Beck's Brand Book

BRAND GUIDELINES

2014 Beck’s brand guidelines by

We have put together these brand guidelines to assist you and your in-house team on how to implement and execute your brand effectivley across a range of media.

These guidelines are essential to ensuring continuity across your brand.

For additional information regarding the content of this brand guideline please feel free to contact me at trey@designextensions.com and I will get back to you as soon as possible.

Final Logo

Color Typography Merchandise Print

Logo Versions Logo Sizing Logo Usage Colors Color Breakdown Fonts Products Business Cards

Logo

Main Logo This is the the main logo, it is saved in the zip file as Beck’s_Logo_TypeC-Color.eps.

Logo Versions -A-

-B-

-C-

-D-

Logo Usage A. Arched Text Main logo with Outboard Inc. descriptor

B. Arched Text Main logo with A Family Affair tagline

C. Circle Badge Circle logo with Outboard Inc. descriptor

D. Circle Badge Circle logo with A Family Affair tagline

Sizing

Minimum Height For the sake of legibility, the logo must never be printed smaller than 10mm in height or 10px on screen.

At smaller sizes it is best to use the logo icon alone as shown to the right.

10mm

Logo Usage Isolation area 10mm Isolation Zone The isolation zone is the space around the logo. It is important that no images/text/ borders or margins are placed within 10mm of the logo.

Color

Primary Color

Secondary Color

Light Blue

Dark Grey

Mid Grey

White

Color Usage We have chosen a six color palette.

These include 2 main colors, light blue and 3 greys.

Use this document as a guide on how to implement these colors for print/web.

Breakdown

Pantones These Pantone numbers help with color matching when trying to maintain consistency in printing.

Navy

Red

Light

Pantone #534C

Pantone #484C

Pantone #552C

Typeface

Typography The main typeface used in the brand identity is Haymaker, with minor changes to the width. It is a free font designed by Trevor Baum and is available at: http://www. losttype.com/ font/?name=haymaker The secondary typeface is Norwester, designed by Jamie Wilson and is available at: http://jamiewilson.io/ norwester/

Haymaker ABc123@ÂŁ$ Norwester ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890!@ÂŁ$%

Merchandise

T-Shirt Navy blue t-shirts with a front pocket and full back design.

Print

Stationery The letterhead and business cards pictured to the right are part of this branding package.