Continuing Professional Development (CPD) Programme For Creative Practitioners
thrive. Jan 2013 — July 2013
www.designfactory.org
The National Centre for Craft & Design and Design Factory are delighted to present a comprehensive and ongoing programme of training and development opportunities for both Design Factory members and the wider creative community.
Programme
Delivered by experienced and knowledgeable facilitators, the sessions cover topics that range from social media and selling yourself to applying for funding, writing a business plan and pricing your work. The January to July programme also includes inspirational artists’ talks, ‘Meet the Curator’ and portfolio review sessions and a group research and development visit.
This very practical workshop will explore different ways of planning ahead, and will help you decide whether a formal business plan is right for you, or whether a more creative and flexible approach to planning will work best. You will get a workpack which will help you devise a personal approach to planning that really suits you and your creative practice.
All sessions will take place at The National Centre for Craft & Design unless stated otherwise. Light refreshments are included. For full day sessions you are welcome to bring your own lunch or dine in our café. Book your place by ringing: 01529 308710 www.nationalcraftanddesign.org.uk www.designfactory.org.uk
Thursday 24 Jan, 10am – 4.30pm Creative Business Planning
The workshop is designed for people at all career stages – the thinking and discussion will work for you regardless of whether you are a start up or a mature business. You will be encouraged to think both strategically and tactically – where do you want to be in 3-5 years – and what actions do you need to start taking now in order to get there? You will come away with a much clearer idea of where you are heading, a personal action plan with clear goals and milestones, and a visual timeline. Facilitator: Pete Mosley Cost: DF members: Free. Non-DF members: £25 / £22 concession
Monday 11 Feb, 1.30 – 4.30pm Introduction to Social Media Have you noticed how some people are using Blogging, Youtube, Twitter and Facebook to reach a whole new range of new customers for their business? Ever wondered how they do it? And whether you could too? This interactive workshop will show you how to start developing a social media strategy that will bring your business more customers and sales without swallowing all your time or making common and costly mistakes. Questions that will be addressed include: How can I use social media to increase sales? Which social media should I choose? How many? How often? How can I integrate social media with my website? What are the risks and downsides? How can I know whether it’s working? Facilitator: David James Ross Cost: DF members: Free. Non-DF members: £15 / £12 concession
Thursday 21 Feb, 10am – 4.30pm, LCB Depot, Leicester Social Media Setup Day
Monday 11 Mar, 1.30 – 3.30pm ‘Your Story’ (artist talk) – Katrin Moye
Get social media set up properly in a day through this practical workshop to be held at LCB Depot in Leicester. If you know social media is important but have been struggling to get it set up right, this course is for you. Guided by an experienced Social Media practitioner and teacher, by the end of the day you will have established a professional presence and be live on up to three social networks or social media platforms (Facebook, Twitter, Youtube etc) and have linked these up to your website.
Katrin Moye is a multi award winning ceramicist, specialising in highly decorative domestic ceramics. Recently she received a large grant from Arts Council England to support her in a new direction into more ambitious, one off collectors pieces plus a new body of work in two dimensions, including watercolour painting and printmaking. All of her ceramics are hand made in white earthenware clay, with decorations hand applied with coloured slips and underglazes. Her decorative style and subject matter recall her childhood memories of growing up in England and Germany in the 1970s, with direct references to her German family roots and Scandinavian style influences from her Danish godmother. A more recent development is a new direction exploring the detailed repeating patterns found in tree and plant life, and an interest in mid century English artists such as John and Paul Nash, Eric Ravilious and Enid Marx. Katrin’s work has become much sought after and is represented in galleries all over the UK and beyond, and in specialist retailers such as Liberty.
The exact course content will be tailored to participants’ needs and the workshop is limited to eight places so that hands-on help will be available. Participants must bring a laptop with WiFi and be willing to take on important preparation work before the day. To take part in this day, it is recommended that you have first taken the introduction to social media workshop. Facilitator: David James Ross Cost: £35
Facilitator: Design Factory and artist Cost: Free
Thursday 21 Feb, 10am – 4.00pm In Touch: CPD Day This session is aimed at teachers, artist-educators and arts organisations looking to develop a deeper knowledge and understanding of contemporary craft and design, and how handling collections can be used as a tool to initiate creative enquiry and cross-curricular learning. Facilitated by the National Centre for Craft & Design and the Crafts Council you will have the opportunity to network, explore and design learning activities and take part in artist-led workshops. Cost: £20 / £15 concession
Images (l–r): Katrin Moye Platter. Katrin Moye Cake Stands.
Thursday 21 Mar, 1 – 4pm Pricing Strategy
Saturday 13 Apr, 10am – 4pm Gathered
Numbers not adding up? You’re not alone. So many small creative businesses don’t know what it costs them to produce their products or deliver their services, and don’t understand the value that they have in their customer’s minds... consequently, it’s easy to get your pricing totally wrong. This can have devastating consequences – you might be selling your products at a loss.
Join NCCD, Design Factory and ArtsNK for this inspiring event that celebrates the importance of collaboration within contemporary craft and design practice. See demonstrations, take part in creative workshops, hear inspiring stories and meet the makers behind the unique designs in Design Factory’s Roof Gallery exhibition ‘Synchronise’.
This workshop will help you to understand the difference between cost and value - it can mean the difference between making a profit, and not making one! Come along for an interactive session which will give you the practical tools and knowledge to get your pricing right.
Costs will vary per activity.
Facilitator: Liz Foxwell-Canning, Stylists for Business Ltd Cost: DF members: Free. Non-DF members: £15 / £12 concession
Monday 8 Apr, 1.30 – 3.30pm How to Run Workshops Are you passionate about the craft you do? Are you thinking about running workshops but unsure where to start? If so then this session is aimed at you. Covering the basics of planning and delivering your workshop, this 2 hour session aims to simplify the process of putting together and delivering a rewarding event. Facilitator: Emma Ronald, NCCD Learning Cost: Free
Thursday 11 Apr, 10am – 5pm Meet the Curator If you are a maker or artist who has an idea you want to share with the curatorial team at NCCD, or if you feel you need advice with regards to exhibiting your work or practice; then book a 30 minute one-to-one session with a member of the team who will be on hand to offer individual support and guidance. Cost: Free
Thursday 25 Apr, 10am – 4.30pm Writing for Business and Funding This session will help you get to grips with writing – not only in support of your marketing, social media and blogging, but also in terms of getting your message right for funding and grant applications. Learn what you need to say where – and how. There will be a workpack and you will leave with lots of fresh ideas and positive things to say about yourself and your work. The workshop emphasises the need to be able to talk not only about your work but also about yourself and the materials and processes you use. You will also be encouraged to think carefully about the business values that you wish to get across to your clients and customers. You will be encouraged to think on a number of levels – from the 140 character constraints of Twitter, to the more in depth stories you will need to tell when marketing yourself, as well as the more formalised requirements of funding applications. You will come away with the basic building blocks you need and ideas for developing these in more depth in your own time. Facilitator: Pete Mosley Cost: DF members: Free. Non-DF members: £25 / £22 concession
Monday 13 May & Monday 10 June, 1 – 5pm Portfolio Review If you are a designer maker seeking critical feedback on your current work or if you are a recent graduate seeking guidance about your development as a creative practitioner then this is for you! Book a 45 minute one-to-one session with one of NCCD / Design Factory’s resident craft and design experts and receive advice on product development and exhibiting / selling work. Cost: Free
Thursday 16 May, 10am – 4pm Press & PR
Thursday 23 May, 10am – 4.30pm Pinterest and Google Analytics
Do you want to raise your profile? Do you want your work to be seen in the press and in magazines? Do you want local, regional and national publications to be writing about you? Do you want to use your precious time wisely to get the most impact?
This full day workshop will provide training and guidance in two of today’s fastest growing web-based marketing tools.
If you are answering yes to one or more of these questions then this workshop could be just what you need to kick start your media profile. This workshop will explore tricks of trade used by Public Relations (PR) professionals to get coverage for their clients. You too can learn these skills to apply to your business and artistic practice – so news of your work spreads far and wide – bringing you more business and increasing your positive reputation. The workshop will be very hands on, lots of practical exercises so you can leave inspired to continue your PR practice. Facilitator: Fiona Mitchell-Innes, Culture Business Cost: DF members: Free. Non-DF members: £25 / £22 concession
Pinterest is a social network that allows users to visually share, create and discover content in the form of images & videos. Within the last 12 months Pinterest has seen an increase in growth of 786% in the UK. This workshop will provide information on how to set up a Pinterest account, Pinterest terminology, Pinterest case studies and how to get the most from your Pinterest account and how to measure the success of Pinterest within your marketing strategy. For businesses wanting to get the most return from their websites, Google Analytics is vital, helping businesses understand which elements of their marketing are working well, and which areas need improvement. The workshop will provide information on how to set up a Google Analytics Account, how to set up goals to enable you to track your website and marketing performance, how to measure both your online and offline marketing through Google Analytics and how to interpret the data that shows within the Google Analytics platform. Facilitator: Liam Lally, Zaddle Internet Marketing Cost: DF members: Free. Non-DF members: £25 / £22 concession
Thursday 20 June Yorkshire Sculpture Park visit Image: Thrive Participants.
Join us for an inspiring research and development day trip to Yorkshire Sculpture Park. The coach will depart NCCD in Sleaford at 8am with a pick up at Newark en route, returning early evening. Yorkshire Sculpture Park is a centre of international importance for the production, exhibition and appreciation of modern and contemporary sculpture. Many inspirational elements combine to create a unique and exceptional balance of art, heritage, learning, space and landscape. The park is set in 500 acres of the Bretton Estate and includes 4 gallery spaces, a shop (selling contemporary craft and design), restaurant and café. Cost: DF members – £10, non-DF members - £20
Monday 8 July, 1.30 – 3.30pm ‘Your Story’ (artist talk) – Ashley Thomas
Thursday 18 July, 1.30 – 4.30pm Presentation Skills: Public Speaking
Ashley Thomas is a designer and illustrator based on the edge of the Peak District. She graduated in 2007 from Staffordshire Uni with a first class honours degree in Surface Pattern Design. In 2008 she launched her own brand of home accessories working from a design studio in her spare room. Over the past five years her business has gone from strength to strength and her work is now available in interior boutiques, gift shops and galleries in the UK, Paris and Tokyo. Ashley has worked on commissioned projects from a range of prestigious companies such as Laura Ashley and Mamas and Papas. Her latest collaboration with Debenhams has showcased her work onto high streets across the country. Come along and hear Ashley tell her creative story and see examples of her work that is described as playful, edgy and feminine.
A great voice is a real asset in the working life of creative practitioners. It can help when making a presentation about your work, whilst delivering workshops, for interviews or dealing with the media. If you mumble or speak in monotone, you won’t be getting your message across as effectively as you should. This workshop will begin with practical whole class and group exercises designed to develop vocal projection and speech clarity. Delegates are asked to bring written descriptions of their work and products for use in the practice exercises. Working for a time in groups of three or four, delegates will listen to each other and give feed back on the content, clarity, audibility and impact, supported by the course leader. The workshop will finish with each delegate giving a short presentation to the whole group, followed by constructive feedback.
Facilitator: Design Factory and artist Cost: Free
Facilitator: Laura Field, Spoken Word Studio Cost: DF members: Free. Non-DF members: £15 / £12 concession
Image: Ashley Thomas, Hello Joey Cushion Front Detail.
Images (l–r): Stuart Akroyd. Ema Kelly.
Book your place by ringing: 01529 308710 www.nationalcraftanddesign.org.uk www.designfactory.org.uk