Executive summary

As we stand on the threshold of a transformation in travel with the introduction of Electrical Vehicle (EV) technology, Motorway Service Areas (MSAs) have the potential to play a pivotal role to support this significant shift. The next generation of MSAs could offer more than a break for tired travellers; they can become the hubs of a greener, more sustainable journey in line with the types of vehicles they serve. Mobility technologies are transforming the landscape of travel; therefore, service areas should evolve in step with this transformative change. The service area of the future, described through the six principles in this report, outline how MSAs can provide a support structure for travellers and become active participants in this evolution

The Motorway Service Areas (MSA) of the future are more than just rest stops; they are launchpads for better travel experiences. By implementing the six principles outlined in this report, MSAs can act as accelerators of the green transition, minimise the environmental impact of travel, become resilient to future technology, and shape a future where travel is a restful, well-planned experience. With their commitment to user well-being, environmental responsibility, and technology integration, MSAs have the potential to position the UK as a global leader in sustainable transportation and infrastructure development.

The next generation of service areas should...

1. Offer spaces for relaxation and interactive experiences, promoting well-being and driver safety and invigorating travellers on their journeys.

2. Offer adaptable, universal services and spaces that cater to diverse travellers’ needs, regardless of their mode of transport or unique personal characteristics.

3. Be designed to be inclusive, accessible spaces that break down barriers, ensuring everyone can enjoy them.

4. Make the most of real-time interactive digital technology to provide travellers with the information to support wellinformed, hassle-free journeys.

5. Embody distinctive character and a strong sense of place through placemaking, fostering a welcoming environment for all travellers.

6. Champion sustainability, support local communities, and serve as active stewards of the environment to mitigate climate change.