kitchen work areas do get messy. As things get spilled or splatter on these counters, you won’t be stuck scrubbing (or re-painting) painted walls often found above short backsplashes. As a planning center or hobby/craft space, you’ll love having this area illuminated by a sunny window in your new home! Secluded water closet. You just can’t have too much privacy, especially if there will be two people using this bathroom at the same time! Always on the go? Then you’re sure to appreciate our Travel Center option, designed to keep everything handy and make packing a snap! Give your 4 legged friend some major TLC and make their bath day easier with a showering space just for pets! Ask us about building this space as a “safe room.” Why a solid-core door? Because, sometimes, you just can’t have too much privacy. Oversized 5’-foot shower with built-in seat is great for everyday use and easy to clean. Pamper yourself with optional dual showerheads and frameless shower doors! Two sinks in owners suite bathroom are appreciated when conflicting schedules mean two people in the bath area at the same time. The perfect way to top off a large shower? With a transom window for natural light! Having a pocket door here eases movement and creates a more usable area. Having a pocket door here eases transition. Oversized 5’-foot shower is great for everyday use and easy to clean. Pamper yourself with optional dual showerheads and frameless shower doors! Your hands are full, you fumble to open the door and it’s hard to see what’s in front of you. That’s when you realize the value of a motion switch automatically turning the light on for you! Light, bright and airy…what better way to describe the entertaining areas with dreamy views out the back. Relax. Perhaps you’ve enjoyed an oversized shower at a luxury resort. Now, you can have that same relaxing experience in this 5-foot shower with seat. Relax. Perhaps you’ve enjoyed an oversized shower at a luxury resort. Now, you can have that same relaxing experience in this delightful shower with built-in seat. Front porch design says “Welcome! I’m glad you’re here.” Covered front porch offers a perfect place to chat with friends. Covered front porch provides a link between neighbors and conversation; between work and play; between the formal and informal. Spacious rear deck provides a great place to gather with a few close friends. Spacious rear patio expands entertaining options outdoors. Spacious rear deck is large enough for a grilling area and outdoor dining set. Wonderful entertaining deck is also the perfect spot to watch the sun rise or set, listen to the wind in the trees, or hear the birds sing. Spacious deck is large enough for grilling and dining, expands your entertaining outdoors. Beauty meets functionality in this wonderful outdoor kitchen. If one of your favorite places to spend time with friends and family is outdoors, enjoy having everything you need-right where you need it-and make the most of your time together. Open great room plan offers lovely views throughout and enhances entertaining as everyone’s connected. What a ‘Great Room’ for entertaining! From the impressive built-in cabinetry to the corner fireplace to the patio door leading onto your spacious deck, this fabulous design accommodates many entertaining options. Formal living room provides additional options for socializing.

[ 20-D ]

Hidden Asset Circles order toll-free 800.947.7526

E20 E21 E22 E23 E24 E25 E26 E27 E28 E29 E30 E31 E32 E33 E34 E35 E36 E37 E38 E39 E40 E41 E42

E50 E51 E60 E61 E62 E70

Open kitchen/breakfast/great room plan keeps everyone connected. As the command center of this space, the kitchen island places the sink within easy access for all. Open kitchen/breakfast/great room plan enhances entertaining as everyone’s connected. Plus, the kitchen and breakfast area are afforded lovely views of the fireplace! Open kitchen/breakfast/great room plan brings everyone together while still providing large enough space for two groups. Open kitchen/breakfast/family room plan is equally accommodating for formal and informal occasions. Extra space allows you to add a couple leaves to the dinette table for large family dinners, or move into the family room to enjoy the fireplace and entertainment center. A “work-in” pantry. Want to keep guests guessing how you keep your kitchen so clean and presentable? This pantry doubles as a prep area. If necessary, it can be closed off and cleaned up after guests depart. Open kitchen/dining/great room design enhances entertaining, and the island sink location makes it convenient for everyone. What a “Great Room” for entertaining! From the magnificent windows to the memorable fireplace, this open layout encourages everyone to be a part of the action. Open kitchen/dining/family room enhances entertaining and the island sink location makes it convenient for everyone. Open kitchen/dining/great room plan enhances entertaining as everyone’s connected. Plus, the kitchen and breakfast area are afforded lovely views of the fireplace! Open kitchen/dining/family room plan keeps everyone connected. As the command center of this space, the kitchen island places the sink within easy access for all. Direct vent stone fireplace is located in the corner of the great room, easing furniture placement and makes it possible to have uninterrupted views out the back. Corner fireplace eases furniture placement and generous wall space facilitates artwork placement and items you want to display. Fireplace surrounded by bookcases in family room provides great organization and frees up wall space for displaying artwork. Fireplace location offers views from kitchen and breakfast area as well as great room. Fireplace surrounded by bookcases in great room make for memorable entertaining. Cherished memories! Whether it’s entertaining, holiday festivities, or warming your toes after building a snowman, you’ll love your new fireplace! Gas fireplace with blower offers the convenience of instant flames while eliminating the hassle of storing and transferring firewood (and disposing of the ashes)! Having a blower installed helps evenly distribute the warmth throughout the entire room. Gas fireplace offers the convenience of instant flames, eliminates the hassle of storing and transferring firewood (and disposing of the ashes) and the peace of mind of not worrying about hot embers popping onto the floor. An optional fireplace or wine vault graces the spacious dining area that easily serves 8 to 10 people. Indoor/outdoor fireplace adds ambience and year-round entertaining options. Wrapping kitchen island design enjoys views of the corner fireplace and offers a snack bar for quick meals or serving a buffet. With its long snack bar, this home’s angled island does so much! It’s design, amenities and placement make it the perfect food preparation space; servery; eating area and clean-up zone, too. These granite countertops are not only beautiful, they’re also easy-care. Relatively hard, granite counters can be cleaned with a neutral, mild, vegetable oil-based cleaners such as “Murphy’s Oil Soap®.” Synthetic scrubbing pads can be used on these surfaces. With heavy, daily use, we recommend re-sealing your countertops once per year, which takes about 10 minutes. Three eating spaces (dining room, breakfast area and snack bar). Whether it’s a snack, quick meal or sit-down family dinner, you’ll enjoy having more than one eating area. Three eating spaces (dining room, breakfast area and snack bar) accommodate everything from formal dinner parties to kids’ birthdays or the ‘big game’ buffet. 2-story design ensures maximum separation for bedrooms from entertaining areas. And, with all of the bedrooms are upstairs, this home offers large living and entertaining spaces on the main level. 2-story design ensures maximum separation for bedrooms from entertaining areas. If you happen to be a night owl, or love to stay up and talk, others enjoy privacy and rest upstairs. Split bedroom design ensures maximum separation for bedrooms from entertaining areas. If you happen to be a night owl, or love to stay up and talk, others enjoy privacy and rest. Nine-foot high main level walls provide a feeling of spaciousness.

[ 20-E ]

Hidden Asset Circles order toll-free 800.947.7526

E80 E100 E101 E102 E103 E104 E105 E106 E107 E108 E110 E116 E120 E125 E130 E131 E132 E133 S01

storing

S02 S03 S04 S05 S06 S10 S11 S12 S13 S14 S15 S20 S21

Memorable entertaining is a hallmark of this special home that’s equally accommodating for formal and informal gatherings. The kitchen’s double oven, cooktop and microwave facilitate dinner parties and large gatherings. Wet bar, fireplace and built-in entertainment center make for memorable entertaining. Surprise! Even small touches, such as this two-tone, spread-handle faucet, add inspiration and beauty to your new home. Welcome! Sunlight streams through twin entry door sidelights, brightening this spacious entry. Amenities abound—including round drywall corners, upgraded trim, oak flooring and the staircase accented by handsome metal spindles. Expanded entertaining options with both dining room and breakfast area open to the great room. You can accommodate everything from big holiday dinners to pizza parties for the whole team. The kitchen’s wall oven plus the convection/microwave and separate cooktop offer tremendous flexibility to suit your cooking preferences! Welcome! Sunlight streams through twin entry door sidelights, brightening this spacious entry. Open kitchen/dining/great room design keeps everyone connected. As the command center of this space, the kitchen island becomes the hub for food preparation, mealtime and even the kids’ homework! The kitchen’s built-in wall oven and microwave plus separate cooktop offer tremendous flexibility to suit your cooking preferences! From munchies to a buffet, socializing often involves food. That’s why we offer a full kitchen here in the lower level. Spacious covered rear deck is large enough for grilling and dining. A lighted area for nighttime cooking and an exhaust hood to remove smoke and fumes are welcome features for your expanded outdoor living area. What a great location for the stairs! Enjoy a more free-flowing, open layout with uninterrupted entry views. Open kitchen/dining/gathering room design enhances entertaining, and the island sink location makes it convenient for everyone. Problem solved. By locating the media electronics in this closet, no longer do you have to decorate around various electronic components or deal with a web of cords and cables. A concealed audio system means you’ll never have to plan your decorating around the speakers or speaker grilles. Motorized retractable home theatre screen completely disappears into the ceiling when not in use! It’s all about family fun and games- bring the family together with the game room and theater. Huge walk-in kitchen pantry can be accessed directly from rear foyer. Now you can carry items from the car right to the pantry without having to walk through the kitchen. Corner walk-in pantry in kitchen with cabinet-style doors ensures plenty of storage for prepared foods, baking needs and household goods. Fabulous walk-in pantry. Organize your kitchen—and your life—with this corner walk-in pantry accessed by stunning cabinetry doors! Twin kitchen pantries ensure plenty of storage for prepared foods, baking needs and household goods. Generous walk-in pantry easily accessed from kitchen ensures plenty of storage for prepared foods, baking needs and household goods. Organize your kitchen—and your life! Corner walk-in pantry offers plenty of storage for prepared foods, baking needs and even small appliances. Organize your kitchen—and your life! See for yourself! The cabinet storage in this island was thoughtfully designed so that it can be accessed via doors on two sides. Long wall of cabinets spans kitchen and breakfast area ensures plenty of storage and prep space, as well as glass-front upper cabinets showcasing your pretty dishes and glassware. Clutter-buster! This handy tilt-out tray is a perfect way to keep sponges, pot-scrubbers, etc. from accumulating on your counters. Aaah…the convenience of having roll-out shelves, bringing everything out to you! You can’t have too much storage space in the kitchen. These taller upper cabinets are well-suited for items brought out for special occasions. Soft-close cabinet drawers in the kitchen eliminate the annoying “BANG” often heard when shutting cabinet drawers. Even storage can be beautiful. With their staggered heights and depths, these custom oak cabinets embody elegance and sophistication. Upgraded hardware is the perfect accent. And the pièce de résistance—the same striking cabinetry is used for the pantry door! Even storage can be beautiful. With their staggered heights and depths, these custom cabinets embody elegance and sophistication. Upgraded hardware is the perfect accent.

[ 20-F ]

Hidden Asset Circles order toll-free 800.947.7526

S30 S40 S41 S42 S43 S44 S45 S46 S47 S48 S49 S50 S60 S61 S70 S71 S72 S73 S80 S81 S90 S91 S92 S93 S94 S100 S110 S111

Stainless Steel Appliances offer a sophisticated look that compliments many kitchen styles and finishes. Easy to clean with a moist towel, these stylish appliances embody the quality, performance and durability professional cooks demand…and we all appreciate. Two walk-in closets in owners suite. Check out these closets, each with lots of hanging and stacks of shelves. Ventilated shelving allows air to pass between clothing items, helping them stay fresher longer. Be sure to ask about the available closet maximization systems! Huge owners suite walk-in closet with natural light. Large windows at one end allow you to see clothes’ colors more accurately and can be opened for fresh air in this closet offering 48 lineal feet of hanging space! Walk-in closets. If you’ve ever asked “Where did I put those shoes?” or had to iron clothes just because you lack adequate closet space, check out this home’s closet in the owners suite! Be sure to ask about the available closet maximization systems! Organize your life. Double hanging means twice the storage for shirts and pants, while long hanging accommodates dresses, coats, etc. Then there’s the stack of shelves for sweaters. And, due to it’s generous width, this walk-in closet can double as a comfortable dressing area. What does a well-planned closet look like? It looks like this one, with two sets of double hanging means twice the storage for shirts and pants, while long hanging accommodates dresses and coats. Then there’s two stacks of shelves for sweaters, etc. Shhh...someone might be sleeping. Accessing this generous walk-in closet directly from the bathroom means fewer interruptions if the two of you have different sleep schedules. Two walk-in closets in owners suite. Check out these closets, each with lots of hanging and stacks of shelves. Walk-in closet. If you’ve ever asked “Where did I put those shoes?” or had to iron clothes just because you lack adequate closet space, check out this home’s closet in the owners suite! Be sure to ask about the available closet maximization systems! Check out this home’s his and her walk-in closets in the owners suite! Shhh...someone might be sleeping. Accessing this second walk-in closet directly from the bathroom means fewer interruptions if the two of you have different sleep schedules. Walk-in closets with ventilated shelving in all bedrooms. Help children have a place for everything while making ‘cleaning their room’ less tasking. And, check out this home’s huge closet in the owners suite, complete with a stack of shelves or drawers. Be sure to ask about the available closet maximization systems! Walk-in closets for all secondary bedrooms make these rooms live even larger! Walk-in closets in bedrooms 2 and 3 help children have a place for everything while making ‘cleaning their room’ less tasking. Outstanding rear foyer design with coat hooks over the bench, and drop zone—the ideal place for keys, mail, recharging center for cell phones and personal electronics, etc. Rear foyer design including convenient bench with storage under and coat hooks above, closet and drop zone offers family-size accommodations. Practical cubbies for clutch purses and shoulder bags ensures that everything has a spot. Shoe shelves help you maximize closet space and keep them in constant view. Large coat closet at entry offers family-size accommodations. Walk-in entry coat closet is wonderful when friends and family arrive. 3-car garage offers extra storage. In addition, consider our garage storage/organization system, with all the accessories to organize your life and avoid the ‘trek-around-the-bikes’ routine! Tandem garage affords extra storage. Perfect for households with a small boat or collector’s car, without the added cost of a traditional 3-car garage. No more walking around bikes, mowers, garden supplies and sports gear as you make your way through the garage. Garage storage area. When planning for shelving and storage space in your garage, think in “zones.” If you plan for a gardening zone, car care zone, sports zone, etc., you can arrange items so they’re easy to locate visually. A place for everything and everything in its place! Deep, 3-car garage affords extra storage. No more walking around bikes, mowers, garden supplies and sports gear as you make your way through the garage. An additional two-foot deep space alongside the entry is ideal for shelves! Oversized garage offers additional storage. And if you drive a van, SUV or pickup, you’ll really appreciate the extra space! An upstairs hall closet? Or a shining example of understanding how people really live in their homes, by providing extra space for off-season coats, the vacuum cleaner, etc. One of the most often overlooked amenities in a home is storage where you need it—like in a powder bath! Storage…in a water closet? Well, where would feminine products and extra rolls of toilet paper be kept? We provide storage exactly where it’s needed!

[ 20-G ]

Hidden Asset Circles order toll-free 800.947.7526

S112 S113 S120 S121 S122 S130 S131 S140 S141 S142 S143 S150 S160 S170 S200 S201 S202 S203 S204 S205

flexible living

S210 F01 F10 F20 F21 F22 F23 F24 F25 F30 F40

Thoughtful storage makes life simpler and clutter-free. This medicine cabinet keeps your things organized and off the countertop. An available, optional, cabinet door lock ensures prescription medicines aren’t accessible to children. One of the most often overlooked amenities in a home is storage where you need it—like in this bathroom! (place with shelves in bath #2) Bathroom vanity cabinets provide welcome additional storage. Bathroom vanity cabinets provide welcome additional storage and convenient drawer access. Keep your bathroom looking sleek and uncluttered with an extra storage column. Oversized laundry room also offers storage for items bought in bulk such as paper towels and toilet paper. Laundry room includes welcome storage for detergents, softeners and stain removers. Afterthought or evidence of high design? Linen closets aren’t often a high priority for home buyers. Until after they’ve moved in and they’re faced with where to put all of the extra blankets and comforters, pillows, sheets, swimming towels, etc. Large upstairs hall linen closet is a ‘dream come true’—easily accessible and holds everything! Linen closet provides plenty of room for towels, as well as extra bed linens and pillows. Linen storage in all bathrooms provide plenty of room for extra sheets, blankets, towels and soaps. A hallmark of high design is storage where you need it. This servery is ideally located for keeping dining room table linens and extra silverware. The countertop helps free up space on the dining room table by providing a space for large serving dishes. Eliminate clutter, protect your belongings and free up space in your garage! Our outdoor storage area is the perfect solution for patio furniture, lawn and garden supplies, kids. This wall of shelves illustrates how effective space planning can create useful storage! Built-ins in family room. Whether you top them off with family photos or pieces of art, these handsome built-ins are sure to be appreciated for their beauty as well as their functionality. Built-ins in family room are the perfect place to display heirlooms and house TV and electronic equipment. Flanking either side of the fireplace, their location makes furniture arrangements easy! Built-ins in great room are the perfect place to display heirlooms and house books, games, and electronic equipment. Flanking the fireplace, their location makes furniture arrangements easy! The humble kitchen wastebasket. Big enough for large households, located right where you need it, accessed via a roll-out tray and hidden from view. Another thoughtful touch you’ll appreciate every day! Privacy is golden. So is storage. That’s why we include storage amenities right where they’re needed. The humble kitchen wastebasket is accessed via a roll-out tray and hidden from view. And the recycling bin is conveniently located near the sink—ideal for recyclables containers you’ve just rinsed off! Optional built-in headboard with bookcases and nightstands provides storage as well as a great look! Flex room to the front can be used however you like—as a dining or music room, or add a wall and French doors to turn this into a private den or home office. Exercise area. Looking for a convenient place for the treadmill or elliptical trainer? Consider converting one of the closets in the owner’s suite into your own private workout space. And when you’re finished, you’re just steps away from the shower! Optional finished lower level. Left unfinished, the kids can enjoy their trikes and rollerblades through the winter. But if you need additional, inexpensive living space, consider finishing some of this space for additional bedrooms and a full bath, family/game room and kitchenette. Numerous uses for this spacious lower level. If you can imagine it, we can help you make it a reality. A kid’s study room…game room…craft area…or a home theater. Maybe you need a home office or additional bedrooms. The possibilities are endless! Another bedroom…home office…hobby room…how would you use this lower level living space? 9-foot-high basement walls make your lower level more enjoyable and comfortable, particularly if you envision finishing off some of the space downstairs. Do you foresee finishing some of your home’s lower-level space in the future? Perhaps a rec room, additional bedrooms, home theatre or office? Then you’ll be glad a ¾ bath was roughed-in when your home was built. Do you foresee finishing some of your home’s lower level space in the future? Perhaps a rec room, additional bedrooms, home theatre or office? Then you’ll be glad a bath was roughed in when your home was built. Main floor or second floor laundry location—your choice! Whether you prefer to do laundry while working in the kitchen or would rather avoid carrying clothes up and down steps by having the laundry room upstairs with the bedrooms, this design accommodates everyone! Dining room can easily be optioned as a den or home office by eliminating the opening leading to the dinette. For privacy, consider adding French doors off the entry.

[ 20-H ]

Hidden Asset Circles order toll-free 800.947.7526

F41 F50 F51 F52 F53 F54 F60 F61 F62 F70 F80 F90 F100 F101 F110 F120 F130 F140 F145

woman-centric

F150 WC01 WC03 WC10 WC20 WC30 WC31 WC40 WC41

Dining room could be optioned as a light, bright and airy sun room by adding windows and perhaps a wall to separate it from the living room. How would you use this space? If this room will be your den/study or home office, this hutch recess is great for a credenza, armoire, or file storage. How would you use this space? Formal dining room…den…home office… library…living room…music room…the possibilities are limited only by your imagination. How would you use this space? A home office…a studio bedroom suite…a craft/hobby area…an exercise room… imagine the possibilities. How would you use this space? The optional cabinets/countertop create an ideal gift wrapping station or craft/hobby area as well as a space for folding laundry. Imagine the possibilities for this space… Optional built-in desk, convenient to laundry and kitchen, comes in handy when multi-tasking. Or envision this area as planning center/pocket office or tech center! This bedroom would be a wonderful loft! Open up two-story views by eliminating the wall adjoining the 2-story entry and replacing it with railing. It could be about family fun and games-this loft space-or perhaps an inspirational space for personal or creative pursuits. You decide! Numerous uses for this media loft. If you can imagine it, we can help you make it a reality. A kid’s study spot or game room…possibilities are endless. Living and dining rooms could become his and her home offices. With more people working from home and the number of home-based businesses on the rise, two office spaces has become a prized amenity. And their location to the front is ideal for welcoming clients! Workshop in garage. What better place to keep tools organized, fix bikes, or start a woodworking project than a workshop afforded by the deep recess at the back of the garage? Bedroom easily optioned as a den. It would also make a fine home office located just off the entry—an ideal location for meeting with clients. Guest suite option converts dining room, through the addition of French doors, into a private living space for guests or extended family living in the corner bedroom. Guest suite with its own entertaining area. Whether your adult kids are coming to visit, your Mom is moving in, or you simply want a second master suite, this home is for you! Rear foyer design offers space to add a desk allowing this space to double as a planning center. Crazy about your pets? Ask about the Pet Center option for this space! The organization center. Keep the printer/copier, files, and supplies out of sight and your workspace organized! Pocket Office/Planning Center. Whether you need to get some work done from home, manage household finances or keep track of your family activities, this space can help you regain control of your life! Optional wet bar is beautiful and practical with a beverage refrigerator, bar sink, glass display doors for the upper cabinets and tasteful puck lights. Did you notice we’ve provided space for an (optional) built-in 42”-wide refrigerator! Custom cabinets designed with livability in mind! This stack of drawers (below) not only helps organize your life, it also adds separation between the sink and dishwasher. Because the sink is on an angle, without that separation you couldn’t stand at the sink while the dishwasher door was open. Gas ranges offer more precise temperature control and faster cooking times than electric ranges. Gas also provides a more even heat across the bottom of pots and pans, which means fewer hot spots that can burn food. No wonder 97% of professional chefs prefer cooking with gas! “Light, bright and airy” is how you’ll describe this breakfast area in your new home which boasts multiple windows along with a full lite door to the deck. Why not locate the laundry room upstairs with all of the bedrooms and bathrooms? It sure beats lugging overflowing laundry baskets up and down the stairs! If you were to design the perfect laundry area, you would include: a window for light and fresh air; a deep laundry sink; plenty of upper and lower cabinet space for storage; hanging space; and a long counter for folding clothes with open space underneath for multiple laundry baskets—just the thing for sorting laundry. Some laundry rooms were obviously an afterthought—In this laundry you’ll always appreciate having cabinets and hanging to help keep your life organized, deep laundry sink, and a counter so you don’t have to fold clothes in your bedroom. Problem solved. One of the most common complaints people have regarding their bathrooms is lack of natural light. Yet, bathroom windows necessitate window coverings, which defeat the purpose of having a window in the first place and are doubly annoying if you have to reach across a bathtub to open or close the shades. Glass block is a wise choice. If you have differing sleep schedules, you’ll come to love having a TV here in the bathroom. Catch the weather and last night’s scores without having to turn on the TV in your bedroom!

[ 20-I ]

Hidden Asset Circles order toll-free 800.947.7526

WC42 WC50

WC51 WC60 WC61 WC62 WC63 WC70 WC80 WC90 WC91 WC92 WC93 WC94 WC96 WC97 WC98 WC99 WC100 WC101 WC102 WC103 WC104 WC105 WC106 WC107 WC110 WC111

Problem solved. One of the most common complaints people have regarding their bathrooms is lack of natural light. Yet, bathroom windows necessitate window coverings, which defeat the purpose of having a window in the first place and are doubly annoying if you have to reach across a bathtub to open or close the shades. Obscured glass is a wise choice. Spend a little less time cleaning. Women spend on average more than 14 hours per week on household chores. Compared with a drop-in sink with rim, the molded-in sink in this bathroom vanity means bacteria and mold have no rims to thrive under, and the one-piece fiberglass tub/shower is equally easy to clean. What would you do with a little extra time on the weekends? If cleaning isn’t high on your list of favorite activities, you’re going to welcome having recessed can lights, rather than traditional light fixtures that are a burden to keep clean. What’s behind this door? Enjoy the holiday sights even more with electrical outlets installed in the eaves for easy hook-up of holiday lights, eliminating unsightly extension cords. For added convenience, we’ve included a switch in this closet for turning those lights on and off. Where’s the screen? You’re going to love the innovations found in this Pella storm door. Ask for a demonstration! Dual socket wall outlet with integrated USB ports for charging your devices eliminates bulky AC power adaptors and saves electricity. Hot and cold water at your fingertips! You won’t have to put up with freezing cold water when washing the dog, your cars or quick, convenient clean-ups. “Visitability.” Would your home welcome guests and extended family members, even if their mobility was impaired? Ask us about designing and building your home with features anyone using a walker or wheelchair would appreciate. High performance insulation not only saves money on utility costs, it makes your home more comfortable and quieter, too! The foundation of a healthy home is good indoor air quality. Breathe easy with the high efficiency air cleaner and as a bonus, you’ll spend less time dusting! Save money and enjoy a more comfortable home that’s environmentally friendly due to the energy efficient features in this home! Savor the sound of silence with specially-selected products in your home such as this quiet bath fan! What is great technology? How about a programmable set-back thermostat that’s simple and easy to use keeping your home comfortable, reducing energy usage and saving you money. Enjoy a long, hot soak in the bathtub? Then you’ll appreciate that your domestic hot water is supplied by a solar evacuated tub system and a tankless water heater. Photovoltaic cells generate electricity to power your home and send the excess back to the NSP grid. Enjoy a long, hot soak in the bathtub? Then you’ll appreciate that your hot water is supplied by a tankless water heater. Never run out of hot water again! Solar roof photovoltaic cells generate electricity to power your home, reducing dependence on electric utilities, reducing fossil fuel consumption and your carbon footprint. Rest easy. Combination smoke-and-carbon monoxide detectors provide early warning of either peril and precious extra seconds to evacuate your home in the event of an emergency. Your safety and security are paramount, which is why we’re proud to offer this security system to protect you, your family and your possessions. A sealed concrete floor makes cleanup easier, reduces dust and reduces the likelihood of radon gas seeping into your home. Radon, an invisible, odorless gas that occurs naturally in the soil, is thought to be a leading cause of cancer. As an added measure of protection for you and your loved ones, our homes come with an active radon mitigation system to evacuate any radon gasses directly outdoors. Though we take measures to minimize the likelihood of water seeping into the basement, a sump pump is probably your best defense. You don’t want to find out after water has gotten in, that your sump pump wasn’t working properly— the reason for our sump pump alarm! Isn’t it amazing how many garage doors are inadvertently left open all night? Well, with our garage door monitor you can confirm—from the safety and convenience of your bedroom—that your garage doors are closed. Ask us about adding a radon mitigation system to your new home. Zero threshold shower is accessible to all and creates a seamless look and shows the amount of thought that went into this bath design. Combining practicality and aesthetics, the recessed wood floor grills provide a smooth, uniform floor and a refined, finished appearance. More than beautiful, laminate flooring resists scratches and scuff marks plus it’s easy to maintain and keep clean! © design basics llc. All rights reserved. Unauthorized use prohibited.

[ 20-J ]

Appreciating her through four

margo

elise

claire

personality profiles

maggie

Finally About Me ® & Web Integration order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

WOMAN-CENTRIC PROFILING Finally About Me® profile training is an additional 4-hour session available once the basic training has been completed. It is available at your site, at Design Basics corporate training facility, or via webinar. In this session you and your team learn how to profile female prospects and buyers by their personality types, and tailor your presentation, home designs, and products/upgrades around their preferences. Finally About Me® profile training is included for Woman-Centric Matters!® exclusive builders. Additional fee for non-exclusive builders. (Travel expenses paid separately by builder.)

FINALLY ABOUT ME® WEBSITE INTEGRATION Integrate a flash banner ad into your current site, along with the interactive quiz and description of the personalities. Turn your website into a lead generation machine as you capture contact/follow-up information of each person who takes the quiz! Note: this web programming/code is provided by our marketing partner, B2 Interactive, for a one-time set-up fee.

[ 21 ]

Finally About Me ® - Signage order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Help your prospects understand their personality!

FINALLY ABOUT ME® DISPLAY SET (Available for licensees who have completed the Finally About Me® training.) MARGO PROFILE 18"x24"

ELISE PROFILE 18"x24"

FINALLY ABOUT ME® INSIGHTS 24"x24"

Finally About Me

Digital files or full-color photographic prints on a durable 3/16" white board. CLAIRE PROFILE 18"x24"

MAGGIE PROFILE 18"x24"

INSIGHTS

Respect me Help me feel secure Surprise me – WOW me Give me back a little more time Help me be environmentally responsible Help me to consider future needs Remember age is a mindset Celebrate my uniqueness Do not let me regret Let me have fun And… Finally, it can be about me!

COMPLETE 5-PIECE SET – Includes the Margo, Elise, Claire, and Maggie Profiles and the Finally About Me® Insights graphics.

Finally About Me

Margo

* **

INSIGHTS

Claire

formal work/life balance form and function sophisticated quality-driven detail oriented my home makes a statement

FINALLY ABOUT ME® POSTER

Elise

Woman-Centric

contemporary work/life balance form over function edgy goal-oriented individualistic my home is unique

Finally it can be about me!

traditional work/life balance function over form practical family-oriented predictable my home is my haven

Digital files or 24"x36" printed poster describes the four personality profiles and the Finally About Me® Insights.

casual work/life balance function over form spontaneous project/activity-driven free spirited my home is carefree

Maggie FinallyAboutMe.com

FINALLY ABOUT ME® BANNERS Digital files or printed. Choose either this standard option, or have a customized banner designed for you at an additional charge. Standard banner 31.5"x89.25" (visable size 31.5"x84") comes with stand.

template A

template B

[ 22 ]

Finally About Me ® - Print Marketing order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

FINALLY ABOUT ME® TRI-FOLD BROCHURE This Tri-fold is an introduction to the four Finally About Me® personalities.

(digital files)

8.5"x11" from a template, folded

PRICE INCLUDES: Customization with your company’s logo and contact information

PERSONALITY TRI-FOLDS Each Tri-fold brochure describes one of the Finally About Me® personalities.

MARGO TRI-FOLD

ELISE TRI-FOLD

CLAIRE TRI-FOLD

MAGGIE TRI-FOLD

[ 23 ]

Finally About Me ® - Print / Marketing order toll-free 800.947.7526 (refer to Pricing Sheet for current prices)

Margo

FINALLY ABOUT ME® BUSINESS CARDS (digital files) After your clients know their personality, give them one of your business cards with their personality profile on the back. Each business card is customized with the link to your company’s Finally About Me® website. Claire

Elisee Clair

formal work/life balance form and function sophisticated quality driven detail oriented my home makes a statement

FinallyAboutMe.com/Claire

PERSONALITY-BASED FLOOR PLAN VERSIONS Claire FinallyAboutMe.com/Claire

formal work/life balance form and function sophisticated quality driven detail oriented my home makes a statement

Have one of our designers take an existing home plan and modify it for a specific FinallyAboutMe.com/Claire personality or modify it to show all four. Claire There is a fee for each personality-based version.

Now that you have taken the quiz go to to learn more about your profile.

formal work/life balance form and function sophisticated quality driven detail oriented my home makes a statement

Claire

formal

work/life balance PRICES SUBJECT TO CHANGE WITHOUT NOTICE. form and function sophisticated quality driven detail oriented my home makes a statement

Margo

Maggie Elise

casual traditional work/life balance work/life balance function over form function over form spontaneous practical project/activity driven family oriented free spirited predictable my home is carefree my home is my haven

Now

FinallyAboutMe.com/Margo

Margo

FinallyAboutMe.com/Claire FinallyAboutMe.com/Elise

formal traditional work/life work/lifebalance balance form and over function function form sophisticated practical quality family driven oriented detail oriented predictable my a statement myhome homemakes is my haven

Now Now that that you you have have taken taken the the quiz quiz go go to to to to learn learn more more about about your your profile. profile.

FinallyAboutMe.com/Maggie FinallyAboutMe.com/Elise

contemporary work/life balanceElise casual traditional form over function work/life balance work/life balance function over form function over form edgy spontaneous practical project/activity driven goal oriented family oriented free spirited predictable my home is carefree individualistic my home is my haven my home is unique

Maggie

CLAIRE FLOOR PLAN Now Nowthat thatyou youhave havetaken takenthe thequiz quizgo gototo totolearn learnmore moreabout aboutyour yourprofile. profile.

FinallyAboutMe.com/Claire FinallyAboutMe.com/Elise

Elisee Clair

casual traditional work/life balance work/life balance function over form function over form spontaneous practical project/activity driven FLOORfamily PLAN oriented free spirited predictable my home is carefree my home is my haven

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Elisee Clair

Maggie Elise

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FinallyAboutMe.com/Maggie FinallyAboutMe.com/Elise

Maggie Elise FinallyAboutMe.com/Margo

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Margo

FinallyAboutMe.com/Claire FinallyAboutMe.com/Elise

Maggie

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Now

work/life balance work/life balance function over form function over form spontaneous practical project/activity driven family oriented free spirited predictable my home is carefree my home is my haven

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detail oriented predictable my a statement myhome homemakes is my haven

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MAGGIE FLOOR PLAN

contemporary Now Now that that you you have have taken taken the the quiz quiz go go to to FinallyAboutMe.com/Elise to to learn learn more more about about your your profile. profile. work/life balanceFinallyAboutMe.com/Maggie form over function edgy Eliseeformal Elise casual Clair goal oriented traditional traditional work/life balance balance SHIPPING AND HANDLING NOT INCLUDED. work/life PRICES PRODUCTS AS SHOWN WITH LIGHT CUSTOMIZATION TO INCLUDE CORPORATE work/lifeFOR balance work/life balanceLOGO AND CONTACT INFORMATION. individualistic function over form and over function function form CUSTOM BID. REVISED 2016. function over form ADDITIONAL form CHANGES REQUIRE spontaneous sophisticated practical practical my home is unique project/activity driven quality family driven oriented family oriented

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FinallyAboutMe.com/Margo

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1750 total sq. ft.

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Elisee Clair

formal work/life balance form and function sophisticated quality driven detail oriented my home makes a statement

the Yellowstone

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formal traditional work/life work/lifebalance balance form and over function function form sophisticated practical quality driven family oriented ALTERNATE ELEVATION detail oriented predictable my a statement myhome homemakes is my haven

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Claire

contemporary work/life balance form over function edgy goal oriented individualistic my home is unique

free spirited predictable my home is carefree my home is my haven

Now

Program using the

LOGOS

PROGRAM LOGOS available in the following formats: eps • tif • jpg • png

If you have the right to use Design Basics’ Finally About Me® program*, including the logos, trademark, and brand name in promoting your business, when using any of these items, please use the following guidelines: BRAND NAMES: When referencing the Brand, use the full program name as written below – including the appropriate trademark as shown. This includes, but is not limited to, any and all references on home designs, marketing and sales activities, printed and electronic media, website(s) and social media, and any other methods of promoting your business as well as references in published articles, trade journals, advertising, and the like. • Finally About Me® LOGOS: The Logos should always appear as shown below. No part of the Logo may be extracted, edited, or modified in any form or by any means. When sizing Logos, size proportionally – do not stretch or compress in a single direction. The following colors make up the Brand Logos and cannot be altered except for use in black and white publications. Please contact us if you have any questions. *The Finally About Me® program is included for Exclusive builders; and, available at an additional cost to Non-Exclusive builders. Finally About Me® 4-Color / Full Color logo (CMYK) FAM Blue: PANTONE process DS 205-1 C Margo Purple: PANTONE process DS 175-2 C Elise Blue: PANTONE process DS 229-8 C Claire Red: PANTONE process DS 323-4 C Maggie Green: PANTONE process DS 303-4 C

Finally About Me®

RGB color breakdown FAM Blue: R:0 G:84 B:150 Margo Purple: R:89 G:54 B:116 Elise Blue: R:177 G:212 B:229 Claire Red: R:121 G:42 B:47 Maggie Green: R:189 G:208 B:87

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