BRAND GUIDELINES
2015 The Quality Home brand guidelines by
We have put together these brand guidelines to assist you and your in-house team on how to implement and execute your brand effectivley across a range of media. These guidelines are essential to ensuring continuity across your brand.
For additional information regarding the content of this brand guideline please feel free to contact me at trey@designextensions.com and I will get back to you as soon as possible.
Final Logo
Color Typography Merchandise Print
Logo Versions Logo Sizing Logo Usage Colors Color Breakdown Fonts Products Business Cards
Logo
Main Logo This is the the main logo, it is saved in the zip file as QualityHomes_Logo-Color.eps.
Logo Versions -A-
Logo Usage A. Stacked Main logo with stacked name
B. Horizontal Logo used on website with name on one line and descriptive text underneath
-B-
Sizing
Minimum Height For the sake of legibility, the logo must never be printed smaller than 10mm in height or 10px on screen. At smaller sizes it is best to use the logo icon alone as shown to the right.
10mm
Logo Usage Isolation area 10mm Isolation Zone The isolation zone is the space around the logo. It is important that no images/text/ borders or margins are placed within 10mm of the logo.
Color
Color Usage We have chosen a three color palette. These include 2 main colors, and a light gray. Use this document as a guide on how to implement these colors for print/web.
Primary Color
Secondary Color
Light Gray
Breakdown
Pantones These Pantone numbers help with color matching when trying to maintain consistency in printing.
Blue
Red
Gray
Pantone #293C
Pantone #1935C
Pantone Cool Gray 6C
Typeface
Typography The main typeface used in the brand identity is Bree Serif.
Bree Serif ABC123@£$ BREE SERIF ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890!@£$%
Merchandise
T-Shirt White t-shirts with a full front design.
Stationery The letterhead and business cards pictured to the right are part of this branding package.