BRAND GUIDELINES 2014 Jack or Jill brand guidelines by
We have put together these brand guidelines to assist you and your in-house team on how to implement and execute your brand effectivley across a range of media. These guidelines are essential to ensuring continuity across your brand.
For additional information regarding the content of this brand guideline please feel free to contact me at trey@designextensions.com and I will get back to you as soon as possible.
Final Logo
Color Typography Website Print
Logo Versions Logo Sizing Logo Usage Colors Color Breakdown Fonts Home Page Stationery
Logo
Main Logo This is the the main logo, it is saved in the zip file as JackOrJill_Logo-Color.eps.
Logo Versions -A-
-B-
Logo Usage A. Full Text Main logo with name, mascot and decriptor text
B. Abbreviated Text Large initials
C. Stork Character Mascot illustrated logo version with Initials in bag.
-C-
Sizing
Minimum Height For the sake of legibility, the logo must never be printed smaller than 10mm in height or 10px on screen. At smaller sizes it is best to use the logo icon alone as shown to the right.
10mm
Logo Usage Isolation area 10mm
Isolation Zone The isolation zone is the space around the logo. It is important that no images/ text/borders or margins are placed within 10mm of the logo.
Color
Boy’s Color
Girl’s Color
Neutral Color
Dark Grey
Mid Grey
White
Color Usage We have chosen a six color palette. These include 2 main colors, a neutral yellow and three grayscale colors. Use this document as a guide on how to implement these colors for print/web.
Breakdown
Pantones These Pantone numbers help with color matching when trying to maintain consistency in printing.
Blue
Pink
Yellow
Gray
Pantone #0821C
Pantone #0521C
Pantone #127C
Pantone #428C
Typeface
Typography The main typeface used in the brand identity is Geared Slab. The secondary typeface is Gotham Book.
Geared Slab ABC123@£$ Gotham Book ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890!@£$%
Website
Home Page This is a preview of the latest home page to show how branding is used in an online format.
Stationery The business cards and dvd packaging pictured to the right are part of this branding package.