DESIGN> magazine (edition 13, 2009)

Page 1


ENTRY DEADLINES

DISCIPLINE

MAY 2009

%VGLMXIGXYVI -RXIVMSV 29 > Plascon’s Prism Awards (South Africa) (IWMKR &YMPX )RZMVSRQIRX

31 > The Loerie Awards

'SQQYRMGEXMSR (IWMKR (Africa/Middle East) %HZIVXMWMRK %RMQEXMSR 31> CorelDRAW International Design Contest 2009

2I[ 1IHME (International)

JUNE 2009 01 > 2009 Open Architecture Challenge: Classroom (International) 30 > OpenThinkBox™ FirstFix 2009 (South Africa) 05 > Adobe® Design Achievement Awards (International) 12 > Pentawards (International 15 > Greenpeace Design Awards (International) 30 > Print’s Student Cover Competition (International) 03 > DBA Design Effectiveness Awards (International)

(IWMKR MR &YWMRIWW

26 > CSI – Fashion Design Awards (South Africa)

*EWLMSR .I[IPPIV]

-RHYWXVMEP (IWMKR

12 > SABS Design Excellence Awards 2009 (South Africa) 29 > SABS Prototype Initiative (South Africa) 29 > Female Inventors & Innovators Awards (International)

02 > FSC going with the grain (International) 07 > LG Mobile Phone’s Design the Future Competition (International) 10 > Good Design Awards – Japan (International)

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30 > HKDA Asia Design Awards (International) 31 > MATERIALICA Design + Technology Award 2009

30 > iF design award china (International)

6IWIEVGL .SYVREPMWQ

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01 > Winterhouse Awards for Design Writing & Criticism (USA)


FOR AWARDS AND COMPETITIONS

JULY 2009

AUGUST 2009

SEPTEMBER 2009

10 > CaesarStone’s 2009 Design Award (South Africa) 31 > OpenThinkBox™ FirstFix 2009 (South Africa)

18 > IFLA Student Design Competition (International) 21 > 15th PG Bison student of the year (South Africa)

14 > Andreu World International Design Competition (International)

01 > SA Publication Forum’s Corporate Publication Competition (South Africa) 10 > UCDA Design Competition (International) 15 > HOW Interactive Design Awards (International) 17 > Sappi Ideas that Matter (North America)

31 > Print’s New Visual Artists Competition (International)

01 > HOW International Design Awards (International)

31 > Emerging African Fashion Award (International) 14 > Andreu World International Design Competition (International) – 14 September 2009 15 > iF Product Design Awards

01 > red dot award: design concept (International) 13 > red dot award: product design (International)

10 > Pull and Bear World Project 01 > SA Publication Forum’s Corporate Publication Competition (South Africa)

TBA > Dutch Design Awards (Netherlands) 21 > M Technology Award (International)

11 > Spark Design & Architecture Awards (International) 11 September 2009





FOREWORD > 5

CELEBRATING AFRIKA 5ISFF ZFBST BHP * XBT ESJWJOH PO UIF 3 PO UIF XBZ UP 0MJWFS 5BNCP *OUFSOBUJPOBM "JSQPSU XJUI NZ #SB[JMJBO EFTJHOFS GSJFOE 3VUI ,MPU[FM 8F XFSF EFFQMZ FOHBHFE JO B DPOWFSTBUJPO EJTDVTTJOH PVS MPDBM EFTJHO MBOETDBQFT * XBT DPNQMBJOJOH UIBU XF IBWF MJUUMF FWJEFODF PG WFSOBDVMBS EFTJHO 5IF OFYU NPNFOU TIF TIPVUFE ²-PPL BO FMFQIBOU *UµT BNB[JOH ³ * MPPLFE BSPVOE LOPXJOH UIBU UIFSF XPVME CF OP FMFQIBOUT SPBNJOH BSPVOE JO VSCBO (BVUFOH VOMFTT UIFSF XBT B DJSDVT JO UPXO * TBX OP FMFQIBOU 3VUI UIFO QPJOUFE NF UP UIF WFIJDMF BIFBE PG VT *U XBT B 11$ $FNFOU USVDL BOE JU EJTQMBZFE B DMFWFSMZ BQQMJFE JNBHF PG BO FMFQIBOU XIJDI JT QBSU PG UIF DPNQBOZµT CSBOE JEFOUJUZ *O UIPTF GFX NPNFOUT 3VUI B GPSFJHOFS UBVHIU NF NVDI BCPVU NZ PXO DPVOUSZ BOE DPOUJOFOU 8F MPDBMT BSF CMJOE UP PVS PXO JEFOUJUZ CFDBVTF XF BSF UPP DMPTF UP JU 'SPN UJNF UP UJNF XF OFFE UP TJU EPXO BOE QPOEFS XIBU JT HPJOH PO BSPVOE VT BOE DFMFCSBUF XIP XF BSF BOE IPX XF EFTJHO

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Jacques Lange DESIGN >

editor


CONTENTS 3 >

5 >

PREFACE › Cameron Bramley

FOREWORD › Jacques Lange

38 >

DESIGN FOR DEVELOPMENT › Sustainable rural transport > Interdesign 2005 produces tangible results › Looking back to take a step forward 74 >

100 >

INTERIOR DESIGN SUSTAINABILITY › Cobra Watertech scores ahead of 2010 › Working with ‘other peoples rubbish’ › Inspiring interiors with a distinct Kenyan feel › Alchemy from Egypt › Photography transformed to beautiful interiors 138 >

PAPER › Heaven for designers › It’s about those ‘aah’ and ‘aha’ moments › Building a global brand in paper and pulp

148 >

PRE-PRESS › Five trends commercial printers cannot afford to ignore this year


12 >

26 >

AFRIKA › It’s time for AFRIKA to lead the way

THOUGHT LEADERS › AFRIKAN thought leaders

50 >

60 >

BUILT ENVIRONMENT › As complex as it gets : Nelson Mandela Bay multipurpose stadium › Award-winning architects make their mark in East Africa and beyond

ARCHITECTURE › The complex simplicity of Africa’s indigenous design › Defining a bush camp aesthetic

110 >

126 >

G

R

A

P

H

I

C

A

COMMUNICATION DESIGN › Design lessons from Africa › Immersive typography

PACKAGING › Exposing the myth of the green aesthetic › Intelligent design applied to wine packaging

156 >

164 >

EXHIBITIONS › Designing an effective exhibition stand

ARTS & CRAFT › ZenZulu > Mainstreaming craft into the design domain › Social design in Namibia


CONTENTS 178 >

190 >

FASHION DESIGN JEWELLERY DESIGN › Africa Fashion Week > Taking African › Fingerprints of your journey > Shining Light design to the rest of the world Awards embraces Southern Africa › Shaping the Namibian fashion design identity › Contemporary jewellery with a sense of cause and context 216 >

DESIGN IN TECHNOLOGY › 8IZ "GSJDB OFFET NPSF JOWFTUNFOU JO JOOPWBUJPO EFTJHO BOE UFDIOPMPHZ

239 >

BOOK REVIEW › Trying times for suburban development

220 >

INTELLECTUAL PROPERTY › Protecting your ideas in Africa

241 >


198 >

206 >

RETAIL › Sensory branding is the new retail buzz word › Nigiro does not compromise on style, quality or gentle expertise

INDUSTRIAL DESIGN › Haldane Martin > Designing with a conscience › Joule just love this baby

226 >

231 >

EDUCATION › African design in perspective

DEVELOPMENT OF THE PROFESSION › Project management for design success › Generic terms under scrutiny: Update & change time again? › Steps to formalise NAD

242 >

DESIGN > IN LIVING › Johno du Plessis > Rugs and accessories with a whiff of Africa 252 >

DESIGN > IN LIVING › Dominique Pétot > Contemporary African designer from France

248 >

DESIGN > IN LIVING › Island Utopia

256 >

DESIGN > IN LIVING › Streetwires > Awesome art from beads and wires › Cool solution to the heat



SECTION > 11

CREDITS PUBLISHER & CEO > 'EQIVSR &VEQPI] GEQIVSR$HIWMKRQEKE^MRI GS ^E EDITOR > .EGUYIW 0ERKI NEGUYIW0$MEJVMGE GSQ CONTRIBUTING EDITORS > &IZ ,IVQERWSR ERH .IRRMI *SYVMI CONTRIBUTORS > (EZMH %FVELEQWI 1IPERMI ,EVXIZIPH &IGOIV 6S] 'PYGEW 2MGO] +EVRIXX +EV] ,EV[SSH )FIR /IYR ;MPP 1ERW´IPH 6S] ERH (II 1EVGYW 7IER 1G'S] 6MGLMI 1SEPSWM )QMP] 3HSRKS 1EVO 6ERWSQI /IVV] 7I]QSYV %RVM 8LIVSR .ERIX ZER HIR &IVK ERH %HVMIRRI :MPNSIR SALES DIRECTOR > .EMQI 0II ZER 7MXXIVX ADMINISTRATION & ACCOUNTS > 'PEYHIXXI 6SWI 0ERE 1G0EGLPER

PRODUCTION ASSISTANT > 1MGLIPPI 7[EVX CHIEF DESIGNER > 6S] 'PYGEW LAYOUT & DESIGN > 6S] 'PYGEW (IWMKR 4VSGIWW COVER DESIGN > 6S] 'PYGEW (IWMKR 4VSGIWW COVER PHOTOGRAPHS > 1EMR TLSXSKVETL] F] 1EVO ;IWWIPW GSYVXIW] SJ 7XVIIX[MVIW 3XLIV MQEKIW GSYVXIW] SJ 0EH] 4IGYPMEV ,EPHERI 1EVXMR 'EVVSP &S]IW *YRGXMSREP %VX 3YWQERI 1«&E]I 1IPERMI ,EVXIZIPH &IGOIV ERH 1SLEQIH %FSXEPMF PUBLISHED BY > (IWMKR -RJSVQEXMSR 4X] 0XH 8IP *E\ [[[ HIWMKRQEKE^MRI GS ^E (IWMKR -RJSVQEXMSR 4X] 0XH

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


12 > AFRIKA


IT’S TIME FOR AFRIKA TO LEAD THE WAY #Z #FW )FSNBOTPO

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14 > AFRIKA

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Cheick Diallo Rocking Chair. © Cheick Diallo.

Brut Rocking Chair. © Cheick Diallo.

Poto Poto Rouge collection. © Cheick Diallo.

C38. © Cheick Diallo.

Fauteuil Africa Remix. © Cheick Diallo.

Fauteuil. © Cheick Diallo.

C40. © Cheick Diallo.


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Joule styled by Keith Helfet. © Optimal Energy.

Ipod Chair. © Karim Rashid.

Chaise Karkophony. © Karim Rashid.

The NV Bed. © Karim Rashid.

Jaguar F Type styled by Keith Helfet. © Jaguar.

Kairo Chair. © Karim Rashid.

Karim Rashid with his chair Elliptik 1-2. © Karim Rashid.


16 > AFRIKA

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Black Coffee’s collection at Sanlam SA Fashion Week 2009.

Images courtesy of Carrol Boyes Functional Art.

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Bombshells advertisement for Design Indaba 12. Images courtesy of The Jupiter Drawing Room and Wicked Pixels.

Images courtesy of Deola Sagoe.


18 > AFRIKA

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Illustrations by Mohamed Abotalib.

Websites developed by Unotech Media.


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XYZ Ceramic Kettle by ...xyz.

Wind Up Radio FPR2 by ...xyz..

Condom Applicator Generation II by ...xyz..

XYZ Computer Desk by ...xyz..

Fuscia Chandelier by Willowlamp.

Flower of Life Chandelier by Willowlamp.

Protea Chandelier by Willowlamp.

Faraway Tree Chandelier by Willowlamp.


20 > AFRIKA

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Taplin’s, Lines vol 1, catalogue/magazine for artist Kudazai Chuirai’s Yellow Lines exhibition.

Adriaan Hugo’s Easy Now dining chairs and table, with built in clock and utility arms.

Easy Now is a collaboration with designer and musician, Givan Lotz who produced an album of the same name. The range is a hybrid of Hugo’s strong constructional lines, Taplin’s graphics and Lotz’s drawings and sound.

Hugo’s Tower, a public sculpture at Ellis Park Train station where he clad the ticketing office with his signature 2D graphic lines and shapes.


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The brand identity for Heliostat uses the Animated brand platonic solids as a conceptual anchor. mark for Sol Geyser.

Leo Burnett Cairo award pencil for creativity.

Exhibition stand for Carrier, a world leader in air conditioners, furnaces and central air conditioning products. Interface of the Idoidea website.

This unusual in-store stand for Homes&More encourages customers to complete satisfaction response questionnaires.

Idoidea identity elements.


22 > AFRIKA

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Footwear designed by Jeremiah Obuodi.

Three prominent aspects of Nigerian popular culture influence the work of abinibi – spirituality and the dynamism of the country’s contemporary music and cinematographic industries.

A small selection of the OBJ label’s gutsy streetwear by Jeremiah Obuodi.


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The new X Scape sneaker range for Cushe – a collaborative effort by Liam Fahy and the Cushe design team.

Ladies boots for the Cushe women’s range – a collaborative effort by Liam Fahy and the Cushe design team.

Quirky jewellery designed by Lady Peculiar.

The award winning I Ashi Bionicus boot by Liam Fahy.


24 > AFRIKA

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Adjustible lamp by Liam Mooney.

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Eucobench by Liam Mooney.

Highvelt Stool by Liam Mooney.

Tressel table by Liam Mooney.

B1 tabale by Liam Mooney.


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Working with SA’s shipping giant Safmarine, Tsai used recycled shipping containers to develop architectural solutions for ‘instant deployable relief housing’ for crisis situations and other purposes.

Tsai’s multiple award winning Nested Bunk Beds is a set of stacked beds on pine frames, that retract into the space of a single bed. Sections can be pulled out to service a number of purposes, including a sofa and grand stand-type seating. When fully extended, it sleeps five.

Tsai’s proposal for the Museum of Contemporary Art and Planning Exhibitions (MOCAPE) is a competition entry for the city of Shenzen, China. Inspired by the beautiful mountain range that surrounds the city, the exterior of the building resembles rolling mountains and the interior space is a cavelike space with stalagmite columns.


26 > THOUGHT LEADERS

AFRIKAN THOUGHT LEADERS Complex, culturally rich, diverse, uniquely beautiful, indefinable, exotic, spirited, humorous, challenged, and solution-focussed – a plethora of other adjectives comes to the fore when Afrikan design is discussed.

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-JOEJ /EFCFMF ,PLB GSPN 4PVUI "GSJDB FYQMBJOT ²"GSJLBO EFTJHOFSTµ XBZ PG UIJOLJOH JT JO¿VFODFE CZ UIFJS DVMUVSBMMZ SJDI MJWFT UIF VOJRVF FYQFSJFODFT UIBU DPNF GSPN MJWJOH JO EFWFMPQJOH DPOUFYUT BT XFMM BT UIFJS TPDJP QPMJUJDBM JNQMJDBUJPOT ³ 4IF CFMJFWFT UIBU ²UIFTF PGUFO QSPWJEF EFTJHOFST XJUI DIBMMFOHFT JOTJHIUT JOUP UIF TUBUVT RVP PG UIF TFDUPS JO UIFJS UP DPNF VQ XJUI VOJRVF DSFBUJWF GVODUJPOBM BOE DPTU FGGFDUJWF EFTJHO TPMVUJPOT UIBU XJMM JNQBDU PO IPNF DPVOUSJFT UIF MJWFT PG PSEJOBSZ QFPQMF³ (" ;LEX EVI XLI KVIEXIWX EWWIXW ERH VIWSYVGIW $PNNVOJDBUJPO EFTJHOFST ,BSP "LQPLJFSF GSPN XLEX %JVMOER HIWMKRIVW GYVVIRXP] SJJIV XLI [SVPH# /JHFSJB BOE 4BLJ .BGVOEJLXB GSPN ;JNCBCXF BOE ²8F TUBOE XJUI POF GPPU JO ZFTUFSEBZ POF JO UPEBZ 4PVUI "GSJDBO GBTIJPO EPZFOOF .BSJBOOF 'BTTMFS BOE UIF PUIFS JO UPNPSSPX³ TBZT 6HBOEBO 0EPDI BHSFFT UIBU "GSJLBµT SJDI DVMUVSBM IFSJUBHF XIJDI 1JEP )JT QIJMPTPQIJDBM SFTQPOTF FODBQTVMBUFT UIF JODMVEFT JUT EJWFSTF QFPQMFT UIFJS SJUVBMT DPTUVNFT PQJOJPOT PG NPTU PG PVS PUIFS UIPVHIU MFBEFST DSBGUT JOEJHFOPVT UFDIOPMPHJFT NVTJD EBODF BOE


7EVE %FIVE %PIQY JT B EFTJHO FOUSFQSFOFVS GSPN "EEJT "CBCB &UIJPQJB 4IF JT PXOFS BOE EFTJHOFS PG 4BSB (BSNFOU %FTJHOFST BOE .BOVGBDUVSFST EFTJHOFS BOE HFOFSBM NBOBHFS PG .VZB &UIJPQJB 1-$ BOE QBSUOFS JO 1BOHBFB &UIJPQJB $POTVMUJOH &OHJOFFST 1-$ 4IF TUBSUFE EFTJHOJOH HBSNFOUT JO BOE DPOUJOVFE UP IPOF IFS TLJMMT JO BMM BTQFDUT PG HBSNFOU QSPEVDUJPO 4IF JOJUJBMMZ TQFDJBMJTFE JO MBEJFT BOE DIJMESFO XFBS JODPSQPSBUJOH B MPDBMMZ QSPEVDFE IBOE XPWFO GBCSJD DBMMFE 5JCFC 4IF XBT HSBEVBMMZ BUUSBDUFE UP UIF QSPEVDUJPO PG UIFTF GBCSJDT JNQSPWJOH UIFJS RVBMJUZ JOUSPEVDJOH OFX EFTJHOT BT XFMM BT EFWFMPQJOH OFX BQQMJDBUJPOT TVDI BT IPNF GVSOJTIJOH BOE GBTIJPO BDDFTTPSJFT GPS UIF MPDBM BOE JOUFSOBUJPOBM NBSLFUT )FS XPSL IBT CFFO JODMVEFE JO JOUFSOBUJPOBM GBTIJPO TIPXT FYIJCJUJPOT BOE USBEF GBJST JO 'SBODF (FSNBOZ 6HBOEB 4PVUI "GSJDB 64" BOE $BOBEB Images courtasy of Muya Ethiopia PLC.

A selection of Muya Ethiopia PLC’s products designed by Sara Abera Alemu.

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The SeekProject values accessibility and visibility of design and t-shirts are a perfect medium to achieve some of the values that The SeekProject holds dear.

Graffiti tag for the Nigerian rap artist and Hip Hop head Mode Nine. Identity for a carnival event for Nigerians living in South Africa. ‘Naija’ is streetspeak for ‘Nigeria’.

Itentity for The SeekProject.

The Spindly Gang character set which includes Stoned Julien, Venetian glassy Judo, Thoughtless HoverUs, Prophetic Notra, Itchy Motormouth, and Barfing Aarghss. They live in Planteurica and are a cross between cartoon characters and plants.


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Identity for the Indian focussed Lotus FM radio station.

Identity for Ukhozi FM radio station.

Stationary set for Ukhozi FM.

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THOUGHT LEADERS > 29

NVDI NPSF JO¿VFODFT EFTJHOFST JOUFSOBUJPOBMMZ 3FGFSSJOH UP GBTIJPO 'BTTMFS TBZT UIBU ²UIFSF JT DVSSFOUMZ BO ´"GSJLBO USFOEµ QFSWBTJWF JO UIF 4VNNFS DPMMFDUJPOT GSPN -PVJT 7VJUUPO $ISJTUJBO %JPS .BSOJ (BVMUJFS BOE NBOZ PUIFS UPQ GBTIJPO MBCFMT³ 4IF CFMJFWFT UIBU ²"GSJLB JOTQJSFT NBJOTUSFBN GBTIJPO BMNPTU FWFSZ PUIFS ZFBS CFDBVTF UIFSF JT TPNFUIJOH WFSZ QFSNBOFOU BOE FYPUJD JO UIF DPNCJOBUJPO PG QSJOU UFYUVSF BOE EFUBJM JO USJCBM BSUFGBDUT BOE DPTUVNFT³ :FU TIF TBZT UIBU JU EPFT OPU POMZ BQQMZ UP GBTIJPO ²"SUJTUT JOUFSJPS EFTJHOFST HSBQIJD EFTJHOFST BT XFMM BT XSJUFST UVSO UP "GSJLB XIFO UIFZ OFFE TPNFUIJOH FYPUJD SPNBOUJD FTDBQJTU ° B LJOE PG ´VSCBO KVOHMF TBGBSJ FYQFSJFODFµ BT B DPVOUFSQPJOU UP UIF KBEFE TPQIJTUJDBUJPO PG PUIFS QBSUT PG UIF XPSME ³ 'BTTMFS BDLOPXMFEHFT UIBU ²UIJT JT PG DPVSTF EJGGFSFOU GSPN "GSJLBO EFTJHOFST BDUVBMMZ JOGMVFODJOH NBJOTUSFBN JOUFSOBUJPOBM GBTIJPO 8JUI B GFX FYDFQUJPOT WFSZ GFX "GSJLBO EFTJHOFST QSPEVDF HBSNFOUT UIBU XJMM FWFS CF SFMFWBOU JO NBJOTUSFBN JOUFSOBUJPOBM GBTIJPO 5IFJS XPSL JT PGUFO WFSZ FYDJUJOH CVU OPU EFTJHOFE UP CF XPSO CZ ´GPSFJHOFSTµ ³

NFSHF IJHI FOE EFTJHO TLJMMT XJUI BSUJTBOTIJQ BOE GVSUIFSNPSF VUJMJTJOH OBUVSBM SFTPVSDFT UIBU BSF SFBEJMZ BWBJMBCMF .BTBOB $IJLFLB GSPN 4PVUI "GSJDB TBZT ²* UIJOL "GSJLBO EFTJHOFST PGGFS UIF XPSME VOJRVFOFTT JO UFSNT PG QSPEVDUT %FTJHO JT JOGMVFODFE CZ B OVNCFS PG GBDUPST CVU DSFBUJWJUZ JT TUJMM POF PG PVS HSFBUFTU BTTFUT UIBU XF DBO VTF UP HBJO DPNQFUJUJWF BEWBOUBHF "OPUIFS UIJOH JT JOTQJSBUJPO GSPN UIF "GSJLBO DPOUJOFOU XIJDI JT TUJMM WJSHJO BOE VOFYQMPJUFE ³ 4IF IJHIMJHIUT UFYUJMF BOE KFXFMMFSZ EFTJHOFST GSPN /PSUI "GSJLB XIP XPSL XJUI NBUFSJBMT GSPN UIFJS JNNFEJBUF TVSSPVOEJOHT ²5IF .BMJBOT VTF SJWFS NVE UP DSFBUF GBCSJDT XJUI UIF #PHPMBO EFTJHOT BOE UIF $BNFSPPOJBOT VTF CBSL UP NBLF GBCSJD ³

/BNJCJBO KFXFMMFS 'SJFEB - IM TBZT ²UXP UIJOHT TUBOE PVU GPS NF 5IF IVNPVS JO "GSJLBO EFTJHO BOE UIF VTF PG MPDBM NBUFSJBMT *O DPOUFNQPSBSZ KFXFMMFSZ EFTJHO POF DBO TFF B DMFBS EFWFMPQNFOU BXBZ GSPN POMZ VTJOH HPME QMBUJOVN BOE EJBNPOET "GSJLBO EFTJHOFST BSF DSFBUJOH KFXFMMFSZ UIBU IBT NPSF QFSTPOBM NFBOJOH XJUI B MPU PG IVNPVS &UIJPQJBO UFYUJMF EFTJHOFS BOE FOUSFQSFOFVS BOE NBOZ PG UIFN FYQFSJNFOU XJUI EJGGFSFOU BOE 4BSB "CFSB "MFNV CFMJFWFT UIBU "GSJLBµT HSFBUFTU VOVTVBM NBUFSJBMT TVDI BT GBCSJDT WFMEU GPVOE EFTJHO DPOUSJCVUJPO UP UIF XPSME JT JUT BCJMJUZ UP PCKFDUT 1FSTQFY BOE CFBET³


30 > THOUGHT LEADERS

5BO[BOJBO GBTIJPO EFTJHOFS .VTUBGB )BTTBOBMJ CFMJFWFT UIBU "GSJLBO EFTJHOFST PGGFS ²UIF V O E F S T U B O E J O H P G B O " G S L B O Q I Z T J R V F WJCSBODZ PG DPMPVS BOE OPO DPOGPSNBUJPO UP JOEVTUSZ HVJEFE SVMFT³ 4PVUI "GSJDBO CSBOE TQFDJBMJTU 7FFKBZ "SDIBSZ JT PG UIF PQJOJPO UIBU "GSJLBµT EFTJHOFST IBWF BO BCJMJUZ UP ²VOEFSTUBOE DVMUVSBM EJWFSTJUZ ° CPUI GSPN B CVTJOFTT BOE QFPQMF QPJOU PG WJFX³ )F TBZT ²XF VOEFSTUBOE UIF WBSJPVT EJGGFSFODFT UIBU QFPQMF CSJOH CFDBVTF PG PVS IJTUPSZ 8F BSF NPSF MJLFMZ UP CF UPMFSBOU BOE QBUJFOU UP CPUI MJTUFO BOE UP DPOTJEFS B EJWFSTF PQJOJPO³ )PXFWFS IF CFMJFWFT UIBU ²XF IBWF ]IX UP EJTDPWFS PVS EFTJHO TUSFOHUIT QFSIBQT CFDBVTF XF BSF UPP DMPTF UP TFF JU PVSTFMWFT³ 4FOFHBMFTF GVSOJUVSF EFTJHOFS 0VTNBOF .µ#BZF CFMJFWFT UIBU "GSJLBO EFTJHOFST DPNNPOMZ TIBSF BO ²JOUFS DVMUVSBM EJBMPHVF UIBU CSJOHT UPHFUIFS NBOLJOE BSPVOE FWFSZEBZ PCKFDUT³ XIJDI IF EF¾OFT BT B ²VOJWFSTBM QSPDFTT³ -JLF NBOZ PUIFST .µ#BZF JT OPU DPNGPSUBCMF XJUI JTPMBUJOH "GSJLBO EFTJHO GSPN UIF SFTU PG UIF XPSME CFDBVTF ²JU JT QBSU PG B VOJWFSTBM QSPDFTT BOE DPOUFYU³ .VHFOEJ .µ3JUIB PSJHJOBMMZ GSPN ,FOZB TBZT UIBU "GSJLBO EFTJHOFST IBWF BO JOIFSFOU ²VOEFSTUBOEJOH PG UIF QSJNBSZ JNQPSUBODF PG QFPQMF JO UIF EFTJHO QSPDFTT³ )F FYQMBJOT JU BT ²DPOUFYU SFTQPOTJWFOFTT WBSJFUZ BOE SFTJMJFODF XIJDI NBOJGFTUT UISPVHI UIF BOUISPQPDFOUSJD JEFBM PG VCVOUV³

Photo by Gerda Genis.

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“Mother and daughter combination. Reversible coat made from two layers of patterned Vlisco glazed cotton. Vlisco is based in Holland and traditionally supplies all the patterned glazed cottons and ceremonial kikois to the entire Afrikan continent.”


1EVMERRI *EWWPIV JT BSHVBCMZ POF PG "GSJLBÂľT NPTU PSJHJOBM BOE FOEFBSJOH EFTJHOFST "GSJLB JT B DPOTUBOU TPVSDF PG JOTQJSBUJPO UP IFS BOE JT BU UIF DSFBUJWF DPSF PG FWFSZUIJOH TIF EPFT 4IF IBT XPO TFWFO 'BJS -BEZ 'BTIJPO "XBSET UIF MBTU POF JO XIFO TIF SFDFJWFE B -JGF 5JNF "DIJFWFNFOU "XBSE 'BTTMFS IBT TQFOU EFDBEFT JO UIF GBTIJPO CVTJOFTT 4IF VOEFSTUBOET UIF TUSFOHUI PG DPOUFNQPSBSZ 4PVUI "GSJDB XJUI JUT NJY PG DVMUVSFT BOE NJYFE NFTTBHFT BOE IFS XPSL FYVEFT BO "GSJLBOJTN UIBU OFWFS EFTDFOET JOUP DMJDIn 8JUI B #" )POT GSPN UIF 6OJWFSTJUZ PG 8JUXBUFSTSBOE TIF XBOUFE UP XPSL DSFBUJWFMZ JO UIF DMPUIJOH JOEVTUSZ CVU BMTP SFDPHOJTFE JUT MBDL PG JEFOUJUZ BOE EJWFSTJUZ 4IF USBJM CMB[FE UIF OFX 4PVUI "GSJDBO EFTJHO BFTUIFUJD MPOH CFGPSF UIF OFX 4PVUI "GSJDB XBT CPSO BOE TIF IBT QSPWFE UIBU UIFSF JT BO JOUFSOBUJPOBM NBSLFU GPS 4PVUI "GSJDBO EFTJHO XJUI IFS HMPCBM DMJFOU MJTU BOE SFHVMBS TIPXT JO UIF 64 BOE #SJUBJO Images courtasy of Marianne Fassler.

“This dress was inspired by Zimbabwean women who crochet endless table cloths and bed covers. We transformed and recycled these into extremely sexy dresses interwoven with brightly coloured gauze strips. The dress was also over-dyed with natural indigo from North Africa.�

“I used seseshwe (there are many variations of spelling for this fabric) throughout my career and since my work with this fabric is widely copied by other designers, I constantly re-invent the product. Scarification patterns used by tribes in northern Zimbabwe was the inspiration for this ‘rib cage’ effect.�

“Over-dyed and beaded seseshwe with strips of gold fabric creating a slashed effect between panels.�

“Similar inspiration as the previous image with the mini version made from off-cuts – ultimate recycling! The neckpiece is layered leather made by Chloe Townsend specifically for this dress.�

“This dress and petticoat was originally made out of scraps of coloured stretch gauze which is a fabric I have used over many years. The joins were given prominence with the addition of soft vintage grosgrain ribbons.�


#PSO JO 8JOEIPFL /BNJCJB *VMIHE 0‚LP HSFX VQ PO B DBUUMF GBSN 4IF TUVEJFE BU UIF 4DIPPM PG +FXFMMFSZ BOE %FTJHO JO 4DIXBFCJTDI (NVFOE (FSNBOZ BOE UIFO EJE IFS BQQSFOUJDFTIJQ BT HPMETNJUI BU "BDIFO *O TIF NPWFE UP $BQF 5PXO XIFSF TIF PQFOFE IFS PXO TUVEJP "QBSU GSPN OVNFSPVT HSPVQ FYIJCJUJPOT - IM IFME IFS GJSTU WFSZ TVDDFTTGVM TPMP FYIJCJUJPOT JO 8JOEIPFL BOE 4XBLPQNVOE /BNJCJB JO - IMµT XPSL JT DIBSBDUFSJTFE CZ IFS VTF PG OBUVSBM NBUFSJBMT TVDI BT TIFMMT QSFDJPVT TUPOFT BOE QFCCMFT XIJDI TIF DPOUSBTUT JO UFYUVSF DPMPVS BOE TIBQF CZ GSBNJOH UIFN JO QSFDJPVT NFUBMT Images courtasy of Frieda Lühl.

Garnet Necklace with a white shell from Ovamboland in Namibia.

This shell necklace with a silver centrepiece set with a smokey quartz stone.

Engraved and oxidised earrings with a smokey quartz stones.

Pebble Ring with iolith.

Desert Star Earrings inspired by a Namib lillie flower.

Pebble Bangle with green quartz.

Shell Ring inspired by a shell from North Afrika.

Dune Necklace inspired by a desert sunset.

"QBSU GSPN CFJOH SFDPHOJTFE BT 5BO[BOJBµT UPQ GBTIJPO EFTJHOFS 1YWXEJE ,EWWEREPM JT BMTP B TUZMJTU XSJUFS FWFOUT DPPSEJOBUPS DVMUVSF WVMUVSF BOE QIJMBOUISPQJTU )JT DPVUVSF DPMMFDUJPOT IBWF CFFO TIPXO XJEFMZ UISPVHIPVU "GSJLB BOE &VSPQF BOE IJT FYRVJTJUF IBOEXPSL EFUBJMFE CFBEXPSL BOE DSFBUJWF FOTFNCMF FNCFMMJTINFOUT IBWF NBEF IJN B TPVHIU BGUFS CSBOE OBNF )F SFDFOUMZ MBVODIFE UIF GJSTU FWFS 4XBIJMJ 'BTIJPO 8FFL XIJDI QSPWJEFT B QMBUGPSN GPS FTUBCMJTIFE BOE FNFSHJOH EFTJHOFST UP TIPXDBTF UIFJS DPMMFDUJPOT )BTTBOBMJ BMTP IPTUT UXP BOOVBM DIBSJUBCMF GVOESBJTJOH FWFOUT GPDVTTJOH PO CSFBTU DBODFS BXBSFOFTT BOE WJPMFODF BHBJOTU XPNFO Images courtasy of Mustafa Hassanali.

A selection of couture by Mustafa Hassanali.


THOUGHT LEADERS > 33

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34 > THOUGHT LEADERS 0VS UIPVHIU MFBEFST VOBOJNPVTMZ BHSFFE UIBU UIF EFTJHO TFDUPS EPFT OPU SFDFJWF BQQSPQSJBUF JG BOZ TVQQPSU GSPN UIFJS HPWFSONFOUT .BGVOEJLXB FNQIBUJDBMMZ TUBUFT ²'PS UIF NPTU QBSU JO NPTU PG "GSJLB EFTJHOFST SFDFJWF ;&30 TVQQPSU GSPN HPWFSONFOU PS PUIFSXJTF BOE /0 UIFZ IBWF OP DMVF ³ 4QFBLJOH GSPN IJT 4FOFHBMFTF QFSTQFDUJWF .µ#BZF TBZT ²*U JT OFDFTTBSZ UP GPSHFU UIBU 5IFSF JT POMZ UIF XPSL XIJDI QBZT BOE JU JT OFDFTTBSZ UP BVUP ¾OBODF JU ZPVSTFMG "T MPOH BT PVS HPWFSONFOUT DPOUJOVF UP NJY UIF EFTJHO BOE DSBGU JOEVTUSJFT UIFZ OFWFS XJMM CF BCMF UP NBLF QSPHSFTT JO UIJT TFDUPS ³ 4PVUI "GSJDB XBT TJOHMFE PVU BT UIF POMZ "GSJLBO DPVOUSZ XIFSF HPWFSONFOU JT TUBSUJOH UP JOWFTU JO UIF EFWFMPQNFOU PG UIF EFTJHO TFDUPS FWFO UIPVHI JUT FGGPSUT BSF WFSZ MJNJUFE 'BTTMFS TBZT ²5IF 4PVUI "GSJDBO HPWFSONFOU IBT B MPU PO JUT QMBUF KVTU MJLF BMM PUIFS "GSJLBO DPVOUSJFT ³ )PXFWFS TIF CFMJFWFT UIBU ²UIF HPWFSONFOU MBDLT WJTJPO XIFO JU DPNFT UP UIF EFTJHO TFDUPS 5IFZ BMTP IBWF OP DMFBS QPMJDZ PO UIF NBOVGBDUVSJOH TFDUPS BOE GVOEJOH GPS UIF BSUT BOE DVMUVSF JT TFSJPVTMZ NBSHJOBMJTFE *U TJNQMZ JT OPU B QSJPSJUZ ³ /EFCFMF ,PLB FYQMBJOT ²$PNQBSBUJWFMZ EFTJHO EPFT OPU SFDFJWF FOPVHI HPWFSONFOUBM TVQQPSU BT PQQPTFE UP UIF DSBGU BOE ¾MN TFDUPST UIBU XFSF JEFOUJ¾FE CZ HPWFSONFOU BT QPUFOUJBM TFDUPST GPS FDPOPNJD HSPXUI JO 4PVUI "GSJDB EFTQJUF UIF GBDU UIBU EFTJHO JT BMTP QBSU PG UIF DSFBUJWF JOEVTUSJFT $VSSFOUMZ HPWFSONFOUBM TUBLFIPMEFST EP OPU TFFN UP IBWF BEFRVBUF VOEFSTUBOEJOH PG UIF QPUFOUJBM PG UIF EFTJHO TFDUPS 5IF TVQQPSU PG UIF TFDUPS SFRVJSFT QPMJUJDBM BEWPDBDZ CBDLFE CZ FOPVHI SFTFBSDI UIBU XJMM NPUJWBUF UIF DPOUSJCVUJPO PG UIF TFDUPS UP CFOF¾U BOE JNQBDU PO NBKPS HPWFSONFOU JNQFSBUJWFT MJLF KPC DSFBUJPO QPWFSUZ BMMFWJBUJPO BOE NPSF ³ 4IF BEET ²%FTJHO JT TUJMM WJFXFE BT BO ´FMJUFµ TFDUPS TP UP TQFBL XIFSF UIFSF BSF TFSJPVT CBSSJFST PG FOUSZ GPS PSEJOBSZ QFPQMF ³

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Book covers by Saki Mafundikwa.

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A selection of furniture designed by Ousmane M’Baye. © Ousmane M’Baye.


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© The President.

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THOUGHT LEADERS > 37

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38 > DESIGN FOR DEVELOPMENT

SUSTAINABLE RURAL TRANSPORT> INTERDESIGN 2005 PRODUCES TANGIBLE RESULTS When the final prototypes of donkey carts and bicycles are delivered to South Africa’s national Department of Transport in the near future, Interdesign 2005 will have come the full circle. The handover is proof that an Interdesign can produce tangible results and that the success of a project of this nature can only be achieved if all stakeholders are willing to work together.

*

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It all started with a donkey cart

Prototypes of the nimble Plane Jane single axle cart and a harness system being tested in the rugged rural conditions of North West provice, South Africa.

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Typical modes of rural transport.

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40 > DESIGN FOR DEVELOPMENT

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The Interdesign process included field trips, interactions with rural communities and consultation with various experts.

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The Interdesign teams at work.


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Designers from all over the world

Participating communities

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The concept model for a harness system to ease the burdon of load-bearing animals.

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The refined harness prototype being field tested.


The initial concept sketches for a double axle or 4 X 4 donkey cart.

An initial technical drawing of a refurbished single axle cart.

Initial technical drawings of the Tin Lizzy, a single axle cart.

The final prototype of the Flat Bed High Capacity Cart being field tested.

The prototype of the single axle cart, named Plane Jane during field testing.

The final prototype of the Tin Lizzy during field testing.

An prototype of the collapsible, multi-purpose Wheeled Platform.

One of the initial prototypes of a combination bicycle.

The final bicycle module prototype being field tested.

An initial concept model of a load-bearing tricycle developed during the Interdesign.

Two of the first prototypes of load-bearing tricycles.


DESIGN FOR DEVELOPMENT > 43

From design to prototype to community 0ODF UIF UXP XFFL *OUFSEFTJHO XPSLTIPQ IBE CFFO DPNQMFUFE QIBTF UXP PG UIF QSPKFDU LJDLFE JO XIJDI JOWPMWFE UIF EFWFMPQNFOU PG FYQFSJNFOUBM QSPUPUZQFT PG TQFDJGJD DPODFQUT TFMFDUFE CZ UIF %FQBSUNFOU PG 5SBOTQPSU 'VOEJOH XBT QSPWJEFE CZ UIF EFQBSUNFOU BOE UIF 4"#4 XBT DPNNJTTJPOFE UP NBOBHF UIF QSPKFDU 5IF TFMFDUFE EFTJHO DPODFQUT XFSF SF¾OFE BOE UIFO EFWFMPQFE JOUP QSPUPUZQFT UIBU XFSF UFTUFE GPS GVODUJPOBMJUZ FSHPOPNJDT BFTUIFUJDT BOE TPDJBM BDDFQUBODF BNPOHTU UIF DPNNVOJUJFT UIBU XFSF JOWPMWFE XJUI UIF *OUFSEFTJHO 1SPUPUZQFT XFSF BEBQUFE BDDPSEJOH UP UIF UFTU ¾OEJOHT BOE ¾FME UFTUFE GPS B TFDPOE UJNF CFGPSF ¾OBM UFDIOJDBM ESBXJOHT XFSF QSPEVDFE *O "VHVTU UIF QSF QSPEVDUJPO QIBTF IBE CFFO DPNQMFUFE XIFSFCZ UIF QSPUPUZQFT XFSF UFTUFE CZ UIF 4"#4 GPS FOHJOFFSJOH WFSJGJDBUJPO 5IF %FTJHO *OTUJUVUF TVHHFTUFE UP UIF %FQBSUNFOU PG 5SBOTQPSU UIBU UIF QSPUPUZQFT TIPVME CF IBOEFE PWFS UP QBSUJDJQBUJOH DPNNVOJUJFT UP CF VTFE GPS DPNNVOBM QVSQPTFT 5IF ¾OBM QSPUPUZQFT UIBU XJMM CF EFMJWFSFE UP UIF DPNNVOJUJFT JO UIF OFYU NPOUI PS UXP BSF UIF /PSUI 8FTU #JDZDMF UIF 8IFFMFE 1MBUGPSN UIF -PBE #FBSJOH 5SJDZDMF 5JO -J[[Z B TJOHMF BYMF EPOLFZ DBSU 1MBOF +BOF B SFGVSCJTIFE DBSU TJOHMF BYMF UIF 'MBU #FE )JHI $BQBDJUZ $BSU B EPVCMF BYMF PS 9 EPOLFZ DBSU $IJMESFO ; 'SBNF CJDZDMFT B CJDZDMF GPS DIJMESFO B TFU PG BOJNBM IBSOFTTFT BOE CJDZDMF NPEVMFT

T: +27 (0) 12 428 6326 F: +27 (0) 12 428 6546 E: design@sabs.co.za W: www.sabs.co.za (click on Design Institute)

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DESIGN FOR DEVELOPMENT > 45

LOOKING BACK TO TAKE A STEP FORWARD “I guess there have been many highlights in my career and I have been very fortunate to have had rich and rewarding experiences throughout the years”, says interior architect and industry leader, Des Laubscher. For almost four decades he has contributed to the development of the design profession, sharing his vast knowledge and passion.


46 > DESIGN FOR DEVELOPMENT

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BUILT ENVIRONMENT > 51

AS COMPLEX AS IT GETS: NELSON MANDELA BAY MULTIPURPOSE STADIUM

Two views of the construction site taken on 21 March 2009. © Nelson Mandela Bay Municipality.


52 > BUILT ENVIRONMENT

The fleet of cranes at the construction site. © R Bosch.

Hosting the biggest sporting event in the world is not a simple affair. In fact, it is complex beyond comprehension, especially when it is hosted on a continent that has never done that before and in a country where much of the necessary infrastructure does not exist.

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A rendering of the Nelson Mandela Bay multipurpose stadium. © Nelson Mandela Bay Municipality.


A view of the construction site taken on 8 March 2009. © Nelson Mandela Bay Municipality.

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A view of the construction site taken on 28 March 2009. © Nelson Mandela Bay Municipality.


54 > BUILT ENVIRONMENT

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An aerial view of construction taken on 7 April 2009. © Nelson Mandela Bay Municipality.

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BUILT ENVIRONMENT > 57

AWARD-WINNING ARCHITECTS MAKE THEIR MARK IN EAST AFRICA AND BEYOND

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Concept sketch of the Kipande Road waterfront development. Sketch by Jim Archer.


58 > BUILT ENVIRONMENT

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Aerial view of the Kipande Road Project which forms part of the regeneration and rehabilitation of Nairobi’s rivers. Photo by Mia Collis.

Perspective of a lake-front house which forms part of the Karen Water Project. Image by Karuga Koinange.

Aerial view of the Karen Water Project which is designed around sustainable and self-supporting ecosystems. Photo by Mia Collis.

PLANNING developed the Community Cooker Project, designed to convert rubbish into heat energy through a controlled combustion system. Photo by Evans Mswahili.

Hot cooked food thanks to rubbish converted to heat for cooking. Photo by Evans Mswahili.



ARCHITECTURE > 61

It is found in our brain, in Google, in ecological sustainability, the developmental power of entrepreneurship, and the ethical power of democracy. In recent decades modern computing and science have jumped on the fractal geometry bandwagon, finding high-tech applications for its powerful self-organising capabilities. However, Africa and the indigenous design of its diverse cultures have recently been singled out as pioneering the very principles of fractal geometry.

THE COMPLEX SIMPLICITY OF AFRICA’S INDIGENOUS DESIGN #Z "OSJ 5IFSPO

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A fractal flame rendered in Apophysis by Jonathan Zander.

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The Cantor Set in seven iterations.

Romanesco broccoli is an example of natural

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Iterations of a Koch curve.

At different scales the Mandelbrot set shows selfsimilarity in its fine detail.

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64 > ARCHITECTURE

Path to the throne room in the palace. Accessed at http://www.csdt.rpi.edu/african/ African_Fractals/culture2.html

Aerial photo of the largest building complex in the city of Logone-Birni in Cameroon, the palace of the chief. Photo courtesy of MusÊe de l’Homme, Paris.

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Fractal model of palace constructed by Ron Eglash.

First three iterations of the fractal model. Accessed at http://www.rpi.edu/~eglash/eglash.dir/ afractal/afarch.htm

Aerial photo of Ba-ila settlement. Photo courtesy of American Geographic Institute.


Fractal model for Ba-Ila village constructed by Ron Eglash.

First three iterations of the fractal model. Accessed at http://www.rpi.edu/~eglash/eglash.dir/ afractal/afarch.htm

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VIEW A FASCINATING PRESENTATION BY RON EGLASH AT http://www.ted.com/talks/view/id/ 198


66 > ARCHITECTURE

DEFINING A BUSH CAMP AESTHETIC

Fusing innovative thinking with master crafting, the husband-and-wife team behind SilvioRech+LesleyCarstens Architecture & Interior Architecture is re-defining relevant African architecture with a contemporary slant.


“A typical view of Africa will show societies that are underschooled, underfed and badly governed. This is a common thread. Yet beneath the surface, there are exceptional and diverse forms of design, many developed out of necessity, that give character and meaning to life in Africa.” – Silvio Rech

5

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68 > ARCHITECTURE

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The multiple award-winning North Island, Seychelles. Work commenced in 2001 with the building of a staff village and a sample villa. The project continued until 2003 with the architects living on site, designing and executing the North Island front-of-house. Completed in July 2003, the island was dubbed ‘haute couture Robinson Crusoe’. This project saw the architects’ development of a signature style in island lodges combining barefoot luxury and 6-star service and comfort. Photos by Dook, Mickey Hoyle and David Ross.


70 > ARCHITECTURE

Vumbura Plains Camp, Okavango Delta, Botswana, is a contemporary African bush camp using rustic materials in a modern way for Wilderness Safaris. Almost every item was custom-designed by Silvio Rech and Lesley Carstens, together with George Boorsma and Lisebo Mokhesi of Ink Design Lab and interior designers, Laurie Owen and Carol English.


House Payne, Johannesburg, South Africa, is a renovation of a Georgian-type house into a white minimal envelope with play on light, crisp lines and big volumes. The white minimalist interior architecture is combined with rough textured brick walls and highly carved staircases. Photos by David Ross for Visi .


72 > ARCHITECTURE

House Buys, Leopard Creek, South Africa is a modern interpretation of the classic verandah house overlooking the Kruger National Park. Working within strict development guidelines, the architectural team designed a modern bush-house with big volumes and lots of handcrafted details such as feature pieces out of large Leadwood trunks, bone chandeliers and signature glassware. Photos by Dook.



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Member of the Dawn Group


76 > INTERIOR DESIGN

COBRA WATERTECH SCORES AHEAD OF 2010

The classic Cobra Taryn mixer.

5

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The Cobra Carina range is specifically manufactured to withstand even the most aggressive water conditions.

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78 > INTERIOR DESIGN

INSPIRING INTERIORS WITH A DISTINCT KENYAN FEEL With more than 16 years’ experience in the interior design field, Nairobi-based Planning Interiors Ltd has successfully completed over 150 interior design projects – both newly built and refurbishments. The company has worked for the public and private sectors in the region, including retail, luxury residential, hotels, restaurants and corporate offices.

1

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QFPQMF 8F BMTP GPMMPX TUSJDU QSPGFTTJPOBM FUIJDT BOE BEIFSF UP JOUFSOBUJPOBM QSBDUJDFT BOE TUBOEBSET ³

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5IF EJSFDUPST CFMJFWF UIBU UIF DPNQBOZµT UFBN JT JUT NPTU WBMVBCMF DBQJUBM *UT QSPGFTTJPOBM TUBGG DPOUJOHFOU DPNQSJTFT TFWFO RVBMJGJFE JOUFSJPS EFTJHOFST UISFF SFHJTUFSFE BSDIJUFDUT BT XFMM BT B HSBQIJD EFTJHOFS CBDLFE CZ DPNQFUFOU UFDIOJDBM BOE BENJOJTUSBUJWF TVQQPSU *O BEEJUJPO UIF MPDBM BOE JOUFSOBUJPOBM FYQFSJFODF BOE FYQPTVSF PG JUT TFOJPS TUBGG FOBCMFT UIF DPNQBOZ UP DSFBUF XFMM BQQPJOUFE TQBDFT UIBU BSF XPSME DMBTT CVU XJUI B VOJRVF MPDBM GMBJS

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²0VS WJTJPO JT UP CSJOH UIF CFTU PG ,FOZBO JOUFSJPS EFTJHO UP UIF XPSME ³ TBZT &TTBKFF UIF GJSNµT EFTJHO EJSFDUPS ²8F BSF HVJEFE CZ UIF QSJODJQMFT PG JOUFHSJUZ JOOPWBUJPO QBTTJPO BOE FNQPXFSJOH


Zanzibari Suite, Mombasa Serena Beach Hotel. Photo by Mombasa Serena Beach Hotel.


80 > INTERIOR DESIGN

Corporate design ²5IF XPSLJOH FOWJSPONFOU IBT B GVOEBNFOUBM JNQBDU PO SFDSVJUNFOU SFUFOUJPO QSPEVDUJWJUZ BOE VMUJNBUFMZ PO UIF PSHBOJTBUJPOµT BCJMJUZ UP BDIJFWF JUT CVTJOFTT TUSBUFHZ³ TBZT "DIBSZB ²0VS BCJMJUZ UP TFSWF UIF DPSQPSBUF DMJFOU TUFNT GSPN UIF JNQPSUBODF XF BUUBDI UP UIF VOEFSTUBOEJOH PG TUSBUFHJD EJSFDUJPO BOE UIF OFFET PG UPEBZµT PSHBOJTBUJPOT 8F IBWF DPOUSJCVUFE UP UIF TVDDFTT PG B OVNCFS PG MPDBM CVTJOFTTFT CZ BQQMZJOH UIF QSJODJQMFT PG HPPE EFTJHO UP FOIBODF UIFJS XPSLJOH FOWJSPONFOUT SFTVMUJOH JO XPSME DMBTT JOUFSJPST ³ 1MBOOJOH *OUFSJPST -UEµT DPSQPSBUF DMJFOU MJTU JODMVEFT B HPPE OVNCFS PG 'PSUVOF DPNQBOJFT QSFTFOU JO &BTU "GSJDB 5IFTF JODMVEF (MBYP 4NJUI,MJOF $JUJHSPVQ *#. .VOJDI .BVSJUJVT 3FJOTVSBODF $PNQBOZ $PDB $PMB "NFSJDBO *OUFSOBUJPOBM (SPVQ Interior for CitiBank Mombasa. Photo by Derick Pegrume. "*( BOE .JDSPTPGU $PSQPSBUJPO

The reception area of IBM, Nairobi. Photo by Derick Pegrume.


Retail design 1MBOOJOH *OUFSJPST -UE NPWFE JOUP EFTJHOJOH GPS UIF SFUBJM TFDUPST B GFX ZFBST BHP UP EJWFSTJGZ JOUP BSFBT UIBU XPVME QPTF B HSFBUFS DIBMMFOHF UP UIFJS DSFBUJWF SFTPVSDFT ²"OZ TVDDFTTGVM SFUBJM PVUMFU IBT B TUSPOH CSBOE QFSTPOBMJUZ UIBU FOUJDFT JNQSFTTFT FODPVSBHFT BOE SFBTTVSFT UIF DVTUPNFS 8F VOEFSTUBOE UIJT #F JU B CBOLJOH IBMM TIPQ PS B DBGn XF DSFBUJWFMZ FYQSFTT UIF CSBOE QSPEVDUT BOE JNBHFT XJUIJO UIF XFMM EF¾OFE TQBDFT UIBU OPU POMZ FOIBODF TBMFT CVU BMTP FOSJDI UIF DVTUPNFSµT FYQFSJFODF ³ TBZT &TTBKFF 5IJT QIJMPTPQIZ IBT TUPPE UIF ¾SN JO HPPE TUFBE BT PWFS UIF MBTU GPVS ZFBST JO EFTJHOJOH TJY SFUBJM PVUMFUT GPS UIF +BWB $PGGFF )PVTF &BTU "GSJDBµT BOTXFS UP 4UBSCVDLT BOE FOIBODJOH JUT QSPEVDU BOE TFSWJDF EFMJWFSZ ° TVCTUBOUJBMMZ JODSFBTJOH UIF DMJFOUµT SFWFOVF 0UIFS JOUFSFTUJOH QSPKFDUT IBWF GPMMPXFE JODMVEJOH B IJHI FOE MPDBMMZ SFOPXOFE GBTIJPO SFUBJM PVUMFU DBMMFE -JUUMF 3FE BOE B SFTUBVSBOU GPPE DPVSU XJUIJO B QSPNJOFOU NBMM BQUMZ OBNFE 5IF Mercury lounge, Nairobi. Photo by Derick Pegrume. 'PPE -PGU

Nairobi Java House. Photo by Stevie Mann.


82 > INTERIOR DESIGN

Hospitality design HMPCBM FDPOPNJD SFDFTTJPO %FTQJUF UIJT 1MBOOJOH *OUFSJPST -UE VOEFSUPPL B QSPKFDU UP SFGVSCJTI .PNCBTB 4FSFOB #FBDI )PUFM JO GPS POF PG UIF MFBEJOH IPUFMT PG UIF XPSME HSPVQ 4FSFOB )PUFMT " CSBOE OFX TQB XBT QBSU PG UIF CSJFG BOE PO DPNQMFUJPO JNNFEJBUFMZ CFDBNF B IVHF BUUSBDUJPO GPS UIF IPUFMµT HVFTUT BOE WJTJUPST 5IF .BJTIB 4QB BT JU JT BQQSPQSJBUFMZ OBNFE JT OPX SBOLFE BT POF PG UIF UPQ TQBT JO "GSJDB 5IF )PTQJUBMJUZ EFTJHO JT B GBTU HSPXJOH BOE FYDJUJOH CFTU 4QBT JO "GSJDB BOE SFDFJWFE B QBSU PG UIF GJSNµT XPSLMPBE "U UIF TBNF UJNF JU ´IJHIMZ DPNNFOEFEµ BOE B TFBM PG EJTUJODUJPO BU UIF JT DIBMMFOHJOH CFDBVTF PG UIF MJNJUFE SFTPVSDFT $JUZTDBQF "SDIJUFDUVSBM "XBSET JO %VCBJ BOE CVEHFUT UIF ¾SN OPSNBMMZ IBT UP XPSL XJUI 5IF MPDBM UPVSJTN JOEVTUSZ POF PG ,FOZBµT MFBEJOH 0UIFS FYDJUJOH BOE QSFTUJHJPVT IPTQJUBMJUZ QSPKFDUT GPSFJHO FYDIBOHF FBSOFST IBT BMTP FYQFSJFODFE B PO UIF ¾SN CPPLT JODMVEF GPVS HBNF MPEHFT B ¾WF TJHOJGJDBOU EPXOUVSO UIBOLT JO OP TNBMM QBSU UP TUBS BQBSUNFOU IPUFM PO UIF PVUTLJSUT PG /BJSPCJ BOE UIF QPTU FMFDUJPO WJPMFODF UIF DPVOUSZ FYQFSJFODFE BO FYDMVTJWF CPVUJRVF IPMJEBZ SFTPSU JO ;BO[JCBS BU UIF CFHJOOJOH PG DPVQMFE XJUI UIF DVSSFOU BOE UIF .BTBJ .BSB ²'PS BOZ IPTQJUBMJUZ JOUFSJPS BNCJFODF JT OPU KVTU B GBODZ XPSE ³ &TTBKFF FYQMBJOT ²*U JT BCPVU BO VOGPSHFUUBCMF FYQFSJFODF B SFKVWFOBUJOH HFUBXBZ BOE VOTVSQBTTFE RVBMJUZ PG TFSWJDF 8F BSF TFOTJUJWF UP UIJT BOE PVS BQQSPBDI JT UP EFTJHO DSFBUJWF BOE VOJRVF TQBDFT UIBU NFFU DVSSFOU JOUFSOBUJPOBM TUBOEBSET BOE BSF JOGVTFE XJUI BO FMFHBOU MPDBM ¿BJS ³

Kenya Airways Simba Lounge, Nairobi. Photo by Derick Pegrume.


Zanzibari Suite, Mombasa Serena Beach Hotel. Photo by Mombasa Serena Beach Hotel.

Maisha Spa reception, Mombasa. Photo by Mombasa Serena Beach Hotel.


84 > INTERIOR DESIGN

Challenges ²4PNF PG UIF DIBMMFOHFT XF IBWF GBDFE JO HSPXJOH UIJT CVTJOFTT JT HFUUJOH RVBMJGJFE TUBGG ³ TBZT /HVHJ ²,FOZBµT JOUFSJPS EFTJHO JOEVTUSZ JT TUJMM JO JUT JOGBODZ SFMBUJWF UP UIF SFTU PG UIF XPSME CVU XF IBWF FOEFBWPVSFE UP NJUJHBUF UIBU UISPVHI IJSJOH QFPQMF XJUI EJWFSTF USBJOJOH BOE FYQFSJFODF 8F IBWF B NJY PG CPUI MPDBMMZ BOE JOUFSOBUJPOBMMZ USBJOFE TUBGG XIJDI FOTVSFT FYQPTVSF UP JOUFSOBUJPOBM TUBOEBSET PG UIF JOEVTUSZ &YUFOTJWF JOUFSOBUJPOBM USBWFM CZ UIF EJSFDUPST IBT BMTP IFMQFE LFFQ UIF ¾SN UP LFFQ BCSFBTU PG JOUFSOBUJPOBM TUBOEBSET BOE EFTJHO USFOET ³ 5IF ¾SN JT BMTP BDUJWFMZ JOWPMWFE

JO EFTJHO BTTPDJBUJPOT TVDI BT UIF *OUFSOBUJPOBM *OUFSJPS %FTJHOFST "TTPDJBUJPO **%" BOE /FUXPSL PG "GSJDB %FTJHOFST /"% PG XIJDI /HVHJ JT B GPVOEJOH NFNCFS ²5IF TFDPOE IVSEMF JT FEVDBUJOH DMJFOUT PO UIF WBMVF PG HPPE EFTJHO BOE UIF CFOF¾UT PG XPSLJOH XJUI QSPGFTTJPOBMT TVDI BT TBWJOH NPOFZ CZ DPNQMFUJOH QSPKFDUT PO UJNF 0VS RVBMJGJFE BOE FYQFSJFODFE BSDIJUFDUT BOE EFTJHOFST BQQSPBDI FBDI QSPKFDU PCKFDUJWFMZ JO PSEFS UP FOTVSF BO PQUJNBM IJHI RVBMJUZ EFTJHO TPMVUJPO XIJDI CFTU TVJUT UIF DMJFOUµT OFFET ³

Typical standard room, Mombasa Serena Beach Hotel. Photo by Mombasa Serena Beach Hotel.


TBZT /HVHJ ²8F XPVME MJLF UP IBWF B 1MBOOJOH *OUFSJPST PG¾DF JO FWFSZ DPVOUSZ JO &BTUFSO "GSJDB ³ 5IF GJSN BMTP QMBOT UP EJWFSTJGZ JOUP QSPEVDU EFWFMPQNFOU 5IJT QSPKFDU XIJDI JT WFSZ DMPTF UP &TTBKFFµT IFBSU JOWPMWFT EFWFMPQJOH BO "GSJDBO JOTQJSFE ZFU TPQIJTUJDBUFE BOE VOJRVF JOUFSJPS BDDFTTPSZ QSPEVDU MJOF UIBU XPVME IFMQ TIPXDBTF UIF GJSNµT EFTJHO UBMFOUT PO BO JOUFSOBUJPOBM QMBUGPSN 5IF QSPEVDUT XPVME CF DSBGUFE CZ MPDBM VOEFSQSJWJMFHFE XPNFOµT HSPVQT UIVT FNQPXFSJOH 4P XIBU EPFT UIF GVUVSF IPME GPS 1MBOOJOH *OUFSJPST UIFN UP JNQSPWF UIFJS MJWFT BOE GVSUIFS UIF DBVTF PG -UE ²3FHJPOBM HSPXUI JT EF¾OJUFMZ PO UIF DBSET ³ EFTJHO GPS TVTUBJOBCMF EFWFMPQNFOU < 3FXBSET PG PWFSDPNJOH UIFTF DIBMMFOHFT IBWF IFMQFE DPOUSJCVUF UP 1MBOOJOH *OUFSJPST -UEµT TJHOJ¾DBOU HSPXUI PWFS UIF QBTU ¾WF ZFBST CPUI B QSPGFTTJPOBM DPOTVMUBODZ BOE B UISJWJOH CVTJOFTT *ODSFBTFE QSPEVDUJWJUZ UISPVHI DPOTUBOU FWBMVBUJPO BOE EFWFMPQJOH JUT TZTUFNT BOE IBT SFTVMUFE JO B QMFBTFE BOE DPNQMFNFOUBSZ DMJFOU SPTUFS ° B HPPE OVNCFS PG XIPN BSF SFHVMBST BOE IBWF CFFO CSJOHJOH UIFJS CVTJOFTT UP UIF GJSN GPS BU MFBTU ¾WF ZFBST

Treatment room, Maisha Spa Mombasa. Photo by Mombasa Serena Beach Hotel.


DEBORAH GARTH AD


INTERIOR DESIGN > 87

ALCHEMY FROM EGYPT “There has to be a story behind every design in order for it to have substance.” – Mohamed Fares

Interior of the Etoffe showroom designed by Mohamed Fares.

Interior of the Etoffe showroom designed by Mohamed Fares.

"

MDIFNZ 5IF QFSGFDU XPSE UP EFTDSJCF UIF XPSL BOE CVTJOFTT NFUIPEPMPHZ PG &HZQUJBO CBTFE "MDIFNZ %FTJHO 4UVEJP 'PVOEFE CZ ,BSJ .FLIUJHJBO JO "MDIFNZ TUBSUFE PVU BT BO JOUFSJPS BOE QSPEVDU EFTJHO TUVEJP BOE SBQJEMZ FYQBOEFE JUT TDPQF UP B EJWFSTJUZ PG EFTJHO ¾FMET XIFO UIF UBMFOUFE .PIBNFE 'BSFT KPJOFE UIF DPNQBOZ BT NBOBHJOH EJSFDUPS BOE DIJFG EFTJHOFS .FLIUJHJBO BOE 'BSFT IBWF B DPNNPO DPNNJUNFOU UP FTUBCMJTI B HMPCBMMZ SFDPHOJTFE EFTJHO CSBOE UIBU JT ¾SNMZ SPPUFE JO &HZQUµT SJDI DVMUVSBM MFHBDZ ZFU BTTFS UJWFMZ TFFLJOH USBOTGPSNBUJPO BOE QSPHSFTT 5IFJS CSBOE QSPQPTJUJPO GPDVTFT PO UIF DPSF JEFB UIBU ²EFTJHOFST BSF ESJWFO CZ UIF VSHF UP DPNNVOJDBUF BOE UIF EFTJSF UP JNQSPWF MJGFTUZMF³ 0O UIJT CBTJT "MDIFNZ IBT CVJMU B USBDL SFDPSE GPS CFJOH UIF MFBEJOH DPNQBOZ JO UIF DPOUFNQPSBSZ EFTJHO ¾FME JO &HZQU *O JU PQFOFE "MDIFNZ 4IPXSPPN GPDVTTJOH PO UIF DPNQBOZµT TJHOBUVSF GVSOJUVSF DPMMFDUJPO BT XFMM BT UIF FYDMVTJWF 4F[[ MJOF CZ $ISJTUPQIF 1JMMFU Exterior view of the Etoffe showroom *O UIF DPNQBOZ FTUBCMJTIFE 0 CZ "MDIFNZ designed by Mohamed Fares.


88 > INTERIOR DESIGN B OFX SFUBJM DPODFQU GFBUVSJOH JOUFSOBUJPOBMMZ BDDMBJNFE EFTJHO CSBOET *O BEEJUJPO "MDIFNZ %FTJHO 4UVEJP OPX PGGFST TFSWJDFT JO UIF ¾FMET PG BSDIJUFDUVSF JOUFSJPS EFTJHO QSPEVDU EFTJHO EFTJHO NBOBHFNFOU BOE CSBOEJOH FWFOUT BOE FYIJCJUJPOT BSU EJSFDUJPO BOE TUZMJOH GPS UFMFWJTJPO BOE QSJOU BEWFSUJTJOH )JHIMJHIUT PG "MDIFNZµT SFDFOU BDUJWJUJFT JODMVEF BO FYIJCJU BU UIF 4BMPOF *OUFSOB[JPOBMF EFM .PCJMF JO .JMBO "QSJM UJUMFE 5JNFMFTT TUPSJFT XIJDI BJNFE UP QSFTFOU OFX JEFBT TJNQMF JOOPWBUJPOT BOE UIF UFDIOJDBM BCJMJUJFT PG UIF &HZQUJBO GVSOJUVSF JOEVTUSZ UBLJOH JOUP BDDPVOU UIF SJDI IJTUPSJDBM Gemma TV Commercial, IFSJUBHF BOE NFSHJOH JOEJHFOPVT IJHIMZ SF¾OFE DSBGU art directed by Mohamed Fares TLJMMT XJUI NPEFSO UFDIOPMPHZ BOE DPOUFNQPSBSZ EFTJHOFS MJWJOH "MDIFNZ BMTP EJTQMBZFE UIFJS GPDVTTFE BQQSPBDI BU 5IF )PNF FYIJCJU BU 'VSOFY XIJDI TIPXDBTFE IPX BSDIJUFDUVSF JOUFSJPS BOE QSPEVDU EFTJHO DBO CF JOUFHSBUFE UP FOIBODF UIFJS ´DPOUFNQPSBSZ RVBMJUZ MJWJOHµ DPODFQU *O UIF #SJUJTI $PVODJM QSFTFOUFE UIF *OUFSOBUJPOBM :PVOH %FTJHO &OUSFQSFOFVS *:%& BXBSE GPS UIF GPVSUI UJNF *:%& DIBNQJPOT BOE DFMFCSBUFT UIF JNQPSUBODF PG DSFBUJWF FOUSFQSFOFVST XPSLJOH JO UIF JOUFSOBUJPOBM EFTJHO TFDUPS .PIBNFE 'BSFT XBT POF PG UIF OJOF ¾OBMJTUT BOE SFDFJWFE B TQFDJBM DPNNFOEBUJPO GPS IJT ´DVMUVSBMMZ TFOTJUJWF DSFBUJWF KVEHNFOUµ 5IF JOUFSOBUJPOBM KVSZ TBJE ²" USVF DVMUVSBM BNCBTTBEPS GPS IJT DPVOUSZ 'BSFT JT QBTTJPOBUF BCPVU FOMBSHJOH BOE QSPNPUJOH IJT MPDBM JOEVTUSZ BOE JT DMFBS BCPVU UIF OFFE UP DSFBUF B TUSPOH &HZQUJBO EFTJHO CSBOE 7FSZ ESJWFO IF JT B USVF MFBEFS JO IJT TFDUPS BOE QPTTFTTFT UIF BCJMJUZ BOE UIF UBMFOU UP CFDPNF BO BHFOU PG DIBOHF ³

()7-+2" JOUFSWJFXFE UIJT EZOBNJD ZPVOH EFTJHOFS BOE FOUSFQSFOFVS ( " )PX EPFT ZPVS IPNF DPVOUSZ JOGMVFODF ZPVS BQQSPBDI UP EFTJHO 1* " 0VS SJDI IFSJUBHF NBLFT VT WFSZ EJTUJOHVJTIFE JO UIF SFHJPO "T BO &HZQUJBO EFTJHOFS * SFMBUF UP TP NBOZ QFSJPET ° "ODJFOU &HZQU 3PNBO *TMBNJD $ISJTUJBO BOE NBOZ NPSF 5IFTF JO¿VFODFT BSF BMM Mohamed Fares


Hacienda Beach House designed by Mohamed Fares.

City View Residence.

City View Residence.

Hacienda Beach House designed by Mohamed Fares.


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OW Lifestyle showroom designed by Mohamed Fares.

(" :PV IBWF CFFO DPMMBCPSBUJOH XJUI UIF &HZQUJBO HPWFSONFOU UP QSPWJEF NPSF TVQQPSU UP UIF EFTJHO JOEVTUSZ 8IBU QSPHSFTT IBWF ZPV NBEF 1 * " " GFX ZFBST BHP XF FTUBCMJTIFE UIF HPWFSONFOU TVQQPSUFE &HZQUJBO %FTJHOFST 'PSVN &%' UISPVHI XIJDI XF NBOBHFE UP FYIJCJU PVS EFTJHOT JOUFSOBUJPOBMMZ BU UIF 1MBOFUF .FVCMF JO 1BSJT BOE 4BMPOF *OUFSOB[JPOBMF EFM NPCJMF JO .JMBO The Home exhibited at Furnex Design Section, Cairo, 2008. Designed by Alchemy Design Studio. BNPOHTU PUIFST


Obelisk Egyptian pavilion exhibited at Planete Meuble, Paris, 2007. Designed by Alchemy Design Studio.

The Platform exhibited at Furnex Design Section, Cairo, 2007. Designed by Alchemy Design Studio.

Timeless Stories Egyptian pavilion exhibited at Salone Internazionale del Mobile Milan, 2008. Designed by Alchemy Design Studio.


92 > INTERIOR DESIGN

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1* " *U DPODFSOT NF CFDBVTF FWFSZ JOEJWJEVBM TIPVME IBWF UIF SJHIU UP CF SFDPHOJTFE JO IJT PXO DPVOUSZ BOE TIPVME OPU IBWF UP TFFL GPSFJHO HSPVOET UP GVM¾M IJT ESFBNT #VU * BMTP MPPL BU JU BT BO PQQPSUVOJUZ GPS TPNFPOF XJUI TP NVDI QPUFOUJBM UP HFU UIF DSFEJU IF EFTFSWFT BOE UP CF BDLOPXMFEHFE HMPCBMMZ #VU DPNQFUJUJPO PVU UIFSF JT UPVHI (" "GSJDB JT PGUFO QFSDFJWFE IPNPHFOFPVTMZ XIJDI JT PGG DPVSTF B OBuWF BOE QBUSPOJTJOH TUBODF *T JU QPTTJCMF UP EF¾OF "GSJDBO EFTJHO Tabula Table 1* " * GFFM UIBU JU XPVME CF VOGBJS UP QMBDF "GSJDBO EFTJHOT VOEFS POF VNCSFMMB 5IFSF BSF TP NBOZ DJWJMJTBUJPOT JO EJGGFSFOU QBSUT PG "GSJDB UIBU DSFBUF UIFJS PXO VOJRVF JEFOUJUZ /PSUI "GSJDB GPS FYBNQMF IBT B EJGGFSFOU GMBWPVS GSPN UIF NJEEMF TFDUJPO

design by Mohamed Fares for Bella Casa.

All images courtesy of Alchemy.


SSS Sink designed by Mohamed Fares for Amr Helmy.


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INTERIOR DESIGN > 95

Photographic image printed on wallpaper and installed at Investec’s ofďŹ ces, Johannesburg.

PHOTOGRAPHY TRANSFORMED TO BEAUTIFY INTERIORS Photographic art specialists Megan Sherratt and Irma Wilson are blazing a trail in the South African hospitality world with their creative applications of beautiful photography. The team was selected by a leading New York-based hotel designer to bring distinctive character to Sol Kerzner’s new ultra luxurious hotel. They are also the force behind the extraordinary photographic art in the state protocol lounges at South Africa’s international airports.

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96 > INTERIOR DESIGN

Dynamic design of nebula printed and installed into a 16m lightbox system in the reception area of Radisson Isle Sandton Hotel.

Restroom wallpaper installed at Nobu and Maze restaurant in One&Only Hotel, Cape Town.


A photographic collage of a Johannesburg streetscape in monochrome, printed in nine parts and built into a lightbox system for musician, Danny K’s home.


98 > INTERIOR DESIGN

(L to R) Megan Sherratt and Irma Wilson, founders of Shoote Images for Design, in front of a wallpaper that they created for the restrooms at Nobu and Maze restaurant in the One&Only Hotel, Cape Town.

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Water image printed and installed on Perspex on the second floor of the One&Only Hotel, Cape Town.

4IPPUF IBT BMTP SFDFOUMZ EFTJHOFE BOE QBUFOUFE B HSPVOECSFBLJOH OFX MJHIU CPY TZTUFN NBEF FOUJSFMZ GSPN 1FSTQFY 5IF TFBNMFTT CPY BMMPXT JNBHFT UP CF DIBOHFE XIFO ZPV XJTI LFFQJOH ZPVS TQBDF GSFTI BOE SFWJUBMJTFE 4IPPUF JOTUBMMFE B N MPOH MJHIU CPY TZTUFN JO UIF SFDFQUJPO BSFB PG UIF OFX 4BOEUPO *TMF 3BEJTTPO JO +PIBOOFTCVSH BOE B DPMMBHF PG CPYFT JO UIF CBS BSFB PG TJOHFS %BOOZ ,µT 3FXPSLJOH QIPUPHSBQIJD JNBHFT GPS EnDPS QVSQPTFT OFX IPNF 4IPPUFµT XPSL JT DVTUPN NBEF &BDI QSPKFDU BOE JOTUBMMBUJPO JT VOJRVF BOE QFSTPOBMJTFE 4IPPUF ²8F BSF JO UIF CVTJOFTT PG DSFBUJOH CFBVUZ BOE BSF IBWF TIPU QSPEVDFE BOE JOTUBMMFE BU WBSJPVT QBTTJPOBUF BCPVU XPSLJOH XJUI UBMFOUFE QFPQMF *OWFTUFD PGGJDFT 1BSBEJTF 4VO JO UIF 4FZDIFMMFT DSFBUJOH TQBDFT XIFSF NPNFOUT XF IBWF DBQUVSFE #BMJMB -PEHF JO UIF 4FSFOHFUJ BOE NPTU SFDFOUMZ CFDPNF UIF WFTTFMT JO XIJDI OFX POFT BSF DSFBUFE ³ UIF 0OF 0OMZ )PUFM XIJDI MBVODIFE JO $BQF 5PXO TBZT 8JMTPO JO "QSJM 3F¿FDUJOH UIF DVSSFOU USFOE PG VODMVUUFSFE BOE PQFO /FX :PSL EFTJHOFS "EBN % 5JIBOZ DPNNJTTJPOFE FOWJSPONFOUT 4IPPUFµT QPSUGPMJP DPNCJOFT OBUVSBM 4IPPUF UP DPODFQUVBMJTF TIPPU BOE JOTUBMM JNBHFT MJHIU DMFBO MJOFT BOE WJCSBOU DPMPVS JO UIF DPSSJEPST PG BMM GJWF MFWFMT JO 4PM ,FS[OFSµT OFXFTU MVYVSZ IPUFM 5IF FYUFOTJWF DPMMFDUJPO PG ²5IFSF JT B EJTUJODU QFSTPOBMJUZ UP PVS XPSL XIJDI JNBHFT JT QSJOUFE PO BMVNJOJVN NJSSPS BOE JT XIZ JU XPSLT GPS EnDPS TQBDFT 8F BSF OPU KVTU 1FSTQFY 4IPPUF XBT BMTP UBTLFE UP DSFBUF UIF QIPUPHSBQIJOH TVCKFDUT CVU DBQUVSJOH NPPE TFYZ IVNPSPVT BSU GPS UIF XBMMQBQFS JO CPUI UFYUVSF MJHIU BOE DPMPVS XIJDI HPFT IBOE JO IBOE (PSEPO 3BNTBZµT .B[F BOE UIF GBNPVT /PCVµT XJUI UIF BSDIJUFDUT BOE EFTJHOFST PCKFDUJWFT ³ TBZT 4IFSSBUU < SFTUBVSBOUT SFTUSPPNT





102 > SUSTAINABILITY

Small translucent pleated shade. © Heath Nash.

The Arrowpleat . © Heath Nash.

The Whorl. © Heath Nash.

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Protea lamp. © Heath Nash.

Milkhandle ball © Heath Nash.

Milkbase shade. © Heath Nash.

Heath Nash has distinguished himself as a South African designer with a conscience. Working mainly with used materials such as paper, cardboard, plastics and wire, he has produced numerous objects that have been a hit amongst the design professions and the discerning elite, particularly overseas.

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104 > SUSTAINABILITY

Detail of a flowerball light. © Heath Nash.

Milkhandle forms. © Heath Nash.

Coloured flowerballs. © Heath Nash.

Bottleball with yellow centres and bottleball. © Heath Nash.

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White flowerballs. © Heath Nash.

Bottleball. © Heath Nash.

Anemone lamp designed by Heath Nash for Artecnica. © Artecnica and Heath Nash.

Bauble 1 . © Heath Nash.

Coat and hat rack. © Heath Nash.

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106 > SUSTAINABILITY

A few case studies From flowerball (2004) to bottleformball (2009)

UJNF XBT UP ¾HVSF PVU B XBZ UP HFU IJT IBOET PO FOPVHI XBTUF QMBTUJD UP FOTVSF B TNPPUI QSPEVDUJPO PG UIF SBOHF XIJDI HSFX GSPN MFBWFT UP ¿PXFST PO /BTIµT GJSTU QSPEVDU JO UIF SBOHF ´PUIFS QFPQMFµT B TUSVDUVSF SVCCJTIµ XBT B CBMM TIBQFE MJHIU OPX DBMMFE UIF MFBGCBMM CVU JOJUJBMMZ OBNFE UIF GMPXFSCBMM *U 5IF NPTU VTFE CPUUMF JO UIF SBOHF JT UIF NJML CPUUMF DPOTJTUT PG B IBOE NBEF XJSF TUSVDUVSF PG VOJUT BT JU JT UIF NPTU XJEFMZ VTFE CPUUMF JO HFOFSBM XIJDI IBWF IBOE DVU MFBWFT BUUBDIFE UP FBDI DJSDVMBUJPO BU UIJT TUBHF 'SPN UIF XIJUF SBOHF PG UIFN BOE UIFO BSF DPOTUSVDUFE JOUP B TJNQMF UIFSF FNFSHFE UIF GVMM DPMPVS SBOHF PG UIF TBNF HFPNFUSJD GPSN UIBU BQQFBST UP CF B CBMM BU UIF FOE TFSJFT PG QSPEVDUT PG UIF QSPDFTT ²5IF SBOHF TUBSUFE JO BOE POMZ JO EJE * *OJUJBMMZ XIFO IF TUBSUFE UP VTF SFDZDMFE QMBTUJD TUBSU UP SFBMMZ TFF UIF BDUVBM NBUFSJBM * XBT VTJOH ³ CPUUMFT IF JHOPSFE UIF GPSN PG UIF CPUUMF BMNPTU TBZT /BTI ²* TUBSUFE UP QFSDFJWF BOE BQQSFDJBUF FOUJSFMZ BOE VUJMJTFE POMZ UIF ¿BU TFDUJPOT PG QMBTUJD UIF CPUUMFGPSNT GPS XIBU UIFZ XFSF ° SFBEZ GPSNFE UIF TJEFT PG UIF CPUUMF 5IJT UPPL ZFBST UP DIBOHF EJNFOTJPOBM GPSNT UIBU IBE BO JOIFSFOU WBMVF JO BOE UIF QSPDFTT UIBU IF XBT HPJOH UISPVHI JO UIJT UIFNTFMWFT 6Q VOUJM UIFO * IBE TFOU UIF ´FYDFTTµ

Heath Nash recently exhibited at the inaugural Kuala Lumpur Design Week where he showed the development of his creative process from 1999 to 2009. © Heath Nash.


QJFDFT CBDL GPS SFDZDMJOH UIF IBOEMFT BOE UIF CBTFT PG UIF CPUUMFGPSNT UISPVHI B DPOTUBOU QSPDFTT PG JOWFTUJHBUJPO /BTI EJTDPWFSFE B XIPMF OFX BOE OFDLT PG FBDI CPUUMF ³ HFPNFUSZ JO UIF BDUVBM QMBTUJD GPSNT UIFNTFMWFT -BTU ZFBS IF EFWFMPQFE UIF JEFB PG UIF CPUUMFGPSN 5IF IBOEMFT IBWF OPX CFDPNF UIF TUSVDUVSBM JOTUFBE PG UIF GMPXFSCBMM BOE UIF QSPEVDU FMFNFOUT UIBU QSFWJPVTMZ XFSF QFSGPSNFE CZ XJSF CBTFE PO UIF TBNF HFPNFUSZ CFDBNF UIF 4P FTTFOUJBMMZ UIF WFSZ TUSVDUVSF PG UIF QSPEVDU CPUUMFGPSNCBMM 5IJT FOBCMFT IJN UP VUJMJTF BMNPTU JT OPX UIF GPSN JUTFMG ° UJFE UPHFUIFS XJUI TUSJOH UIF FOUJSF CPUUMF JOTUFBE PG KVTU UIF TJEFT GPS UIF JO CVODIFT PG GJSTU UIFO UIFTF T VMUJNBUFMZ QSPEVDUJPO PG B SBOHF PG SFBMMZ JOUFSFTUJOH BOE NVDI UJFE UPHFUIFS JOUP CBMM TUSVDUVSFT 5IF XJSFT IBWF FDP GSJFOEMJFS XPSL EJTBQQFBSFE ° UIF EFTJHO QSJODJQMF IBT FWPMWFE ° BOE UIF QSPDFTT IBT HJWFO XBZ UP B OFX TUSVDUVSF FOUJSFMZ "MPOH XJUI UIJT FWPMVUJPO PG UIF PWFSBMM Milkhandleform balls (2009) TUSVDUVSF IBE UP DPNF OFX JOWFTUJHBUJPOT JOUP 'SPN UIF TBNF SFWFMBUJPO NFOUJPOFE BCPWF UIF DPOTUSVDUJPO TUSJOH BOE OFX XBZT PG UIJOLJOH SBOHF PG NJMLIBOEMFGPSNT IBT HSPXO #Z FWFOUVBMMZ BSPVOE UIF QSPCMFN PG FDPOPNJDBMMZ NBLJOH UIF HFUUJOH UP UIJT QMBDF PG BDDFQUJOH UIF CFBVUZ ¾OBM QSPEVDU JOUP B QSBDUJDBM TBMFBCMF PCKFDU


108 > SUSTAINABILITY

The evolution of an idea – African time (2007 – 2009) *O /BTI IBE B CSBJOXBWF *U SFWPMWFE BSPVOE UIF JEFB PG ´"GSJDBO UJNFµ BT B XBZ UP BDDFTT TUPSJFT BOE JEFBT UIBU BSF GSPN "GSJDBOT CVU GPS UIF XPSME )JT JOUFOUJPO JT UP USZ BOE ¾OE B XBZ UP HJWF UIF HJGU PG ´TMPXOFTTµ UP B NBE SVTIFE XPSME ¿BWPVSFE CZ UIF QBOEFNPOJVN UIBU HPWFSOT NPTU PG PVS FWFSZEBZ MJWFT SJHIU OPX ²5IF DPODFQU JT UP USZ BOE GJOE XBZT PG TIPXJOH B NBEMZ CVTZ QFSTPO JO BOZ QBSU PG UIF XPSME UIBU UIFSF BSF PUIFS XBZT PG CFJOH ° BOE UIBU XF QFSIBQT IBWF B DIPJDF JO IPX UIF XPSME BTTBVMUT VT XJUI UIJT OPUJPO PG UJNF BT TFFO CZ NPTU QFPQMF OPX ° BT MJNJUFE BOE WFSZ SFTUSJDUJWF ³ TBZT /BTI ²5IF JEFB XBT WFSZ GV[[Z BU GJSTU CVU JO UIF UXP ZFBST TVCTFRVFOU UP UIF JOJUJBM TFFE UIF JEFB IBT JODVCBUFE BOE QFSDPMBUFE GSPN TFFE UP GVMMZ ¿FEHFE JEFB© * JOJUJBMMZ MPWFE UIF EJGGFSFODF JO UIF Bottletop balls. © Heath Nash.

QFSDFQUJPO PG UJNF UIBU FYJTUT CFUXFFO USBEJUJPOBM &VSP BOE "GSP XBZT PG CFJOH BOE UIJOLJOH ° B LJOE PG HPBM PSJFOUFE BOE TDIFEVMF ESJWFO XBZ WFSTVT B NPSF CFJOH JO UIF NPNFOU BOE TJUUJOH VOEFS USFF UJMM UIF UJNF JT SJHIU XBZ PG TFFJOH UIF XPSME XBJUJOH GPS UIF DSPQT UP HSPX SBUIFS UIBO NBLJOH UIFN HSPX XJUI TPNF LJOE PG BSUJ¾DJBM TUJNVMVT PS HFOFUJD NPEJ¾DBUJPO POF DPVME TBZ *U XBT IBSE UP QVU JOUP XPSET BU ¾STU BOE LFQU TFFNJOH UP NF UP CF B CJU QBUSPOJTJOH 0WFS UJNF UIPVHI BOE UISPVHI UIF TBNF QSPDFTT PG USJBM BOE FSSPS CVU OPU XJUI NBUFSJBM TVCTUBODF ° SBUIFS XJUI BO JEFB * UIJOL UIF DPOUFOU PG UIJT QPUFOUJBM QSPKFDU IBT SFBMMZ USBOTGPSNFE BOE HJWFO CJSUI UP TPNFUIJOH NVDI NPSF JOUFSFTUJOH XIJDI *µWF LJOE PG MBVODIFE XJUI B QJMPU QSPKFDU BU UIJT ZFBSµT .JMBO GVSOJUVSF GBJS ³ 5ISPVHI BMM IJT FYQFSJFODFT PG UIF XPSME TJODF HFSNJOBUJPO PG UIF JOJUJBM TFFE /BTI SFBMJTFE UIBU UIFSF JT BO VOJNBHJOBCMF CVU BMTP UPUBMMZ QPUFOUJBMMZ FYDJUJOH SFBMJUZ UIBU XBT EFTUSPZFE CZ PVUTJEFST JOWBEJOH UIF DPOUJOFOU PG "GSJDB ²5P HJWF BO Detail of how bottles are cut up according to their hidden forms. © Heath Nash.


FYBNQMF JG PSJHJOBM "GSJDBO QFPQMF IBE OFWFS CFFO UPME XIBU B DIBJS PS B CFE XBT BOE MPPLFE MJLF XIBU XPVME UIF FWFOUVBM NBOJGFTUBUJPO PG UIFTF JEFBT IBWF MPPLFE MJLF BT JOEJHFOPVT "GSJDBO EFTJHOFE PCKFDUT 5IFSF JT TQBDF IFSF GPS FOEMFTT QPTTJCJMJUZ BOE FYQMPSBUJPO 4P© JG UIFSF IBE OFWFS CFFO BOZ PVUTJEF JO¿VFODF PO UIF "GSJDBO DPOUJOFOU XIBU LJOE PG FYUSBPSEJOBSZ EFTJHO MBOHVBHF DPVME IBWF CFFO EFWFMPQFE CZ UIF JOEJHFOPVT JOIBCJUBOUT PWFS UIF OBUVSBM DPVSTF PG EFTJHO FWPMVUJPO ° CBTFE TQFDJ¾DBMMZ IFSF BOE XJUI UIF OFFET PG UIF DMJNBUF BOE DPOEJUJPOT PG OPSNBM MJGF IFSF ³ 5IJT JT UIF RVFTUJPO UIBU /BTI IBT LFQU DPNJOH CBDL UP "OE JUµT B GBTDJOBUJOH QMBDF UP UIJOL JO BOE BCPVU ° BOE UIFSF BSF OP XSPOH BOTXFST )JT QJMPU FYQFSJNFOU TUBSUT GSPN UIF QPJOU PG B TJNQMF HSBTT TMFFQJOH NBU XIJDI JO "GSJDBO IJTUPSZ XBT VTFE UP NBLF CPUI TIFMUFS UP DPWFS TUSVDUVSFT PG TUJDLT UP NBLF IVUT BOE B TVSGBDF DPWFS TVDI BT HSPVOE DPWFS XPSL TVSGBDFT BOE FWFO DMPUIJOH 5IF African time – strength in numbers. © Heath Nash.

TJNQMF XFBWF DBO GVSUIFS CF UXFBLFE BOE PWFS UJNF UISPVHI TJNQMF DIBOHFT JO XFBWF BOE NBUFSJBMT TVDI BT SJWFS SFFE GPS B TMJHIUMZ NPSF XBUFSQSPPG BQQMJDBUJPO UIF JEFB PG UIF QPSUBCMF IPNF PS FYUSB ESZ XJOUFS IPVTJOH DBO CF BDIJFWFE PS B SFBMMZ TMFFL BOE XFMM NPEFMFE SBJODPBU GPS UIF SBJOZ TFBTPO ²5IF DIBJS UIBU *µN TIPXJOH UIF CFHJOOJOHT PG JO .JMBO SJHIU OPX JT B HSFBU QMBDF UP TUBSU UIF QSPDFTT PG TQSFBEJOH UIF XPSE RVJFUMZ CVU JOTJTUFOUMZ UIBU UIFSF JT BO VOJNBHJOFE BOE WFSZ SFBM QPUFOUJBM IJTUPSZ XBJUJOH UP CF SF XSJUUFO GPS UIF QBTU UIBU XBT FSBTFE CZ UIF JOUFSGFSFODF PG UIF 8FTU JOUP UIF WJSHJO UFSSJUPSZ UIBU XBT "GSJDBO EFTJHO ³ IF TBZT ²* QMBO UP MBVODI B XFCTJUF UIJT ZFBS ° UP ¾OE PUIFS EFTJHOFSTµ WPJDFT UIBU XBOU UP SF JNBHJOF UIJT QPUFOUJBM TQBDF BOE FWPMWF B OFX IJTUPSZ JO SFWFSTF GPS PVS $POUJOFOU ° POF UIBU JTOµU DPOUJOHFOU PO SBDF CVU SBUIFS PO BO JEFB PG B UJNF UIBU IBT CFFO EFTUSPZFE 8F BT DSFBUJWFT IBWF UIF QPXFS UP SF JOWFOU BOE JNBHJOF "GSJDBO EFTJHO ³ <

Bottlesplice. © Heath Nash.




112 > COMMUNICATION DESIGN

BRAND LESSONS FROM AFRICA ²*UµT BCPVU UJNF UIBU "GSJDBOT TUBSUFE UP CFMJFWF JO UIFNTFMWFT BOE UIFJS BCJMJUZ OPU POMZ UP DPNQFUF PO UIF XPSME TUBHF CVU UP MFBE ³ 5IJT JT UIF WJFX PG (BSZ )BSXPPE EJSFDUPS BU ),-. B CSBOE DPNQBOZ XJUI PGGJDFT JO +PIBOOFTCVSH BOE $BQF 5PXO 4PVUI "GSJDB BT XFMM BT %VCBJ /JHFSJB BOE ,FOZB 5IJT DPNNFOU TUFNT GSPN UIF GBDU UIBU )BSXPPE IBT EFDMBSFE IJNTFMG ´TJDL BOE UJSFEµ PG QFSWBTJWF "GSP QFTTJNJTN ²%FTQJUF NBTTFT PG FWJEFODF UP UIF DPOUSBSZ UIF NBKPSJUZ PG "GSJDBO DPNQBOJFT BOE JOEVTUSJFT TUJMM SFHBSE UIFJS JOUFSOBUJPOBM DPVOUFSQBSUT BT TVQFSJPS .BOZ QFPQMF ° UIF CSBOEJOH BOE EFTJHO JOEVTUSZ JODMVEFE ° POMZ SFHBSE JOUFSOBUJPOBM FYQFSJFODF BT USVMZ NFBOJOHGVM 5IBUµT FNQIBUJDBMMZ VOUSVF ³ ²-PUT PG PSHBOJTBUJPOT BSF HFUUJOH BIFBE PG UIF DPNQFUJUJPO JO "GSJDB TJNQMZ CFDBVTF UIFZ IBWF B CFUUFS VOEFSTUBOEJOH PG UIF DPNQMFYJUJFT BOE DIBMMFOHFT PG EPJOH CVTJOFTT JO EJWFSTF BOE NVMUJDVMUVSBM FOWJSPONFOUT :FU ´"GSJDB CBTIJOHµ SFNBJOT GBTIJPOBCMF 5BMLJOH PVSTFMWFT EPXO JT DPNQSPNJTJOH PVS HSPXUI ° CPUI QFSTPOBM BOE FDPOPNJD ³ TBZT )BSXPPE " ¾SN CFMJFWFS JO UIF "GSJDBO SFOBJTTBODF )BSXPPE TBZT UIBU NPSF BOE NPSF PSHBOJTBUJPOT BSF CFJOH GPSDFE UP EP CVTJOFTT PO UIF DPOUJOFOU ²1SFWJPVTMZ DPNQBOJFT XFOU JOUP "GSJDB CZ DIPJDF ° OPX JUµT CFDPNJOH BO FDPOPNJD JNQFSBUJWF ³ )F XBSOT IPXFWFS UIBU TVDDFTT EPFTOµU DPNF FBTJMZ ²*UµT PGUFO TBJE UIBU "GSJDB JT OPU GPS ´TJTTJFTµ ° OPS JT JU POMZ GPS UIF CSBWF #SBOEJOH JO "GSJDB SFRVJSFT B VOJRVF BQQSPBDI UIBU UBLFT JOUP BDDPVOU

Case studies mcel Idea shaped .P[BNCJDBO DFMMVMBS PQFSBUPS NDFM OFFEFE UP USBOTGPSN B GSBHNFOUFE CSBOE JOUP B TUSFBNMJOFE GSFTI BOE JOTQJSBUJPOBM POF UIBU XPVME SBEJBUF FOFSHZ BOE TPQIJTUJDBUJPO 8JUI B OFX DPNQFUJUPS JO UIF NBSLFU B DMFBS EJGGFSFOUJBUJPO BOE VOJRVF DPSQPSBUF JEFOUJUZ XFSF FTTFOUJBM

Idea processed ),-. IBSNPOJTFE UIF "GSJDBO FDPOPNJD DPOUFYU XJUI UIF WJCSBODZ PG NDFMµT XPSME DMBTT QSPEVDUT BOE TFSWJDFT CZ HBJOJOH JOTJHIU JOUP .P[BNCJRVFµT WBSJPVT DVMUVSFT MBOHVBHFT CVZJOH IBCJUT BOE JOGMVFODFT .POPMJUIJD CSBOE BSDIJUFDUVSF XBT EFWFMPQFE XJUI B DPMPVS QBMFUUF BOE TNJMF JDPO UIBU SF¿FDUFE NDFMµT QSPVEMZ .P[BNCJDBO IFSJUBHF 5IF GVO MPWJOH TQJSJU PG #SB[JM XBT JOUSPEVDFE UP DBQUVSF UIF TUSPOH 4PVUI "NFSJDBO BTQJSBUJPOT JO UIF DPVOUSZ



114 > COMMUNICATION DESIGN

Case studies Exxaro Idea shaped

BMM UIF OVBODFT PG BMM UIF EJGGFSFOU SFHJPOT ° BOE UIFSF BSF OP DPNQBOJFT PS QFPQMF CFUUFS FRVJQQFE UP EP UIF CVTJOFTT UIBO IPNF HSPXO "GSJDBOT *O UIF UFMFDPNNVOJDBUJPOT JOEVTUSZ GPS FYBNQMF DPVOUSJFT BSF EFWFMPQJOH UIFJS PXO CSBOET UIBU BSF MFBWJOH UIFJS JOUFSOBUJPOBM DPNQFUJUPST CFIJOE TVDI BT /JHFSJBO (MP XIJDI XBT BMTP BXBSEFE B MJDFOTF JO (IBOB 'SPN B CSBOEJOH QFSTQFDUJWF UIFZ NBZ OPU IBWF IVHF CVEHFUT CVU UIFZ BSF NVDI NPSF UBDUJDBM JO UIFJS CSBOEJOH BDUJWJUJFT BOE UIBUµT QBZJOH EJWJEFOET ³ "EET 4FBO .D$PZ HSPVQ NBOBHJOH EJSFDUPS PG UIF ),-. (SPVQ ²0QQPSUVOJUJFT BCPVOE 5IF SFBM EFBM XJMM CF UP USBOTMBUF PQQPSUVOJUJFT JOUP FGGFDUJWF BOE TVTUBJOBCMF JOUFSWFOUJPOT UIBU EFMJWFS SFBM SFUVSOT UP BMM TUBLFIPMEFST ³ 5IF HSPVQ IBT MFBOU DFSUBJO MFTTPOT BCPVU CSBOEJOH JO "GSJDB TJODF UIF JODFQUJPO PG UIF DPNQBOZ JO 'JSTUMZ UIFSF JT BMXBZT TPNFUIJOH OFX XIFO JU DPNFT UP CSBOET JO "GSJDB 5FYUCPPL UIFPSZ TJNQMZ EPFTOµU BQQMZ #SBOE CVJMEFST IBWF UP MPPL GPS BMUFSOBUJWF TPMVUJPOT UP USBEJUJPOBM DIBMMFOHFT $IBOHF JT CPSOF PG OFDFTTJUZ BOE JG B CSBOE FNCSBDFT DSFBUJWF SFEF¾OJUJPO JU XJMM UISJWF 5IF TFDPOE MFTTPO JT UIBU "GSJDB JT B NFMUJOH QPU PG DVMUVSFT XJUI B NZSJBE PG FUIOJD HSPVQT BOE BO FTUJNBUFE EJGGFSFOU MBOHVBHFT JODMVEJOH EJBMFDUT TQPLFO JO DPVOUSJFT 4BZT )BSXPPE ²"GSJDB JT OPU IPNPHFOFPVT *U XPOµU BDDFQU B VOJMBUFSBM CSBOEJOH BQQSPBDI ³ )BSXPPE IJHIMJHIUT B SFDFOU DBNQBJHO CZ 4UBOCJD #BOL BT BO FYBNQMF ²3FDPHOJTJOH UIJT 4UBOCJD #BOL SBO B

" OFXMZ GPSNFE DPNQBOZ FODPNQBTTJOH DPBM IFBWZ BOE JOEVTUSJBM NJOFSBMT OFFEFE UP FTUBCMJTI B OFX HMPCBM NJOJOH CSBOE UIBU XPVME CF VOJRVFMZ "GSJDBO FNCPEZJOH UIF TQJSJU PG USBOTGPSNBUJPO JO UIF OFX 4PVUI "GSJDB BOE JUT QFPQMF BT XFMM BT CFJOH HMPCBMMZ SFMFWBOU

Idea delivered " OFX OBNF &YYBSP CSBOE QMBUGPSN BOE BSDIJUFDUVSF XFSF EFWFMPQFE UP DSFBUF B GVMM SFCSBOEJOH UIBU XBT DBSSJFE UISPVHI FMFNFOUT GSPN TUBUJPOFSZ BOE TJHOBHF UP JOUFSJPST BOE CFIBWJPVSBM JOUFSWFOUJPO 5IF CSBOE FTTFODF JT QFPQMF QPXFSFE SFQSFTFOUFE CZ UIF ²YY³ NFO JO UIF MPHP BOE UISPVHI QIPUPHSBQIZ XIJDI GPDVTFE PO TUBGG NFNCFST UISPVHIPVU UIF PSHBOJTBUJPO

Stanbic Bank Idea shaped 4UBOCJD #BOL OFFEFE B DPOUJOFOU XJEF QVCMJD SFMBUJPOT DBNQBJHO UP CSJOH B USVMZ "GSJDBO CSBOE UP MJGF

Idea delivered " DBNQBJHO XBT EFWJTFE UP CF FGGFDUJWF BDSPTT UIF DPOUJOFOU ²*OTQJSBUJPO MJWFT JO "GSJDB³ UBSHFUFE FJHIU PG UIF DPVOUSJFT JO XIJDI UIF CBOL PQFSBUFT ¾SNMZ FTUBCMJTIJOH 4UBOCJD #BOL BT "GSJDBµT CBOLJOH QBSUOFS PG DIPJDF



116 > COMMUNICATION DESIGN

Case studies Glo Idea shaped

DPNNVOJDBUJPOT DBNQBJHO JO FJHIU DPVOUSJFT UIBU DFOUSFE PO UIF CBOLµT DPSF CSBOE WBMVFT CVU XIJDI XBT UBJMPS NBEF GPS SFMFWBODF UP FBDI JOEJWJEVBM DPVOUSZ 5IF SFTVMU XBT B DPNNVOJUZ TQFDJ¾D CSBOE JOUFSWFOUJPO UIBU UBMLFE UP UIF JOEJWJEVBMJUZ PG FBDI BSFB ³ ²4UBOCJD SFDPHOJTFE UIF HSPXJOH JNQPSUBODF PG DPSQPSBUF TPDJBM SFTQPOTJCJMJUZ BT B CSBOE JNQFSBUJWF ³ )BSXPPE TBZT ²"OE XF BT CSBOEFST BOE NBSLFUFST IBWF B SFTQPOTJCJMJUZ UP EJSFDU PVS DMJFOUµT BDUJWJUJFT JOUP BSFBT XIFSF UIFZ NBLF B NFBOJOHGVM DPOUSJCVUJPO UP UIF FOWJSPONFOU ³ ²#SBOEFST BOE EFTJHOFST TIPVME CF GBS NPSF QFSTJTUFOU BOE JOTJTUFOU JO ¾OEJOH XBZT PG FOIBODJOH BOE JODSFBTJOH UIFJS DMJFOUTµ TPDJBM SFTQPOTJCJMJUZ JOWFTUNFOUT ²#SBOET UIBU SFBMMZ DBSF BCPVU UIF XPSME BSPVOE UIFN ° OPU UIPTF UIBU NFSFMZ QBZ MJQ TFSWJDF ° BSF CFDPNJOH QSFGFSSFE DIPJDFT BT DPOTVNFST MPPL GPS QBSUOFSTIJQT UIBU BDUVBMMZ EFMJWFS PO UIFJS HSFFO PS IVNBOJUBSJBO QSPNJTFT ³ -FUµT OPU MPPL JOUFSOBUJPOBMMZ GPS CFODINBSLT MFUµT ¾OE UIFN JO PVS PXO DPOUJOFOU ³ )BSXPPE BEET ²8IZ DSFBUF BOPUIFS 4UBSCVDLT JO "GSJDB PS BOPUIFS GBVY 5VTDBO UPXO 8F IBWF B VOJRVF IFSJUBHF BOE NVDI UP DFMFCSBUF ° MFUµT SFMBUF UIBU CBDL JOUP CSBOEJOH ³ #SBOEJOH JO "GSJDB SFRVJSFT B NPSF ¿FYJCMF BQQSPBDI ° BOE XJUI UIBU QFSIBQT B SFMBYBUJPO PG USBEJUJPOBM JEFOUJUZ SVMFT BOE DPOWFOUJPOT 5BLF .PDBNCJRVFµT IPNFHSPXO DFMMVMBS PQFSBUPS NDFM GPS XIJDI ),-. EFWFMPQFE OFX JDPOPHSBQIZ BOE B NVDI TJNQMJ¾FE DPMPVS QBMFUUF UIBU FOBCMFE QSBDUJDBM DPTU FGGFDUJWF

(MP B /JHFSJBO CBTFE UFMFDPNNVOJDBUJPOT DPNQBOZ SFRVJSFE B UPUBM CSBOE TUSBUFHZ JODMVEJOH EFTJHO BOE JNQMFNFOUBUJPO TPMVUJPOT UP BMMPX JU UP CF JOUFOTFMZ DPNQFUJUJWF BDSPTT 8FTU "GSJDB

Idea delivered 5IF TUSBUFHZ DBNF BMJWF UISPVHI BO FNPUJWF WJTVBM MBOHVBHF XIJDI SFTVMUFE JO B UPUBM PG NPCJMF TVCTDSJCFST XJUIJO TJY NPOUIT PG UIF (MP CSBOE MBVODI ° BO "GSJDBO SFDPSE

Bank PHB Idea shaped #BOL 1) # JT UIF SFTVMU PG B NFSHFS PG UXP /JHFSJBO CBOLT 5IJT SFRVJSFE B OBNF B DPSQPSBUF JEFOUJUZ BT XFMM BT B CFIBWJPVSBM JOUFSWFOUJPO

Idea delivered " O F X M Z G P S N F E C B O L J O H C S B O E X B T FTUBCMJTIFE UIBU DBQUVSFE UIF TUSFOHUI BOE FOFSHZ PG JUT UXP NFSHFE DPNQPOFOUT VOJUJOH UIFN VOEFS POF VNCSFMMB



118 > COMMUNICATION DESIGN

Case studies Gamma Idea shaped

BOE DPOTJTUFOU SFQSPEVDUJPO PG UIF WJTVBM MBOHVBHF BDSPTT B EJWFSTJUZ PG BQQMJDBUJPOT ².BOZ NDFM PVUMFUT BSFOµU FWFO QFSNBOFOU TUSVDUVSFT MFU BMPOF IBWF FMFDUSJDJUZ BOE TIPQ GSPOUT ³ )BSXPPE TBZT ²:FU UIF CSBOE IBE UP CF WJTJCMF BOE FGGFDUJWF TP XF PSHBOJTFE CSBOE BDUJWBUJPO DSFXT BSNFE XJUI QBJOU BOE TUFODJMT UP FOBCMF UIF TFMMFST UP DSFBUF UIFJS PXO CSBOEFE PVUMFUT 5IF SFTVMU JT B IJHIMZ WJTJCMF CSBOE QSFTFODF XJUIPVU UIF IJHIMZ SFHVMBUFE DPOUSPM PG B DPSQPSBUF JEFOUJUZ NBOVBM *UµT BCPVU NBLJOH B CSBOE XPSL XJUIJO UIF DIBMMFOHFT PG BO "GSJDBO FOWJSPONFOU 5IF UIJSE MFTTPO UIBU ),-. IBT MFBSOU JT UIBU UIFSF BSF NBOZ CSBOEJOH TVDDFTT TUPSJFT JO "GSJDB BOE UIBU DPVOUSZ CSBOEJOH JT PO UIF SJTF " OVNCFS PG DPVOUSJFT IBWF SFDPHOJTFE UIF WBMVF PG UIFJS PXO DPVOUSZ CSBOET BOE BSF MPPLJOH BU JOWFTUJOH JO CSBOE CVJMEJOH 4BZT )BSXPPSE ²5IFSF DPVME CF TP NBOZ NPSF TVDDFTT TUPSJFT ²8FµSF HPJOH UP TFF NVDI NPSF OBUJPO CSBOEJOH GSPN JOEJWJEVBM "GSJDBO DPVOUSJFT 5IF BQQSPBDI PG FDPOPNJD HSPXUI UIF JODSFBTJOH BQQFBM PG "GSJDB BT B UPVSJTU EFTUJOBUJPO BOE HSPXJOH SFDPHOJUJPO CZ UIF DPVOUSJFT UIFNTFMWFT PG UIF UBOHJCMF WBMVF PG TFMG QSPNPUJPO XJMM TFF B IVHF SJTF JO OBUJPO CSBOEJOH JOJUJBUJWFT ³ TBZT .D$PZ ²* UIJOL 4PVUI "GSJDB JT NJTTJOH B IVHF PQQPSUVOJUZ UP CSBOE JUTFMG FTQFDJBMMZ XJUI UIF TQPUMJHIU VQPO VT 0VS CSBOE JT DPOGVTFE GSBHNFOUFE BOE EJTQBSBUF ° ZFU UIJT DPVOUSZ IBT UIF SFTPVSDFT FYQFSJFODF LOPXMFEHF BOE TLJMMT SJHIU IFSF UP DIBOHF UIBU ³-FU JU OPU CF B NBTTJWF XBTUFE PQQPSUVOJUZ ³ <

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Inspired

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anything.

www.bluprintdesign.co.za

+27 (0)12 346 7788


COMMUNICATION DESIGN > 123

IMMERSIVE TYPOGRAPHY Alchemy can happen when one combines the talent of a master typographer with cutting edge technology and adding the heritage of a deeply spiritual and ancient African writing system. Jan Erasmus, founder and creative director of Johannesburg-based CyberGraphics, famed for his innovative Thornface, Transition and ExportUnicase fonts, has been exploring new dimensions in typography for decades. His recent work focuses on what he describes as the ‘immersive’ dimension of typography. ²*O UZQPHSBQIZ * BN FYQMPSJOH UIF DSFBUJPO PG JNNFSTJWF NPNFOUT 5IJT JT BO JMMVTJPO POF DPVME DBMM ´SFBMJUZ UZQPHSBQIZµ XIJDI DPOOFDUT B SFBEFS EJSFDUMZ UP UIF PCKFDUJWF PG B NFTTBHF WJFXFE PO B TDSFFO³ TBZT &SBTNVT )F FYQMBJOT ²3FBEFST TIPVME OPU KVTU WJFX UZQF BT JNBHF UIFZ TIPVME SBUIFS IBWF BO FYQFSJFODF UIBU HPFT CFZPOE UIF NFSF BQQFBSBODF 5ZQF UIFO -7 UIF NFTTBHF 5IJT

Lalibela. © CyberGraphics.

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124 > COMMUNICATION DESIGN

NP_SoundTextScape1.6. © CyberGraphics.


NP_SoundTextScape1.6. © CyberGraphics.

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VIEW NP_SOUNDTEXTSCAPE1.6 AT http://www.cybergraphics.bz/files/NP_SoundTextScape1.7.1.swf


! cover .$! !-. BEST! Innovative cover materials for: 4 %-+' 3 '/2/,3 + & #%)# 4 *' %)# *2!4 ,.*) *2!4 $!,(*"*,(%)# Leading supplier of Bookbinding and other Covering Materials including brand names such as: 4 % '%)5 4 *0 '%.!5 4 &%0!,.!25 4 ' --% %)!) Other commodities and sundries include: 4 .%. $%)# 1%,! 4 +, 3 *1 !, 4 ,!3 * , 4 $ ))!' .,%2 4 $!(% '-


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Over the past decade the urgency to alleviate the environmental crisis has grown exponentially – so much so that Al Gore explains that global warming is a “planetary emergency”.


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Does the consumer still believe in the myth of the green aesthetic? $POTVNFST JEFOUJGZ HSFFO QSPEVDUT UP CF PSHBOJD BOE IFBMUIZ BOE BU UIF TBNF UJNF FOWJSPONFOUBMMZ GSJFOEMZ 5IJT JT CFDBVTF UIF BWFSBHF DPOTVNFS JT OPU GBNJMJBS XJUI BMM UIF JNQFSBUJWFT UIBU HVJEF UIF HSFFO NPWFNFOU BOE UIFZ IBWF B QSFEFUFSNJOFE QFSDFQUJPO PG HSFFO *U TFFNT UIBU UIF NBKPSJUZ PG DPOUFNQPSBSZ DPOTVNFST EP OPU BDUJWFMZ QBSUJDJQBUF JO QSFTFSWJOH UIF FBSUIµ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µT HSFFOOFTT BOE BSF FOWJSPONFOUBMMZ GSJFOEMZ


How to change the myth of the green aesthetic

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This article is an extract of a research paper by Janet van den Berg, a BA Information Design graduate (2008) of the Department of Visual Arts, University of Pretoria. © University of Pretoria.


Give your brand a face-lift Before

After

INTELLIGENT DESIGN APPLIED TO WINE PACKAGING #Z .BSL 3BOTPNF

fireworksdesign 121

HIDDINGH

MEWS,

ORANJEZICHT TEL:

(021)

E-MAIL:

462

8001.

2505,

HIDDINGH AVE CAPE

FAX:

TOWN

0866177918

mark@designbyfireworks.com

www.designbyfireworks.com

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PACKAGING > 135

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© Fireworks Design

Case studies Fortress Hill 'PSUSFTT )JMM JT UIF WBMVF MBCFM PG 'PSU 4JNPO B QSFNJVN XJOFSZ OFBS 4UFMMFOCPTDI *U XBT GFMU UIF FYJTUJOH MBCFM MPPLFE PVUEBUFE BOE MBDLFE TIFMG JNQBDU 5IF CSJFG UP 'JSFXPSLT XBT UP SFWBNQ UIF MBCFM UP MPPL DPOUFNQPSBSZ BOE NPSF QSFNJVN UIBO JUT QSFEFDFTTPS #Z TJNQMZ SFQMBDJOH UIF MJOF ESBXJOH PG UIF GPSU XJUI B DBOOPO BOE DIBOHJOH UIF UZQFGBDF UP B CPME TBOT TFSJG B TUSPOH GPDBM QPJOU XBT DSFBUFE SFTVMUJOH JO B MBCFM UIBU TVQQPSUFE UIF RVBMJUZ PG UIF XJOF

© Fireworks Design


136 > PACKAGING

La Vigne " TUVEZ VOEFSUBLFO BU UIF )FSJPU 8BUU 6OJWFSTJUZ JO &EJOCVSHI GPVOE UIBU QMBZJOH DFSUBJO UZQFT PG NVTJD DBO FOIBODF UIF XBZ XJOF UBTUFT XJUI VQ UP EFQFOEJOH PO UIF NFMPEZ 5IF SFTVMUT XFSF QVU EPXO UP DPHOJUJWF QSJNJOH UIFPSZ XIFSF UIF NVTJD TFUT VQ UIF CSBJO UP SFTQPOE UP UIF XJOF JO B DFSUBJO XBZ ²"T XJOF JT NPSF UIBO XBUFS XF BU -B 7JHOF QMBZ DMBTTJDBM NVTJD JO PVS CBSSFM DFMMBS IPVST B EBZ TFWFO EBZT B XFFL CFMJFWJOH UIBU NVTJD XJMM DIBOHF PVS NBUVSJOH XJOFT JO B IBSNPOJD XBZ ³ TBZT 3PCFSU + SHFOTPO PXOFS PG UIF -B 7JHOF 8JOF &TUBUF JO 'SBOTDIIPFL 'JSFXPSLT %FTJHO XBT BTLFE UP DBQUVSF IJT UIFPSZ UIBU HPPE NVTJD FOIBODFT UIF RVBMJUZ PG XJOF XJUI B TFSJFT PG XJOF MBCFMT 5IF ´.BLJOH .VTJDBM 8JOFTµ MBCFMT TJOH GPS UIFNTFMWFT

© Fireworks Design

Luna Nuda 5IF *UBMJBO -VOB /VEB /BLFE .PPO XJOF QSPKFDU JT UIF SFTVMU PG NPEFSO UFDIOPMPHZ NBLJOH JU QPTTJCMF UP EFTJHO QSJOU BOE MBVODI UIF -VOB /VEB 1JOPU (SJHJP BOE $IJBOUJ MBCFMT CZ B UFBN CBTFE PO UISFF DPOUJOFOUT %FTUJOFE POMZ GPS UIF 64 NBSLFU UIF MBCFM XBT EFTJHOFE CZ 'JSFXPSLT %FTJHO BOE XBT QSPEVDFE BOE QSJOUFE CZ UIF /JTUSJ 8JOF $P JO 5VTDBOZ BOE JNQPSUFE CZ $87 XJOF EJTUSJCVUPST JO UIF 64"

© Fireworks Design

New Luna Nuda )PX UP JNQSPWF PO B TVDDFTTGVM XJOF MBCFM 5IJT SFOEJUJPO PG -VOB /VEB XJUI JUT TUZMJTFE NPPO TIJNNFSJOH PO UIF XBUFS DBQUVSFT UIF SPNBODF PG B NPPOMJU FWFOJOH

© Fireworks Design


An alternative label with a bit of attitude

Upside-down? 5IF DMJFOU CSJFG XBT UP DSFBUF TPNFUIJOH B MJUUMF EJGGFSFOU XIBDLZ PGG UIF XBMM VQTJEF EPXO 5IF SFTVMU "O VQTJEF EPXO JOTJEF PVU CBDL UP GSPOU SBOHF PG MBCFMT

© Fireworks Design

5IF RVFTUJPO NBSLT PO FBDI MBCFM BSF EJF DVU SFWFBMJOH UIF XJOF JO UIF CPUUMF #PUI UIFTF MBCFMT XFSF EFTJHOFE GPS UIF NJMMFOOJVN HFOFSBUJPO XIJDI JT GBTU HSBCCJOH U I F B U U F O U J P O P G N B S L F U F S T JO UIF 64" <

© Fireworks Design


pure

versatile

economical

environmental divine

• WORK PRODUCED ON MUNKEN CAN BE ENTERED INTO ANTALIS ART OF DESIGN 2010 • Bloemfontein 051 447 8681 • Botswana + oo 267 391 2139 • Cape Town 021 959 9600 • Durban 031 714 4000 • exPORTS 011 688 6000 Johannesburg 011 688 6000 • Pietermaritzburg 033 386 1078 • Port Elizabeth 041 486 2020 • Pretoria 012 379 0060 for more INFORMATION EMAIL marketing.print@antalis.co.za OR VISIT www.antalis.co.za


PAPER > 139

HEAVEN FOR DESIGNERS The Munken Spiritual Journal represents a ‘pure, wholesome and delicious’ range of Swedish papers

1

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140 > PAPER

“We strive towards miracles with strategic intent” – Breinstorm Brand Architects

IT’S ABOUT THOSE ‘AAH’ AND ‘AHA’ MOMENTS

5

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A series of promotional posters focusing on creative thinking regarding the use of concrete. The posters are executed in chipboard, a traditionally non-consumer grade paper, recycled entirely from post-consumer waste.

The cover of a report on the activities of the SA Tsunami Disaster Fund. The book is hand-sewn and bound with plasters to reflect the project’s core message – bringing healing after a natural disaster.


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‘Uitkomkans’ Breinstorm’s winning entry in the Antalis Art of Design 2008, a multi-faceted direct mail piece promoting various learner development projects for the ATKV. The cover and an inside spread of an academic book on urban phenomenon and culture. The exposed spine and raw cover was inspired by the aesthetics of ongoing construction in South Africa.




146 > SECTION

BUILDING A GLOBAL BRAND IN PAPER AND PULP With manufacturing operations on four continents, paper production of close to seven million tonnes per year, sales in more than 100 countries, it is safe to say that Sappi is a truly universal paper brand.

5

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South Africa’s leading Print Information Portal

FORUM

KNOWLEDGEBASE

NEWSLETTER OFFER A SERVICE INDEX TELL SOUTH AFRICA

BE SEEN BE HEARD

Nothing fancy - Just Publicity and Information


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E x e l l Te c h n o l o g i e s w h e r e e v e r y t h i n g i s p o s s i b l e

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150 > PRE-PRESS

FIVE TRENDS COMMERCIAL PRINTERS CANNOT AFFORD TO IGNORE THIS YEAR


In a crowded and competitive marketplace print service providers need to be smarter than ever to succeed. Kodak’s Will Mansfield offers five trends to watch in 2009.

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152 > PRE-PRESS

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5. Consumers take control

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P h o t o : D e b b i e Ya z b e k


VISUAL AR TICUL ATION

ROY C LUCAS DESIG N PROC ES S B R A N D G R A P H I C S C R E AT I O N & E V O L U T I O N

www.rcdp.co.za roy@designprocess.co.za +27 (0) 83 604 0480 or +27 (0) 11 880 2947



EXHIBITIONS > 157

Despite the economic downturn, events and exhibitions seem to be holding their own as companies look for ways to stimulate consumer interest and stabilise their turnovers. Exhibiting, however, can be an enormous drain on one’s resources, both in terms of manpower and cashflow, if there is no strategic planning that will provide positive shortterm results.

DESIGNING AN EFFECTIVE EXHIBITION STAND #Z #FW )FSNBOTPO

()7-+2" TQPLF UP UXP QSPNJOFOU NPWFST JO UIF FYIJCJUJPOT JOEVTUSZ UP JEFOUJGZ UIF FMFNFOUT PG HPPE TUBOE EFTJHO

Image above > Scan Display at Markex Johannesburg.

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158 > EXHIBITIONS

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Scan Display stand.


160 > EXHIBITIONS

The Telkom Do Broadband stand at the Digital Life Expo held recently at the Sandton Convention Centre. This stand had it all – a competition box, a public participation wing, a place where consultants could brief prospective customers, a cafÊ-style seating area with coffee and refreshments and a walk-through so that the stand could be accessed from all sides.



162 > EXHIBITIONS

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166 > ARTS & CRAFT

ZENZULU> MAINSTEAMING CRAFT INTO THE DESIGN DOMAIN “I have two pervading passions: socio-economic development and creative contemporary African craft and design.” – Marisa Fick-Jordaan

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Vessels designed for the DESIGN MADE IN AFRICA international travelling exhibition.

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BSF BCMF UP EFMJWFS PO PSEFST UIFZ BSF UIFO BCMF UP PQFSBUF JOEFQFOEFOUMZ ( " 8IBU BSF UIF CJHHFTU PCTUBDMFT UIBU ZPV GBDF "GSJDB XJEF BOE JOUFSOBUJPOBMMZ SFHBSEJOH UIF QSPNPUJPO PG "GSJDBO EFTJHO 1*. " -POH EJTUBODFT UP NBSLFUT BOE UIF DPTU PG USBOTQPSUBUJPO SFNBJO B DIBMMFOHF 0VS IJHI DPTUT PG MBCPVS BOE XPSLJOH VOEFS GBJS USBEF DPNQMJBODF SFHVMBUJPOT NBLF PVS QSPEVDUT WFSZ FYQFOTJWF JO SFMBUJPO UP IBOENBEF EFTJHOFS QSPEVDUT GSPN PUIFS EFWFMPQJOH DPVOUSJFT *O 4PVUI "GSJDB JU IBT UBLFO PWFS UFO ZFBST GPS MPDBMMZ EFTJHOFE BOE NBEF QSPEVDUT UP CFDPNF ´USFOEZµ BOE GPS EFTJHOFST UP HFU SFDPHOJUJPO MPDBMMZ $SFEJU GPS UIJT HPFT UP MPDBM FEJUPST PG EFTJHO BOE MJGFTUZMF NBHB[JOFT UIBU IBWF GPDVTFE PO MPDBM EFTJHO JO UIFJS FEJUPSJBMT

0WFS UIF ZFBS * TFDVSFE GVOEJOH GPS TLJMMT EFWFMPQNFOU TPVSDFE BO BQQSPQSJBUF NPVME NBOVGBDUVSFS DPFSDFE B XJSF NBOVGBDUVSFS JOUP NBLJOH TIBEFT PG ´GBTIJPOBCMFµ DPMPVST UP TQFDJ¾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´&OHBHJOH .PEFSOJUZµ * IBE WFSZ JOUP UIF EFTJHO EPNBJO 0VS QSPEVDUT BSF IBOE QPTJUJWF GFFECBDL BOE NBEF GBOUBTUJD DPOUBDUT BT B NBOVGBDUVSFE CZ TLJMMFE DSBGUFST CVU UIF RVBMJUZ SFTVMU PG NZ QSFTFOUBUJPO 4IBSJOH B QMBUGPSN XJUI BNB[JOH QFPQMF MJLF +BOF (PPEBMM BOE #POP BOE JT JNQFDDBCMF UIF NBOZ VOTVOH IFSPFT GSPN PVS DPOUJOFOU XBT (" )PX NBOZ QFPQMF EP ZPV FNQMPZ BOE PS QSPWJEF BO VOGPSHFUUBCMF FYQFSJFODF XPSL PQQPSUVOJUJFT GPS (" 8IBU BSF UIF SFBM CFOFGJUT UIBU ZPVS BDUJWJUJFT 1*. " 'PS PWFS ZFBST UIF #"5 4IPQ TVQQPSUFE CSJOH UP UIF TPDJP FDPOPNJD EFWFMPQNFOU BSPVOE JOEJWJEVBM BSUJTUT DSBGUFST BOE FYUFSOBM SVSBM QSPKFDUT UP XIPN * XBT DPOUSBDUFE 1*." "MM UIF QSPEVDFST XF XPSL XJUI XFSF QSFWJPVTMZ UP EP QSPEVDU EFWFMPQNFOU BOE NBSLFUJOH #VU JO VOFNQMPZFE BOE MBDLFE BOZ GPSNBM TLJMMT NBLJOH JU UIF QBTU UISFF ZFBST * IBWF CFDPNF NPSF GPDVTFE EJGGJDVMU GPS UIFN UP FOUFS UIF KPC NBSLFU 5SBJOJOH PO CVJMEJOH NZ PXO CSBOET BOE OPX UIF CVTJOFTT XBT QSPWJEFE JO DSBGU FOUFSQSJTF TLJMMT XJUI UIF TVQQPSUT BSPVOE XFBWFST BOE CFBEFST XPSLJOH GPDVT PO DPTUJOH QSJDJOH FDPOPNJFT PG TDBMF JO NBJOMZ GVMMUJNF 1BSU PG NZ KPC BT B DPOTVMUBOU JT NBUFSJBMT QSPEVDJOH WPMVNFT CZ DP PQFSBUJOH BT UP NBLF NBSLFU MJOLBHFT BOE PODF UIF QSPEVDFST HSPVQT BOE QFSTPOBM NPOFZ NBOBHFNFOU /JOFUZ


ZigZag Oval Vessels.

Red and Black Vessels.

Zenzulu Small Wired Lace Bowls.

Terracotta Wired Lace Bowl.

ZenZulu bangles for Oscar de la Renta’s Spring 2008 collection.

>

VIEW MARISA FICK-JORDAAN’S PRESENTATION AT http://www.ted.com/index.php/talks/marisa_fick_jordan_shares_the_wonder_of_zulu_wire_art.html


170 > ARTS & CRAFT

Safari Giant Vessel.

ZenZulu signature range.

"MM JNBHFT DPVSUFTZ PG ;FO;VMV

1*. " 4JY CSPBE DBUFHPSJFT ° ;FO[VMV 0SJHJOBM B SBOHF PG CPXMT BOE WFTTFMT ;FO[VMV +FXFMT ;FO[VMV 6UJMJUZ B SBOHF PG UBCMFNBUT TBMBE TFSWFST FUD ;FO[VMV 9NBT B XJEF SBOHF PG PSOBNFOUT ;FO[VMV )BVUF )BOENBEF UIF ´8JSFE (" 8IBU GSVTUSBUFT ZPV NPTU -BDFµ SBOHF BOE UIF OFX OBUVSF KVOHMF BTTFNCMBHFT 1*." *OEJWJEVBMT XIP JO EFDJTJPO NBLJOH QPTJUJPOT XIJDI * BN NBSLFUJOH VOEFS NZ PXO OBNF MBDL WJTJPO BOE FOFSHZ UP ESJWF EFWFMPQNFOU QSPHSBNNFT BOE IBWF B QBUSPOJTJOH QPJOU PG WJFX ( " :PV BSF CBTFE JO %VSCBO 8IBU NBLFT JU B -B[Z QFPQMF * UBLF B UPVHI TUBOE BOE NZ NBOUSB WJCSBOU QMBDF GPS EFWFMPQJOH DSBGU BOE EFTJHO JT ´ZPV TOPP[F ZPV MPTFµ *U USBOTMBUFT JOUP ;VMV 1*. " %VSCBO IBT QSPEVDFE B OVNCFS PG MFBEJOH 4XBIJMJ BOE BOZ PUIFS MBOHVBHF BOE UIF NFBOJOH EFTJHOFST JO BMM GJFMET NPTU XIP IBWF TUVEJPT JO JT BMXBZT VOEFSTUPPE UIF DJUZ .BOZ %VSCBO EFTJHO ´TUBSTµ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


Nature series, White Jungle Platter .

Nature series, Bird Jungle Platter .


172 > ARTS & CRAFT

SOCIAL DESIGN IN NAMIBIA

8

I F O U I F B D U J W J U J F T P G U I F 1B N C J M J "TTPDJBUJPO GPS 4PDJBM %FTJHO XBT GPSNBMJTFE JO /BNJCJB JO UIF TUBHF XBT TFU UP UBLF JOEJHFOPVT DSBGU BOE EFTJHO UP B OFX MFWFM XJUI DBQBDJUZ CVJMEJOH BOE NBSLFUJOH BT NBJO ESJWFST

()7-+2" JOUFSWJFXFE .FMBOJF )BSUFWFME #FDLFS DP GPVOEFS BOE FYFDVUJWF EJSFDUPS PG 1BNCJMJ BCPVU UIF BTTPDJBUJPO


(" 8IBU BSF UIF SPPUT PG UIF 1BNCJMJ 1,&" 5IF 1BNCJMJ "TTPDJBUJPO XBT JOJUJBUFE JO .BZ UP JOUSPEVDF UIF DPODFQU PG TPDJBM EFTJHO JO DFSUBJO /BNJCJBO DPNNVOJUJFT *U BMM TUBSUFE XIFO 4BUV .JFUUJOFO B EPDUPSBUF TUVEFOU BU UIF 6OJWFSTJUZ PG "SU BOE %FTJHO JO )FMTJOLJ 'JOMBOE JOWJUFE NF UP B KFXFMMFSZ XPSLTIPQ XJUI )JNCB CMBDLTNJUIT JO 0QVXB ,BPLPMBOE JO /PSUI 8FTU /BNJCJB JO .JFUUJOFO BOE * UIFO QMBOOFE BOE DPOEVDUFE TFWFSBM EFTJHO XPSLTIPQT BOE FYIJCJUJPOT UIBU XFSF IPTUFE JO CPUI /BNJCJB BOE 'JOMBOE TVDI BT UIF )FMTJOLJ 0QVXP )FMTJOLJ &YIJCJUJPO BOE UIF /BXB /BXB &YIJCJUJPO "U UIF CJHHFTU DSBGUT GBJS JO 'JOMBOE UIF 4FJOBKPLJ $SBGUT 'BJS UIF ¾STU BUUFNQUT XFSF NBEF UP JOUSPEVDF /BNJCJBO QSPEVDUT JO UIF 'JOOJTI NBSLFU 5IF 1BNCJMJ CPBSE PG EJSFDUPST TPPO SFBMJTFE UIBU UIF BTTPDJBUJPO IBT FOPSNPVT QPUFOUJBM GPS HSPXUI BOE UIBU UIF NBOBHFNFOU PG UIF BTTPDJBUJPO TIPVME CF XFMM DPOUSPMMFE 5IF EBOHFS XBT UIBU UIF BTTPDJBUJPO XPVME IBWF UP EFBM XJUI UIF IVHF EFWFMPQNFOU OFFET JO /BNJCJBO DSBGU QSPEVDJOH DPNNVOJUJFT "T B SFTVMU UIF 1BNCJMJ CPBSE EFDJEFE UIBU UIF GPDVT BSFBT PG UIF BTTPDJBUJPOµT JOUFSWFOUJPOT XPVME CF JO GBTIJPO KFXFMMFSZ BOE DSBGU EFTJHO

DPNNVOJUZ PVUSFBDI BOE DBQBDJUZ CVJMEJOH PG DSBGUT QFPQMF GPDVTTJOH PO RVBMJUZ BOE NBSLFUJOH USBJOJOH BOE QSPEVDU EFWFMPQNFOU NFOUPSTIJQ QSPHSBNNFT GPS ZPVOH EFTJHOFST FOUSFQSFOFVST BOE ZPVOH DSBGU QSPKFDUT BT XFMM BT UIF IPTUJOH PG EFTJHO TFNJOBST QVCMJD MFDUVSFT BOE QSPEVDU EFWFMPQNFOU XPSLTIPQT .BSLFUJOH BDUJWJUJFT JODMVEF UIF DSFBUJPO PG WBSJPVT TVJUBCMF NBSLFUJOH PQQPSUVOJUJFT BOE QMBUGPSNT TVDI BT BUUFOEJOH OBUJPOBM BOE JOUFSOBUJPOBM USBEF GBJST IPTUJOH FYIJCJUJPOT BOE GBTIJPO TIPXT BOE FTUBCMJTIJOH UIF 1BNCJMJ TIPQ BOE HBMMFSZ XIFSF ZPVOH EFTJHOFST IBWF UIF PQQPSUVOJUZ UP TFMM BOE FYIJCJU UIFJS QSPEVDUT PO B SFHVMBS CBTJT

(" 8IFSF EPFT GVOEJOH DPNF GSPN 1,& " 5IF 'VOE GPS -PDBM $PPQFSBUJPO PG UIF 'JOOJTI &NCBTTZ JO /BNJCJB JT UIF NBJO EPOPS PG UIF 1BNCJMJ "TTPDJBUJPO 5IF BTTPDJBUJPO IBT SFDFJWFE DPSF GVOEJOH GSPN UIJT EPOPS TJODF 0UIFS JNQPSUBOU GVOEJOH QBSUOFST BSF UIF #BOL 8JOEIPFL "SUT 'FTUJWBM BOE UIF /BUJPOBM "SUT $PVODJM PG /BNJCJB (" 8IBU JT NFBOU CZ TPDJBM EFTJHO

1,& " 8JUI TPDJBM EFTJHO XF NFBO DPNNVOJUZ EFWFMPQNFOU UISPVHI DSBGU QSPEVDUJPO 5IF MFTTPOT (" 8IBU BSF 1BNCJMJµT NBJO GPDJ MFBSOU GSPN QSFWJPVT 1BNCJMJ BDUJWJUJFT TUFFSFE UIF 1,&" 8F GPDVT PO DBQBDJUZ CVJMEJOH BOE NBSLFUJOH BTTPDJBUJPO NBOBHFNFOU UP GPDVT PO UIF TVQQPSU $BQBDJUZ CVJMEJOH JT DPOEVDUFE JO WBSJPVT GPSNT BOE EFWFMPQNFOU PG QSPKFDUT XJUI FYJTUJOH CBTJD


174 > ARTS & CRAFT

Maria Caley (centre) offers felting training to a farming community in the Otjozondjupa region.

Nepeti Kalola facilitating a product quality and marketing workshop with the Nakambale community in the Oshikoto region.

DSBGU TLJMMT 1BNCJMJ BJNT UP TUFFS DMFBS PG CBTJD TLJMMT USBJOJOH 5IF JOQVU PG EPOPS GVOEJOH JO CBTJD TLJMMT USBJOJOH JO /BNJCJBO DSBGU QSPEVDJOH DPNNVOJUJFT MFGU UIFN XJUIPVU QSPTQFDUT UP HFOFSBUF JODPNF 5PP NBOZ QSPKFDUT QSPEVDJOH TFNJ EFWFMPQFE ´NBLF BCMFµ QSPEVDUT JOTUFBE PG ´NBSLFU BCMFµ QSPEVDUT FYJTU JO /BNJCJB 5IF GPDVT PG UIF 1BNCJMJ "TTPDJBUJPO JT UIFSFGPSF PO DSFBUJOH JODPNF HFOFSBUJOH QPTTJCJMJUJFT UISPVHI UIF EFWFMPQNFOU PG ´NBSLFU BCMFµ QSPEVDUT UIBU BSF XFMM EFWFMPQFE XFMM QBDLBHFE BOE XFMM QSFTFOUFE GPS B QSPGFTTJPOBM MVYVSZ HPPET NBSLFU MPDBMMZ BOE JOUFSOBUJPOBMMZ (" 8IFSF EPFT DVMUVSBM JEFOUJUZ ¾U JOUP UIF QJDUVSF 1,&" 1BNCJMJ TUFSOMZ QSPNPUFT QSPEVDU PXOFSTIJQ BOE UIF QSFTFSWBUJPO BOE TUSFOHUIFOJOH PG /BNJCJBO DVMUVSBM JEFOUJUJFT $VMUVSBM JEFOUJUZ JT B TUSPOH QSPEVDU NBSLFUJOH UPPM ° UIF DVMUVSBM JEFOUJUZ PG B QSPEVDU OFFET UP CF VOEFSTUBUFE ZFU EJTUJODU *O PSEFS UP VOEFSTUBOE TPNF PG UIF DIBMMFOHFT GBDFE CZ UIF BTTPDJBUJPO B UIPSPVHI VOEFSTUBOEJOH PG UIF /BNJCJBO DPNQMFY NVMUJ DVMUVSBM TPDJFUZ JT OFFEFE 5IF /BNJCJBO TPDJFUZ DPOTJTUT PG BU MFBTU

A basket producer from the Caprivi region near Katima Mulilo.

Craft training at the Epumbu community in Olukonda, Oshikoto region.

FMFWFO EJGGFSFOU DVMUVSBM HSPVQT SFTVMUJOH JO B OPO IPNPHFOFPVT TPDJFUZ 5IF QSPCMFN JT UIBU RVBMJ¾FE EFTJHOFST GSPN 1BNCJMJ "TTPDJBUJPO DPOEVDU USBJOJOH BNPOHTU WBSJPVT /BNJCJBO DSBGU QSPEVDJOH HSPVQT XIFSF UIF DVMUVSBM CBDLHSPVOET PG UIF EFTJHOFST BOE UIF CFOF¾DJBM DPNNVOJUZ NBZ OPU CF UIF TBNF 5IF RVFTUJPO 1BNCJMJ "TTPDJBUJPO JT GBDJOH JT IPX DVMUVSF DBO CF QSFTFSWFE JO BO BHF XIFSF JEFOUJUJFT BSF JO ¿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¾DJBM DPNNVOJUZ TIPVME CF BCMF UP EFDJEF XIFUIFS JU OFFET


Nepeti Kalola facilitating a product quality and marketing workshop with the Onheleiwa community in the Omusati region, close to the Angolan border.

JOUFSWFOUJPO #FGPSF JOUFSWFOUJPO B NFFUJOH XJUI UIF DPNNVOJUZ JT BSSBOHFE XIFSF UIF DPODFQU PG QBSUOFSTIJQT JT FYQMBJOFE 5IF DPNNVOJUZ OFFET UP VOEFSTUBOE UIBU 1BNCJMJ XJMM POMZ JOUFSWFOF PODF B QBSUOFSTIJQ JT BHSFFE VQPO 6TVBMMZ UIFTF QBSUOFSTIJQT BSF CBTFE PO QSJODJQMFT PG FRVBM JOQVU BOE TIBSJOH CFUXFFO CPUI QBSUJFT (" %P ZPV IBWF FYBNQMFT PG IPX TVDI QBSUOFSTIJQT IBWF XPSLFE JO UIF QBTU 1,& " &YBNQMFT PG 1BNCJMJµT JOUFSWFOUJPO JO DSBGU QSPEVDJOH DPNNVOJUJFT BSF NBOZ 5IFTF JODMVEF QSPKFDUT JO UIF ,VOFOF $BQSJWJ 0UKP[POEKVQB ,IPNBT 0TIJLPUP 0TIBOB 0IBOHXFOB BOE 0NVTBUJ SFHJPOT 5IFTF JOUFSWFOUJPOT JODMVEF CBTLFU XFBWJOH KFXFMMFSZ XPPEXPSL LBSBLVM GFMUJOH BOE GBTIJPO XPSLTIPQT

Crafters from a San community receiving training during a product development workshop at the Mangetti Dune hospital in the Otjozondjupa region. The aim of the workshop is to supply craft training to TB patients to overcome boredome during their long recovery period.

XIFO QSPEVDU TBMFT JODSFBTFE GSPN / JO UP / JO (" :PV BMTP GPDVT PO ZPVOH EFTJHOFST 1,&" 1BNCJMJ IPQFT UP FEVDBUF B OFX HFOFSBUJPO PG EFTJHOFST XIP TIBSF JO UIF TPDJBM EFTJHO BJN PG UIF BTTPDJBUJPO *U JT OPX XJEFMZ BDDFQUFE UIBU EFTJHOFS JOWPMWFNFOU JO DPNNVOJUJFT DBO TFSWF BT B QPXFSGVM UPPM GPS TVTUBJOBCMF EFWFMPQNFOU 5IF GBTIJPO JOEVTUSZ JO QBSUJDVMBS JT QFSDFJWFE UP CF B TIBMMPX BOE TVQFS¾DJBM JOEVTUSZ CVU DPNNJUNFOU UP DPNNVOJUJFT DPVME DIBOHF UIJT QFSDFQUJPO BOE CFOFGJU CPUI QBSUJFT UIF EFTJHOFST BOE UIF DPNNVOJUJFT :PVOH EFTJHOFST GSPN BMM EFTJHO ¾FMET JO /BNJCJB TIPVME CF FODPVSBHFE UP JOWFTU JO MPDBM DPNNVOJUJFT CZ CFDPNJOH QSP BDUJWF JO TNBMM TDBMF USBJOJOH QSPHSBNNFT QSPEVDU EFWFMPQNFOU BDUJWJUJFT BOE SFTFBSDI SFMBUFE UP UIF EFWFMPQNFOU PG ´OFX FYQFSJFODF QSPEVDUTµ XJUI B TUSPOH MPDBM JEFOUJUZ

0OF PG UIF NPTU TVDDFTTGVM 1BNCJMJ JOUFSWFOUJPOT XBT JO QBSUOFSTIJQ XJUI UIF 0IBOEKF "SUJTU $PPQFSBUJWF 0"$ XIFSF DPNNVOJUZ NFNCFST SFDFJWFE USBJOJOH PWFS B POF ZFBS QFSJPE 5IF 'SPN UP 1BNCJMJ JOJUJBUFE UIF QBSUJDJQBUJPO QSPEVDU RVBMJUZ BOE NBSLFUJOH USBJOJOH BTTJTUFE UIF PG /BNJCJBO ZPVOH EFTJHOFST JO UIF 'JOOJTI GBTIJPO 0"$ UP BDIJFWF HSPXUI JO JODPNF HFOFSBUJPO USBEF GBJS .VPUJ 5IF FNCBTTZ XBT UIF EPOPS GPS


176 > ARTS & CRAFT

Melanie Harteveld Becker with participants of the bi-annual Potentials Workshop hosted by the Pambili Association in partnership with various local and international stakeholders.

Hendrina Katumbo (right) showing off Ohandje Artist Cooperative baskets at the craft shop in Namutoni, Etosha National Park. These baskets are produced by the Olukonda community, the biggest basket-producing community in Ovamboland. The annual sales are calculated at N$25,000.

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Namibian youth receiving product development training at the Dorkambo Felting Project in the Oshikoto region.

Felting training and product development for the Ibenstein Felting Group in the Khomas region. Ibenstein Felting Group – the first in Namibia – produces felted carpets made of karakul wool of up to 3m diametre for local tourist lodges such as Okonjima.

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178 > FASHION DESIGN

AFRICA FASHION WEEK> TAKING AFRICAN DESIGN TO THE REST OF THE WORLD

Lamine Badian Kouyaté a.k.a. Xuly Bet’s collection at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE .


5

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Nkhensani Nkosi of Stoned Cherrie’s collection at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE.

Supermodel, Alek Wek closed Stoned Cherrie’s show at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE .


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Momo’s collection at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE .

The enigmatic Grace Jones closed Xuly Bet’s show at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE .


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Tiffany Amber’s collection at New York Fashion Week 2009. Images courtesy of THISDAY/ARISE .

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VIEW THE AFRICAN FASHION COLLECTIVE’S SHOW AT NEW YORK FASHION WEEK http://www.telegraph.co.uk/lifestyle/lifestylevideo/?bcpid=1911416382&bctid=12418433001


182 > FASHION DESIGN

SHAPING THE NAMIBIAN FASHION DESIGN IDENTITY #Z .FMBOJF )BSUFWFME #FDLFS

Since gaining political independence in 1990, Namibians have pursued the development of a reconciled and unique national identity that reflects their society’s new social system. Fashion design not only offers consumers an opportunity to express their own transforming identities, but also offers designers the freedom to experiment and express themselves within a truly Namibian context.

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A couture design by Melanie Harteveld Becker from the Pambili CTFW collection 2007, using Namibian wild silk (produced by the brandwurm) with a sun-dyed colour effect. The yarn is produced by the Kalahari Wild Silk project and textile woven by Ibenstein Weavers, all Namibian-based projects. The jewellery is designed by Aniela Allers from the Pelican Crossing project, using Namibian teak and aluminium.


Above > Design by Liezl Louw for CTFW 2004. Materials: Guinea-fowl feathers and Namibian coral beads. Jewellery designed by Comine Bruwer.

Top right and bottom > Wilmien Chamberlain’s Himba-inspired collection for CTFW 2004, which combined elements such as line, texture and colour. Chamberlain used leather, lace and chiffon to construct the collection.


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Elements that define Namibian fashion design

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Experimentation

"OPUIFS JNQPSUBOU FYQFSJNFOUBM UFDIOJRVF UIBU UIBU /BNJCJBO EFTJHOFST PGUFO VTF UP MPDBMJTF UFYUJMFT JT UP JODPSQPSBUF PUIFS SBX NBUFSJBMT BT B NFBOT UP DIBOHF UIF TVSGBDF PG B UFYUJMF BEEJOH UP UIF VOJRVF UFYUVSF PG B HBSNFOU 3BX NBUFSJBMT TVDI BT $BMFZ TUSFTTFT UIF JNQPSUBODF PG IBOE EZFE HMBTT OBUVSBM BOE PTUSJDI FHHTIFMM CFBET GFBUIFST QBJOUFE QSJOUFE UFYUJMFT UP DSFBUF VOJRVFMZ TFBTIFMMT BOE PUIFST BSF VTFE UP DSFBUF VOJRVF /BNJCJBO UFYUJMFT B NFUIPE TIF VTFT XIFO DSFBUJOH UFYUVSFE FGGFDUT * EFWFMPQFE B RVJUF SFDPHOJTBCMF IFS ,BWBOHP JOTQJSFE DPMMFDUJPOT )FS QBUUFSO FNCSPJEFSZ UFDIOJRVF JO JO XIJDI * VUJMJTFE BMM The Pambili collective presented Namibian fashion at the Finnish Fashion Fair, Helsinki, in 2008. The collection included the work of Maria Caley, Jacques Jansen van Vuuren, Chakirra Claasen and Melanie Hartevled Becker. The collection was produced from brown printed shwe-shwe with yellow accents.


Design by Melanie Harteveld Becker. Inspiration: ‘Himba-Herero’. Textiles: raw silk and chiffon. Model: Judith.

Design by Melanie Harteveld Becker. Inspiration: Chocolates and Cherries. Textiles: chiffon and taffeta. Model: Maria.

Design by Melanie Harteveld Becker. Inspiration: Summer. Textiles: chiffon, taffeta and linen. Model: Anne-Gret.

Design by Melanie Harteveld Becker. Inspiration: Spring. Textiles: chiffon, taffeta and linen. Model: Abindea.


Image below > Design by Chakirra Claasen, using shwe-shwe textile. The garment was produced for the Finnish Fashion Trade Fair in 2007. Model: Sascha

Garments by Patricia Mtambalika (top left), Chakirra Claasen (top right) and Maria Caley (bottom right), showing the use of the typical Ovambo Odelela textile (white, blue and red stripes). The garments were produced for the Finnish Fashion Trade Fair in 2007. Model: Valerie.


FASHION DESIGN > 189 UIF SBX NBUFSJBMT NFOUJPOFE BCPWF UP BEE UFYUVSF BOE EFUBJM UP NZ DPMMFDUJPOT "U UIF UJNF UIBU * JOUSPEVDFE UIFTF UFDIOJRVFT /EXBOEXB .VCJUB TBJE UIBU ²:PV VTF B VOJRVF CFBEJOH UFDIOJRVF GPS FYBNQMF UIF VTF PG FHHTIFMM CFBET BOE GFBUIFST ° JU JT OPU QPQVMBS JO 4PVUI "GSJDB BOE JO &VSPQF 5IFZ IBWF OPU TFFO BOZUIJOH MJLF UIBU³ BOE JO NFEJB JOUFSWJFXT $BMFZ BOE 4DIJNNJOH BMTP SFGFSSFE UP NZ UFDIOJRVF BT ´VOJRVFMZ /BNJCJBOµ *O BOE * FYQFSJNFOUFE XJUI LBSBLVM XPPM BOE GFMUJOH 5IF &-&7&/ DPVUVSF DPMMFDUJPO TIPXDBTFE BU UIF $5'8 DBSSJFE NVDI FWJEFODF PG UIJT MPDBMMZ SPPUFE FNCFMMJTINFOU UFDIOJRVF 4JODF * QSJNBSJMZ FYQFSJNFOUFE XJUI UFYUJMFT BOE DPMPVST 5IF %FTJHO *OEBCB DPMMFDUJPO TIPXFE UIF /VOP UFDIOJRVF OFFEMF GFMUJOH XJUI LBSBLVM XPPM PO PSHBO[B BOE

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JU JT JNQPSUBOU UP PGGFS BO PCKFDUJWF WJFX PG QBTU /BNJCJBO GBTIJPO EFTJHO BOE UIF FGGPSUT PG LOPXMFEHFBCMF /BNJCJBO GBTIJPO EFTJHOFST PG UIF QBTU /BNJCJBO GBTIJPO EFTJHOFST TUBSUFE XIBU TFFNFE UP CF B DPMMFDUJWF NPWFNFOU UPXBSET UIF EFWFMPQNFOU PG B WFSOBDVMBS GBTIJPO JEFOUJUZ BSPVOE BOE NPSF UIBO B EFDBEF MBUFS JU JT DMFBS UIBU /BNJCJBO GBTIJPO EFTJHOFST BSF TUJMM WJHPSPVTMZ JO¿VFODFE CZ FMFNFOUT EFSJWFE GSPN UIF JOEJHFOPVT MBOETDBQFT BOE DVMUVSFT <

Garments designed by Melanie Harteveld Becker for the uniquely Namibian collection, ELEVEN. The collection was inspired by the 11 Namibian cultures and the environmental photography of Amy Schoeman. The yellow ochre garment is inspired by the Tswana culture and the photograph named Textured Trinity by Schoeman. Model: Sascha. Textiles: felted karakul wool, silk and chiffon. The red ochre garment is inspired by the Damara culture and the photograph named Rock Diva by Schoeman. Textiles: karakul wool felted onto organza using the Nuno technique, silk and mock suede. Model: Helena.


190 > JEWELLERY DESIGN

FINGERPRINTS OF YOUR JOURNEY>

SHINING LIGHT AWARDS EMBRACES SOUTHERN AFRICA

Dress ring set with 725 round brilliant cut diamonds designed by Bhekithemba Ngema.

The Diamond Trading Company (DTC) launched a new collection of diamond jewellery, the DTC Shining Light Awards Southern Africa 2009 Collection, on 26 February. The collection comprises 18 spectacular pieces of diamond jewellery set with over 14 000 diamonds including natural black diamonds, green diamonds, canary yellow and cape coloured diamonds and of course, brilliant white diamonds. The collection incorporates an assortment of fancy cuts such as marquise, princess, baguettes and emerald cut diamonds with a total weight of over 400 carats worth around R24 million.

5

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Back piece set with 685 round brilliant cut diamonds

Neckpiece set with 674 round brilliant cut diamonds

designed by Andre Canto.

designed by Katja Nilsson.

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Neckpiece by Jing Jing Li.

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Dress ring by Mareli Els.

Choker set by Tjipo Keaikitse.


Mask by Katia Faber.

Neckpiece by Rachel Cohen.

Chandelier earrings by Denise Vermaak.

Dress ring by Velile Jonas.

Neckpiece by Metaxia Sterianos.

Waist net set by Esayo Tetteh.

Mask by David Atho Moatisi.

Hair piece by Grace Hanson.

Back piece by Birgit Hasenรถhrl.

Neckpiece by Laolu Obende.

Neckpiece by Gunhild Voigts.

Dress ring by Nicodemus Immanuel.


194 > JEWELLERY DESIGN

CONTEMPORARY JEWELLERY WITH A SENSE OF CAUSE AND CONTEXT

,

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Naretha Pretorius ring.

Bambi ring made from a found object.

Clear Bambi ring.

Wooden rings.

Bronze rings.

Shell and bronze ring.

Heart rings from the Situ diamond range.

Big flower Perspex cuff.

Nostalgie cuff.

Sieraad cuff.

Big five charm Perspex cuff.


196 > JEWELLERY DESIGN

Phillippa Green in her studio.

Raoul Krepetsch.

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Ring in silver with plastic.

Pendant with omba shell and a green tourmaline of 0.85ct set in palladium and yellow gold with a collier made out of coral and silver tubes.

Pendant with a citrine of 2.15ct set in palladium surrounded by 9Kt palladium leaves with a silver chain.

Collier made out of coral with a pendant of rough aquamarines and a citrine of 12.75ct set in silver.

Omba pendant with a tourmaline of 3.35ct and a peridot of 0.78ct set in yellow gold and a silver chain.

Collier in silver with one rough and one cut aquamarine with a chain made out of white coral and silver.

Rough aquamarine with a citrine of 2.25ct set in silver with zebra fleece imitation.

Pendant with a rough aquamarine and a cut citrine with a weight of 16.50ct set in silver with a chain.

White omba shell in silver with a green tourmaline of 0.97ct.


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200 > RETAIL

SENSORY BRANDING IS THE NEW RETAIL BUZZ WORD


It’s not all about things. It’s about image and perception of what your brand is and your brand is everything.

5

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202 > RETAIL

NIGIRO / DOES NOT COMPROMISE ON STYLE, QUALITY OR GENTLE EXPERTISE

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Having successfully developed a cult following among Cape Town’s café set, the boys from Origin Coffee have launched Nigiro Tea as a tranquil, minimalist foil to the caffeine buzz.

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In the foreground is the traditional tea ceremony table which was carved out of stone and shipped as is from Taiwan.


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Mingwei Tsai pouring tea at the counter.

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Closeup of the sealed glass display unit that runs across the main counter where tea is measured and sold.


Caroline Magola measuring tea for a customer.

The light box counter that runs along the side of the tea room displays a variety of tea pots and drinking vessels.

The Nigiro business card doubles up as tea in a sachet and allows the recipient to sample the cardholder’s favourite tea.

Nic and Melanie Traest, the design duo behind the Nigiro Tea brand and the creative design elements used within the new retail space.


206 > INDUSTRIAL DESIGN

HALDANE MARTIN > DESIGNING WITH A CONSCIENCE “Living in South Africa exposes us to the extreme polarities of great beauty and also enormous pain and suffering. On a daily basis we come face to face with AIDS, addiction, violence, crime and perhaps, at the root of it all – abject poverty. I find it very difficult to ignore the suffering that I see around me. I feel the pain and sickness in my own mind, soul and body. How can I not design with a conscience?� Haldane Martin.

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Haldane Martin in his studio with Fiela Feather Chandeliers, Weightless Round Glass Table and Weightless Tub Chairs . Photo by Inge Prins.


208 > INDUSTRIAL DESIGN

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Haldane Martin’s nostalgic Riempie Couch and Fiela Feather Arc Light . Photo by Inge Prins.


Martin’s design highlights *OTQJSFE CZ TDBOOJOH FMFDUSPO NJDSPTDPQF JNBHFT PG PSHBOJD CPOF TUSVDUVSFT UIF 1PMZIFESB .PEVMBS $PGGFF 5BCMF TZTUFN JT B TDVMQUVSBM FYQSFTTJPO PG )BMEBOF .BSUJOµT JOOFS QSPDFTT PG JOUFHSBUJPO 1PMZIFESB MJUFSBMMZ NFBOT ´NBOZ GBDFTµ 5IF QPSPVT 8FBJSF 1IFMBO HFPNFUSJD TUSVDUVSF NBEF VQ PG JOUFSMPDLJOH EPEFDBIFESPOT BOE UFUSB EFDBIFESPOT IBT CFFO SPUBUFE BOE TQMJU BU BO BOHMF UIBU DSFBUFT B TFFNJOHMZ SBOEPN QBUUFSO :FU JU JT NBEF VQ PG POMZ ¾WF EJGGFSFOU TIBQFT NBLJOH UIJT PUIFSXJTF IJHIMZ DPNQMFY GPSN TVJUBCMF GPS TFSJBM QSPEVDUJPO JO JOKFDUJPO NPVMEFE CJP QMBTUJDT .VMUJQMFT PG UIF ¾WF TIBQFT BSF FGGPSUMFTTMZ BTTFNCMFE UP POF BOPUIFS VTJOH NBHOFUT FOBCMJOH VTFST UP QMBZGVMMZ DSFBUF UIFJS PXO SBOEPNMZ TIBQFE DPGGFF UBCMF 0OF DPVME EFTDSJCF JU BT ´QPTU SBUJPOBM -FHPµ GPS HSPXOVQT

5IF 'JFMB 'FBUIFS -JHIUT IBWF CFFO EFTJHOFE UP DSFBUF MJHIU BOE BOHFMJD BNCJBODF JO QFSTPOBM TQBDFT 5IFZ BSF OBNFE BGUFS %BMFOF .BUUIFFµT CPPL 'JFMB TF ,JOE 'JFMBµT $IJME B IFBSU XBSNJOH 4PVUI "GSJDBO TUPSZ TFU JO 0VEUTIPPSO UIF TBNF PTUSJDI GBSNJOH EJTUSJDU XIFSF UIF TPGU XIJUF GFBUIFST UIBU GPSN UIF TQIFSJDBM EJGGVTFS BSF TPVSDFE 5IF DPMMFDUJPO NBLFT VTF PG FOFSHZ TBWJOH $'- MBNQT SFDZDMFE TUBJOMFTT TUFFM BOE UIF GFBUIFST BSF B CZ QSPEVDU PG UIF MPDBM 0TUSJDI IJEF JOEVTUSZ "HBJO UIF UIFNF PG EFTJHOJOH XJUI B DPOTDJFODF DPNFT UP UIF GPSF XIFO .BSUJO TBZT ²0TUSJDI GFBUIFST BSF B CZ QSPEVDU PG UIF MVDSBUJWF PTUSJDI IJEF FYQPSU JOEVTUSZ * TFF JU BT NZ EVUZ BT B EFTJHOFS UP BEE WBMVF UP MPDBM NBUFSJBMT #&'03& UIFZ BSF FYQPSUFE *O UIJT TNBMM XBZ * BN EPJOH TPNFUIJOH QPTJUJWF BCPVU UIF OBUJPOBM VOFNQMPZNFOU ¾HVSF ³

Prototype of the Polyhedra Modular Coffee Table . Photo by Dook Ross.

A rendering of the Polyhedra Modular Coffee Table .

The angelic Fiela Feather Tall Standing Light , Photo by Justin Patrick.


210 > INDUSTRIAL DESIGN

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The New Slant designed for Care Craft. Photo by Justin Patrick.

Zulu Mama chairs. Photo by Inge Prins.


Design manifesto 8IBU TFFNT BU GBDF WBMVF UP CF B SBUIFS FTPUFSJD EFTJHO NBOJGFTUP UVSOT PVU UP CF UIF UFSNT BDDPSEJOH UP XIJDI .BSUJO BQQSPBDIFT IJT XPSL BOE XIJDI TIBQFT IJT DIPJDF PG EFTJHO PCKFDUT )F EJWJEFT UIF EFTJHO NBOJGFTUP JOUP UISFF QBSUT ° TQJSJU TPVM BOE CPEZ ° BOE GVTFT UIFTF UISFF JOUP BO JODMVTJWF EFTJHO QIJMPTPQIZ 7TMVMX The Simplicity Chaise Longue was originally designed for a wellness spa in Cape Town. The simplicity of form and detail is intended to help create a sense of stillness in our otherwise busy lives. Photo by Inge Prins.

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Haldane Martin’s Weightless Dining Table & Chairs is an exercise in the ecological principal of maximum resource efficiency. Photo by Micky Hoyle.

The Songololo Sofa is a reinvention of the classic 70s sectional sofa by Ueli Berger. Photos by Justin Patrick.


INDUSTRIAL DESIGN > 213

JOULE JUST LOVE THIS LITTLE BABY

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214 > INDUSTRIAL DESIGN

More than just a pretty face

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© All images courtesy of Optimal Energy.

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And run it will

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DESIGN IN TECHNOLOGY > 217

WHY AFRICA NEEDS MORE INVESTMENT IN INNOVATION, DESIGN AND TECHNOLOGY #Z 3PZ BOE %FF .BSDVT

“Today’s successful business leaders will be those who are innovative of mind – with the ability to embrace new ideas and routinely challenge old ones. They are alert to instantaneously implement innovations and establish communities of practice through knowledge enablement.� – Tom Peters, 2008

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218 > DESIGN IN TECHNOLOGY

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8F OFFE UP BDDFQU UIBU XJUIJO UIF "GSJDBO FDPOPNJDBM DPOUFYU DPOWFOUJPOBM TUSBUFHJFT IBWF " GVSUIFS PCTFSWBUJPO XIJDI JT GVOEBNFOUBM UP DMFBSMZ CFDPNF JOBQQSPQSJBUF ° OFX JOOPWBUJPO UIF BSHVNFOU JT UIF GBDU UIBU DPOUSBSZ UP DPNNPO ESJWFO NFUIPET BSF VSHFOUMZ SFRVJSFE UP NPWF UIF CFMJFGT "GSJDBOT BSF IJHIMZ JOOPWBUJWF 4P SJHIU BU DPVOUSJFT JOUP B OFX MFBHVF UIF PVUTFU MFU VT TUBUF VOFRVJWPDBMMZ ° JOOPWBUJPO 5IF SPMF PG FEVDBUJPOBM JOTUJUVUJPOT JT UP DSFBUF IBT OP SBDJBM PS HFOEFS CPVOEBSJFT NFOUBM NPEFMT TP UIBU FNFSHJOH NBOBHFST IBWF 8IBU TIPVME CF DIBOHFE UP HFU "GSJDBO QSJWBUF UIF OFDFTTBSZ UPPMT BOE DPO¾EFODF UP FTTFOUJBMMZ BOE QVCMJD TFDUPS DPNQBOJFT UP DBQJUBMJTF PO UIFJS FOIBODF UIFJS JOUFSOBM BOE FYUFSOBM PQFSBUJPOBM HPWFSONFOUTµ GPSXBSE MPPLJOH QPMJDJFT ° TFFJOH GVODUJPOJOH UISPVHI JOOPWBUJWF GVUVSF WBMVF UIBU UIF QSPCMFN MJFT PVUTJEF PG HPWFSONFOU 5IF QSPQPTJUJPOT 5IJT DPVME DPOUSJCVUF TJHOJGJDBOUMZ GBVMU GPS UIJT EJTDPOUJOVJUZ MJFT QSJNBSJMZ BU UIF GFFU UPXBSET QPTJUJPOJOH UIFJS DPNQFUJUJWF TVTUBJOBCJMJUZ PG UIF BDBEFNJD JOTUJUVUJPOT XIP CZ BOE MBSHF JO UIF LOPXMFEHF FDPOPNZ IBWF GBJMFE UIFJS DPVOUSJFT CZ EJTUPSUJOH UIF WFSZ OPUJPO PG JOOPWBUJPO 5IF IBSTI SFBMJUZ JT UIBU UIF &DPOPNJD GSFFEPN JT B DPNQMFY OPUJPO XIJDI XPSME PG BDBEFNJB IBT EFWFMPQFE ´CMVFQSJOUTµ GPS MFWFSBHFT DPNQFUJUJWF FDPOPNJD BSDIJUFDUVSFT BOE JT TUJNVMBUJOH JOOPWBUJPO XIJDI BSF GVOEBNFOUBMMZ PCUBJOFE UISPVHI MFBSOJOH BOE B LOPXMFEHF TIBSJOH ¿BXFE 5IFTF BSF ¿BXFE JO BT NVDI BT NPTU PG UIF DVMUVSF -FBEFSTIJQ TIPVME DPNQFM UIF GVUVSF WJTJPO


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B CFIBWJPVS JO XIJDI DPOUJOVPVT JOOPWBUJPO JT QPTJUJPOFE BT B OBUVSBM BOE OPU GPSDFE FWFOU 5IJT DBO POMZ CF BDIJFWFE UISPVHI UIF DSFBUJPO PG NVMUJQMF QBSUJDJQBOU OFUXPSLT UP DSFBUF OFX CVTJOFTT TUSBUFHJFT UIBU MFWFSBHF UIF DBQBCJMJUJFT PG QSPHSFTTJWF PSHBOJTBUJPOT UP EFMJWFS OFX QSPEVDUT PS TFSWJDFT .BOBHFST OFFE UP MJCFSBUF PSHBOJTBUJPOBM TUSVDUVSFT UP CFDPNF OFUXPSLT PG DSFBUJWF DBQBCJMJUJFT BOE JOOPWBUJWF SFMBUJPOTIJQT UP UIFSFCZ GPSN DPMMBCPSBUJWF DPNNVOJUJFT PG QSBDUJDF 5IJT USBOTMBUFT JOUP B QMBUGPSN UIBU FOBCMFT PSHBOJTBUJPOT UP QBSUJDJQBUF JO WBMVF DSFBUJOH OFUXPSLT UIBU SFEF¾OF UIF USBEJUJPOBM CPVOEBSJFT JO UIF OFX FDPOPNZ 6MUJNBUFMZ JU JT BMM BCPVU GPDVTJOH MFBEFSTIJQ PO MFBSOJOH UP ¾OE TPMVUJPOT GPS CVTJOFTT BOE SFMBUFE JTTVFT JNQSPWJOH DVSSFOU QSBDUJDF BOE VMUJNBUFMZ JODSFBTJOH UIF CVTJOFTT DPNNVOJUZ NFNCFSTµ DBQBCJMJUJFT *U JT UISPVHI UIF EFWFMPQNFOU PG DSFBUJWJUZ BOE JOOPWBUJPO UIBU "GSJDBµT CVTJOFTT MFBEFST TIPVME FODPVSBHF POHPJOH EJBMPHVF UISPVHIPVU UIF JOEVTUSZ UP HFOFSBUF OFUXPSLT PG LOPXMFEHF DPNNVOJDBUJPO UP SF FOGPSDF JOOPWBUJWF FNQPXFSFE LOPXMFEHF XPSLFST <




222 > INTELLECTUAL PROPERTY

PROTECTING YOUR IDEAS IN AFRICA #Z /JDLZ (BSOFUU

Africa is becoming an increasingly viable and attractive market for products and services, both from a South African and a broader perspective. However, with increased opportunities come increased risk and it is this risk that must be managed when deciding how to protect your intellectual property from a regional point of view.

*

OUFMMFDUVBM QSPQFSUZ *1 JT UFSSJUPSJBM CZ OBUVSF 5IBU NFBOT UIBU JU JT OFDFTTBSZ UP UBLF TUFQT UP QSPUFDU ZPVS *1 JO DPVOUSJFT UIBU NBZ QPTTJCMZ GBMM PVUTJEF PG ZPVS JNNFEJBUF TQIFSF PG CVTJOFTT UP FOTVSF UIBU ZPVS SJHIUT BSF QSPUFDUFE JO GVUVSF TIPVME ZPV EFDJEF UP FOUFS SFHJPOBM NBSLFUT EPXO UIF MJOF

"3*10 5IJT JT B SFHJPOBM TZTUFN XIJDI JT QSJNBSJMZ EJSFDUFE UP DPVOUSJFT JO &OHMJTI TQFBLJOH "GSJDB 3FHJPOBM TZTUFNT PG *1 QSPUFDUJPO PGGFS NBOZ BEWBOUBHFT CVU BCPWF BMM UIFZ NVTU CF DPTU DPNQFUJUJWF BOE NVTU PGGFS B SFBM BOE UBOHJCMF SJHIU UIBU DBO CF FOGPSDFE BHBJOTU UIJSE QBSUJFT TIPVME UIF OFFE BSJTF

*O UIJT UIF GJSTU JO B TFSJFT PG BSUJDMFT BCPVU QSPUFDUJOH *1 JO "GSJDB XF XJMM UBLF B MPPL BU 5IF "3*10 JT BO PSHBOJTBUJPO DPNQSJTJOH NFNCFS "GSJDBO 3FHJPOBM *OUFMMFDUVBM 1SPQFSUZ 0SHBOJTBUJPO TUBUFT *U XBT FTUBCMJTIFE JO BOE EFBMT XJUI UIF


OAPI and ARIPO countries


224 > INTELLECTUAL PROPERTY

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

Trademarks

5IJT UPHFUIFS XJUI UIF QSPCMFNBUJD QSPWJTJPOT SFMBUJOH UP PQQPTJUJPO QSPDFEVSFT NFBOT UIBU JU DBO 5IF SFHJTUSBUJPO BOE QSPUFDUJPO PG USBEFNBSLT JT JO TPNF DBTFT CF WFSZ EJG¾DVMU UP TUPQ BO "3*10 HPWFSOFE CZ UIF QSPWJTJPOT PG UIF #BOKVM 1SPUPDPM USBEFNBSL BQQMJDBUJPO QSPDFFEJOH UP SFHJTUSBUJPO "U UIJT TUBHF POMZ FJHIU "3*10 NFNCFST BSF JO TPNF DPVOUSJFT JG UIF SFHJTUSZ EPFT OPU NBOBHF TJHOBUPSJFT UP UIF #BOKVM 1SPUPDPM UIFTF BSF UP FYBNJOF UIF BQQMJDBUJPO CFGPSF UIF NPOUI DVU PGG QFSJPE #PUTXBOB

-FTPUIP

.BMBXJ

/BNJCJB

4XB[JMBOE

5BO[BOJB

6HBOEB

;JNCBCXF

5IF #BOKVM 1SPUPDPM JT OPU XJUIPVU QSPCMFNT 5IF QSBDUJDBMJUJFT PG PCUBJOJOH QSPUFDUJPO IBWF OPU CFFO DPOTJEFSFE DBSFGVMMZ FOPVHI BOE UIFSF BSF QSPCMFNT XIJDI NVTU CF BEESFTTFE JG "3*10 JT UP NBLF UIF #BOKVM 1SPUPDPM BUUSBDUJWF UP QPUFOUJBM BQQMJDBOUT

'VSUIFSNPSF POMZ #PUTXBOB IBT JODPSQPSBUFE UIF QSPWJTJPOT PG UIF QSPUPDPM JOUP UIFJS EPNFTUJD MFHJTMBUJPO "DDPSEJOHMZ UIF WBMJEJUZ PG B USBEFNBSL SFHJTUFSFE VOEFS UIF "3*10 TZTUFN BOE BDDPSEJOHMZ UIF QPTTJCJMJUJFT PG FOGPSDJOH UIBU USBEFNBSL BSF BSFBT UIBU NBZ QSPWF QSPCMFNBUJD XIFO B EJTQVUF BSJTFT JOWPMWJOH B SFHJTUFSFE "3*10 USBEFNBSL


DIPPTF JO XIJDI DPVOUSJFT UIFZ XPVME MJLF UP BQQMZ BOE CZ TP EPJOH UIFZ DBO NBOBHF UIFJS DPTUT UP BO 5IF )BSBSF 1SPUPDPM GPS UIF QSPUFDUJPO PG QBUFOUT FWFO HSFBUFS FYUFOU JOEVTUSJBM EFTJHOT BOE VUJMJUZ NPEFMT JT "3*10µT TVDDFTT TUPSZ 'JGUFFO PG UIF NFNCFST PG "3*10 &YBNJOBUJPO PG BQQMJDBUJPOT JT DBSSJFE PVU CZ BSF TJHOBUPSJFT UP UIF )BSBSF 1SPUPDPM BOE BT TVDI "3*10µT UFBN PG FYBNJOFST XIJDI VTVBMMZ UBLFT DBO CF EFTJHOBUFE JO BO "3*10 QBUFOU PS EFTJHO CFUXFFO UISFF BOE GPVS ZFBST BQQMJDBUJPO $VSSFOU TJHOBUPSJFT UP UIF )BSBSF 5IF DPTUT PG PCUBJOJOH QBUFOU QSPUFDUJPO JO BOZ 1SPUPDPM BSF DPVOUSZ BSF VTVBMMZ IJHI CVU SFHJPOBM TZTUFNT TVDI BT "3*10 NBLF UIF SFHJTUSBUJPO PG QBUFOUT GBS NPSF #PUTXBOB (BNCJB (IBOB ,FOZB BGGPSEBCMF 'VSUIFSNPSF UIF )BSBSF 1SPUPDPM JT XFMM -FTPUIP .BMBXJ .P[BNCJRVF /BNJCJ BENJOJTUFSFE XJUI IJHI MFWFM TVQQPSU GSPN UIF 8PSME 4JFSSB -FPOF 4VEBO 4XB[JMBOE 5BO[BOJB *OUFMMFDUVBM 1SPQFSUZ 0SHBOJTBUJPO 8*10 6HBOEB ;BNCJB ;JNCBCXF

Patents and designs

'JOBMMZ BT BMXBZT UIF UFTUBNFOU PG B HPPE TZTUFN MJFT JO UIF BCJMJUZ PG SJHIUT IPMEFST UP FOGPSDF UIFJS SJHIUT *1 MJUJHBUJPO JT OPU DPNNPO JO "GSJDB BOE UIFSF JT OPU NVDI DBTF MBX PO UIF TVCKFDU )PXFWFS JO UIF SFDFOU ,FOZBO DBTF 1GJ[FS *OD W $PTNPT -UE $BTF OP PG 1¾[FS JOD XBT BCMF UP "QQMJDBUJPOT BSF ¾MFE FJUIFS XJUI UIF "3*10 PG¾DF TVDDFTTGVMMZ FOGPSDF UIFJS "3*10 QBUFOU XIJDI PS UIF JOEVTUSJBM QSPQFSUZ PG¾DF JO BOZ POF PG UIF EFTJHOBUFE ,FOZB UP QSFWFOU UIF NBOVGBDUVSF BOE NFNCFS DPVOUSJFT XIP NVTU UIFO USBOTNJU UIF TBMF PG BO JOGSJOHJOH QSPEVDU CZ $PTNPT -UE BQQMJDBUJPO UP UIF "3*10 IFBE PG¾DF JO )BSBSF GPS *O UIF OFYU BSUJDMF XF XJMM EJTDVTT UIF PUIFS SFHJPOBM OPSNBM QSPDFTTJOH TZTUFN GPS QSPUFDUJPO PG *1 JO "GSJDB OBNFMZ UIF 5IF GBDU UIBU FJUIFS BMM PS TPNF PG UIF NFNCFS TUBUFT "GSJDBO *OUFMMFDUVBM 1SPQFSUZ 0SHBOJTBUJPO LOPXO DBO CF EFTJHOBUFE JO BO BQQMJDBUJPO JT BOPUIFS POF CZ UIF BDSPOZN GPS JUT 'SFODI OBNF 0SHBOJTBUJPO PG UIF CFOF¾UT PG ¾MJOH BU "3*10 J F BQQMJDBOUT DBO "GSJDBJOF EF MB 1SPQSJFUF *OUFMMFDUVFMMF 0"1* < 4PNBMJB EFTQJUF CFJOH B MPOH TUBOEJOH NFNCFS PG "3*10 IBT OPU TJHOFE VQ UP FJUIFS UIF #BOKVM PS )BSBSF 1SPUPDPMT BOE UIFSFGPSF DBOOPU CF EFTJHOBUFE JO BO "3*10 BQQMJDBUJPO VOEFS FJUIFS UIF #BOKVM PS )BSBSF 1SPUPDPMT


greenside design center excellence in design through excellent facilities



228 > EDUCATION

AFRICAN DESIGN IN PERSPECTIVE #Z %S 3JDIJF .PBMPTJ 6OJWFSTJUZ PG #PUTXBOB

5

PODF TBJE ²5FDIOPMPHZ JT B CBE USBWFMMFS VOMFTT JU JT DVMUVSBMMZ DBMJCSBUFE³ *NQPSUJOH UFDIOPMPHJDBM TPMVUJPOT XJUIPVU EVF SFHBSE UP VTFSTµ DVMUVSF XBT UIF OPSN QSFWJPVTMZ 5IJT SFTVMUFE JO QSPEVDUT TZTUFNT BOE TFSWJDFT UIBU XFSF OPU GVMMZ BDDFQUFE › 8IBU JT "GSJDBO EFTJHO CZ QFPQMF CFDBVTF UIFTF XFSF EFUBDIFE GSPN › *T UIF DPOUFOU UBVHIU JO EFTJHO TDIPPMT JO¿VFODFE QFPQMFµT EBJMZ FYQFSJFODFT CZ UIF "GSJDBO PS 8FTUFSO QFSTQFDUJWFT "SF UIFSF BOZ JOJUJBUJWFT UP BEESFTT UIJT QSPCMFN › *T UIF UFDIOPMPHZ VTFE JO EFTJHOJOH QSPEVDUT GSPN BO "GSJDBO QFSTQFDUJWF *O TPNF DBTFT UIFSF TZTUFNT BOE TFSWJDFT SFMFWBOU UP UIF IBT CFFO B ESJWF UP JOWPMWF VTFST JO QBSUJDJQBUPSZ "GSJDBO DPOUFYU EFTJHO XIJMTU JO PUIFS TJUVBUJPOT JU JT TUJMM CVTJOFTT › *T UIFSF BO "GSJDBO EFTJHO QSPDFTT )PX EP BT VTVBM 5IJT DIBMMFOHF PGGFST "GSJDBO EFTJHOFST "GSJDBO EFTJHOFST EFTJHO BO PQQPSUVOJUZ UP MPDBMJTF EFTJHO BOE UFDIOPMPHZ TP UIBU JU CFDPNFT NFBOJOHGVM SFMFWBOU BOE DBO › *T UIFSF BOZ HFOEFS FRVJUZ JO "GSJDBO EFTJHO *G OBSSBUF TUPSJFT BCPVU QFPQMFµT MJWFT *O GBDU TPNF OPU XIBU BSF UIF DIBMMFOHFT UP BDIJFWF FRVJUZ DPSQPSBUJPOT TVDI BT /PLJB 4POZ 4BNTVOH › 8IBU JT UIF DPOUSJCVUJPO PG EFTJHO UP UIF &MFDUSPMVY BOE 8IJSMQPPM IBWF TUBSUFE UP TIPX "GSJDBO FDPOPNZ TFOTJUJWJUZ UPXBSET DFSUBJO DVMUVSBM TQFDJ¾DT BOE EFNPOTUSBUJOH BO VOEFSTUBOEJOH PG UIF DVMUVSBM 5IF MJTU PG RVFTUJPOT JT FOEMFTT EJWFSTJUZ PG UIFJS HMPCBM VTFST (POF BSF UIF EBZT PG "GSJDBO EFTJHO TIPVME CF SFMFWBOU UP UIF QSPCMFNT POF QSPEVDU TZTUFN PS TFSWJDF ¾UUJOH BMM ° QFPQMF BOE PQQPSUVOJUJFT FYQFSJFODFE CZ UIF DPOUJOFOU OPX EFNBOE WBSJBUJPOT BOE TQFDJ¾D GFBUVSFT XIJDI BOE JU NVTU TPMWF UIF EBZ UP EBZ QSPCMFNT GBDFE CZ DBO QPSUSBZ UIFJS JEFOUJUZ QFPQMF JO CPUI SVSBM BOE VSCBO BSFBT )PX NVDI EPFT EFTJHO IFMQ JO TPMWJOH QSPCMFNT TVDI BT BDDFTT *O UIJT DPOUFYU MPDBMJTBUJPO PG QSPEVDUT TIPVME UP DMFBO XBUFS QPWFSUZ BMMFWJBUJPO TRVBUUFST CF TFFO BT B DPVOUFS CBMBODJOH GPSDF BHBJOTU UIF EJTBCJMJUZ BOE TVTUBJOBCJMJUZ JTTVFT IPVTJOH OFP MJCFSBM GPSN PG HMPCBMJTBUJPO 5IF CFOFGJUT PG MPDBMJTJOH QSPEVDUT BOE TFSWJDFT CZ QBZJOH BOE NPSF TQFDJBM BUUFOUJPO UP UIF VTFSTµ DVMUVSF JODMVEF *O UIF QBTU UIFSF XBT B UFOEFODZ UP JNQPSU TPMVUJPOT UIF GPMMPXJOH GSPN PVUTJEF UIF DPOUJOFOU UISPVHI EPOPS BHFODJFT PS OPO HPWFSONFOUBM PSHBOJTBUJPOT UP BEESFTT UIFTF › $VMUVSF NBLFT EFTJHOT NPSF BQQSPQSJBUF UP UIF MPDBM DPOUFYU DIBMMFOHFT 5IFTF TPMVUJPOT IBWF GBJMFE EJTNBMMZ BT TPPO BT UIF EPOPS BHFODZ IBOEFE UIF QSPKFDU › $VMUVSBM WBMVFT CFDPNF FNCFEEFE JO UIF EFTJHOT UP CF SVO CZ UIF MPDBM DPNNVOJUZ .JDIBFM ,BQMBO IFSF BSF NBOZ RVFTUJPOT XIJDI SFNBJO VOBOTXFSFE XIFO JU DPNFT UP EFTJHO JO UIF "GSJDBO DPOUFYU 4PNF PG UIF RVFTUJPOT JODMVEF UIF GPMMPXJOH


Wall clock.

Traditional ‘kgotla’ chair.

Personal digital assistant.

› 5IF DVMUVSBM WBMVFT NBLF UIF QSPEVDUT TZNCPMJD

5IF EFTJHOT BCPWF TIPX UIBU JOTQJSBUJPO GSPN GBVOB JT WFSZ TUSPOH CFDBVTF PG UIF UBMFT BTTPDJBUFE XJUI UIFTF BOJNBMT 5IF USBEJUJPOBM DIBJS TIPXO JT NFBOU GPS UIF MPDBM DIJFG BOE UIF MJPO ¾HVSF TZNCPMJTFT CSBWFSZ BOE QPXFS 0O PUIFS JNBHFT UIF [FCSB JT OPU POMZ BENJSFE GPS JUT CFBVUZ JO #PUTXBOB CVU JU JT BMTP UIF OBUJPOBM BOJNBM *U IPMET B HSFBU TJHOJ¾DBODF UP UIF MPDBM QFPQMF 5IFTF BSF TPNF PG UIF TJMFOU GFBUVSFT UIBU DPVME FBTJMZ CF PWFSMPPLFE PS NJTSFQSFTFOUFE PS DPVME FWFO PGGFOE MPDBM DVTUPNFST

› *OUFHSBUJPO PG DVMUVSF JO EFTJHO BDUT BT B UPPM GPS SF¿FDUJOH VTFSTµ JEFOUJUJFT › *U JODSFBTFT UIF SBUF PG UIF EFTJHO BDDFQUBODF CZ UIF MPDBM VTFST › $VMUVSF NBLFT QSPEVDUT BOE TFSWJDFT NFBOJOHGVM 1SPEVDU NFBOJOH JT QSPEVDFE UISPVHI FODPEJOH EFTJHOT XJUI TZNCPMJD TJHOJ¾DBODF 1SPEVDUT BOE TFSWJDFT BSF OP MPOHFS TFFO POMZ BT GVODUJPOBM PCKFDUT CVU UIFZ BSF TFFO GPS XIBU UIFZ TZNCPMJTF ° UIFJS NFBOJOH BTTPDJBUJPO BOE JOWPMWFNFOU JO CVJMEJOH B VTFSµT TFMG JNBHF .FBOJOH JT DVMUVSF TQFDJ¾D BOE SFTPOBUFT EFFQMZ XJUI VTFSTµ FYQFSJFODFT *U BMTP DIBOHFT XJUI UJNF BOE DJSDVNTUBODFT 5IF JNBHFT CFMPX TIPX TPNF PG UIF DPODFQUT XIJDI BEWPDBUF MPDBMJTBUJPO PG EFTJHOT UISPVHI JOUFHSBUJPO PG MPDBM DVMUVSBM GFBUVSFT

5IF DIBMMFOHF GPS EFTJHO FEVDBUPST JT UP MPDBMJTF UIF EFTJHO DVSSJDVMB TP UIBU JU JT SFTQPOTJWF UP UIF SFBMJUJFT PG FWFSZEBZ FYQFSJFODFT JO "GSJDB "GSJDBO EFTJHO FEVDBUPST DBO MFBSO GSPN 8FTUFSO EFTJHO DVSSJDVMB CFDBVTF UIFSF JT B OFFE UP CPSSPX SFMFWBOU JEFBT GSPN FMTFXIFSF 8F BSF MJWJOH JO B HMPCBM WJMMBHF BOE XF OFFE UP FNCSBDF QPTJUJWF DIBOHF CSPVHIU CZ HMPCBMJTBUJPO ° QSPWJEFE JU JT GPS UIF


230 > EDUCATION

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232 > EDUCATION

PROJECT MANAGEMENT FOR DESIGN SUCCESS

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For more details on The Da Vinci Institute’s project management offerings, please contact Theresa Lourens in Johannesburg on 011 579 4408 or 011 608 1331 to leave a message or email her on theresa@davinci.ac.za



234 > DEVELOPMENT OF THE PROFESSION

GENERIC TERMS UNDER SCRUTINY: UPDATE & CHANGE TIME AGAIN? #Z 3PZ $MVDBT

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236 > DEVELOPMENT OF THE PROFESSION

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DEVELOPMENT OF THE PROFESSION > 237

STEPS TO FORMALISE NAD

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238 > DEVELOPMENT OF THE PROFESSION

Founding members of Network for Africa Designers during the signing of NAD Design Charter in Cape Town. Seated (L-R): Venny Nakazibwe (Uganda) and Adrienne Viljoen (South Africa). Standing (L-R): Richie Moalosi (Botswana), Saki Mafundikwa (Zimbabwe), Bongani Ntombela (South Africa), Daniel Ohene-Adu (Ghana), Eugene Ngugi (Kenya) and Sunday Ogunduyile (Nigeria).

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BOOK REVIEW > 239

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CREDITS $&0 1VCMJTIFS > $BNFSPO #SBNMFZ

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243 >

EDITOR’S FOREWORD /P NBUUFS XIBU UIF DJSDVNTUBODFT UIPTF XIP BSF

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#FW )FSNBOTPO &EJUPS > living


242 > DESIGN IN LIVING

JOHNO DU PLESSIS > RUGS AND ACCESSORIES WITH A WHIFF OF AFRICA After spending nine years in the UK, followed by more than twenty in the US, Johno du Plessis has come home to South Africa. He openly admits that his greatest thrill these days is spending his time at his home in Caledon with his cats, his garden, his cooking, his view... and his work.

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Detail of a ‘40s-style rug.

Oval cowhide ottoman with a maxiwave pattern.


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Cowhide rug with a mosaic ripple design, 1800 X 2600mm.

Detail of a cowhide ripple rug.

Leather bedhead with a cross design.


Cowhide hard-centre rug, 2400 X 3500mm.

Detail of a hard-centre rug.

Cowhide soft-centre rug, 2300 X 3300mm.

Organic petite croix rug, 1800 X 2600mm.


246 > DESIGN IN LIVING

White oak bench with a cross design in leather, 400 X 1300mm.

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Recent awards: 8JOOFS &MMF %FDPSBUJPO NBHB[JOF 'MPPS DPWFSJOHT GPS 8JOOFS &MMF %FDPSBUJPO NBHB[JOF 'MPPS DPWFSJOHT GPS /PNJOFF 7*4* NBHB[JOF %FTJHOFS PG 5IF :FBS GPS

All images coutesy of Johno du Plessis.


White oak bench with a cross design in suede, 400 X 1300mm.

White oak bench with a cross design in cowhide, 400 X 1600mm.


248 > DESIGN IN LIVING

ISLAND UTOPIA #Z #FW )FSNBOTPO

Developed by IFA Hotels & Resorts in a joint venture with Indian Ocean Resorts Ltd, Zilwa is a chic, exclusive retreat for the rich and famous.

-

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The Zilwa Marina and Island Resort in Sainte Anne, Seychelles. Š SAOTA.


250 > DESIGN IN LIVING

The Zilwa Marina and Island Resort in Sainte Anne, Seychelles. Š SAOTA.


The directors of Stefan Antoni Olmesdahl Truen Architects. From left to right are Stefan Antoni, Philip Olmesdahl, Greg Truen and Lesego Balance.

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252 > DESIGN IN LIVING

DOMINIQUE PÉTOT > CONTEMPORARY AFRICAN DESIGNER FROM FRANCE

'

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The Méridienne chaise and magazine holder designed for the Design made in Africa exhibition. It is made from stainless steel and nylon string which is normally used for weaving fishing nets. © Dominique Pétot.

The Ibiscus armchair , made from stainless steel and nylon string. © Dominique Pétot.

Ibiscus armchairs, Haricot table and Markus lamp exhibited at Expo Dakar 2005. © Dominique Pétot.

Décor item designed for the 2004 Messe Frankfurt. © Dominique Pétot.

Boldy decorated plywood décor items designed for the Swiss market. © Dominique Pétot.


254 > DESIGN IN LIVING PSJHJOT NBOZ PG NZ 4FOFHBMFTF EFTJHOT IBWF UJOZ JNQFSGFDUJPOT UIBU HJWF XBSNUI BOE B VOJRVF UPVDI UIBU NBLFT UIFTF "GSJDBO EFTJHOT JOTUBOUMZ GSJFOEMZ ³ TBZT 1nUPU 1SPVE UP IBWF CFFO BEPQUFE BT B 4FOFHBMFTF EFTJHOFS 1nUPU OFWFSUIFMFTT DPOGFTTFT UIBU IF JT OPU B GBO PG BGSP DFOUSJD UIFPSJFT ²0OF TIPVME OPU CF BGSBJE UP JEFOUJGZ BOE VTF NBUFSJBMT UIBU GFBUVSF JO EFTJHOT GSPN PUIFS DPVOUSJFT PS UIF TIBQFT BOE TUZMFT GSPN PUIFS UJNF MJOFT UP BDIJFWF B NPSF FYPUJD SFTVMU ³ IF TBZT ²" DSFBUJWF PQFO NJOEFE TQJSJU DPVQMFE XJUI DVSJPTJUZ BOE B DPNQMFY WJFX PG UIF XPSME UISPVHI QBTU QSFTFOU BOE GVUVSF SFTVMUT JO EFTJHOT UIBU BSF FBTJMZ SFDPHOJTBCMF BMM PWFS UIF XPSME ³ <

Restaurant seats made from kitchen utensils. © Dominique Pétot.

Malian-inspired décor items made from ebony and buffalo bone. © Dominique Pétot.

Fauteuil merci . © Dominique Pétot.


Lamp designed for the 2006 Dakar Biennale, made from steel and nylon fishing string. © Dominique Pétot.

Dominique Pétot’s rich eclecticism and love for pattern and colour comes to the fore in this selection of table boards using a traditional Senegalese under-glass painting technique. © Dominique Pétot.

Spanish tables designed for a hotel in Saint Louis, Senegal. © Dominique Pétot.

Stackable shelving combining wood and aluminium. © Dominique Pétot.


256 > DESIGN IN LIVING

STREETWIRES> AWESOME ART FROM BEADS AND WIRES

Streetwires’ exhibition at Design Indaba 2008.


SECTION > 257

Beaded Hoopoe.

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Madiba sculpture. Photo by Mark Wessels.

5

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258 > DESIGN IN LIVING .BOBHFS BOE 3JBBO )BOFLPN 1SPEVDUJPO .BOBHFS BSF OPX UIF UISFF QBSUOFST BU 4USFFUXJSFT $VSSFOUMZ UIF NBOBHFNFOU UFBN JT DPNQSJTFE PG QSFWJPVTMZ EJTBEWBOUBHFE JOEJWJEVBMT BOE PG UIF QFSNBOFOU FNQMPZFFT BOE BSUJTUT JO USBJOJOH DPNF GSPN B QSFWJPVTMZ EJTBEWBOUBHFE CBDLHSPVOE BOE OFBSMZ BSF XPNFO *O UIF $BQF 5PXO GBDUPSZ BOE TIPXSPPN MPDBUFE BU /P 4IPSUNBSLFU 4USFFU WJTJUPST BSF BCMF UP JOUFSBDU XJUI UIF BSUJTUT BOE TFF UIFN JO BDUJPO XPSLJOH UIFJS DSBGU 5IFSF BSF GVMMZ HVJEFE UPVST BOE XPSLTIPQT IFME JO UIF TUVEJP XIFSF QFPQMF DBO MFBSO NPSF BCPVU UIF IJTUPSZ PG XJSF BSU BOE UIF TLJMMT SFRVJSFE UP XPSL JO UIJT NFEJVN

Mentoring

Vuyokazi Matafeni with one of her Nguni cows.

²6TJOH XJSF GPS GPSN BOE CFBET UP BEE UIF DPMPVS PVS BSUJTUT EFTJHO SBOHFT GPS CPVUJRVF TUPSFT BOE UPQ FOE BSUXPSLT GPS HBMMFSJFT 0VS TJNQMF NPUUP JT ´"OZUIJOH ZPV DBO ESFBN PG XF DBO NBLFµ BOE ZFT XFµWF FWFO NBEF B XJSF BOE CFBE WFSTJPO PG UIF *OUFSOBUJPOBM 4QBDF 4UBUJPO QSFTFOUFE CZ UIF 4PVUI "GSJDBO (PWFSONFOU UP /"4" ³ 4DIP¾FME DPOUJOVFT ²0VS TVDDFTT USBOTMBUFT JOUP UIF FNQPXFSNFOU PG FWFSZ NFNCFS JO UIF 4USFFUXJSFT UFBN *U NFBOT FWFSZ BSUJTU IBT IJT PS IFS PXO CBOL BDDPVOU BDDFTT UP SFHVMBS USBJOJOH MFBSOFSTIJQT BOE EFWFMPQNFOU DPVSTFT BOE PQQPSUVOJUJFT GPS USBWFMMJOH BSPVOE Beaded zebra. UIF XPSME UP BUUFOE USBEF TIPXT PS QBSUJDJQBUF JO FYIJCJUJPOT BOE XPSLTIPQT ³ 5IF 4USFFUXJSFT CVTJOFTT NPEFM IBT CFFO B TPVSDF PG JOTQJSBUJPO UP NBOZ PUIFS TUBSU VQ CVTJOFTTFT BOE UIF JOTUJHBUPST IBWF NBEF UIFNTFMWFT BWBJMBCMF UP NFOUPS NBOZ PG UIFN UP IFMQ UIFN UISPVHI UIFJS ´UFFUIJOH QSPCMFNTµ 8JUI NBOZ PG UIFJS SBOHFT TFMMJOH JO VQNBSLFU TUPSFT BOE CPVUJRVFT OPU POMZ JO 4PVUI "GSJDB CVU BSPVOE UIF XPSME UIF 4USFFUXJTF WFOUVSF JT B TIJOJOH FYBNQMF PG IPX "GSJDBO UBMFOU The Nguni cow art pieces were brought to life through DBO CF IBSOFTTFE BOE EFWFMPQFE UP JUT GVMMFTU a year-long collaboration between talented Streetwires FYUFOU < designer Michaela Howse and principal artist Elias Kahari.


Jabulani Dzungu working with wire.

Hip Hop Horns designed for the Hip Hop label’s Cape Town Fashion Week 2007 collection.

Lion in the long grass.

Kuda Majuta with one of his fully functional wire radios.

Love sign made from wire, beads and soft drink cans.

All images courtesy of Streetwires.


260 > DESIGN IN LIVING

COOL SOLUTION TO THE HEAT

$

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Western elevation of the Al Makkiyah residential villa.

Roshans capture the north and west winds.

Main entrance.

Courtyard flooded with natural light.

Combining solid and void.

Entrance hall.

The courtyard’s decorative ceiling.


262 > DESIGN IN LIVING

The swimming pool is the central feature of the spectacular courtyard with its hanging garden.

A view showing the master bedroom balcony.

All photographs by Amar Angawi.

A view of the courtyard dome.


An Egyptian Mashrabya in the guest room.

A view of the roof garden.

The floor of the office is made of a mixture of zellige and wood.

Natural light in the haramlik.

The office windows combine wood, gypsum work and coloured glass.

Moroccan gypsum work decorates some of the balconies.



Let your spirit soar . . .


Introduction wo brothers, Leon and Gideon van der Vyver, had a vision to develop a self-contained lifestyle estate offering a combination of business and leisure facilities that would allow families to thrive and build a meaningful life together. Their concept of quality of life went beyond having a signature golf course designed by one of the world's best golfers and beyond the notion of being able to ride horses along bridle paths. Their quest was to achieve a closer relationship between nature and people, through the re-introduction of wildlife to a newly-created highveld neighbourhood, the Serengeti Golf & Wildlife Estate.

T

Credit must go to the collaborative efforts of the professional team, to the estate architects, Stauch Vorster, who have remained custodians of the architectural principles of the estate, to the Serengeti Marketing division and all the suppliers that have held true to that vision. This estate has enormous potential to deliver excellent value due to the facilities it offers within a secure infrastructure. Needless to say, its location is simply superb and those that choose to invest in property at Serengeti will be assured of a winning combination of easy living and convenience for everyone in the family.

268



Hear the call of Africa

270


J

ohannesburg's East Rand has long been populated by salt-of-the-earth

entrepreneurs that tackle everything

from mining and a broad cross section of industries to agriculture. You won't find huge craggy mountains, sea views or lush forests here. This is a place of wide open spaces where you will find a brand new suburb, a meticulously planned lifestyle estate, named after the wild stretch of the East African savannah, known as the Serengeti.

271


We supply all your building materials • Cement • Bricks • Other building Materials • Approved Serengeti supplier 38 Nieshout St Bardene Ext 2 Boksburg 1459 Tel: (011) 894-6304 Fax: (011) 894-6134 Cell: 083 232 4570 Email: jjisupplies@telkomsa.net


he 780 hectare site of The Serengeti Golf and Wildlife Estate used to be covered with maize crops. For generations, this was agricultural land, but its close proximity to the OR Tambo International Airport kept beckoning the owners to transform the land into a residential node that could offer so much more.

T

This has not been a rush, let's-jump-onto-thehigh-density-housing, make a quick buck while you can development. In fact, nothing was launched on this estate until a thorough environmental impact study was completed. The developers travelled extensively around South Africa and the United States, exploring the different options and examining the dynamics of various residential developments. The result of all the research, strategising and conceptualising is a future proof security estate that will eventually have the full spectrum of what a community needs to function at all levels.

273



ringing the spirit of Africa home to the residents, there is a 280-hectare conservation area covering the outskirts of the northern and eastern aspects of the estate. Here, wildlife will roam freely and a wide variety of bird species will be left to thrive in the veld and the wetlands that have been restored to the area.

B

There are two entrances - the north gate that is entered off the R25 from the R21 and the south gate that leads to the R23. Once the Gautrain is operational, residents will be able to commute to both Johannesburg and Pretoria, simply by taking a shuttle from the estate to the airport and hopping onto a train. For frequent flyers, there will be no need to synchronise family and friends to fetch and carry, nor will there be exorbitant parking costs the car stays home in the garage, while the traveller traverses the globe with peace of mind.

275



ommunity living at its best is enhanced by the various public facilities that will be available within the estate. The Serengeti Village Square retail centre, a stone's throw away from the clubhouse, will include a deli for daily shopping, a coffee shop, restaurants and other boutique-style stores, so that residents don't have to leave the estate to do their shopping. The 6000 sq metre clubhouse will have a fully equipped gym, pro shop, restaurant and conference facilities.

C

Adjacent to the north gate, an office park and a hotel will cater to the business requirements of the residents. Close to the south gate, the Serengeti Academy, which opens in 2010, will offer private education to the children on the estate. The school will be opened in phases and by 2013, the Academy will be fully operational, catering to all ages, from Grade 000 (3 years old) to Grade 12 (matric). The Equestrian Centre next to the Academy will have stabling for horses and residents will be able to enjoy riding along the 17 kilometres of bridle paths and through the conservation area.

277



Jack Nicklaus Signature Course entral to the lifestyle aspect of the estate, the 27-hole Jack Nicklaus signature golf course will ensure that players get their fair share of exercise and challenges from the small ball. This is the fifth Jack Nicklaus-designed course to be built in South Africa, rubbing shoulders with sister courses at Pecanwood, Simola, Pearl Valley and St Francis Links.

C

The Serengeti course is the first golf course in Gauteng to be planted with cool season grasses allowing golfers to enjoy playing on green fairways all year round. The driving range has two generous tee complexes and there is a teaching academy where qualified PGA Professionals will be available to help golfers improve their game and encourage residents to learn the sport.

279



T

he estate architects tasked with translating and safeguarding the vision of the development, Stauch Vorster Architects (Johannesburg), were involved in delivering all the infrastructure buildings including the Estate Management Complex and the recently opened clubhouse. “Our approach to determining the architectural language of the estate was to define an elegant and appropriate South African/ Johannesburg architecture, unmistakably African in its experience,” comments Stauch Vorster's project partner, Andrew Payne. “We tried to keep all the materials as true to themselves as possible, using the natural colours and textures as they are. We wanted to avoid using anything fake and in our guidelines we encouraged authentic architecture, true to our local context, yet contemporary, very much 2009 in its interpretation.”

281



Clubhouse

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ll the architecture on the estate is inspired by the horizontal lines evoked by the Serengeti and the site itself. The approach to the clubhouse design was to further establish as much synergy between the natural and the built environments as possible. The front entrance to the building is deceptive in its simplicity, appearing as a single storey that lies flat amidst veld grasses and indigenous plantscaping. It’s only as you come around to the other side, the full extent of the building with its large expanses of glass and double volume vistas over the golf course is revealed. The external finishes received a lot of attention and off shutter concrete, reeded plaster and beautiful stonework have been given a touch of warmth with the addition of random timber cladding and decking. Although treated with oil-based preservatives, the wood will be allowed to weather over time to a silver-grey hue to blend with the concrete and stone. The thatch roofing, has been used in a crisp and modern way, with the wavy lines of the eaves and gumpoles giving way to the clean straight lines of the paired planed timber trusses that are braced with cables.

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ater is a fundamental part of the experience to and through the clubhouse. As you arrive, there is a sense of collecting under the shade of an umbrella thorn at a water source, providing the metaphorical respite from the sometimes harsh African elements prior to embarking on the journey which, in this case, is through the building. The water 'journeys' through the building along with you and you are almost always aware of its presence. “Water has so many positive influences on the soul. It has incredible reflection qualities and we've tried hard to maximise what the water has to offer in terms of its impact on all the senses,� says Payne.

To ensure that the building's environment became as self-regulating as possible, the architects did shadow studies to determine the impact of the sun at different times of the year. Through the addition of timber slatted screens, deep overhangs and carefully considered openings, unnecessary energy consumption, caused by having to heat the building in winter and cool it in summer, has been avoided. Here again, the presence of water has significance, as it also serves as a natural coolant and contributes to the natural regulation of the building's temperature.

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82 Pomona Road, Pomona, Kempton Park PO Box 14638, Bredell 1623 Tel: +27 11 979 0973/4 Cell: +27 82 855 4670 (Kobus) Cell: +27 83 292 4771 (Ernst) Cell: +27 82 820 1145 (Jackie) Fax Number: 086 547 1516 Email: ksteyn@serengetiga.co.za or jsteyn@mailone.co.za


The Show Village

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or the housing development, twenty firms have been hand-picked to sit on the panel of accredited architects. They were chosen according to their interpretation of the overall vision and their commitment to preserving the integrity of the estate’s identity. To better illustrate what can be achieved within the architectural guidelines, a show village has been built. It is a reflection of how differing styles and interpretations can still work together in unison within the framework of the style guidelines. “The idea of having a variety of showhouses is that, if you bring 20 000 people through the six houses, the chances are higher that everyone will find something that appeals to them,� explains Andrew Payne.

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ositioned around a close, the houses have a variety of orientations. Stauch Vorster Architects were responsible for two of the show houses – No.35 and No.39. The other four were designed by: Edmonds & Erasmus – No.37, Nico van der Meulen – No.34, SBE Architects – No.38 and Thomas Gouws Architects – No.36. Each of the interiors was styled by a different interior design firm, to further establish variety and points of difference.

“All the professional consultants working at the estate had to have bought into the philosophy that holds the whole together,” says Payne. “This protects the individual and overall investment and actually goes way beyond the architecture. The urban, architectural, engineering, landscaping and interior design disciplines have to work seamlessly to deliver and reinforce the original concept of the estate.”

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ach of the Stauch Vorster houses was designed as a series of frames through which the natural light and the beauty of the surroundings is brought indoors. Understanding that the South African lifestyle encompasses living outdoors as much as possible, the architects created outdoor 'rooms' that closely interconnect with the internal rooms, both structurally and through the colours and the materials used. “For me, nature is the inspiration and the canvas. Every building is an opportunity to connect people with each other and with nature, through their entire experience,” says Payne. “For the two showhouses, we chose to design simple single storey houses close to nature with familiar double pitched roofs. No.35 has more warmth in its colour, texture and materiality, while in No. 39 we used lighter crisper colours for a more modern and cleaner look.”

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Contemporary Lapa he approach to House No.37 again gives you a sense of the modern woven into a distinctly African abode. Designed by JoĂŠhan Erasmus of Edmonds & Erasmus, this home was fashioned around the lifestyle of a top entrepreneur that works from home and entertains in grand style. To the left of the entrance, a separate garage has been set aside for the golf cart, with a double garage placed to the right for the family vehicles. The pathway has a 'canopy' of latte, slung hammock-style over the entrance. Although the roof is thatch, the apex, made of glass, forms a natural skylight throughout.

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There is hint of glitz to this home, with its metallic mosaics in the washrooms and almost sixties-shaped light fittings made from natural products.

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he first part of the lower floor is dedicated to the businessman's needs, with a study leading onto a secluded patio and a guest bedroom that has the quirky inclusion of the shower and toilet cubicle leading directly off the bedroom on each side of the wash basin vanity/ dressing table. The stairway to the upper, more private family bedrooms slices through the entrance - perfect for teenagers who can't be bothered with ceremony.

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Moving to the lower living areas, you pass a wine cellar and a bar that has a glimpse of the dining room (rather than a hatchway). The entire south wall of the house can be peeled back so that the lounge, dining room, kitchen and family room are exposed to the outdoors. The central patio has a traditional built-in braai and on the other side of a stone wall, there's a boma with a fire pit in the centre.

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he scullery has been designed with one long counter and double access points to the kitchen so that caterers can cope with large gatherings without the open plan kitchen looking disheveled. Outside the 'service entrance' there is enough covered space to store recycling bins for glass, plastic and paper. There is a permanent space for the ironing board and laundry racks - a feature that is often completely forgotten in contemporary house configurations.

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Upstairs, on the landing, bookshelves and a strategically-positioned easy chair and ottoman make use of an otherwise dead space - and to protect the family's confidential documents and precious assets, there is a hidden walk-in safe behind one of the walls of books.

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he main bedroom in the west wing has an unconventional bathing configuration, with the bath positioned close to the foot of the bed. A separate shower cubicle, with a full length glass wall and separate toilet cubicle step out directly into the bedroom, opposite his and hers basins set into a natural timber vanity unit. An integral part of the flow, his and hers walk-in cupboards are large enough for winter and summer clothing to be stored separately and shoe racks provide plenty of space for fashion, leisure and sports shoes. The teenage bedrooms share an interleading bathroom, but again private space is catered for with separate basins and titivating areas. The 'passage' feels more like a walkway, with glass doors opening to a balcony that has magnificent views of the golf course. Throughout the house, pictures and accessories echo the call of Africa, while the play of natural light during the day and dappled artificial light at night bring out the character of the textures and the finishes.

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Pajama Lounge for the kids esigned by brother and sister team, Johan Breytenbach and Suzette Fourie Hammer of SBE Architects, House No.38 does not look compact, although it is the smallest double storey of the show house collection.

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“The fact that this north-entry house is relatively close to the street proved challenging because the living areas need to face north to take advantage of the sunlight. To comply with the estate regulations of not having boundary walls, we had to be very creative to ensure privacy, especially around the swimming pool,� says Suzette Fourie Hammer, CEO of SBE Architects. Having raised four of her own children, Fourie Hammer is well equipped to help clients plan a home that will feel comfortable through all the stages of their family's growth and development. This planning for the future, so that clients never feel the need to upgrade or move, is part of the firm's strategic thinking.

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ohan and I prefer to use classic lines, so that the house doesn't date,� she says. “We try to achieve a cosiness and give each house that we design its own soul. We never put our own signature on the design - each house is designed around our clients and their own specific lifestyle.�

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For House No.38, glass was used in a number of ways - from glass walls, to stairway and balcony balustrades and skylights - to ensure transparency and openness. The double volume entrance and side atrium with their flow of water running through them, impart the feeling of being in a mediation zone. There is a distinct indoor/outdoor feel to the living areas on the lower level, while on the upper level, the pyjama lounge is private enough for the teenagers to feel comfortable, without being completely shut off from the rest of the home.

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here is a guest suite downstairs, which can double as a study, with its own private deck. Upstairs, there are three en-suite bedrooms, with views of the golf course. Voted the most beautiful bathroom in the show village, the master bathroom has his and hers basins as well as his and hers showers and a freestanding bath laid out within the context of a dressing room. Plantation shutters between the bedroom and bathroom keep the openness, while still achieving a measure of privacy. Out in the garden, the swimming pool, surrounded by maintenancefree synthetic wooden decking, is buffered from the street by a fire pit with built-in seating. “We always make sure that we stay within budget and for this house, we made sure that there was no wasted space,” says Fourie Hammer. “So far, we have done about 80% of the houses on the estate and we pride ourselves in being the only architects at Serengeti that are founder members as well. We are such fans of the lifestyle planned for the estate that we have also bought stands and we look forward to becoming residents at Serengeti in the very near future.”

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Unified Vision nderstanding that demanding careers and concerns over the safety of one's family are cause for a lot of stress in this country, the developers have tried to provide a complete solution, adding a fibre optic network for internet, broadband connectivity and even videos-on-demand, as well as state-of-the-art security, as part of the offering.

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In addition to full title stands, with a minimum size of 1000 sq metres each, there are a number of eco lodges and themed villages that will offer a new standard of upmarket, village-style living. With a design vision that embraces the spirit of Africa, with its sense of wide open spaces, relaxed and secure lifestyle and the convenience and easy access to the airport and the business districts of Johannesburg, Centurion and Pretoria, Serengeti Golf & Wildlife Estate is destined to become one of the most popular family estates in Gauteng.

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T: 012 807 1955 F: 086 663 6762 C: 083 682 0992 Marinus Schoeman (director) marinus@formacon.co.za PO Box 71647 The Willows 0041 www.formacon.com

At Serengeti we've been priviledged to be a part of the team to construct this state of the art development. Infrastructure buildings that we’ve completed includes Northern and Southern Gatehouses, Security Complex, Golf Shelters, Show houses and the Golf Club House. Our formwork solutions, quality and efficiency is our pride!




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