UNLEASH THE NEW prepare for epic
GUIDELINES
BRAND
APRIL 2023
THIS IS YOUR GUIDE ON HOW TO USE YOUR NEW BRANDING. FOLLOWING THESE BRAND GUIDELINES WILL ENSURE STRONG BRAND CONSISTENCY & CORRECT IMPLEMENTATION.
WHAT ARE BRAND GUIDELINES? WHAT ARE BRAND GUIDELINES?
PG 1 BUSINESS NAME BRAND GUIDELINES
PG 2
PG 3 BUSINESS NAME BRAND GUIDELINES LOGO OVERVIEW
PRIM AR Y LOGO SECOND AR Y LOGO PG 4 BUSINESS NAME BRAND GUIDELINES
PG 5 BUSINESS NAME BRAND GUIDELINES
ALT ER NATIVE LOGOS STAMP LOGOS WORDMARK LOGOS
These logos should never be altered. Position, size and colour, along with the spatial and proportional relationships of your brands elements, are predetermined and should not be changed.
PG 6 BUSINESS NAME BRAND GUIDELINES
PRIMARY LOGO SECONDARY LOGO
These logos should never be altered. Position, size and colour, along with the spatial and proportional relationships of your brands elements, are predetermined and should not be changed.
PG 7 BUSINESS NAME BRAND GUIDELINES ALT ER NATIVE LOGOS WORDMARK LOGOS S UB M AR K LOGO
BRAND PATTERN
PG 8 BUSINESS NAME BRAND GUIDELINES
ROYAL BLUE
COLOUR PALETTE
Your colour palette has been strategically created to ensure it conveys the right emotions and feelings within your audience. Colour is one of the biggest factors to your brand, so it’s vital that you do not add any new colours to your branding.
If you want to change things up, try using a percentage of one of your colours as per the example to the right.
CMYK / 100, 93, 45, 59
RGB / 25, 26, 52
HEX / #191A34
MIDNIGHT BLUE EMERALD
TEAL
CMYK / 100, 84, 54, 76
RGB / 11, 20, 33
HEX / #0B1421
CMYK / 87, 50, 50, 47
RGB / 27, 72, 79
HEX / #1B484F
IVORY STONE
CMYK / 82, 27, 38, 11
RGB / 81, 131, 143
HEX / #08838F
CMYK / 7, 9, 11, 0
RGB / 239, 233, 227
HEX / #EFE9E3
CMYK / 20, 20, 23, 2
RGB / 209, 200, 192
HEX / #D1C8C0
PG 9 BUSINESS NAME BRAND GUIDELINES
SUBHEADING / HEADING TWO
Mainheading/ headingone
Paragraph / Body Copy
Ti veliam rem doluptat laborib erercium haribusamet faciis excerum ereicti usapers pelessi inume omnihil laciist dipsaperio. Udis velloria porerspis ratur adis et acculpario erio. Ut volo et laceat voluptas quis dolenie ndant, con prore nobis et incitat enditiunto bea qui officae voluptus es rernatur sumque pelest reptassunt faceata tumque re acia quam et ad que nam qui delessimus, sae elitatur, naturibus pore nonsedi psandi andenectotat officitio quat.
PG 10 CAT PATERSON BRAND GUIDELINES
BOOK NOW
SUBHEADING
Your subheading font is Georama Semi Bold. It should always be written in capitals. It should never be smaller than 8pt. Kerning (the space between letters) should always be set at 200.
Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.
You can download this font for free from google fonts.
SUBHEADING GEORAMA SEMI-BOLD DOWNLOAD FONT ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789 PG 11 BUSINESS NAME BRAND GUIDELINES
MAIN HEADING
Your main heading font is Georama Medium Italic. It should always be written in sentence case. It should never be smaller than 10pt. Kerning (the space between letters) should always be set at 0.
Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.
You can download this font for free from google fonts.
PG 12 BUSINESS NAME BRAND GUIDELINES
HEADING GEORAMA MEDIUM ITALIC DOWNLOAD FONT ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
MAIN
BODY / PARAGRAPH FONT
Your body font is Georama Regular. It should always be written in sentence case. It should never be smaller than 9pt. Kerning (the space between letters) should always be set at 0.
Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.
You can download this font for free from google fonts.
PG 13 BUSINESS NAME BRAND GUIDELINES
BODY TEXT GEORAMA REGULAR DOWNLOAD FONT ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
PG 14 BUSINESS NAME BRAND GUIDELINES
FILE T YPES COLOUR PROFILE BACKGROUND RESOLUTION COLOUR PROFILE BACKGROUND RESOLUTION cmyk transparent vector rgb white 150 DPI rgb transparent 300 DPI cmyk white 300 DPI SCREEN/WEB FILE T YPES .EPS JPG . JPG cmyk white vector . PDF .PNG rgb transparent vector .SVG
PRINT
.EPS and .PDF are vector based which means you can scale them to any size and they will not pixelate.
.JPG files become pixelated when they are scaled larger than their original size.
QCat_Primary_Logo_Full_Color_Cmyk.jpg
QCat_Primary_Logo_Full_Color_Cmyk.ai
QCat_Primary_Logo_Full_Color_cmyk.pdf
.JPG and .PNG files become pixelated when they are scaled larger than their original size.
.PNG files are used for web only and have a transparent background.
.SVGs are vector based which means they can be expanded or shrunk down to any size without a loss of quality. (You can also edit their colour in Canva!)
QCat_Primary_Logo_Full_Color_Rgb.jpg
QCat_Primary_Logo_Full_Color_Rgb.png
QCat_Primary_Logo_Full_Color_Rgb.svg
JPG PDF SVG PNG EPS JPG
PG 15 BUSINESS NAME BRAND GUIDELINES
UNLEASH THE NEW prepare for epic
To maintain the integrity of your branding, it is vital that you ensure there is always a minimum clear space around all edges of any of your logos. In your case, this should be at least the width and height of the letter “X”.
It is important you adhere to this spacing to ensure the branding does not interfere with elements surrounding the logo such as other logos, copy, graphics, patterns etc.
To preserve the readability of the logo it should never be sized below certain dimensions. The minimum width is 45mm when used in print.
65mm wide
X X X X
PG 17 BUSINESS NAME BRAND GUIDELINES
SPACING
SOCIAL MEDIA POSTS
To ensure brand consistency across your online platforms, I have created some social media templates to you. If you need to create more, ensure that you use your colour palette and typography as laid out within these guidelines.
PG 18 BUSINESS NAME BRAND GUIDELINES
