DESIGN> magazine (issue 12, 2009)

Page 1


ENTRY DEADLINES

Discipline Architecture, Interior Design & Built Environment

Communication Design, Advertising, Animation & New Media

April 2009

May 2009

27 > Good Design Awards (International)

04 > 2009 Open Architecture Challenge: Classroom (International) 29 > Plascon’s Prism Awards (South Africa)

01 > Print’s Regional Design Annual (USA) 01 > Good 50X70 (International) 15 > HOW In-HOWse Design Awards (International) 17 > iF communication design award (International) 28 > Midas Awards (International)

13 > ADC Young Guns (International) 15 > The Loerie Awards (Africa/ Middle East) 15 > Trnava Poster Triennial (International) 15 > Sign Design Awards (International)

Design in Business

27 > Good Design Awards (International)

Fashion & Jewellery

27 > Good Design Awards (International)

Industrial Design

09 > Baden-Württemberg International Design Award (International) 27 > Good Design Awards (International) 30 > Delta Awards (Spain)

12 > SABS Design Excellence Awards 2009 (South Africa) 29 > SABS Prototype Initiative (South Africa)

Multidisciplinary

24 > SABS Design Achievers Awards (South Africa)

30 > HKDA Asia Design Awards (International)

22 > Lo2No Sustainable Development Design Competition (International) 27 > Good Design Awards (International)

02 > Design and the Mediterranean: International Design Contest (International)

Research & Journalism

Sustainability


FOR AWARDS AND COMPETITIONS

June 2009

July 2009

August 2009

30 > OpenThinkBox™ FirstFix 2009 (South Africa)

10 > CaesarStone’s 2009 Design Award (South Africa)

21 > 15th PG Bison student of the year (South Africa)

05 > Adobe® Design Achievement Awards (International) 12 > Pentawards (International 15 > Greenpeace Design Awards (International) 30 > Print’s Student Cover Competition (International)

01 > SA Publication Forum’s Corporate Publication Competition (South Africa) 10 > UCDA Design Competition (International) 15 > HOW Interactive Design Awards (International) 17 > Sappi Ideas that Matter (North America)

31 > Print’s New Visual Artists Competition (International)

03 > DBA Design Effectiveness Awards (International)

02 > FSC GOING WITH THE GRAIN: design an object using sustainable wood (International) 30 > China Red Star Design Award (China)

01 > red dot award: design concept (International) 13 > red dot award: product design (International) TBA > Dutch Design Awards (Netherlands) 21 > M Technology Award (International)

30 > iF design award china (International) 01 > Winterhouse Awards for Design Writing & Criticism (USA)

01 > SA Publication Forum’s Corporate Publication Competition (South Africa)



PREFACE > 3

PUBLISHER’S NOTE Award Values $PNQFUJUJPOT BOE BXBSET BSF HSFBU NPUJWBUPST BOE B DIBODF EP * IBWF PG XJOOJOH BOE JG * EP XIBU XJMM * USFNFOEPVT BNPVOU PG UJNF BOE FOFSHZ JT UBLFO VQ EP XJUI JU JO QSPNPUJOH UIFN FOUFSJOH UIFN BOE DFMFCSBUJOH 5IFSF JT B TBZJOH JO TBMFT ´ZPV BSF BT HPPE BT ZPVS UIFJS PVUDPNFT BU DFSFNPOJFT BOE GVODUJPOT MBTU EFBMµ $BO XF BQQMZ UIBU UP XJOOJOH BO BXBSE 0WFS UIF QBTU GFX ZFBST * IBWF USJFE UP VOEFSTUBOE .Z BOTXFS JT ²ZFT CVU * XPVME OFFE UP DIBOHF UIF UIF WBMVF PG XJOOJOH BXBSET 1BSU PG NF SFMBUFT UP TBZJOH UP ´ZPV BSF BT HPPE BT ZPVS MBTU BXBSEµ POMZ JU QFSTPOBMMZ XIFSF * XPVME BTQJSF UP XJO B USPQIZ JG JU NBLFT CVTJOFTT TFOTF BOE ZPV XPSLFE JU UP JUT JO B TQPSU PS PUIFS BDUJWJUZ 5IJT PG DPVSTF XPVME GVMM WBMVF³ IBWF TFWFSBM QFSTPOBM CFOF¾UT UIF NPTU TBMJFOU CFJOH UIF GFFMJOH PG BDDPNQMJTINFOU "T MPOH BT "MM UIFTF UIPVHIUT BSF NPTU SFMFWBOU UP NF OPX UIFTF GFFMJOHT PG BDIJFWFNFOU MBTU JO ZPVS QFSTPOBM BT %FTJHO " NBHB[JOF CFDBNF B 5FDIOPMPHZ 5PQ NFNPSJFT UIFZ BSF TUJMM KVTU NFNPSJFT 0G DPVSTF DPNQBOZ RVBMJ¾FS 5IJT JT B NPTU TJHOJ¾DBOU TPNF QFPQMF HP GVSUIFS BOE USBOTGPSN UIPTF BDIJFWFNFOU BOE POF UIBU * BN WFSZ QSPVE PG 5IF TQJO PGG IBT CFFO UIBU XF IBWF CFFO BCMF UP EFWFMPQ BDIJFWFNFOUT JOUP B MJGF PG TVDDFTT %FTJHO " *O 5FDIOPMPHZ B OFX DPNNVOJDBUJPO 5SZJOH UP SFMBUF UIF QFSTPOBM UP UIF CVTJOFTT QMBUGPSN XIJDI XJMM HP MJWF TIPSUMZ TDFOBSJP JT UFTUJOH 8IFO TUSJWJOH UP XJO BO BXBSE * NVTU BTL XIBU BXBSE TIPVME * FOUFS 8IBU WBMVF 5IF UJNJOH JT NPTU QFSUJOFOU BT JU HJWFT NF BO EPFT UIJT BXBSE IBWF JO UIF NBSLFUQMBDF 8IP JT PQQPSUVOJUZ UP DSFBUF BOE JOOPWBUJWF VTJOH NZ DPNQFUJUJPO 8IBU JT UIF DPTU PG FOUSZ JODMVEJOH NBSLFUJOH TBMFT LFZ TUBLFIPMEFST BOE DMJFOU UJNF BOE SFTPVSDFT BHBJOTU UIF CFOFGJUT PG UIF TFSWJDF UP CVJME BT JU TIPVME CF GPS BMM BXBSE BXBSE %PFT UIF BXBSE IBWF B UBOHJCMF ´CVTJOFTT XJOOFST B NBTUFSQJFDF UIBU XJMM NBLF XJOOJOH BO CFOF¾Uµ TVDI BT ¾OBODJBM PS OFX CVTJOFTT 8IBU BXBSE XPSUI JU $BNFSPO #SBNMFZ %&4*(/ > $&0



FOREWORD > 5

EDITOR’S NOTE 5IF UIFNF PG ()7-+2 " JT ´NFUUMFµ BOE JO UIJT FEJUJPO XF GFBUVSF EFTJHOFST BSDIJUFDUT BOE DPNQBOJFT GSPN BMM EJTDJQMJOFT XIP IBWF QSPWFO UIFJS NFUUMF UISPVHI EFTJHO FYDFMMFODF UIPVHIU MFBEFSTIJQ BOE UIF BHJMJUZ UP NFFU NBSLFU OFFET 5IF FEJUJPO BMTP GFBUVSFT JOUFSWJFXT XJUI JOEVTUSZ FYQFSUT XIP DPNNFOU PO WBSJPVT UPQJDT SBOHJOH GSPN TUZMF USFOET ¾OF BSUT EFTJHO QSPNPUJPO BOE FEVDBUJPO UP QSPGFTTJPOBM EFWFMPQNFOU JOUFMMFDUVBM QSPQFSUZ TVTUBJOBCJMJUZ BOE UIF QPMJUJDT PG EFTJHO

MBZPVU SBEJDBMMZ JODSFBTJOH UIF BNPVOU PG QJDUPSJBM DPOUFOU UP FOTVSF UIBU SFBEFST FYQFSJFODF B WJTVBM GFBTU UISPVHIPVU UIF NBHB[JOF

*O BEEJUJPO XF BSF MBVODIJOH ()7-+2 " MR 8IGLRSPSK] B EJHJUBM QVCMJTIJOH QBSUOFSTIJQ XJUI UIF QSFTUJHJPVT 5FDIOPMPHZ 5PQ 55 BXBSET QSPHSBNNF BOE 5IF %B 7JODJ *OTUJUVUF GPS 5FDIOPMPHZ .BOBHFNFOU 5IJT OFX EJHJUBM QMBUGPSN XJMM GPDVT PO UIF JOOPWBUJWF VTF PG UFDIOPMPHZ JO CVTJOFTT BOE EFTJHO XIJMF TUJMM CFJOH QBSU PG +VTU MJLF UIF TVDDFTTGVM QFPQMF UIBU XF GFBUVSF ()7-+2 " NBHB[JOFµT TUBCMF JO UIJT FEJUJPO UIF ()7-+2 " QEKE^MRI UFBN IBT 0O UIF JOUFSOBUJPOBM GSPOU ()7-+2 " NBHB[JOF CFFO QVTIJOH JUT PXO CPVOEBSJFT ()7-+2 " IBT TJHOFE B NFEJB QBSUOFSTIJQ BHSFFNFOU XJUI UIF HPOF GSPN TUSFOHUI UP TUSFOHUI TJODF JUT MBVODI *OUFSOBUJPOBM $PVODJM PG (SBQIJD %FTJHO "TTPDJBUJPOT BT B EJHJUBM NBHB[JOF BOE JOGPSNBUJPO QMBUGPSN *DPHSBEB GPS UXP PG JUT GMBHTIJQ JOUFSOBUJPOBM KVTU PWFS UXP NPOUIT BHP %VF UP UIF FYQBOEFE FWFOUT UIF *DPHSBEB %FTJHO 8FFL JO %PIB MPDBM BOE JOUFSOBUJPOBM SFBEFSTIJQ XF IBWF 'FCSVBSZ UP .BSDI BOE UIF *DPHSBEB 8PSME SFEFWFMPQFE UIF JOUFSGBDF PG UIF QMBUGPSN BOE BEEFE $POHSFTT XIJDI XJMM UBLF QMBDF JO #FJKJOH BEEJUJPOBM DPOUFOU BOE SFTPVSDFT UP FOIBODF UIF 0DUPCFS 'JOE VQ UP EBUF SFQPSUT JOUFSWJFXT VTFS FYQFSJFODF BOE QIPUPHSBQIT GSPN UIF *DPHSBEB %FTJHO 8FFL JO %PIB PO UIF ()7-+2 " QMBUGPSN 5IF TUSVDUVSF BOE MBZPVU IBT BMTP SFDFJWFE TFSJPVT BUUFOUJPO 8F IBWF JOUSPEVDFE NPSF JO EFQUI 5IF ()7-+2 " UFBN XJTI ZPV BO JOGPSNBUJWF BOE JOUFSWJFXT BOE UIF DSFBUJWF UFBN IBT FOIBODFE UIF JOTQJSJOH SFBE

+BDRVFT -BOHF %&4*(/ > &%*503




CONTENTS 3 >

5 >

PREFACE › Cameron Bramley

FOREWORD › Jacques Lange

34 >

TECHNOLOGY › Technology hard at work

53 >

INTERNATIONAL NEWS › Mousharaka : Icograda Design Week, Doha, Qatar 2009

88 >

SUSTAINABILITY › Courage and collaborative efforts will save our future

58 >

ARCHITECTURE › The World’s Best Building awarded in Barcelona

92 >

DIGITAL TECHNOLOGY › Digital signage : The billboards of the future


14 >

26 >

METTLE › Designers who proved their mettle

THOUGHT LEADERS › Interview with Lise Klint

38 >

44 >

DESIGN FOR DEVELOPMENT › Benneton believes that Africa works

DESIGN PROMOTION › Celebrating 40 years of design promotion in South Africa

70 >

82 >

INTERIOR DESIGN › Consideration for corporate cloakrooms › The outs and ins of corporate interiors › A slightly different time warp

COLOUR › Colour reflecting the world

95 >

122 >

COMMUNICATION DESIGN › Local advertising industry performs well in bestadsontv.com rankings › Why are seven of the top ten brands in the world American? › Screw your courage to the sticking place! › Hitting the promo mark › Where branding meets business

PAPER › Richard Sweeney > Exploring forms in paper › The influence of climate on paper


CONTENTS 136 >

140 >

G

PRE-PRESS › Controlling costs through software license management

161 >

PRODUCTION DESIGN › 8IJUF 8FEEJOH 5IF NBLJOH PG B 4PVUI "GSJDBO NPWJF

192 >

INDUSTRIAL DESIGN › BMW’s cloth car prototype – Gina

202 >

EDUCATION › Defining the designer of 2015 › European Design Training Incubator > Benchmarking design and the creative industries

R

A

P

H

I

C

A

PACKAGING › International wine industry invited to share in environmental and cost benefits

168 >

FASHION DESIGN › Love Jozi > The cult of the socially conscious t-shirt

196 >

INTELLECTUAL PROPERTY › The shape of things › Designers and their rights > Why ignorance doesn’t equal bliss

206 >

BOOK REVIEWS › Women of design › Do good design › The wayfinding handbook


144 >

146 >

EXHIBITIONS › Lasting impressions

ART › Photographs are her canvas, chemicals her tools › Suburbia redefined › Art: Design for the mind’s eye

176 >

186 >

JEWELLERY DESIGN › Taking inspiration from the urban tribes

RETAIL › Wood, white and retro in retail › Extending Nando’s territory into a new culinary zone

211 >

DESIGN > IN LIVING › Be comfortable with who you are › Carpeting that says it all › Nice rack! › Liangzhu Culture Museum in China by David Chipperfield Architects



SECTION > 13

CREDITS PUBLISHER & CEO > 'EQIVSR &VEQPI] GEQIVSR$HIWMKRQEKE^MRI GS ^E 8IP

PRODUCTION ASSISTANTS > 'PEYHIXXI 6SWI ADMINISTRATION & ACCOUNTS > 1MGLIPPI 7[EVX 0ERE 1G0EGLPER

EDITOR > .EGUYIW 0ERKI NEGUYIW0$MEJVMGE GSQ

CHIEF DESIGNER > 6S] 'PYGEW

CONTRIBUTING EDITORS > &IZ ,IVQERWSR ERH .IRRMI *SYVMI

LAYOUT & DESIGN > 6S] 'PYGEW (IWMKR 4VSGIWW

CONTRIBUTORS > (IER %VQWXVSRK 7XVEXSW &EGEPMW 'PEYHME &IVRHX / 'LEWY )PJVMIHI (VI]IV 4VM]E («7SY^E /IRHIP *EPOWSR 6MGLEVH *SVFIW .EQIW ,IQTLMPP (IW 0EYFWGLIV .SERMRE 4EWXSPP 8EVV]R 6MPI] (I[EPH 6SWIQE 1EVKEVMXE 7LIJWSR .ERR 8YVRIV 8LIMVV] ZER /IVQ %HIPPI ;ETRMGO ERH 7EQEVE ;EXOMWW

COVER DESIGN > 6S] 'PYGEW (IWMKR 4VSGIWW

SALES DIRECTOR > .EMQI 0II ZER 7MXXIVX NEMQI$HIWMKRQEKE^MRI GS ^E 'IPP 8IP

COVER ARTWORK AND PHOTOGRAPH > 6MGLEVH 7[IIRI] PUBLISHED BY > (IWMKR -RJSVQEXMSR 4X] 0XH 8IP *E\ [[[ HIWMKRQEKE^MRI GS ^E

(IWMKR -RJSVQEXMSR 4X] 0XH

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14 > METTLE

DESIGNERS WHO PROVED THEIR METTLE The Collins Essential English Dictionary describes the word ‘mettle’ as “...the courage to carry on … attesting to spirit, nerve, spunk, heart, bravery”. During the past year there were South African designers across the board who proved their mettle and came out on top of their game, locally and internationally. To celebrate the spirit of excellence, innovation and tenacity, DESIGN> compiled a broad overview of those designers who have won awards, received accolades from media and clients alike and showed that design is thriving in South Africa.


Design to improve life > INDEX: AWARD 5IF */%&9 "8"3% UIF MBSHFTU NPOFUBSZ EFTJHO BXBSE JO UIF XPSME JT EFEJDBUFE UP DIBOHF HMPCBM NJOETFUT CZ TIPXJOH BOE FYQMPSJOH IPX EFTJHO DBO JNQSPWF MJGF */%&9 EPFT OPU DBUFHPSJTF EFTJHO BDDPSEJOH UP USBEJUJPOBM MBCFMT ° DPNNVOJDBUJPO JOEVTUSJBM JOUFSJPS BOE GBTIJPO EFTJHO ° TJODF UIFTF EP OPU GVMMZ SF¿FDU UIF JOUFSEJTDJQMJOBSZ BQQSPBDI FNQMPZFE CZ NPTU MFBEJOH EFTJHOFST BOE EFTJHO UIJOLFST */%&9 SBUIFS DBUFHPSJTFT BOE FWBMVBUFT OPNJOBUJPOT BDDPSEJOH UP BTQFDUT UIBU JNQBDU PO IVNBO MJGF #PEZ )PNF 8PSL 1MBZ BOE $PNNVOJUZ " SFDPSE QSPKFDUT IBWF CFFO OPNJOBUFE GPS UIF */%&9 "8"3% 0G UIFTF BSF GSPN 4PVUI "GSJDB /PNJOBUJPOT BSF TDSVUJOJTFE JO B UXP UJFSFE BEKVEJDBUJPO QSPDFTT TUBSUJOH JO 'FCSVBSZ BOE DPODMVEJOH JO +VOF 5IF XJOOFST PG UIF */%&9 "8"3% XJMM CF BOOPVODFE JO "VHVTU 5IF 4PVUI "GSJDBO OPNJOBUJPOT BSF "

SH] &ZFCPSO 5IF 'SFFQMBZ 'FUBM )FBSU 3BUF .POJUPS 8*54 & 1BFEJBUSJD )*7 $MJOJDT DPSQPSBUF JEFOUJUZ 3&9 ,JEEP 4BGFUZ 'JOHFS 5PPUICSVTI -PEPY 4UBUTDBO 4FDT $POEPN "QQMJDBUPS

"

,SQI #VUUF 5PSDI 5POHT /FTUFE #VOL #FET .JDIBFMMB +BOTF WBO 7VVSFO VUJMJUZ BSUXPSL )BOEMF )BOET ;PEJBD ( 5IF ;VMV .BNB )FBUI /BTI "OEJMF %ZBMWBOF $MBZ $FSBNJDT 4UPOF 'SVJU 'MPPST &;8BTUF $BEBD $BSSJ $IFG (SJMM "WPPWB PTUSJDI FHHTIFMM NPTBJDT "GSJDBO "MMTPSUT "SJWJ QBSBG¾O TUPWF %FTJHO *OEBCB Y IPVTF .." 4JOHMF 'BNJMZ )PNF

"

SVO 5XJTUFS5SBD WFSUJDBM TIBGU JNQBDU DSVTIFS 4IPTIPMP[B ; )FBWZ %VUZ .JOJOH (VNCPPU 8JSFNBUF 8J[BSE )PU 1MBUJOVN *$0/ $4 $BUUFMFWBUPS #PEZ (MPWF #MVF 4QPSU 0SHB BOE 0SHB .PEVMBS 'JMJOH 4ZTUFN

"

4PE] +4 3FWFMBUJPO TBJMQMBOF '9 1FEBM TFMG BTTFNCMZ UPZ DBS

"

'SQQYRMX] (SFFOTJEF %FTJHO $FOUFS $PNNVOJUZ %FWFMPQNFOU 1SPHSBNNF "NOFTUZ *OUFSOBUJPOBMµT ´.BLF 4PNF /PJTFµ DPNNFSDJBM CZ 5FOOBOU .DLBZ 5IF .PEVMBS 5SBG¾D -JHIU 4ZTUFN 4USFFUXJSFT BOE 8PPMXPSUIT .BLJOH UIF %JGGFSFODF 5ISPVHI %FTJHO QSPKFDU

INDEX: AWARD exhibition 2007, Copenhagen, Denmark. Photo by Jessica Haye & Clark Hsiao

>

SEE ALL THE NOMINEES AT www.indexaward.dk


16 > METTLE

Black Coffee wins coveted fashion design award > $FMFCSBUFE GBTIJPO MBCFM #MBDL $PGGFF XPO UIF .FSDFEFT #FO[ "SU "XBSE GPS 4PVUI "GSJDBO 'BTIJPO %FTJHO 5IF BJN PG UIF BXBSE JT UP PGGFS TVQQPSU UP ZPVOH UBMFOUFE BOE JOOPWBUJWF BSUJTUT BOE EFTJHOFST 5IF QSJ[F DPOTJTUT PG B NPOFUBSZ HSBOU MPDBM BOE JOUFSOBUJPOBM QSPNPUJPO BOE B TQFDJBM QVCMJDBUJPO DBUBMPHVJOH UIF OPNJOFFTµ QPSUGPMJPT 5IF XJOOFS XJMM BMTP HFU UIF PQQPSUVOJUZ UP QBSUJDJQBUF JO UIF #FSMJO 'BTIJPO 8FFL #MBDL $PGGFF FNFSHFE GSPN 4PVUI "GSJDB BU B UJNF XIFO QFSTPOBM JEFOUJUZ XBT UIF OFX EJGGFSFOUJBUPS 5IF FOFSHZ UIBU ESJWFT #MBDL $PGGFFµT EFTJHOFST +BDRVFT WBO EFS 8BUU BOE %BOJDB -FQFO JT BMXBZT DPOTJTUFOU ZFU QSPEVDJOH SFTVMUT UIBU BSF OFWFS UIF TBNF 5IFJS JOOPWBUJWF UIJOLJOH ° DPNCJOFE XJUI NFUJDVMPVT DPOTUSVDUJPO BOE BUUFOUJPO UP EFUBJM ° IBWF QMBDFE UIFN BU UIF GPSFGSPOU PG 4PVUI "GSJDBO GBTIJPO 0UIFS ¾OBMJTUT JO UIF DPNQFUJUJPO XFSF "CJHBJM #FU[ 4UJBBO -PVX 5IFNCB .OHPNF[VMV GPS %BSLJF $MPUIJOH 1BMFTB .PLVCVOH GPS .BOUTIP $SBJH /BUJWF %BWJE 5MBMF BOE .BZB 1SBTT

Black Coffee Summer 2009


The Loerie Awards > Small agencies make their mark 5IF -PFSJF "XBSET XFSF ¾STU IFME JO UP TVQQPSU BOE HSPX UFMFWJTJPO BEWFSUJTJOH 4JODF UIFO UIF BXBSET IBWF FYQBOEFE UP JODMVEF BMM BSFBT PG CSBOE DPNNVOJDBUJPO ° SBEJP BOE QSJOU BEWFSUJTJOH EFTJHO CVJMU FOWJSPONFOU EJSFDU NBSLFUJOH OPO CSPBEDBTU WJEFP MJWF FWFOUT BOE EJHJUBM NFEJB *O GPVS (SBOE 1SJY XFSF BXBSEFE OPUBCMZ BMM UP TNBMM PS NFEJVN TJ[FE BHFODJFT 5IJT JT B TJHO PG UIF SJTF PG UIF TNBMM TQFDJBMJTU BHFODJFT BOE SFGMFDUT UIF WBSJFUZ BOE EFQUI XJUIJO UIF DPNNVOJDBUJPO JOEVTUSZ

Loeries Advertising > Loeries Advertising > &IEYXMJYP GEQTEMKR JSV %PPER +VE] 0MQMXIH 4VSSJ SJ QIXXPI " -PFSJFT (SBOE 1SJY "XBSE GPS 57 $JOFNB $PNNFSDJBMT %KIRG] " ,JOH +BNFT

(MGXEXSV 'SQTEWW *MVWX 0EH] ,MX 7IRH GEQTEMKR JSV :SHEGSQ 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS 57 $JOFNB $PNNFSDJBMT %KIRG] " %SBGUGDC +PIBOOFTCVSH


18 > METTLE

5YIWXMSRW GEQTEMKR JSV 7EWSP 0XH 4VSSJ SJ QIXXPI " -PFSJFT $SBGU (PME "XBSE GPS 57 $JOFNB $SBGUT 째 "SU %JSFDUJPO %KIRG] " 5IF +VQJUFS %SBXJOH 3PPN 4PVUI "GSJDB

%-(7 7XEXW GEQTEMKR JSV -RHITIRHIRX 2I[WTETIVW 'ETI 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS /FXTQBQFS "EWFSUJTJOH %KIRG] " ,JOH +BNFT

*VEQI &] *VEQI 7TIIH 'EQIVE 'S[ )PZMW GEQTEMKR JSV %9(- 7% 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS /FXTQBQFS "EWFSUJTJOH %KIRG] " 0HJMWZ 4PVUI "GSJDB


8LI 1SSR[EPO 6EPP] < (SSQ 7TEGI -RZEHIVW 8IOOIR GEQTEMKR JSV 2EXMSREP +ISKVETLMG /MHW 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS 1SJOU "EWFSUJTJOH 째 .BHB[JOF %KIRG] " '091

Loeries Communication Design > 'SRHSQW GEQTEMKR JSV XLI 6SGO %MHW *SYRHEXMSR 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS #SBOE *EFOUJUZ $PMMBUFSBM %FTJHO 째 %JSFDU 1SPNPUJPOBM .BJM 'SQTER] " +PF 1VCMJD 4PVUI "GSJDB

8LI 1SQ -WWYI 1MKVEXI QEKE^MRI JSV *YXYVI 4YFPMWLMRK 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS 1VCMJDBUJPO %FTJHO 째 #PPL .BHB[JOF /FXTQBQFS %FTJHO 'SQTER] " /FU 8PSL ##%0


20 > METTLE

Loeries Experiential Design > =SYRKFPSSH GEQTEMKR JSV 7%&' *1 6EHMS 4VSSJ SJ QIXXPI " -PFSJFT (SBOE 1SJY "XBSE GPS %JHJUBM .JYFE NFEJB $BNQBJHO 'SQTER] " /FU XPSL ##%0 BOE (MPP %JHJUBM %FTJHO

8MQIPMRI %: HIWMKRIH JSV XLI 0MFIVX] 0MJI ;)%08,;360( 'SRJIVIRGI 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS /PO #SPBEDBTU 7JEFP 'JMN 'SQTER] " .FUSPQPMJUBO3FQVCMJD

4VSNIGX *VII %H GVIEXIH MR 4S[IV4SMRX JSV 43;% WTSRWSVIH F] 182 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS .JYFE NFEJB $BNQBJHO 'SQTER] " .FUSPQPMJUBO3FQVCMJD BOE 5IF +VQJUFS %SBXJOH 3PPN 4PVUI "GSJDB


2YQFIV TPEXIW GEQTEMKR JSV (VMZI %PMZI 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS "MUFSOBUJWF .FEJB 'JFME .BSLFUJOH 'SQTER] " +PF 1VCMJD 4PVUI "GSJDB

%REXSQ] TIVWSREP LIEPXLGEVI GEQTEMKR JSV &6)2(,397) 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS *OUFSOBM .BSLFUJOH 1SPHSBNNFT 'SQTER] " '091

;LS MW .SI# [IFWMXI JSV .SI 4YFPMG 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS %JHJUBM EFTJHO 째 8FCTJUF 'SQTER] " (MPP %JHJUBM %FTJHO BOE +PF 1VCMJD


22 > METTLE

Loeries Retail Design > &I XVYI TST YT WXSVI JSV 2-/) 4VSSJ SJ QIXXPI " -PFSJFT (SBOE 1SJY GPS 5ISFF EJNFOTJPOBM &OWJSPONFOUBM %FTJHO ° "SDIJUFDUVSF *OUFSJPS %FTJHO &OWJSPONFOUBM (SBQIJDT 'SQTER] " 53*((&3 $0..6/*$"5*0/

Loeries Built Environment > *VIIHSQ 4EVO JSV XLI *VIIHSQ 4EVO 8VYWX 4VSSJ SJ QIXXPI " -PFSJFT (PME "XBSE GPS 5ISFF EJNFOTJPOBM &OWJSPONFOUBM %FTJHO ° "SDIJUFDUVSF *OUFSJPS %FTJHO &OWJSPONFOUBM (SBQIJDT (IWMKRIH F] " 0GGJDF PG $PMMBCPSBUJWF "SDIJUFDUT ("11 "SDIJUFDUT 6SCBO %FTJHOFST

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Janine Basson, Designer of the Year

Wax to the Max Jewellery Design Competition

Lisa van Zyl, first runner-up

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Adele van Tonder, second runner-up

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SA architects win bid to host congress in Durban *O +VMZ UIF 4PVUI "GSJDBO *OTUJUVUF PG "SDIJUFDUT XPO UIF CJE UP IPTU UIF *OUFSOBUJPOBM 6OJPO PG "SDIJUFDUT 6*" $POHSFTT JO %VSCBO JO 5IF 6*" $POHSFTT BOE (FOFSBM "TTFNCMZ JT IFME FWFSZ UISFF ZFBST BOE NFNCFST CJE GPS UIF QSJWJMFHF PG IPTUJOH UIF FWFOU 5IF TFMFDUJPO JT NBEF TJY ZFBST JO BEWBODF 'PVOEFE JO BOE SFQSFTFOUJOH NJMMJPO BSDIJUFDUT HMPCBMMZ GSPN DPVOUSJFT UIF 6*" IBE CFFO IPTUJOH DPOHSFTTFT TJODF JUT JODFQUJPO 5IF XJOOJOH CJEEJOH UIFNF XBT ´.VMUJQMJ$*5: 8PSME 'VUVSFµ BOE UIF DPOHSFTT JT FOWJTBHFE UP CSJOH BSDIJUFDUT UP %VSCBO JO


24 > METTLE

Industrial design > South Africa’s Most Beautiful Design Object 5IF /FTUFE #VOL #FE EFTJHOFE BOE EFWFMPQFE CZ : 5TBJ PG $BQF 5PXO CBTFE 5TBJ %FTJHO 4UVEJP XBT WPUFE 4PVUI "GSJDBµT .PTU #FBVUJGVM %FTJHO 0CKFDU BU UIF %FTJHO *OEBCB &YQP JO 5IF VOJRVF CFE PGGFST B TQBDF TPMVUJPO GPS PWFSDSPXEFE MPX DPTU IPVTFT BOE PSQIBOBHFT 5IF CVOL CFE DBO CF QVMMFE PVU UP TFSWF B OVNCFS PG QVSQPTFT BOE DBO TMFFQ DIJMESFO JO B UJHIU TQBDF PG TRVBSF NFUSFT *O UIF /FTUFE #VOL #FE XPO UIF 4RVBSF .FUSF $IBMMFOHF TQPOTPSFE CZ 1JDL O 1BZ BT XFMM BT UIF .PNFOUVN 5PQCJMMJOH -JGFTUZMF "XBSE GPS UIF %nDPS DBUFHPSZ *OUFSOBUJPOBMMZ UIF EFTJHO XPO B QSFTUJHJPVT 3FE %PU "XBSE JO UIF DPODFQU DBUFHPSZ : 5TBJ BMTP SFDFJWFE UIF #SJUJTI $PVODJM "GSJDB *OUFSOBUJPOBM :PVOH %FTJHO &OUSFQSFOFVS "XBSE

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26 > THOUGHT LEADER

INTERVIEW WITH LISE KLINT Few people personify the ethos of design leadership more holistically than Danish architect and designer, Lise Klint. Her passion for her profession has led her to play a diversity of roles on home turf and internationally – from being a practicing architect and designer, educator, scenario planner, advocate, mediator, politician and jurist, to being a respected thought leader in the world of business.

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28 > THOUGHT LEADER

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30 > THOUGHT LEADER 0/" "SPVOE BXBSET BOE KVTU B GFX DPNQFUJUJPOT

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>

Learn more about INDEX: Design to Improve Life by visiting www.indexaward.dk


leonardo da vinci 1452 - 1519 painter, inventor, visionary, mathematician, philosopher and engineer

if he’d been a bit younger he’d have been an alumnus An MSc in the Management of Technology and Innovation, takes today’s business manager into the beyond. It’s essential to every manager, of whatever qualification or position in the company; crucial to students seeking increased business competence; the very essence of achieving competitive supremacy globally.

visit www.davinci.ac.za The Da Vinci Institute for Technology Management (Pty) Ltd - Registered with the Department of Education as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2004/HE07/003


perfect for everyone with bright ideas An MSc in the Management of Technology and Innovation, takes today’s business manager into the beyond. It’s essential to every manager, of whatever qualification or position in the company; crucial to students seeking increased business competence; the very essence of achieving competitive supremacy globally.

visit www.davinci.ac.za The Da Vinci Institute for Technology Management (Pty) Ltd - Registered with the Department of Education as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2004/HE07/003


34 > TECHNOLOGY

TECHNOLOGY HARD AT WORK The Technology Top 100 (TT100) awards, held on 26 February in Johannesburg, acknowledged 72 outstanding South African enterprises for their development and use of technology, innovation and people to grow the local economy and improve the lives of citizens in a sustainable manner.


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> VIEW ALL THE WINNERS AND QUALIFIERS AT


38 > DESIGN FOR DEVELOPMENT

BENETTON BELIEVES THAT AFRICA WORKS Often causing controversy, fashion apparel group Benetton has long been a leader in harnessing the combined powers of advertising, design, music, cinema, photography, publishing and the Internet to create awareness of social issues and developmental initiatives around the world.

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"MFTTBOESP #FOFUUPO FYFDVUJWF EFQVUZ DIBJSNBO PG #FOFUUPO (SPVQ FYQMBJOFE UIF DPOWJDUJPO XJUI XIJDI #FOFUUPO IBT CBDLFE UIF QSPKFDU ²8F DIPTF UP TVQQPSU BOE QSPNPUF UIJT JNQPSUBOU QSPKFDU

*O BEEJUJPO UP UIF PVUEPPS BOE QSFTT BEWFSUJTJOH UIF "GSJDB 8PSLT DBNQBJHO JODMVEFE B TFSJFT PG PUIFS BQQMJDBUJPOT $PMPST NBHB[JOF GPDVTTFE PO UIF UIFNF ´NPOFZµ BOE BEEFE UIF DBNQBJHO BT B TQFDJBM TVQQMFNFOU /µ%PVS SFDPSEFE B SF BSSBOHFE WFSTJPO PG IJT IJU TPOH #JSJNB GFBUVSJOH 1BUUJ 4NJUI 4JNQIJXF %BOB *SFOF (SBOEJ BOE 'SBODFTDP 3FOHB


Press advertisements for the Africa Works campaign. Š Benetton Group. Photos by James Mollison. Art direction by Patrick Waterhouse.


40 > DESIGN FOR DEVELOPMENT

The Africa Works campaign was featured in Colors 73, which aptly focussed on the theme: money. Š Benetton Group. Photos by James Mollison. Art direction by Patrick Waterhouse.



42 > DESIGN FOR DEVELOPMENT " WJEFPDMJQ PG UIF TPOH XBT SFMFBTFE BOE B DBSUPPO BCPVU NJDSP DSFEJU XBT QSPEVDFE TQFDJ¾DBMMZ GPS UIF 4FOFHBMFTF DPNNVOJUZ BOE "GSJDBO 57 DIBOOFMT *O BEEJUJPO #FOFUUPO EFWFMPQFE BO *OUFSOFU QPSUBM GPS UIF JOJUJBUJWF ° XXX CJSJNB PSH ° BOE /µ%PVS JODMVEFE UIF "GSJDB 8PSLT JO IJT XPSME UPVS

About Birima #JSJNB /µ%PVSµT DP PQFSBUJWF DSFEJU TPDJFUZ PGGFST GJOBODJBM TFSWJDFT GPS 4.&T DSBGUTQFPQMF QSPGFTTJPOBMT BOE BSUJTUT UP IFMQ UIFN TUBSU BOE JOEFQFOEFOUMZ EFWFMPQ UIFJS CVTJOFTT "QBSU GSPN CFJOH UIF UJUMF PG POF PG UIF TJOHFSµT JOUFSOBUJPOBM TVDDFTTFT #JSJNB JT UIF OBNF PG B MFHFOEBSZ LJOH PG 4FOFHBM XIP TQFBLJOH UP IJT QFPQMF POMZ PODF B ZFBS CFDBNF B TZNCPM PG UIF WBMVF PG LFFQJOH POFµT XPSE PG B NPSBM DPEF SF¿FDUFE JO UIF DSFEJU TPDJFUZµT LFZ UFOFU UIPTF XIP BTL GPS B MPBO OFFE PGGFS OP PUIFS TFDVSJUZ UIBO UIFJS XPSE BOE UIF HPPE OBNF PG UIFJS GBNJMZ $POGJEFOUMZ CBTFE PO "GSJDBµT USBEJUJPOBM EFFQ SPPUFE QSJODJQMFT PG IPOPVS BOE EJHOJUZ #JSJNB MPPLT UP UIF GVUVSF PG UIF DPOUJOFOU BOE SFTQPOET UP JUT JODSFBTJOH OFFE GPS GVOEJOH $PNQBSFE UP OPSNBM NJDSP DSFEJUJOH #JSJNB HSBOUT IJHIFS MPBOT GPS B MPOHFS QFSJPE PG UJNF QSPWJEFE UIF TVCNJUUFE QSPKFDU IBT B QPTJUJWF FGGFDU PO UIF DPNNVOJUZ BOE DBO HVBSBOUFF QSP¾UT BOE EFWFMPQNFOU 4FOFHBM XBT DIPTFO GPS UIF QJMPU QSPKFDU CFDBVTF JU JT POF PG UIF NPTU TUBCMF "GSJDBO DPVOUSJFT BMCFJU XJUI TJHOJ¾DBOU EJGGFSFODFT JO JODPNF BNPOH UIF QPQVMBUJPO 'SPN 4FOFHBM #JSJNBµT TUZMF PG BEWBODFE DSFEJU XJMM CF HSBEVBMMZ FYQPSUFE UP PUIFS "GSJDBO OBUJPOT

> >

Core advertising concepts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µT DPNNFSDJBM OFUXPSL DIBSBDUFSJTFE CZ QSFTUJHJPVT MPDBUJPOT JO IJTUPSJD BOE DPNNFSDJBM DFOUSFT BOE CZ UIF IJHI MFWFM PG DVTUPNFS TFSWJDFT PGGFSFE IBT CFFO TVQQPSUFE CZ B NBKPS QSPHSBNNF PG JOWFTUNFOU XPSMEXJEF $PSF DPODFQUT PG #FOFUUPOµ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

VIDEO CLIPS OF THE BIRIMA CAMPAIGN http://www.benetton.com/africaworks-press/en/video_music/5_1.html

MORE VIDEO CLIPS OF THE BIRIMA CAMPAIGN http://www.youtube.com


Press advertisements for the Africa Works campaign. Š Benetton Group. Photos by James Mollison. Art direction by Patrick Waterhouse.


44 > DESIGN PROMOTION

CELEBRATING 40 YEARS OF DESIGN PROMOTION IN SOUTH AFRICA Forty years ago the world was a completely different place. It was in 1969 that Neil Armstrong and Buzz Aldrin became the first humans to land on the Moon, the Beatles released their Abbey Road album, the Vietnam War was taking its toll on the American psyche and the first Gap store opened in San Francisco. Closer to home Dorothy Fisher became the first woman and the fifth person to receive a heart transplant under Dr Chris Barnard. It was the heyday of apartheid in South Africa and the first engineering-based consumer or capital-goods product won an award for design excellence under the auspices of the SABS Design Institute.

5

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Lumex Snapper plug.

Dolos breakwater protection block. Photo by Adam Brink

Ziton smoke / fire detector.

Butterfly backpack frame.

Microject


46 > DESIGN PROMOTION 4PPO BGUFS JODFQUJPO JO JU CFDBNF DMFBS UIBU UIF BXBSET TDIFNF PGGFSFE NPSF UIBO UIF PCWJPVT NBSLFUJOH CFOFGJUT UP SFDJQJFOUT 'SPN UIF TUBSU UIF BEKVEJDBUJPO QBOFM DPOTJTUFE PG XFMM LOPXO FYQFSUT PG JOUFHSJUZ XIP SFQSFTFOUFE B XJEF SBOHF PG FYQFSUJTF BOE XIP XFSF LOPXMFEHFBCMF BOE DPOTJTUFOU JO UIFJS FWBMVBUJPO PG UIF QSPEVDUT 5IF BJN IBT BMXBZT CFFO UP PGGFS GBJS UIPSPVHI BOE VOCJBTFE FWBMVBUJPOT *O B 4"#4 %FTJHO *OTUJUVUF QVCMJDBUJPO 5IJSUZ :FBST PG %FTJHO &YDFMMFODF QVCMJTIFE JO UIF NBJO USFOET UIBU NBSLFE UIF FBSMZ ZFBST PG UIF 4"#4 %FTJHO &YDFMMFODF BXBSE TDIFNF BSF FYQMBJOFE

Trends in product design through the years 5IF T XFSF B UJNF PG QMFOUZ JO 4PVUI "GSJDB 5IF FDPOPNJD QSPTQFSJUZ XBT SFGMFDUFE JO UIF EFTJHO GPDVT PG UIF EBZ 8JUI POMZ UXP DBUFHPSJFT JO UIF EFTJHO BXBSET TDIFNF ° FOHJOFFSJOH BOE JOEVTUSJBM EFTJHO ° FOHJOFFSJOH EFTJHO EPNJOBUFE XJUI TQFDJ¾D GPDVT PO NJOJOH BOE BHSJDVMUVSBM QSPEVDUT *OEVTUSJBM EFTJHOT XFSF PGUFO QPPS JNJUBUJPOT PG TMFFL &VSPQFBO QSPEVDUT 5IF MJGFTUZMF PG UIF BG¿VFOU QBSU PG UIF 4PVUI "GSJDBO TPDJFUZ XBT SF¿FDUFE JO QSPEVDUT UIBU SFDFJWFE EFTJHO BXBSET ° TXJNNJOH QPPM DMFBOFST QPSUBCMF CBSCFDVFT BOE DBNQJOH FRVJQNFOU 5IF QBSUJDVMBS OFFET PG UIF JOEJHFOPVT QPQVMBUJPO XFSF IPXFWFS OPU BEESFTTFE

Disa telephone.

AMI Alto Xylophone.

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Bollard and Toggle.


Mono direct-drive rotary borehole pump.

Bell tree harvester.

Hippo water roller.

Smartlock safety syringe.

Freeplay self-powered lantern.

Freeplay wind-up radio.


48 > DESIGN PROMOTION

5IFTF TBODUJPOT IBE BO VOJOUFOEFE QPTJUJWF FGGFDU PO 4PVUI "GSJDBµT EFTJHO JOEVTUSZ 'PSFJHO EFTJHOFST XJUIESFX GSPN UIF DPVOUSZ MFBWJOH 4PVUI "GSJDBO EFTJHOFST GSFF UP SFOEFS EFTJHO TFSWJDFT XJUIPVU JOUFSOBUJPOBM DPNQFUJUJPO 4PVUI "GSJDBO DPOTVNFST XFSF CFDPNJOH TFOTJUJTFE BOE TUBSUFE EFNBOEJOH DVMUVSBMMZ BQU MPDBMMZ EFTJHOFE QSPEVDUT 5IFSF XBT B HSPXJOH TPDJBM DPOTDJPVTOFTT JO UIF DPVOUSZ UIBU NBOJGFTUFE JUTFMG JO BMM EFTJHO EJTDJQMJOFT 'PS FYBNQMF JO UIF EFTJHO PG NJOJOH FRVJQNFOU UIF GPDVT TIJGUFE GSPN NBJOMZ JODSFBTJOH QSPEVDUJPO UP PUIFS BSFBT TVDI BT UIF TBGFUZ PG NJOFXPSLFST *O UIF TBNF XBZ TPQIJTUJDBUFE NFEJDBM FRVJQNFOU XBT EFTJHOFE GPS VTF JO SVSBM BSFBT /PUFXPSUIZ QSPEVDUT UIBU SFDFJWFE EFTJHO BXBSET JO UIJT FSB JODMVEF UIF %JTB UFMFQIPOF UIF ".* "MUP 9ZMPQIPOF UIF ;JUPO TNPLF ¾SF EFUFDUPS UIF .JDSPKFDU UIBU XBT TJOHMFE PVU BT UIF POMZ TJHOJ¾DBOU JNQSPWFNFOU JO JSSJHBUJPO JO UIF UI DFOUVSZ BU BO JOUFSOBUJPOBM JSSJHBUJPO TZNQPTJVN JO 5IFO UIFSF XFSF BMTP UIF #PMMBSE BOE 5PHHMF UIBU ESBNBUJDBMMZ SFEVDFE PQFSBUJOH UJNF JO MJHBNFOU SFQBJS TVSHFSZ UIF %JHJEPPS FMFDUSJD EPPS PQFSBUPS UIF .POP EJSFDU ESJWF SPUBSZ CPSFIPMF QVNQ BJNFE GPS JOTUBMMBUJPO JO SVSBM BSFBT BOE UIF #FMM USFF IBSWFTUFS

The nineties *O UIF %FTJHO *OTUJUVUF XBT PWFSIBVMFE DPNQMFUFMZ " OFX FSB EBXOFE XJUI UIF NBJO GPDVT PO MJBJTPO XJUI JOEVTUSZ UISPVHI BXBSE TDIFNFT BOE EFTJHO FEVDBUJPO " OFX TUSBUFHZ XBT

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Deep-rooted change %FTJHO SF¿FDUT UIF TPDJFUZ JO XIJDI JU JT QSBDUJDFE BOE BT TVDI UIF 4PVUI "GSJDBO EFTJHO MBOETDBQF PG UIF T XBT DIBSBDUFSJTFE CZ EFFQ SPPUFE DIBOHF "U UIF TUBSU PG UIF EFDBEF UIF VODFSUBJOUZ PO UIF QPMJUJDBM GSPOU SFTVMUFE JO B EFDSFBTF JO EFTJHO BDUJWJUZ XIFSFBT UIJT USFOE XBT SFWFSTFE JO UIF MBUUFS ZFBST PG UIF OJOFUJFT 4PDJBM DPOTDJPVTOFTT CFDBNF JODSFBTJOHMZ WJTJCMF JO EFTJHO XJUI B NPWF UPXBSET EFTJHO GPS EFWFMPQNFOU BOE DSFBUJOH B TQFDJGJD WFSOBDVMBS JEFOUJUZ BOE FTUBCMJTIJOH BO JOEJHFOPVT BFTUIFUJD 'JHVSBUJWFMZ TQFBLJOH 4PVUI "GSJDB BHBJO CFDBNF QBSU PG UIF "GSJDBO DPOUJOFOU JO UIF T 1SPEVDUT UIBU SFDFJWFE EFTJHO BXBSET JO UIJT QFSJPE JODMVEFE UIF )JQQP XBUFS SPMMFS B ESVN XJUI B QVMMJOH IBOEMF GPS DBSSZJOH XBUFS PWFS WBTU EJTUBODFT


JEMBI wireless payphone.

Vesto stove.

SolarAid battery recharger.

Lodox Statscan.


50 > DESIGN PROMOTION

Eyeborn orbital implant.

SHOSHOLOZA Heavy Duty Mining Gumboot.

JS 1 Revelation sailplane.

4 Secs Condom Applicator.

Orga8 and Orga15 Modular Filing System.


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Design in the new millennium

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T: +27 (0) 12 428 6326 F: +27 (0) 12 428 6546 E: design@sabs.co.za W: www.sabs.co.za (click on Design Institute)

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INTERNATIONAL NEWS > 53

MOUSHARAKA: ICOGRADA DESIGN WEEK, DOHA, QATAR Mousharaka: Icograda Design Week, Qatar was a multi-disciplinary event co-hosted by the International Council of Graphic Design Associations (Icograda) and Virginia Commenwealt University Qatar (VCUQatar), which took place from 28 February to 5 March 2009 in Doha. Mousharaka brought together 400 practitioners, scholars and students from across all design disciplines, cultures and regions to build bridges, raise awareness of the importance and promise of collaboration, and create bonds necessary to achieve the full potential of design in the Gulf region and beyond.

5

IF UIFNF PG UIF *DPHSBEB %FTJHO 8FFL 2BUBS XBT .PVTIBSBLB NFBOJOH ´DPMMBCPSBUJPO¾ 5IF FWFOU DPOTJTUFE PG B UISFF EBZ FEVDBUJPO TZNQPTJVN BOE TUVEFOU XPSLTIPQ B UISFF

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A section of the audience attending the Mousharaka : Icograda Design Week, Doha. Photo by Marcus Elblaus.


54 > INTERNATIONAL NEWS

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56 > INTERNATIONAL NEWS

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Dr Sami Angawi presenting his arguments at the Design Debate Doha . Seated are the panel against the motion, Ibrahim Jaidah, Petra Blaisse and Roger Mandle.

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> READ THE DETAILED REPORT AT THE DESIGN > PLATFORM


58 > ARCHITECTURE

THE WORLD’S BEST BUILDING AWARDED IN BARCELONA

*

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World Building of the Year, Universita Luigi Bocconi, Milan, Italy. Photos by Archivio Federico Brunetti

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60 > ARCHITECTURE

Guangzhou Baiyun International Convention Center, Guangzhou, China. Photo by Philippe van Gelooven.

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La Vall d´en Joan, El Garraf, Spain. Photo by BRG.

Oslo Opera House, Oslo, Norway.

Centre pour le Bien-être des Femmes, Ouagadougou, Burkina Faso. Photo by Erika Trabucco.

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62 > ARCHITECTURE

Mountain Dwellings, Copenhagen, Denmark. Photos by Jens Lindhe.

Nk’Mip Desert Cultural Centre, Osoyoos, Canada. Photos by Nic Lehoux.


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64 > ARCHITECTURE

Arlene Kogod Courtyard, Smithsonian Institution, Washington, USA. Photo by Nigel Young.

Duoc Corporate Building, Santiago, Chile. Photo by Sabbagh Arquitectos.

Sheep Stable, Almere, the Netherlands. Photos by Luuk Kramer.

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Final Wooden House, Japan. Photo by Sou Fujimoto.

BMW Welt, Munich, Germany. Photo by Hélène Binet.

K:fem, Stockholm, Sweden. Photos by Patrik Gunnar Helin.

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66 > ARCHITECTURE

Dornbusch Church, Germany. Photo by Christoph Kraneburg.

Sports Hall, Bale, Croatia. Photo by Damir Fabijanic.

Nordpark Cable Railway, Innsbruck, Austria. Photos by Hélène Binet.

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VIEW ALL THE WORLD ARCHITECTURE FESTIVAL ENTRIES www.worldbuildingsdirectory.com



a reflection of you

Designer range styled by

Tapno

Leading Edge

Callisto

The Steinhobel designer range of taps and mixers, exquisitely elegant in form and function, design and detail.


You re the epitomy of glamour. You lead enviable lifestyle. You accept nothing but the best. Nowhere is this more evident than in your home, which reflects your unique personality and desire for perfection.

The Cobra Designer range, a symphony of sophistication.

Visit our new showroom in Bryanston, c/o Main Road & Bryanston Drive, Bryanston, Tel: 011 875 7400, or Cape Town, M5 Business Park, 2A Camp Road, Maitland, Tel: 021 510 0970. For your nearest Cobra stockist call 0861 21 21 21 or visit www.cobra.co.za e-mail: marketing@cobrawatertech.co.za

Member of the Dawn Group


70 > INTERIOR DESIGN

CONSIDERATION FOR CORPORATE CLOAKROOMS #Z #FW )FSNBOTPO

Cloakrooms are often forgotten when it comes to completing the corporate interiors picture. Yet, these ablution facilities can speak volumes about the true quality and integrity of an organisation.

8

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Tapno > A truimph in contemporary design, the leading edge Tapno range from Cobra Watertech was designed by SA industrial designer, Brian Steinhobel

Electronic > Operated via an in-built sensor, the Cobratron hands-free range of taps from Cobra Watertech is not only hygienic, but also saves water


72 > INTERIOR DESIGN

THE OUTS AND INS OF CORPORATE INTERIORS Dark woods are in. Maple and cherrywood are very definitely out. The latest in corporate interiors shows a distinct aversion to maroons, navies and anything staid.


Ergonomic seating and smart technology used in Zenprop’s new interiors.

*

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Ample natural light and the double volume distinguishes this meeting room at Zenprop.

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74 > INTERIOR DESIGN 0OF PG UIF SFBTPOT XIZ UBLJOH CSFBLT BXBZ GSPN UIF XPSLTUBUJPO IBT CFDPNF NPSF JNQPSUBOU JT EVF UP UIF GBDU UIBU XPSL BSFBT BSF CFDPNJOH TNBMMFS ²5FDIOPMPHZ JT NPWJOH TP GBTU POF DBO IBSEMZ LFFQ VQ XJUI JU ³ %BWJFT DPOUJOVFT ²6OGPSUVOBUFMZ UIBU NFBOT UIBU NPTU DPSQPSBUFT BSF QBDLJOH NPSF QFPQMF JOUP UIF PGGJDF TQBDFT SFTVMUJOH JO UIF SFEVDUJPO PG QSJWBUF TQBDF 1FPQMF OFFE UP CF BCMF UP HFU BXBZ UP ´DIJMM PVUµ TQBDFT XIFSF UIFZ DBO NBLF QSJWBUF DBMMT PS KVTU HFU B CSFBUIFS BXBZ GSPN UIF JOUFOTJUZ PG UIF XPSL ³ "T UIF TQBDFT HFU TNBMMFS PQFO QMBO UBLFT PO B OFX TJHOJ¾DBODF 7FOUJMBUJPO BOE BJS DJSDVMBUJPO XPSL CFTU XJUIPVU CBSSJFST BOE UIFSFGPSF UIF EJGGFSFOU XPSL [POFT BSF EJTUJOHVJTIFE CZ DIBOHFT JO ¿PPSJOH DFJMJOH USFBUNFOUT MJHIUJOH BOE QBSUJBM QBSUJUJPOJOH BT PQQPTFE UP XBMMT BOE EPPST /BUVSBM MJHIU JT Curves and organic shapes are the main feature of VTFE UP JUT GVMM QPUFOUJBM CZ IBWJOH DMFBS HMBTT BOE this entrance to the FNB Fairlands offices. BMVNJOJVN SFNPWBCMF QBSUJUJPOJOH GPS BOZ DFMMVMBS PGGJDFT BMPOH XJUI MBSHF GMPPS UP DFJMJOH HMBTT XBMMT JO SFDFQUJPOT BOE TLZMJHIUT JO QBTTBHFXBZT %FTLJOH BOE PGGJDF DIBJST BSF TUJMM CFJOH UBLFO WFSZ TFSJPVTMZ BOE ´FSHPOPNJDTµ JT TUJMM UIF CJHHFTU BOE TUBJSXFMMT CV[[XPSE XIFO JU DPNFT UP LJUUJOH PVU UIF BDUVBM 5FYUVSFT PO UIF XBMMT NBLF B IVHF DPOUSJCVUJPO XPSLTQBDFT ²8IFO ZPV DPOTJEFS UIBU BMNPTU UP UIF GMJQ GSPN TVCEVFE NBUUFS PG GBDU XPSL FWFSZUIJOH UIFTF EBZT JT EPOF JO GSPOU PG B DPNQVUFS TQBDFT UP UIF NPSF WJCFZ JOUFSBDUJPO BSFBT 3BX PG¾DF TFBUJOH IBT UP CF BCMF UP PGGFS TVQQPSU BOE CSJDLT TDSBUDIFE QMBTUFS TVFEF QBJOUT UFYUVSFE DPNGPSU GPS MPOH TUSFUDIFT PG UIF EBZ BOE GPS BMM XBMMQBQFST UJNCFS XBMM QBOFMJOH ¾OJTIFE JO B XIJUF TIBQFT BOE TJ[FT ³ FYQMBJOT "OEFSTPO ²%FTLT EVDP PS TQFDJBM MJNFXBTI BOE FWFO BSSBOHFNFOUT PG IBWF CFDPNF NPSF DPNQBDU BOE TUSFBNMJOFE BOE QJDUVSFT BOE QBJOUJOHT BSF BMM JO ° BT BSF TBOECMBTUFE FWFO SFDFQUJPO EFTLJOH IBT CFDPNF NPSF TVCUMF HMBTT BOE GPS QBSUJBM TDSFFOJOH B TUSFUDI PG ¾OF BOE QFSTPOBM ³ XJSF NFTI JT DPOTJEFSFE RVJUF USFOEZ ²%F¾OJUFMZ UIF EBZT PG UIF CJH DIVOLZ GVSOJUVSF BOE 1PQVMBS ¿PPS USFBUNFOUT JODMVEF TFBMFE DPODSFUF JNQPTJOH TIPQGJUUFE SFDFQUJPO EFTLT BSF GBEJOH XPPEFO TUSJQ ¿PPSJOH BOE UJMJOH XJUI PDDBTJPOBM 5IF ´POF USFBUNFOU UISPVHIPVUµ QIJMPTPQIZ JT OP SVHT BOE DBSQFUJOH GPS TPGUOFTT BOE BDPVTUJD MPOHFS 8F OPX UBLF B DPODFQU NJY JU XJUI B MJUUMF CBMBODF 8JOEPX USFBUNFOUT TUFFS BXBZ GSPN ¿BWPVS BOE UBTUF UIFO CSFBL JU EPXO JOUP EJGGFSFOU GBCSJDT MFBOJOH NPSF UPXBSET SPMMFS CMJOET TQBDFT UIBU XPSL GPS UIF GVODUJPOBMJUZ SFRVJSFE BMVNJOJVN PS XPPEFO 7FOFUJBO CMJOET PS UJNCFS CZ FBDI EFQBSUNFOU *O UIJT XBZ XF BDIJFWF B TIVUUFST 'VSOJTIJOHT IBWF CFDPNF NPSF EPNFTUJD NFBOJOHGVM XIPMF PVU PG UIF JOEJWJEVBM QJFDFT ³ BOE IPNFMZ JO UIF QVCMJD BSFBT BOE UIF PQFO QMBO %BWJFT DPODMVEFT < USFOE IBT FYUFOEFE UP JODMVEF UIF LJUDIFOT BOE CBS BSFBT XIFSF BQQMJBODFT BOE BDDFTTPSJFT BSF Pictures courtesy of Switch Interior OPX CFJOH DIPTFO BT NVDI GPS UIFJS MPPLT BT GPS Architectural Design. UIFJS QFSGPSNBODF


The effective use of space in the FNB Fairlands open plan offices.

The FNB Fairlands canteen is differentiated through a change in floor finishes.

A meeting area at Switch Interior Architectural Design’s offices.


Times Two Flooring are a service based company and are proud suppliers of quality carpet, laminate, solid wood and vinyl floor coverings. We also supply specialist under floor heating solutions. We are able to assist in Domestic and Commercial flooring projects, no matter how small or large and can offer nationwide installations through a network of Top Carpets outlets.

Darren: 082 338 3970 Email: darren@timestwo.co.za Mark: Email:

082 855 1766 mark@timestwo.co.za

Tel:

011 465 3032 011 467 3517 011 467 3518 011 467 3519

Fax:

www.topcarpetsgauteng.co.za

T I M E S T W O F L O O R I N G carpeting, laminated wood flooring & underfloor heating


INTERIOR DESIGN > 77

A SLIGHTLY DIFFERENT TIME WARP #Z #FW )FSNBOTPO

There’s a place in downtown Rivonia that you will probably never get to see. That is unless you are in the sound recording business and you have an appointment to go there.

Feature mirror and passage, Hotel de Ville.

Reception, Hotel de Ville.


78 > INTERIOR DESIGN

Lounge couch, Hotel de Ville.

Meeting room and lounge, Hotel de Ville.


"

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Multiple lounges, Hotel de Ville.



INTERIOR DESIGN > 81 UFYUVSF BOE WBSJBUJPOT PG UIF UIFNF DPMPVS CVU LFQU DPNQMFNFOUFE CZ SFE VQIPMTUFSZ PO UIF EFFQ UIF GBCSJDT QMBJO ³ FYQMBJOT 4UFZO ²5IFO XF BEEFE CVUUPOFE TPGBT BOE SFE XBMMQBQFS VQ UIF XBMMT UIF EFUBJMT JO UIF BDDFTTPSJFT ³ UIJT SPPN JT TJNQMZ© SFE ²5IJT SPPN JT B IPNBHF UP %BWJE -ZODI ³ #FVLFT RVJQT ²*UµT BMNPTU BT .BOZ PG UIF GVSOJUVSF QJFDFT XFSF TPVSDFE GSPN UIPVHI UIJT SPPN NJSBDVMPVTMZ FTDBQFE UIF ¾SF *UµT BOUJRVF TIPQT TFDPOEIBOE TUPSFT BOE NBSLFUT 5IF B DFMFCSBUJPO PG B SFHBM UJNF UIBU PODF XBT CVU JT DIBJST IPXFWFS XFSF DVTUPN NBEF JO SJDI GBCSJDT OP MPOHFS ³ UP JNQBSU B NFBTVSF PG QMVTIOFTT BOE FMFHBODF HJWJOH UIF USVF NFBOJOH UP UIF XPSE ´MPVOHFµ %FMJDBUF DIBOEFMJFST BOE EFDPSBUFE GFBUVSF NJSSPST /FYU EPPS B NFFUJOH SPPN PQFOT UP B CBMDPOZ UIBU PWFSMPPLT UIF #PVMFWBSE 5IJT JT XIFSF UIF TNPLFST BSF BCMF UP ¾MM UIFJS MVOHT XJUI GSFTI BJS JO UIF TVEEFO HMBSF PG UIF EBZ 5IF POMZ PUIFS TFDUJPO PG UIF )PUFM UP FOKPZ UIF MVYVSZ PG EBZMJHIU JT UIF CBDL PG¾DF DPODFBMFE CFZPOE UIF XBMM BU UIF FOE PG UIF DFOUSBM QBTTBHFXBZ

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The Red Room, Hotel de Ville.


82 > COLOUR

COLOUR REFLECTING THE WORLD

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84 > COLOUR

Plascon colour forecasts

Plascon’s 2009 palette

"DDPSEJOH UP 1MBTDPO NBSLFU MFBEFS JO CPUI UIF EFDPSBUJWF BOE JOEVTUSJBM DPBUJOHT HSFFO JT UIF OFX NBJOTUSFBN BMTP JO 4PVUI "GSJDB 0ODF B HMPCBM JTTVF UBLFO PO CZ UIF GFX HSFFO JTTVFT IBWF OPX DPNF IPNF ° OPU POMZ JOUP PVS IPNFT CVU BMTP JO PVS QTZDIF (SPXJOH FDPMPHJDBM BXBSFOFTT OP MPOHFS NFBOT TBDSJ¾DJOH UIF RVBMJUZ PG EFTJHO PS TVGGFSJOH EFQSJWBUJPO

Breath of fresh air

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In the flow

5FOEFS TVCUMF FODIBOUJOH BOE NFEJUBUJWF 5IJT JT BJS GSFF GSPN DBSCPO FNJTTJPOT 1VSF TPPUIJOH IFBMJOH UJOUT UIBU SFGSFTI SFKVWFOBUF BOE SFOFX -JHIU BOE WPMVNF BSF UIF LFZ FMFNFOUT UP DPOTJEFS XJUI UIF GPDVT PO SFTU BOE SFMBYBUJPO

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Heat of the moment 'JSF BOE TVO ° UIF WJHPSPVT FMFNFOUT UIBU TVTUBJO MJGF DBO CF FRVBMMZ GPSDFGVM XIFO PVU PG DPOUSPM 4PNFUJNFT UIFZ FOBCMF OFX HSPXUI TPNFUJNFT UIFZ EFTUSPZ 8IJMF ¾HIUJOH HMPCBM XBSNJOH ZPV DBO QMBZ XJUI IPU DPMPVST BU IPNF UP FYQSFTT OBUVSF BU JUT NPTU ESBNBUJD BOE TQPOUBOFPVT

Down to earth .BKFTUJD TVCTUBOUJBM WFSEBOU BOE SJDI .PUIFS &BSUI JT XPSUI ¾HIUJOH GPS 4IF JT PVS TVTUFOBODF BOE PVS JEFOUJUZ *OTQJSFE CZ B XFBMUI PG MFBGZ UPOFT DPOUSBTUFE XJUI CSJHIU ¿PSBM PWFSUPOFT ZPVS IPNF CFDPNFT ZPVS MBOETDBQF GJMMFE XJUI DPOUPVST BOE JOUFSFTUJOH TVSGBDFT BO FDP GSJFOEMZ FOWJSPONFOU XJME ZFU GBNJMJBS *U UBLFT ZPV CBDL UP ZPVS SPPUT <


The language of colour $PMPVS JT UIF MBOHVBHF PG EFTJHOFST BOE BSUJTUT (FPSHJB 0µ,FFGGF B NBKPS ¾HVSF JO "NFSJDBO BSU JO UIF UI DFOUVSZ TBJE ²* GPVOE * DPVME TBZ UIJOHT XJUI DPMPS BOE TIBQFT UIBU * DPVMEOµU TBZ BOZ PUIFS XBZ ° UIJOHT * IBE OP XPSET GPS ³ %S .BSMFOF 4JFSTFNB GPVOEFS PG .BSMFOF 4JFSTFNB *OUFSOBUJPOBM BHSFFT ²8F BSF FOHVMGFE JO DPMPVS EBJMZ © *U BTTBVMUT ZPVS TFOTFT FOWFMPQFT ZPVS FWFSZ XBLJOH NPNFOU *U QVMMT QPLFT BOE QSPET ZPV BOE IBT B QSPGPVOE FGGFDU PO ZPVS FNPUJPOT *U TUPQT ZPV JO ZPVS USBDLT DBO NBLF ZPV IVOHSZ BOE NBLFT ZPV XBOU UP CVZ *U NPWFT BU UIF TQFFE PG MJHIU BOE IFMQT QSPHSBN UIF CSBJO UP BDDFQU PS SFKFDU UIF TQPLFO PS XSJUUFO XPSE $PMPVS JT BO JODSFEJCMZ QPXFSGVM CVTJOFTT UPPM ³ -JLFXJTF DPMPVS QMBZT B TJHOJ¾DBOU SPMF JO BSDIJUFDUVSF ²$PMPVS JO BSDIJUFDUVSF IBT UP NFFU NBOZ EJGGFSFOU EFNBOET DPODFSOJOH IVNBO FYQFSJFODF BT XFMM BT FDPOPNJD BOE QSBDUJDBM JTTVFT 5P BDIJFWF UIJT UBLFT NPSF UIBO BSUJTUJD TFOTJCJMJUZ 5IFSF JT BMTP B OFFE GPS UJNF DPOTVNJOH XPSL DPNNJUNFOU BOE OPU MFBTU LOPXMFEHF³ XSJUFT ,BSJO 'SJEFMM "OUFS JO BO BSUJDMF DBMMFE 'PSNJOH 4QBDFT XJUI $PMPVS BOE -JHIU 5SFOET JO "SDIJUFDUVSBM 1SBDUJDF BOE 4XFEJTI $PMPVS 3FTFBSDI 5IF ¾OBM XPSE HPFT UP +PIO 3VTLJO #SJUJTI BSU DSJUJD BOE TPDJBM UIJOLFS PG UIF UI DFOUVSZ ²5IF QVSFTU BOE NPTU UIPVHIUGVM NJOET BSF UIPTF XIJDI MPWF DPMPVS UIF NPTU ³




88 > GREEN DESIGN

COURAGE AND COLLABORATIVE EFFORTS WILL SAVE OUR FUTURE #Z %FBO "SNTUSPOH

Most natural disasters have given rise to innovation. The more violent the disaster, the more dramatic the innovation required. But, when natural disasters slowly envelope us, it takes a conscious effort to address problems.

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Recyclable fashion accessory.

A fruit bowl (above) and a ring (below) made from recyclable 3-form material.

Recyclable patio furniture at the Marriott Del Mar Hotel.

Recyclable shower cubicle.

This recyclable screen is both waterproof and translucent, giving this wash cubicle added privacy and extra natural light.

Recyclable reception desk.

An open pause area is screened from passing traffic using 3-form recyclable panels.


Providing Premium Quality Blind Solutions with Premium Quality Service H IN TOUC

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Blind Designs are exclusive distributors to the blind & dĂŠcor trade Blind Designs & Interiors 18 Ivanseth Rd Reuven | t: 011 683 0080 | f: 011 683 0085 e: info@blinddesigns.co.za | w: www.blinddesigns.co.za Appointed Distributors: Durban | Lendrum Agencies | t: 031 303 2364 | f: 031 303 2496 | e: tlendrum@mweb.co.za Cape Town | Total Blind Designs | t: 021 447 9062 | f: 021 447 9067 | e: info@totalblinddesign.co.za Knysna | Total Blind Designs | t: 044 382 5029 | f: 044 382 5039 | e: nicrobert@gmail.com

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REFLECT YOUR STYLE


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Office with recycled screening.

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Wall panels in the kitchen add style, while protecting the basic wall finish and the environment.


92 > DIGITAL TECHNOLOGY

DIGITAL SIGNAGE : THE BILLBOARDS OF THE FUTURE The first example of a billboard appeared in an American railway station in 1835 and by 1870 three hundred companies existed to paint adverts and put them in the public eye. Today, technology has enabled companies to advertise without having to rely on traditional paper and glue.


All images © Concilium Technologies.

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98 > COMMUNICATION DESIGN

WHY ARE SEVEN OF THE TOP TEN BRANDS IN THE WORLD AMERICAN? #Z "EFMMF 8BQOJDL

If the American example is anything to go by, confidence is a real tangible asset when it comes to building global brands.

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>

VIEW THE INTERBRAND TOP 100 BRAND SURVEY RESULTS http://www.interbrand.com/best_global_brands.aspx?year=2008&langid=1000


After 43 years we reve

always on ou


get set ...for exercises in branding

Since 1965 there’s been a creative in the making. eal the spirit of a truly dedicated graphic design service, comprising ďŹ ve committed individuals, spanning skills from design through marketing to business, and beyond into blue sky, r marks, always set, and always ready to run the race with client from start to ďŹ nished marque.

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102 > COMMUNICATION DESIGN

SCREW YOUR COURAGE TO THE STICKING PLACE! #Z +BNFT )FNQIJMM +)%

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Client > The South African Institute of Chartered Accountants Project > Re-branding of the Institute Studio > JHD Designer > Mark van den Heever


104 > COMMUNICATION DESIGN

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Client > The South African Institute of Professional Accountants Project > 2009 Youth Campaign Studio > JHD Designer > Tamarind Houghton


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Client > Charles Greig Jewellers Project > Monthly print campaign Studio > JHD Designer > James Hemphill

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Inspired

by

almost

anything.

www.bluprintdesign.co.za

+27 (0)12 346 7788


COMMUNICATION DESIGN > 107

HITTING THE PROMO MARK #Z +PBOJOB 1BTUPMM

The 2008 Cannes Lions revealed a whole new way of approaching promotions. There’s no recipe – but there are some key ingredients.

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The HBO Voyeur campaign. © BBDO New York.


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Telling stories

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The HBO Voyeur print advertisement. © BBDO New York.

The HBO Voyeur outdoor screening.


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110 > COMMUNICATION DESIGN

The D’oh Thank Heaven promotion for 7-Eleven. © TracyLocke.

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Being brave


The Freezing the Game campaign for Tricom’s High Bandwidth Internet service. © OMD DOMINICANA, Santo Domingo

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> VIEW THE HBO VOYEUR CAMPAIGN > VIEW FREEZING THE GAME CAMPAIGN VIDEO




114 > COMMUNICATION DESIGN

WHERE BRANDING MEETS BUSINESS #Z ,FOEFM 'BMLTPO

Extended visual identity for ECHO, the WITS Paediatric HIV Clinic.

ACICO’s corporate signature and signage solution for ACICO Design.

Extended visual identity for ECHO, the WITS Paediatric HIV Clinic.


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²8F VTF EFTJHO UP TPMWF CVTJOFTT QSPCMFNT DSFBUJWFMZ ³ TBZT NBOBHJOH EJSFDUPS #PUIB *UµT BO BQQSPBDI UIBU IBT HJWFO UIFN B SFQVUBUJPO PG PGGFSJOH BO JOUFSFTUJOH NJY PG CVTJOFTT DPOTVMUJOH BOE DSFBUJWF EFTJHO ²8IFOFWFS XF BQQSPBDI B QSPKFDU XF BMXBZT TUBSU XJUI UIF CVTJOFTT DBTF PS UIF CVTJOFTT QSPCMFN 5IFO XF MPPL BU XIFSF EFTJHO #VU EPOµU UBLF IJT XPSE GPS JU *O UIF QBTU ZFBS UIF DBO BEE WBMVF JO CSJOHJOH BCPVU B TVTUBJOBCMF DPNQBOZ IBT FYFDVUFE B OVNCFS PG CSBOEJOH TPMVUJPO ³ IF BEET BOE EFTJHO QSPKFDUT UIBU IBWF EFMJWFSFE QSFDJTFMZ

Collection of scenes from the CellC Juice cinema commercial.


116 > COMMUNICATION DESIGN

Revamped mother brand identity for Homemakers.

Implementing the new business strategy onto the primary products.

UIFTF SFTVMUT UP JUT DMJFOUT 5BLF JUT XPSL PO UIF SF EFTJHO PG '/#µT "5.T GPS FYBNQMF 8IBU TUBSUFE PVU BT BO JOJUJBM CSJFG UP DSFBUF OFX HSBQIJDT GPS UIF #BOLµT "5. JOUFSGBDF FWPMWFE JOUP B DPNQSFIFOTJWF QSPKFDU JOWPMWJOH UIF SF EFTJHO PG UIF FOUJSF QMBUGPSN JODMVEJOH TDSFFO GMPXT TDSFFO EFTJHO UIF EFWFMPQNFOU PG B VOJRVF UFSNJOPMPHZ BOE UIF EFTJHO PG JDPOPHSBQIZ GPS UIF JOUFSGBDF ²8F SFBMJTFE UIBU UIF QSPKFDU OFFEFE NPSF UIBO GPS VT UP TMBQ PO TPNF QSFUUZ HSBQIJDT ° BOE XFµSF BMXBZT FOFSHJTFE CZ UIF DIBMMFOHF PG BEEJOH FYUSB WBMVF XIJDI JT XIBU IBQQFOFE XJUI UIF '/# QSPKFDU ³ TBZT #PUIB

The new brand identities and architecture.

5IF DPNQBOZ OFFEFE B HMPCBM CSBOEJOH TUSBUFHZ UP QSPWJEF JU XJUI UIF LJOE PG QSPGFTTJPOBM JNBHF UIBU XPVME FOBCMF JU UP DPNQFUF PO B HMPCBM TUBHF CVU 3&9 EFMJWFSFE GBS NPSF UIBO KVTU B WJTVBM JEFOUJUZ *O UIF QSPDFTT PG EFTJHOJOH UIF CSBOE JU BEESFTTFE UIF JTTVF PG PSHBOJTBUJPOBM TUSVDUVSF XJUIJO UIF DPNQBOZ ²8F TUBSUFE PVU USZJOH UP WJTVBMJTF UIF DPNQBOZµT TUSVDUVSF PO QBQFS BOE SFBMJTFE UIBU UIJT IBE OFWFS CFFO EPOF CFGPSF 5IF DPNQBOZ IBE PSHBOJDBMMZ HSPXO EJGGFSFOU ´MJNCTµ CVU JO NBOZ SFTQFDUT UIF MFGU IBOE XBT OPU POMZ ° OPU UBMLJOH UP ° CVU JO NBOZ JOTUBODFT XBT VOBXBSF PG UIF FYJTUFODF PG UIF SJHIU ³ FYQMBJOT #PUIB

'VSUIFS B¾FME POF PG 3&9µT NPTU FYDJUJOH QSPKFDUT EVSJOH MBTU ZFBS XBT JUT CSBOE DPOTUSVDUJPO XPSL GPS *O EFTJHOJOH UIF WJTVBM JEFOUJUZ 3&9 HSPVQFE ,VXBJU CBTFE DPOTUSVDUJPO DPOHMPNFSBUF "$*$0 "$*$0µT NBOZ EJGGFSFOU FMFNFOUT UPHFUIFS JOUP


The multiple layers of the FNB ATM experience.

Customised iconography development for the FNB ATM platform.

Different categories making up the FNB ATM visual language.

Sample screen from the current FNB ATM platform.

UISFF VOJUT VOEFS POF NPUIFSCSBOE ²5IJT DSFBUFE B TUSVDUVSF BOE DPIFSFODF UIBU UIF CVTJOFTT DBO OPX VTF UP MFWFSBHF JUT PGGFSJOHT BDSPTT UIFTF EJGGFSFOU TFDUPST XJUIJO UIF JOEVTUSZ XIJMTU JU QSPKFDUT B NVDI NPSF IPOFTU BOE JNQSFTTJWF JNBHF GPS UIF HSPVQ ³ IF TBZT

.JEEMF &BTUFSO JOWFTUNFOU DPNQBOJFT BOE UIFJS TVCTJEJBSJFT 5IJT JT TUFMMBS QSPHSFTT GPS B TNBMM DPNQBOZ GPVOEFE POMZ GPVS ZFBST BHP 5IF JNNFEJBUF QMBO JT UP TUBSU CVJMEJOH B QSFTFODF JO UIF .JEEMF &BTU TFSWJOH ,VXBJU 5IF &NJSBUFT 2BUBS 4BVEJ "SBCJB BOE &HZQU ²8F IBWF IBE B XPOEFSGVM SFTQPOTF GSPN QFPQMF XF IBWF NFU UIFSF 5IF QSPGFTTJPOBM FOWJSPONFOU JT JODSFEJCMZ DPTNPQPMJUBO BOE XFµWF GPVOE NBOZ MJLF NJOEFE QFPQMF XIP TIBSF B TJNJMBS BQQSPBDI UP CVTJOFTT XJUI BO BMM JNQPSUBOU BQQFUJUF ³ TBZT 4DIJMEU

-BTU ZFBS XBT RVJUF ZFBS GPS CSBODIJOH PVU JOUP JOUFSOBUJPOBM NBSLFUT ²*ODSFBTJOHMZ XF BSF PQFSBUJOH JO BO PGGTIPSF NBSLFU XIFSF XF IBWF CFFO BCMF UP FYQPSU PVS TLJMMT BOE TFSWJDFT ³ TBZT #PUIB ²-BTU ZFBS XF TUBSUFE UP TFF KVTU IPX WBMVBCMF UIJT JT OPU POMZ GSPN B ¾OBODJBM QFSTQFDUJWF CVU BMTP GSPN CFJOH GVM¾MMFE QFSTPOBMMZ BOE QSPGFTTJPOBMMZ ³ )PXFWFS CPUI IF BOE #PUIB BSF BU QBJOT UP FNQIBTJTF UIBU UIJT FYQBOTJPO JT OPU UIF GPSFSVOOFS *O BEEJUJPO UP "$*$0 3& 9 SFDFOUMZ MBOEFE B PG PGGTIPSF SFMPDBUJPO ²5IF NBKPSJUZ PG PVS XPSL DPOUSBDU UP SF CSBOE B ,VXBJU CBTFE CBOLJOH SFNBJOT XJUI 4PVUI "GSJDBO DPNQBOJFT BOE PSHBOJTBUJPO BOE PUIFS QSPKFDUT GPS TFWFSBM UPQ MJOF XFµSF QBTTJPOBUF BCPVU UIF DIBMMFOHFT UIBU UIJT


118 > COMMUNICATION DESIGN

The 2008 Willowlamp catalogue.

DPVOUSZ QSFTFOUT ³ TBZT #PUIB *O UIF QBTU ZFBS UIF DPNQBOZ IBT CFFO LFQU WFSZ CVTZ XJUI MPDBM QSPKFDUT JODMVEJOH UIF DSFBUJPO PG B NPEFSO "GSJDBO MJHIUJOH EFTJHO MFHFOE XJUI 8JMMPXMBNQ UIF SFCJSUI PG 5IF )PNFNBLFST CSBOE BO JOTQJSFE BOJNBUJPO QSPKFDU GPS $FMM $ +VJDF BOE JDPOJD QSJOU BEWFSUJTJOH GPS $MPWFS

XFµWF BMXBZT SFUBJOFE B DPOTFSWBUJWF BQQSPBDI ³ TBZT 4DIJMEU ²8F EPOµU HP GPS UFO DMJFOUT BU B UJNF 2VBMJUZ PG MJGF ° GPS PVSTFMWFT BOE GPS PVS DMJFOUT ° JT XIBU XF TUSJWF GPS ³

²8IBU UIF JOUFSOBUJPOBM FYQPTVSF BDIJFWFT JT UP JNQBSU B HMPCBM QFSTQFDUJWF PO UIF MPDBM DPOUFYU BOE UP IFMQ VT CSJOH OFX JOTJHIUT UP CFBS PO UIF XPSL UIBU XF EP GPS BMM PVS DMJFOUT 8F IBWF DPNF CBDL XJUI B HSFBUMZ FYQBOEFE WJTJPO PG XIBU CSBOET DBO EP JO UIF XPSME .PTU JNQPSUBOUMZ JU IBT HJWFO VT B OFX IVOHFS UP DIBTF EPXO UIF LJOE PG XPSL XF BSF HPPE BU BOE XIJDI XF XBOU UP EP ³ TBZT #PUIB

*UµT FYDJUJOH UP XBUDI UIF SBQJE QSPHSFTT PG UIJT ZPVOH EFTJHO UFBN BOE UP XJUOFTT TPNFUIJOH PG B EFTJHO SFWPMVUJPO ²5IFSF JT OP TVDI UIJOH BT EFTJHO GPS EFTJHOµT TBLF 'PS VT HPPE EFTJHO JT CVJMU PO UIF UISFF GVOEBNFOUBMT PG QVSQPTF USVUI BOE BUUSBDUJPO ³ #PUIB DPODMVEFT

1SPHSFTT IBT BMTP CFFO NBEF JO IFJHIUFOJOH UIF MFWFM PG GFF FYUSBDUJPO ²8F TPMWF UIF DIBMMFOHFT SJHIU IFSF ³ TBZT #PUIB ²#FJOH BCMF UP XPSL PO UIF 0O UIF JOUFSOBUJPOBM GSPOU 3&9 IBT CFFO OPNJOBUFE DIBMMFOHFT UIBU DMJFOUT GBDF CFUXFFO UIFTF GPVS GPS POF PG UIF JOEVTUSZµT MBSHFTU BXBSET UIF %BOJTI XBMMT FYDMVTJWFMZ DSFBUFT BO JOUFOTF FOHBHFNFOU ° CBTFE */%&9 "XBSE XIJDI GPDVTFT OPU POMZ PO UIF POF UIBU EFNBOET UIF WFSZ CFTU XF IBWF UP PGGFS ³ GPSN PG EFTJHO CVU PO XPSL UIBU IBT JNQBDU DPOUFYU BOE UIF DBQBDJUZ UP DIBOHF MJWFT 5IF DPNQBOZ XBT ²1FSGPSNBODF MFWFMT IBWF HPOF UISPVHI UIF SPPG ³ OPNJOBUFE GPS JUT CSBOEJOH BOE EFTJHO XPSL GPS TBZT 4DIJMEU BT UIF BHFODZ JT PCMJHFE UP XPSL PO &$)0 UIF 8*54 1BFEJBUSJD )*7 $MJOJD DVSSFOUMZ UIF UIF XIPMF SBOHF PG TUSBUFHZ DSFBUJWF FYFDVUJPO BOE QSPKFDU NBOBHFNFOU DIBMMFOHFT MBSHFTU DIJMESFOµT )*7 VOJU JO UIF XPSME

5IF EFDJTJPO UP QVSTVF PGGTIPSF XPSL IBT BMTP BMMPXFE 3&9 UP HFBS VQ XIJMF UIF SFTU PG UIF JOEVTUSZ JO 4PVUI "GSJDB JT HFOFSBMMZ HFBSJOH EPXO ²)PXFWFS

>

SEE MORE www.rexworldwide.com


Willowlamp corporate stationery.

The Willowlamp brand identity.


come to life in colour

Documents such as presentations, direct mailings, manuals, corporate plans, business cards and envelopes are like an advertisement for your company. That is why the same care and attention should be paid to the quality of the paper as to the content. Color Copy guarantees you needle-sharp printouts and brilliant colours, especially with digital printing. Perfect toner/image transfer t High quality print quality t Exceptional feeding t Reduces machine wear and tear t Long-term protection against fading COLOR COPY

100 g/m

2

120 g/m

2

200 g/m

2

250 g/m

A4 (210 x 297mm)

A3 (297 x 420mm)

Johannesburg +27 11 688 6000

Cape Town +27 21 959 9600

2

Durban +27 31 714 4000

Bloemfontein +27 51 447 8681

Pretoria +27 12 379 0060

marketing.office@antalis.co.za

Port Elizabeth +27 41 486 2020

Pietermaritzburg +27 33 386 1078

Botswana +267 391 2139



122 > PAPER

RICHARD SWEENEY > EXPLORING FORMS IN PAPER Barely into his 20s, UK designer Richard Sweeney has received several prestigious commissions over the past couple of years, using paper to create magical threedimensional objects that blur the boundaries of the design, art and craft fields. Combining finely skilled master-artisan techniques with complex scientific problem solving skills, Sweeney creates designs based on unique sculptural forms.

Angel wing , a paper sculpture for a Vittel bottled water advertisement. Length approximately 70cm.


Paper Pleat . 220gsm cartridge paper, scored and folded. Length approximately 1m.

Pleat . 200gms paper. Length approximately 1m.

Pleat . Cover artwork for Argon Records, Matty G, for the Smokers/Bitter Love 12� single. Pleated sheet 200gms paper. Length approximately 1m.

Leaflet dispenser.


124 > PAPER ²* VTF QBQFS NPEFMMJOH BT B NFBOT UP HFOFSBUF GPSN * QMBDF UIF FNQIBTJT PO UIF DSFBUJPO PG GPSN UISPVHI IBOET PO NBUFSJBM FYQMPSBUJPO TPNFUIJOH QBQFS MFOET JUTFMG UP QFSGFDUMZ %JTDPWFSJOH UIF QSPQFSUJFT PG UIF NFEJVN JO UIJT EJSFDU XBZ IBT IFMQFE NF CFUUFS VOEFSTUBOE UIF QPUFOUJBM PG QBQFS JO JUT PXO SJHIU MFBEJOH UP UIF DSFBUJPO PG TDVMQUVSBM GPSNT "MM UIF PCKFDUT QSPEVDFE BSF TJNQMZ POF TUBHF JO BO POHPJOH QSPDFTT PG FYQMPSBUJPO 5IJT JOWPMWFT JOWFTUJHBUJOH UIF NFEJVN JUTFMG BOE UIF NFUIPET CZ XIJDI JU DBO CF NBOJQVMBUFE ³ TBZT 4XFFOFZ

Richard Sweeney at the Design Museum, London. Photo by Luke Hayes.

4XFFOFZ JT JOUJNBUFMZ JOUFSFTUFE JO UIF JOUSJOTJD QSPQFSUJFT PG UIF NFEJVN IF JT VTJOH ²UIF PCKFDUT * DSFBUF IBWF BO VOEFSMZJOH TJNQMJDJUZ PG DPOTUSVDUJPO UIBU CFUSBZT UIFJS DPNQMFY BQQFBSBODF XIJDI JT GVSUIFS FNQIBTJTFE CZ UIF VTF PG FWFSZEBZ NBUFSJBMT TVDI BT QBQFS ³ /PX CBTFE JO .BODIFTUFS 4XFFOFZ XBT CPSO BOE SBJTFE JO )VEEFSTGJFME &OHMBOE 'SPN UP IF TUVEJFE BU #BUMFZ 4DIPPM PG "SU BOE %FTJHO EJTDPWFSJOH IJT OBUVSBM UBMFOU GPS SFBMJTJOH UISFF EJNFOTJPOBM GPSN )F XFOU PO UP TUVEZ UISFF EJNFOTJPOBM EFTJHO BU .BODIFTUFS .FUSPQPMJUBO 6OJWFSTJUZ GSPN XIFSF IF HSBEVBUFE JO 4XFFOFZ FYQMBJOT IPX IF GJSTU CFDPNF BXBSF PG ° BOE JOUFSFTUFE JO ° EFTJHO ²* IBWF BMXBZT CFFO JOUFSFTUFE JO UIF XBZ UIJOHT XPSL BOE IPX UIFZ BSF QVU UPHFUIFS 8IFO * XBT ZPVOH UIF UJNF UP HFU SJE PG UIF PME 57 XBT B HSFBU PQQPSUVOJUZ JU XBT UJNF UP EJTNBOUMF JU BOE TFF BMM UIF CJUT JOTJEF CFGPSF JU XBT UISPXO BXBZ * XBT KVTU GBTDJOBUFE CZ BMM UIF MJUUMF DPNQPOFOUT BOE IPX UIFZ BMM DPNCJOFE TP QFSGFDUMZ UP DSFBUF UIJT PCKFDU * UIJOL JU XBT UIF TUBSU PG NZ PCTFTTJPO XJUI IPX UIJOHT BSF NBEF XIJDI JT UIF CBTJT PG EFTJHO FTTFOUJBMMZ ³ $PNNFOUJOH PO IPX IJT NBUFSJBM TFMFDUJPO JOGMVFODFT IJT EFTJHO QSPDFTT 4XFFOFZ TBZT * XPSL CFTU XJUI UIBU XIJDI JT UBOHJCMF ° QIZTJDBM NBUFSJBMT UIJOHT * DBO NBOJQVMBUF BOE GFFM XJUI NZ IBOET * BMXBZT MFU UIF NBUFSJBM EJDUBUF UIF GPSN JU UBLFT TP UIF TIBQFT * DSFBUFE XFSF TZNQBUIFUJD UP UIF NFEJVN BU IBOE * BMTP IBWF B HSFBU JOUFSFTU JO OFX UFDIOPMPHJFT BOE NBOVGBDUVSJOH NFUIPET

Folding Light , Design Museum, London. Photo by Richard Sweeney.

Folding Light , a commission from the Design Museum, London, to create a series of unique paper sculptures, which were illuminated by night. Photo by Luke Hayes.

Floral corsage for an exhibition of BOUDICCA’s 2007 Spring/Summer collection: An artificial Paradise.


Luxury and Taste form part of a photographic commission for the Strategic Hotel annual report, 2008.

Surface is a temporary cardboard sculpture created for the 2007 Festival of Arts event, Cartasia, held in Lucca, Italy.


126 > PAPER BOE * TUSJWF UP ¾OE XBZT UP DPNCJOF UIF IBOET PO FYQFSJNFOUBUJPO XJUI JOEVTUSJBM QSPDFTTFT 4XFFOFZ ¾OET JOTQJSBUJPO JO B EJWFSTJUZ PG ¾FMET ²"SDIJUFDUVSF JT B HSFBU JOTQJSBUJPO UP NF CVU BTJEF GSPN UIF NBO NBEF * BN BMTP JOTQJSFE CZ OBUVSBM GPSNT *U JT OPU TP NVDI UIF PSHBOJD TIBQFT CVU UIF NFBOT CZ XIJDI UIFZ BSF HFOFSBUFE UIBU JOUFSFTUT NF *U NBLFT HSFBU TFOTF UP CPSSPX GSPN FMFNFOUT GSPN CJPMPHJDBM TUSVDUVSFT BT UIFTF GPSNT EFNPOTUSBUF UIF QJOOBDMF PG NBUFSJBM TUSVDUVSBM BOE GVODUJPOBM FG¾DJFODZ ³ &YQMBJOJOH IJT ¾SN CFMJFG UIBU OBSSBUJWFT BSF DFOUSBM UP IJT DSFBUJWF QSPDFTT 4XFFOFZ BTLT ²%P PCKFDUT FYJTU UIBU IBWF OP TUPSZ CFIJOE UIFJS DPODFQUJPO * DBOOPU TFF IPX XPSL DBO FYJTU XJUIPVU B TUPSZ UIVT * XPVME DPOTJEFS JU WFSZ JNQPSUBOU JOEFFE ³

Richard Sweeney’s creative process.

*O 4XFFOFZ XBT QBSU PG UIF %FTJHOFST JO 3FTJEFODF QSPHSBNNF BU UIF %FTJHO .VTFVN JO -POEPO XIFSF IF FYIJCJUFE IJT 'PMEJOH -JHIU TFSJFT ° B NBKPS BDIJFWFNFOU GPS B ZPVOH EFTJHOFS )F FYQMBJOT IPX IF EFWFMPQFE UIF 'PMEJOH -JHIU TFSJFT ²5IF QJFDFT EFWFMPQFE GSPN NZ XPSL JO QBQFS XIJDI DPNCJOF DVSWFE GPMEJOH XJUI SFHVMBS HFPNFUSJD TPMJET TVDI BT UIF EPEFDBIFESPO 5IFTF BSF OPU QMBOOFE BT TVDI CVU SBUIFS FWPMWF UISPVHI IBOET PO NPEFMMJOH BOE SF¾OFNFOU * VTF B DPNQVUFS UP ESBX UXP EJNFOTJPOBM MBZPVUT XIJDI BSF GPMEFE CZ IBOE UP DSFBUF UIF % GPSNT * BMTP ESBGU UIFTF MBZPVUT PVU CZ IBOE CVU UIF DPNQVUFS JT B QPXFSGVM UPPM JO UIBU JU BMMPXT NF UP QFSGFDU UIFTF UP B IJHI EFHSFF PG BDDVSBDZ XIJMF HJWJOH HSFBUFS GSFFEPN GPS RVJDL FYQFSJNFOUBUJPO ³ $PNNFOUJOH PO IJT SFMBUJPOTIJQ XJUI NBUFSJBM BOE GPSN 4XFFOFZ TBZT ²)BOET PO NBUFSJBM NBOJQVMBUJPO JT WFSZ JNQPSUBOU UP NZ QSBDUJDF * MJLF UP CF BCMF UP UPVDI BOE GFFM B NBUFSJBM UP TFF IPX JU DBO TIBQFE BOE GPSNFE BOE UIF NFUIPET PG XPSLJOH XJUI UIF NBUFSJBM UIBU XJMM HFU UIF CFTU RVBMJUJFT PVU PG JU #Z FYQMPSJOH B QSPDFTT PG NBOJQVMBUJPO JU JT QPTTJCMF UP GJOE OFX XBZT PG JOUFSQSFUJOH UP UIF NBUFSJBM UP DSFBUF GPSNT UIBU BSF USVMZ TZNQBUIFUJD

Prototypes that were produced while exploring form-making techniques in paper, polypropylene and steel.

Dendrite I . 220gsm paper, cut and scored. Diameter 50cm.


Modules.

Dodecahedron II . Paper and adhesive.

Maquette . 90gsm paper and adhesive.

I find myself.

Octahedron.

Tetrahedron , modular paper sculpture. 220gms paper Diameter approximately 50cm.

Light modulator , maquette for a plywood lighting construction, 2008. Paper and adhesive. Approximately 50x30cm.


128 > PAPER

UP UIF JOUSJOTJD QSPQFSUJFT PG UIF NBUFSJBM BOE NBLF UIF NPTU PVU PG UIF NFUIPET CZ XIJDI UIFZ BSF TIBQFE XIFUIFS UIJT JT UISPVHI IBOE DSBGU PS UIF VTF PG BO JOEVTUSJBM QSPDFTT ³ ²"T XFMM BT CFJOH ESJWFO CZ UIF NBUFSJBM UIF GPSNT * QSPEVDF BSF JO¿VFODFE CZ NZ LFFO JOUFSFTU JO UIF QIPUPHSBQIZ PG BSDIJUFDUVSF BOE OBUVSBM GPSNT &MFNFOUT PG SFQFUJUJPO XJUIJO BSDIJUFDUVSF BSF WFSZ BQQFBMJOH UP NF *µN ESBXO UP UIF XBZ TUSVDUVSFT DBO CF QSPEVDFE XJUI TFUT PG SFQFBUJOH FMFNFOUT FBDI PG XIJDI JT TJNQMF JO JUT PXO SJHIU ZFU DPOUSJCVUFT UP DSFBUF B DPNQMFY BOE SJHJE TUSVDUVSF 5IJT JT NPTU BQQBSFOU JO CSJEHFT FTQFDJBMMZ UIPTF PG 4BOUJBHP $BMBUSBWB XIFSF GPSN BOE TUSVDUVSF CFDPNF POF BMM UIF FMFNFOUT PG DPOTUSVDUJPO BSF FYQPTFE BOE DPNQPTFE UP DSFBUF B CFBVUJGVMMZ GMPXJOH TDVMQUVSBM GPSN ³ ²5IJT EFNPOTUSBUJPO PG BSU UISPVHI FOHJOFFSFE TUSVDUVSF JT USVMZ JOTQJSJOH BOE JT B NBKPS JO¿VFODF PO UIF XBZ * HP BCPVU QSPEVDJOH NZ XPSL ° UP DSFBUF PCKFDUT UIBU BSF TJNQMF UP DPOTUSVDU ZFU DPNQMFY JO BQQFBSBODF BOE BSF FG¾DJFOU JO UIF XBZ UIFZ BSF QSPEVDFE CPUI JO UFSNT PG DPOTUSVDUJPO UJNF BOE NBUFSJBM VTF 5IF HSFBUFTU FYBNQMF PG UIJT QSJODJQMF ° BDIJFWJOH UIF NPTU GSPN UIF MFBTU ° JT TUSVDUVSFT JO OBUVSF "T JO UIF HSFBUFTU BSDIJUFDUVSF OBUVSBM GPSNT TIPX QBUUFSOT PG SFQFUJUJPO XIFSFCZ UIF NPTU JT NBEF PVU PG UIF MFBTU NBUFSJBM BOE FOFSHZ QPTTJCMF UP DSFBUF GPSNT UIBU BQQFBS BNB[JOHMZ DPNQMFY ZFU BSF CBTFE PO WFSZ CBTJD VOJUT BOE QBUUFSOT PG HSPXUI 5IFTF BSF PCKFDUT UIBU IBWF CFBVUZ PO BMM MFWFMT GSPN UIF XBZ UIFZ BSF DPOTUSVDUFE UP UIF BQQFBSBODF PG UIF ¾OBM GPSN ³ 8IFO BTLFE XIFSF IF TFFT IJT XPSL HPJOH JO UIF GVUVSF 4XFFOFZ DPODMVEFT ²* IPOFTUMZ DPVMEOµU TBZ *G * USVMZ LOFX XIFSF JU XBT HPJOH * UIJOL JU XPVME EFGFBU UIF QPJOU ³ <

Torus coffee table . Produced in collaboration with Liam Hopkins at Studio Lazerian.

> >

SEE SWEENEY’S WORK www.richardsweeney.co.uk

MORE OF SWEENEY’S WORK www.flickr.com/photos/richardsweeney

© All models & photography by Richard Sweeney unless otherwise stated.


Computer rendered forms.

Mรถbius , an installation in the windows of Selfridges, London.

Paper pleating test model. 90gsm copy paper and tape.

Richard Sweeney installing Mรถbius at Selfridges, London.

Experimental forms.

Scoring paper using a CNC routed acrylic jig.

Paper pleating.




132 > PAPER

THE INFLUENCE OF CLIMATE ON PAPER The effect of climatic influences on the storage and transport of paper, as well as the processes of printing and finishing are as old as the industrial production of paper itself.

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This article is an extract from Climate and Paper , the seventh technical brochure from Sappi. The Sappi knowledge bank provides a comprehensive library of technical information, practical advice and innovative print and paper solutions. © Sappi Europe SA.

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SEE MORE www.sappi.com


First time ever in South Africa Training by Enfocus Belgium

08

PitStop Professional 08 is the de facto standard for graphic arts and publishing professionals who need to preflight, edit or fix PDF files. No other preflight sofware comes close to PitStop Professionl 08’s comprehensive range of tools. Unprecedented control over your PDFs right up to the minute they go to press

PitStop Server 08 is the indispensable preflighting and auto-correction tool for high-volume PDF workflows. Using Enfocus PDF Profiles and Action Lists, PitStop Server 08 instantly analyzes, corrects, reports on and routes files based on the most stringent of requiremetns. These also include the PDF/X-1a, PDF/X-3, PDF/X-4 ISO standards and the Ghent PDF Workgroup specifications.

Topics covered: Create and work with PDF Profiles - Action Lists - Reliable Certified PDF Most used features - Inspector - Global change - Editing Tools Practical - Hands on - Fix most common PDF problems Uncover PitStop Server in-depth SWITCH - introduction - practical workflow automation The life of a publishing professional is filled with repetitive tasks that require your undivided attention. You can’t afford to make mistakes, yet you would rather spend time on something more creative. The Switch product family offers easy-to-use automation by simple drag-and-drop options Date: 10 April 2009 - Johannesburg Cost: R2,500 Book: info@exelltechnologies.com Contact: Dewald Rosema 012 998 4994 Find our more about the "Automate to Profit" Workshops & Seminars www.exelltechnologies.com


Automate to Profit - 2009 Johannesburg 7 to 9 April 2009

Automate, invest, manage and profit

FIRST TIME EVER IN SA PitStop Pro & Server Training Johannesburg 10 April 2009

w w w.exelltechnologies.com


136 > PRE-PRESS

CONTROLLING COSTS THROUGH SOFTWARE LICENSE MANAGEMENT Efficient software license management could save South African design and print companies thousands – if not millions – of Rand. This is the view of Dewald Rosema of Exell Technologies, a Pretoria-based company that provides total IT solutions to the design and printing industries.


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140 > PACKAGING

INTERNATIONAL WINE INDUSTRY INVITED TO SHARE IN ENVIRONMENTAL AND COST BENEFITS The international wine industry could make environmental and cost savings by taking part in a new international project, GlassRite Wine. The industry can access specialist support on increasing bulk wine sales to the UK and using lighter weight glass bottles with a higher recycled content.


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>

MORE INFORMATION ON ALL OF WRAP’S PROGRAMMES www.wrap.org.uk


Decorex SA brings ‘the new fusion’ to South Africa’s world of design in 2009: A true celebra on of the modern and focused, urban & rural, the designed & the discovered, the exo c & close to home, the linear & the lustrous, the organic & the ornate. The shows promise to be a celebra on of SA’s most crea ve style shapers, trend makers & décor creators, with Plascon as show sponsor & SABC3 as media partner. Trade professionals and consumers can indulge in the haute and the handmade; the new simple and the avant-garde.

Show highlights include: Plascon, Paint with Imagina on: Li ing the lid on the hip & trendy colour pale e for 2009 is the Plascon nature-inspired Colour Forecast. This trend-se ng collec on introduces 32 new colours in four separate pale es within the natural theme: air, water, re & earth.

Sanlam Dream Rooms: Fresh, chic, conceptual & crea ve, each stand in the Sanlam Dream Rooms will be transformed into a fantasy se ng of design elements & new ideas. This exquisite collec on of high-end décor brands, lifestyle stores, fabric houses & interior decorators merge trends, pale es, materials & pa erns with a contemporary edge.

SABC3 LifeStyle Theatre: The new SABC3 LifeStyle Theatre promises to e ortlessly blend the pas mes of cooking & designer-DIY into one chic & deligh ul package. Use this opportunity to get clued up on the latest in food fashion with celebrity chefs & the ho est ‘I-made-it myself’ projects.


SANLAM, thinking ahead with the Next Genera on Style Shapers: Sanlam & Decorex SA have tracked down a talented brigade of emerging young designers & decorators who are shaking up the norms. With fushion themes as their design cue, these style shapers will be playing with a blank canvas & transforming an empty shell into a ‘Home to the New.’

Refreshment Areas: Take a breather from all the shopping & trend-spo ng in the relaxing, beau fully designed eateries & bars. Linger & re ect on the good life over wine & tapas or chocolate & espresso.

Conversa ons on Architecture: A host of local & interna onal speakers will probe global design trends, while keeping a close eye on the local in uences shaping people’s lives & their living, working & playing environments. For more informa on e-mail nozipho@tepg.co.za

19 - 22 March 2009 ICC, Durban

24 - 27 April 2009 CTICC, Cape Town

To register for complimentary trade access or more informa on, visit www.decorex.co.za

Media Partner

Proudly sponsored by


144 > EXHIBTIONS

LASTING IMPRESSIONS

.

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Pictures courtesy of Decorex SA.

Design Africa.

Decorex Gold Award winner, Khaya Interior Studio.


Jose Steel Craft.

LIV Designs.


146 > ART

PHOTOGRAPHS ARE HER CANVAS, CHEMICALS HER TOOLS Some call her the new ‘Old master’. Marlene Neumann’s photographs are an intimate reflection of her world and her relationship to that world. Each photograph that she produces is a once-off image – totally unique – even works from the same edition are original due to her hands-on technique.

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Ebb Tide. © Marlene Neumann

Downstairs Door. © Marlene Neumann

Jug. © Marlene Neumann


148 > ART

Witsand. Š Marlene Neumann

Eternety. Š Marlene Neumann


Tribal Tree. Š Marlene Neumann

Journey Home. Š Marlene Neumann


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Eastern Cape fine arts photographer, Marlene Neumann. © Marlene Neumann

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The gallery at the Marlene Neumann Centre – Photography and Light. © Marlene Neumann

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MORE OF MARLENE’S WORK www.marleneneumann.com

The ‘art garden’ at the Marlene Neumann Centre – Photography and Light. © Marlene Neumann


Early Morning. © Marlene Neumann

Aloe Tribe. © Marlene Neumann

Roadside Baobab. © Marlene Neumann


152 > ART

SUBURBIA REDEFINED #Z &MGSJFEF %SFZFS

In a current exhibition entitled Suburb at Fried Contemporary Art Gallery & Studio in Pretoria, the artists Eric Duplan, Gordon Froud and Frieda Sonnekus explore urban living in various ways.

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VISIT THE GALLERY www.friedcontemporary.com


Artworks by Eric Duplan

Artworks by Gordon Froud

Artworks by Frieda Sonnekus


154 > ART

ART: DESIGN FOR THE MINDS EYE *OUFSWJFX CZ , $IBTV

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All images Š Richard John Forbes


156 > ART

Detail from a Quiet Revolution dry point etching print. The series will be on view at The Artist Proof studios stand, Joburg Art Fair in Sandton. Image © Richard John Forbes.

The spirals within the dry point print are engraved onto the original copper plate by hand sculpted , one off spinning tops that are spun by the public. Image © Richard John Forbes.

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One of the Aviatron series of sculptures. Each sculpture takes a mass produced object and clothes itself in a limited print on fine chinese rice paper. Image © Richard John Forbes.

"One of my father’s designs, hand-made and meant to fly. I converted it to bronze so that it would be a memorial to his passion. It is now art." Image © Richard John Forbes.

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158 > ART

Richard John Forbes Image © Richard John Forbes.

Maquette for Aviatron 2 , elevator . The 2m sculpture will be raised on a 5m lamp post over Joe Slovo Drive in Johannesburg in May. Image © Richard John Forbes.

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A weather warped chinese lantern has all the attractive design and engineering qualities that attract Forbes to change it into a singular sculpture. Image © Richard John Forbes.

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This mono print, by description can only be created once. The ink is used up on the first run through a hand turned press. A new image must be painted for each reproduction. Image © Richard John Forbes.

Courage is the sculpture refered to in this mono print. The actual sculpture is 3m high and is composed of found designed materials. Image © Richard John Forbes.

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PRODUCTION DESIGN > 161

WHITE WEDDING: THE MAKING OF A SOUTH AFRICAN MOVIE #Z +BOO 5VSOFS

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Production stills from White Wedding . © Stepping Stone Pictures. Photos by Veron Reed.


162 > PRODUCTION DESIGN


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Production stills from White Wedding . © Stepping Stone Pictures. Photos by Veron Reed.

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SEE MORE www.whiteweddingmovie.co.za Production stills from White Wedding . © Stepping Stone Pictures. Photos by Veron Reed.



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168 > FASHION DESIGN

LOVE JOZI > THE CULT OF THE SOCIALLY CONSCIOUS T-SHIRT #Z +FOOJF 'PVSJF

The girl with the tight-fitting pink t-shirt, loudly proclaiming that there’s a Hot Chick Inside has something to say to the world. So too does Johannesburg’s hippest clothing brand, the Love Jozi t-shirt. With slogans such as Donderdag, Previously Advantaged and BEE, showing a bee that has seen better days, these t-shirts have something to say about life in South Africa’s city of gold. Creator of the Love Jozi brand, Bradley Kirshenbaum believes that social commentary need not be strident or bitter. A bit of humour goes a long way to relieve anxiety and add some colour to the world we live in.


BEE, Obama, PreviouslyAdvantaged and RainbowNation – Range 10. © Love Jozi. Photos by Carlos de Spinola.


170 > FASHION DESIGN

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MissUnderstood – Range 9. © Love Jozi.

GhostCity – Range 9. © Love Jozi.


GhostCity, Heartbreaker and MissUnderstood – Range 9. © Love Jozi. Photos by Chris Saunders.


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Designs for WeAreNotAfraid – Range 8. © Love Jozi.


KeepItTidy – Range 8 in Hillbrow, Maputu and Amsterdam. © Love Jozi.

WeAreNotAfraid – Range 8. © Love Jozi. Photos by Chris Saunders.

Love Jozi swingtag supporting Gun Free SA. © Love Jozi.


174 > FASHION DESIGN

Designs for Range 10. Š Love Jozi.


Promotion for TheColouredRange – Range 10. © Love Jozi. Photos by Carlos de Spinola.

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MORE ABOUT GUN FREE SA www.gunfree.org.za

VISIT LOVE JOZI AT www.lovejozi.org.za


176 > JEWELLERY DESIGN

TAKING INSPIRATION FROM THE URBAN TRIBES

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Jewellery design by > Stephane Barbeau

Jewellery design by > Nhlanhla Dlamini

Jewellery design by > Klarise Venter


178 > JEWELLERY DESIGN

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Jewellery design by > Beverley Price


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Jewellery design by > Jean du Plessis


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SECTION > 183

Jewellery design by > Edward Botha

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VISIT THE WEBSITE FOR THE COMPLETE ENTRY FORM WITH RULES AND GUIDELINES www.goldauditions.com


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186 > RETAIL

WOOD, WHITE AND RETRO IN RETAIL If the 2008 A.R.E. Design Awards are a yardstick for trends that reign supreme in retail design, three themes dominate: wood, white and retro. These are clearly illustrated by the Store of the Year winner, Landmark (a grocery store), for the inviting, well-differentiated space it created in a low-ceilinged basement in Manila, and the Fixture of the Year winner, O 2 Concept store in London, for its Guru Bar, a cashwrap made from repurposed trees originally tagged for destruction.

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VIEW ALL THE 2008 A.R.E. AWARDS WINNERS www.retailfix.com


190 > RETAIL

EXTENDING NANDO’S TERRITORY INTO A NEW CULINARY ZONE

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192 > INDUSTRIAL DESIGN

WHY WE NEED TO RETHINK AUTOMOTIVE CONSTRUCTION:

BMW’S CLOTH CAR PROTOTYPE – GINA

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> VIEW BMW GINA VIDEO 1 > VIEW BMW GINA VIDEO 2 This article originally appeared at blog.2modern.com, posted by Margarita Shefson. All Images Š BMW AG, Munich (Germany). All rights reserved.




196 > INTELLECTUAL PROPERTY

DESIGNERS AND THEIR RIGHTS > WHY IGNORANCE DOESN’T EQUAL BLISS #Z $MBVEJB #FSOEU

Intellectual property protection is not the most riveting subject to ponder, until someone copies what you’ve spent hours creating and passes it off as his or her own ... your ignorance becomes their bliss. ´%FTJHOFSµ IBT CFDPNF BO VNCSFMMB UFSN GPS EFTDSJCJOH B XJEF TFMFDUJPO PG DSFBUJWF QFSTPOBMJUJFT ° GSPN BSDIJUFDUT BOE JOEVTUSJBM EFTJHOFST KFXFMMFSZ EFTJHOFST BOE DPSQPSBUF JEFOUJUZ DSFBUPST JOOPWBUPST BOE JOWFOUPST UP BNBUFVST XJUI VOJRVF JEFBT 4P XIBU VOJUFT UIFN BMM 5IFZ BMM DSFBUF OFX JEFBT BOE ´UIJOHTµ EVSJOH UIFJS DBSFFST XIJDI DPVME CF QSPUFDUFE CZ TPNF GPSN PG JOUFMMFDUVBM QSPQFSUZ BOE NPTU PG UIFN IBWF OP JEFB XIBU GPSN UIBU TIPVME UBLF %FTJHO SFHJTUSBUJPO JT OP EPVCU UIF NPTU SFMFWBOU QSPUFDUJPO GPS EFTJHOFST CVU USBEF NBSLT BOE FWFO QBUFOUT NBZ BMTP DPNF JOUP QMBZ $PQZSJHIU TVCTJTUT BVUPNBUJDBMMZ BOE JO TPNF DBTFT BGGPSET QSPUFDUJPO BHBJOTU DPQZJOH PG B EFTJHOFSµT XPSL EFQFOEJOH PO JUT UIF OBUVSF )PXFWFS JOGSJOHFNFOU BOE PXOFSTIJQ DBO CF EJG¾DVMU UP QSPWF VOMFTT B EFUBJMFE BOE EBUFE QBQFS USBJM IBT CFFO MFGU GPS UIF BUUPSOFZ UP GPMMPX

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198 > INTELLECTUAL PROPERTY

THE SHAPE OF THINGS #Z 5BSSZO 3JMFZ

Intellectual property relates to intangible products of the mind which are protectable and which may be regarded as having commercial value. The different types of intellectual property rights collectively comprising what is generally referred to as ‘intellectual property’, include patents, trade marks, copyright, know-how, brand names, industrial designs etc.


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greenside design center excellence in design through excellent facilities



202 > EDUCATION

DEFINING THE DESIGNER OF 2015 For several years, it has been apparent that design studios and corporate design departments have been looking for a ‘new kind of designer’, one that has traditional skills as well as a much broader perspective on problem-solving across the corporate management landscape. Because one of AIGA’s central responsibilities is to keep abreast of developments in the industry, it recognised that it needed to gain a better understanding of the emerging role of designers and to enter into a deeper discussion with educators and design leaders on how to prepare designers for future changes.

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204 > EDUCATION

EU TRAINING INCUBATOR > BENCHMARKING DESIGN AND THE CREATIVE INDUSTRIES

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Thierry van Kerm, coordinating the European Design Training Incubator, an international project funded by the EU to support the design industry through benchmarking and development of collaborative tools for vocational education and training in the design domains.

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206 > BOOK REVIEWS

WOMEN OF DESIGN: Influence And Inspiration From The Original Trailblazers To The New Groundbreakers #Z #SZPOZ (PNF[ 1BMBDJP BOE "SNJO 7JU

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Sample pages from Women of Design

This diagram is included in the book as a fold-out spread.


208 > BOOK REVIEWS

DO GOOD DESIGN Designers create so much of what we see, what we use, and what we experience. How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. automakers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before.

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212 > DESIGN IN LIVING

BE COMFORTABLE WITH WHO YOU ARE By Bev Hermanson

‘Good taste’ is the most horrific thing. A little bit of vulgarity is always good. Marchand Van Tonder

*

UµT TP IBSE UP CF HFOVJOFMZ LJUTDI UIFTF EBZT TBZT KFXFMMFSZ EFTJHOFS .BSDIBOE WBO 5POEFS *U JT BMTP FYUSFNFMZ EJGGJDVMU UP GJOE B XBZ UP TIPXDBTF DPOUFNQPSBSZ KFXFMMFSZ JO B XBZ UIBU DFMFCSBUFT JUT BSUJTUJD WBMVF 5IF ZPVOHFTU PG UISFF CSPUIFST .BSDIBOE WBO 5POEFS XBT BO BXLXBSE CPZ 0WFSXFJHIU XJUI HMBTTFT UIBU MPPLFE MJLF $PLF CPUUMF CPUUPNT IF XBT UIF POMZ CPZ UIBU IF LOFX PG UIBU IBE IJT PXO QSJWBUF UBJMPS 5IF UISFF TJCMJOHT BMM BUUFOEFE (SFZ $PMMFHF JO #MPFNGPOUFJO BOE BMUIPVHI IJT CSPUIFST FYDFMMFE JO TQPSU TIBSJOH UIF MJNFMJHIU BT DBQUBJOT PG UIFJS SFTQFDUJWF $SBWFO 8FFL SVHCZ UFBNT WBO 5POEFS XBT OPU EFUFSSFE CZ UIF TIBEPXT UIBU UIFZ DBTU ²* MPWFE NZ TDIPPM ZFBST ³ IF TBZT ²6OMJLF NZ TQPSU DSB[Z CSPUIFST * EJE OPU EP TQPSU BU BMM * XBT BDBEFNJDBMMZ BWFSBHF TP FWFSZPOF JHOPSFE NF BOE MFGU NF BMPOF * TBJMFE UISPVHI TDIPPM MFBSOFE UIF WJPMJO BOE EJE BSU JO UIF BGUFSOPPOT ³ 5IF UFSUJBSZ ZFBST XFSF B DVMUVSF TIPDL UIPVHI $PNQBSFE UP IJT EBZCPZ (SFZ $PMMFHF FYQFSJFODF WBO 5POEFS GPVOE 4UFMMFOCPTDI 6OJWFSTJUZ DPME BOE VOGSJFOEMZ 5IF GJSTU TFNFTUFS XBT UIF GJSTU UJNF UIBU IF IBE FWFS ¿VOLFE PVUSJHIU "GUFS B TFWFSF


All images Š Marchand van Tonder.


214 > DESIGN IN LIVING

All images © Marchand van Tonder.

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²5IF DSBGU SFWJWBM JO UIJT DPVOUSZ IBT IFMQFE FYQBOE UIF BXBSFOFTT PG DPOUFNQPSBSZ KFXFMMFSZ CVU UIFSF OFFET UP CF B SF JOUFSQSFUBUJPO PG XIBU JT DPOTJEFSFE B DSBGU (BMMFSJFT DBO NBLF ZPV PS CSFBL ZPV CVU UP FWFO HFU B HBMMFSZ UP UBLF ZPV PO JT B NBTTJWF BDIJFWFNFOU ³ IF TBZT ²* BN GPSUVOBUF UP IBWF UISFF HBMMFSZ TIPQT UIBU * EP DPNNJTTJPOT GPS Promoting one’s wares &BDI POF IBT JUT PXO MPPL BOE JUT PXO DMJFOUFMF *UµT HSFBU XIFO TPNFCPEZ HFUT ZPVS MPPL BOE UIFZ MJLF $POUFNQPSBSZ KFXFMMFSZ JT TUJMM HPJOH UISPVHI ZPVS TUZMF BOE CVJME PO JU ³ B HSPXUI QIBTF JO UIF TPVUIFSO QBSUT PG "GSJDB %FTQJUF UIF GBDU UIBU ¾OF KFXFMMFSZ JT TUJMM QPQVMBS ²*UµT JNQPSUBOU UP UBML BCPVU ZPVS KFXFMMFSZ BMM UIF BOE UIF FYDMVTJWF CSBOEJOH TUJMM DPNNBOET QSFNJVN UJNF XIFSFWFS ZPV HP *G ZPV BSF IBWJOH B TIPX QSJDJOH WBO 5POEFSµT NJTTJPO JT UP TFF DPOUFNQPSBSZ GPS ZPVS MBUFTU EFTJHOT FYQMBJO XIZ ZPV DIPTF UIF KFXFMMFSZ CFDPNF B ´NVTU IBWFµ DPNNPEJUZ PO QBS EFTJHOT BOE IPX ZPV NBEF UIF QJFDFT 5IBU XBZ XJUI JU *G MPDBM DPOUFNQPSBSZ KFXFMMFSZ DPVME CF UIF QFPQMF XJMM HP CBDL BOE MPPL BU ZPVS QJFDFT PO QSPNPUFE BOE FNCSBDFE JO UIF TBNF XBZ UIBU MPDBM EJTQMBZ XJUI B EJGGFSFOU FZF BOE HSFBUFS JOUFSFTU ³


216 > DESIGN IN LIVING

All images Š Marchand van Tonder.

Jewellery designer, Marchand van Tonder.


"SUT $VMUVSF 5IF IJHIFTU MFWFM PG FEVDBUJPO XBT 4UE (SBEF BMUIPVHI UIF BHFT PG UIF TUVEFOUT 5IF XFJSE GFFMJOH PG IBWJOH UP ´MFU IJT DSFBUJPOT SBOHFE GSPN UP ZFBST HPµ PODF UIFZ XFSF CPVHIU XBT JO IJT FBSMZ EBZT PG EFTJHO RVJUF B SFWFMBUJPO )BWJOH GPSNFE JO IJT ²%FTJHOFST BSF PGUFO GBDFE XJUI B EJMFNNB XIFO JU NJOE BO JNBHF PG UIF LJOE PG QFSTPO UIBU XPVME DPNFT UP HJWJOH B WPJDF UP PVS MPDBM IFSJUBHF 5IF XFBS IJT QJFDFT JU TPNFUJNFT DBNF BT B DPNQMFUF RVFTUJPO JT XIBU JT "GSJDBO FUIOJD EFTJHO 8IBU * TVSQSJTF XIFO IF NFU UIF QFPQMF XIP BDUVBMMZ FOKPZFE GSPN UIFJS XPSL XBT UIF GFBSMFTTOFTT BOE FYVCFSBODF 5IFZ XPSLFE B MPU XJUI ´GPVOE PCKFDUTµ DIPTF IJT KFXFMMFSZ BOE ´NBEF JU UIFJS PXO µ 5IFZ XPVME QJDL TPNFUIJOH VQ BOE USBOTGPSN ²8IFO * TUBSUFE XJUI KFXFMMFSZ EFTJHO * XBOUFE UP JU DPNQMFUFMZ ³ TIPDL BOE TPNF PG NZ QJFDFT XFSF RVJUF PGG UIF XBMM 4USBOHFMZ JUµT UIF NPSF NBUVSF QFPQMF UIBU IBWF 5IJT ZFBS WBO 5POEFS JT MFDUVSJOH QBSU UJNF BU UIF IBE UIF DPVSBHF UP XFBS NZ NPSF SJTRVn QJFDFT 6OJWFSTJUZ PG +PIBOOFTCVSH BOE XJMM CF QBSUJDJQBUJOH 1FSIBQT JUµT CFDBVTF UIFZ EPOµU IBWF UIF OFFE UP ¾U JO B HSPVQ TIPX GPS XIJDI UISFF FTUBCMJTIFE JO PS DPNQFUF BOZ NPSF * MPWF UIF HVUT UIBU PMEFS KFXFMMFSZ EFTJHOFST XJMM NFOUPS UISFF TUVEFOUT GSPN QFPQMF IBWF UP XFBS PVUSBHFPVT KFXFMMFSZ ³ 4UFMMFOCPTDI 6OJWFSTJUZ 5IF DSFBUJPOT QSPEVDFE XJMM HP PO EJTQMBZ BU "SUTQBDF JO +PIBOOFTCVSH EVSJOH ²:PV EP OFFE UP IBWF B QFSTPOBMJUZ BOE CFMJFWF JO "VHVTU ZPVSTFMG UP DBSSZ PGG DSFBUJWF QJFDFT UIPVHI ³ IF DBVUJPOT ²8JUI DPOUFNQPSBSZ KFXFMMFSZ ZPVS CPEZ CFDPNFT ZPVS TUBHF *UµT PO ZPV "T UIF XFBSFS ZPV Lifestyle choices CFDPNF UIF DPNQMFUF DVSBUPS PG UIBU QJFDF ³ "XBZ GSPN IJT MPWF PG NBLJOH KFXFMMFSZ WBO 5POEFS /PXBEBZT WBO 5POEFS BTTVSFT UIBU IF IBT CFDPNF JOEVMHFT JO IJT MPWF PG FOUFSUBJOJOH *UµT OPU KVTU NVDI NPSF EFTJHO DPOTDJPVT ²* MJLF UP CF BCMF UP BCPVU UIF QSFQBSBUJPO PG UIF NFBMT IF TBZT *UµT EP B QJFDF PG KFXFMMFSZ UIBU JT RVJFU CVU TUJMM IBT BMTP BCPVU UIF CFBVUJGVM DSPDLFSZ DVUMFSZ BOE UIF QPXFS PG TPNFUIJOH FYUSBWBHBOU ³ IF FYQMBJOT UBCMF EFDPSBUJPOT ²0OF IBT UP MPPL BU UIF UPUBMJUZ PG B QJFDF ° UIF TUSVDUVSF UIF UFYUVSF UIF EFDPSBUJPO ° UIFSFµT TP $MPUIJOH JT BOPUIFS PG IJT EJTUSBDUJPOT ²* IBWF B DPNQMFUF PCTFTTJPO XJUI 1BVM 4NJUI NFOTXFBS * NVDI UIBU DPNFT JOUP QMBZ ³ MPWF UIF TJNQMF DVUT UIF RVBMJUZ PG UIF GBCSJDT UIF ²* SFDFOUMZ EJE B WFSZ NJOJNBMJTU DPMMFDUJPO TUSJQQFE QBUUFSOT UIBU IF DIPPTFT BOE UIF TVCUMF EFUBJMJOH PG TUPOFT BOE FOHSBWJOH * EJTDPWFSFE UIBU * SFBMMZ JOTJEF ° EFUBJMJOH UIBU JT POMZ UIFSF GPS UIF XFBSFS IBE UP QBZ GBS NPSF BUUFOUJPO UP TIBQF UIF CBTJD UP TFF BOE FOKPZ ³ 5IBU BOE IJT TVQFSC DPMMFDUJPO PG EFTJHO BOE UIF TUSVDUVSF CFDBVTF * TUJMM XBOUFE UIF "MCFSUVT 4XBOFQPFM IBUT PVUDPNF UP CF MVTDJPVT ³ )JT GVSOJUVSF UBTUFT SFWPMWF NPSF BSPVOE TQFDJ¾DT SBUIFS UIBO B QBSUJDVMBS HFOSF 5IF PME GBTIJPOFE Mentoring NFMBNJOF LJUDIFO DIBJST UIBU IBWF CFFO VQIPMTUFSFE " QBSUJDVMBS UISJMM GPS WBO 5POEFS JT XPSLJOH UP JO BO FMFHBOU GBCSJD UIF DIBJST GSPN (SPPUF 4DIVVS EFWFMPQ UIF UBMFOU UIBU JT FNFSHJOH GSPN UIF &TUBUF UIBU IF NBOBHFE UP QJDL VQ GPS 3 FBDI PO EJTBEWBOUBHFE DPNNVOJUJFT -BTU ZFBS IF XBT BO BVDUJPO IJT UI $FOUVSZ EBZCFE BOE B TJNQMF JOWPMWFE JO NFOUPSJOH UISFF VOEFSQSJWJMFHFE HSPVQT "GSJDBO TUPPM XJUI B NPVMEFE CBTF UIBU MFBWFT BO GSPN 4PXFUP $VMMJOBO BOE %VSCBO XIP XFSF JNQSJOU CFIJOE JO UIF TBOE XIFOFWFS JUµT NPWFE ° JOWPMWFE JO UIF 4BTPM XBY BSU +FXFMMFSZ 0VUSFBDI UIFTF BSF BMM KPZT UIBU SFTPOBUF XJUI IJT DSFBUJWF 1SPHSBNNF UIBU XBT GVOEFE CZ UIF %FQBSUNFOU PG ¿BJS BOE QBTTJPO GPS MJGF <

On stage


218 > DESIGN IN LIVING

CARPETING THAT SAYS IT ALL #Z #FW )FSNBOTPO

Be yourself and bring out your individuality when you choose your next carpets.


Contemporary carpets are popular in strong colours that make a statement.

*

UµT KVTU BCPVU JNQPTTJCMF UP HFU BXBZ XJUI DPNQMFUJOH BO JOUFSJPS XJUIPVU IBWJOH BU MFBTU BO PDDBTJPOBM SVH PS DBSQFU TPNFXIFSF JO UIF IPNF &WFO JG ZPV PQU UP HP BMM PVU BOE DBSQFU FWFSZ DFOUJNFUFS PG ¿PPSJOH SVHT XJMM TUJMM IBWF B XBZ PG DSFFQJOH JO BEEJOH UIF WJTVBM MJGU UIBU DBO NBLF UIF EJGGFSFODF CFUXFFO B EVMM JOUFSJPS BOE POF GJMMFE XJUI FYDJUFNFOU BOE WJCF

TUZMFT XPSUI OPUJOH XIFO JU DPNFT UP UIF MBUFTU USFOET 5IFZ JODMVEF SFUSP TIBHHZ BOE UIF GVUVSJTUJD ²*UµT TUSBOHF UIBU UIF QFPQMF UIBU BSF DIPPTJOH UIF TIBHHZ MPPL DPNF GSPN B HFOFSBUJPO UIBU EJE OPU LOPX UIF T SPDL TUZMFT 5IF PMEFS HFOFSBUJPOT XPVMEOµU ESFBN PG HPJOH CBDL UP TIBHHZ DBSQFUT CVU UIF MBUFTU TIBHHJFT BSF CSJHIU BOE CPME BOE UIF ZPVOHTUFST BSF SFBMMZ FOKPZJOH UIFN ³ TBZT 4IFSWJO (IPSCBOZ PG (IPSCBOZ $BSQFUT

8IFUIFS ZPV DIPPTF DMBTTJD DIJD DMBTTJD FDMFDUJD QVOL DIJD DPOUFNQPSBSZ DIJD PS DPVOUSZ ZPV XJMM 5IFSF JT OP MPOHFS B OFFE UP TUJDL UP POF UIFNF ¾OE TPNFUIJOH UP TVJU ZPVS TUZMF BU POF PG UIF NZSJBE UISPVHIPVU UIF IPNF BOE NPEFSO IPNFPXOFST DBSQFU BOE SVH TUPSFT BSPVOE 5IFSF BSF TPNF OFX BSF PQUJOH GPS DPNCJOBUJPOT UIBU BSF NPSF FDMFDUJD


220 > DESIGN IN LIVING

The new retro-shaggy carpets come in a range of vibrant colours.

.JY BOE NBUDI UBLFT PO B OFX NFBOJOH XIFO FWFO UIF HFOSFT JO POF SPPN BSF NJYFE UPHFUIFS ²* BN TFFJOH UIF FNFSHFODF PG TUSPOH JOEJWJEVBMJUZ ³ TBZT (IPSCBOZ ²$BSQFUT BSF CFJOH DIPTFO BT B XBZ PG NBLJOH B TUBUFNFOU 5IFZ BSF OPU NFBOU UP CMFOE JO CVU UP SBUIFS CFDPNF UIF GPDBM QPJOU PG UIF SPPN 5IJT JT WFSZ EJGGFSFOU UP UIF USFOE PG PS ZFBST BHP ³ ²"SUJTUT BSF ¾OEJOH CFBVUZ JO EFBUI BOE FYUJODUJPO DVSSFOUMZ *U TFFNT TUSBOHF CVU NBZCF JUµT B TJHO PG XIBUµT IBQQFOJOH JO UIF XPSME UPEBZ 0VS QSFEJDUJPO JT UIBU UIFSF XJMM CF BO FNFSHFODF PG B USFOE UIBU

FODBQTVMBUFT UIF HBMBYJFT PO UIF POF IBOE BOE UIF JOOFS CPEZ PO UIF PUIFS $PJODJEFOUBMMZ EFTJHO XJTF UIFTF UXP DPODFQUT BSF WFSZ DMPTF UPHFUIFS ³ 4P UIF NFTTBHF JT ° CF ZPVSTFMG GJOE ZPVSTFMG 8IFO ZPV HFU UP UIBU TUBHF ZPV BSF NPSF FYQPTFE UP FBDI QFSTPO BT BO JOEJWJEVBM 8IFO JU DPNFT UP DBSQFUJOH UIBU NFBOT UIBU POF MJOF UP TVJU B NVMUJUVEF PG BQQMJDBUJPOT XJMM OPU CF UIF PSEFS PG UIF EBZ ´0OF TUZMF ¾UT BMMµ XJMM CF B UIJOH PG UIF QBTU *UµT OPX BMM BCPVU DSFBUJOH ZPVS PXO TUZMF NBLJOH ZPVS PXO TUBUFNFOU BOE UFMMJOH UIF XPSME FYBDUMZ XIP ZPV BSF <


These futuristic rugs are handmade in Nepal.


222 > DESIGN IN LIVING

NICE RACK! #Z .BSHBSJUB 4IFGTPO

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New York City has installed nine new bike racks designed by David Byrne. Each has an evocative name. Top row, left to right: MoMA, Olde Times Square and Villager . Middle row, left to right: Coffee Cup, Wall Street and Ladies’ Mile . Bottom row, left to right: Hipster, Chelsea and Jersey . Photos Š New York City Department of Transportation.

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All images Š Marchand van Tonder.

This article first appeared at 2modern Design Talk blog, http://blog.2modern.com.


224 > DESIGN IN LIVING

LIANGZHU CULTURE MUSEUM IN CHINA BY DAVID CHIPPERFIELD ARCHITECTS #Z 4USBUPT #BDBMJT

All Š is Marchand Theimages building set on a van lake Tonder. and connected via bridges to the park. The sculptural quality of the building ensemble reveals itself gradually as the visitor approaches the museum through the park landscape. Photo by Christian Richters.

The edge areas of the surrounding landscape, planted with dense woods, allow only a few directed views into the park. Photo by Christian Richters.

To the south of the museum is an island with an exhibition area, linked to the main museum building via a bridge. Photo by Christian Richters.


Set on a formerly contaminated industrial site once isolated from the town of Yuhang in Zhejiang Province, the stone-clad Liangzhu Culture Museum provides a contemporary home for an ancient civilisation.

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Liangzhu Culture Museum. Photo by Christian Richters.

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226 > DESIGN IN LIVING

Photo by Christian Richters.

Photo by Christian Richters.

The museum is composed of four parallel bar-shaped volumes, clad in Iranian travertine. Photo by Christian Richters.

Each volume contains an interior courtyard. These landscaped spaces serve as a link between the exhibition halls and invite the visitor to linger and relax. Photo by Christian Richters.


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All images © Marchand van Tonder.

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