Anaheim Public Art Plan by Designing Local

ANAHEIM PUBLIC ART PLAN

ANAHEIM PU BLIC AR T PL AN

TABLE OF CON TEN T S EXECUTIVE SUMMARY 04. STRATEGIES FOR Page 4 IMPLEMENTATION OF THE ANAHEIM PUBLIC 01. A LEGACY OF ART PROGRAM CREATIVIT Y IN ANAHEIM- Page 34 Page 6

05. PRIORIT Y ACTION 02. WHY A PUBLIC ART PLAN PLAN? Page 44 Page 10

03. STEPS FOR ESTABLISHING THE ANAHEIM PUBLIC ART PROGRAM Page 20

PHOTO CREDITS Cover: Daniel J. Martinez Hammer Clock Right: Buster Simpson, Anaheim "A" Benches Page 3 Top Left: Buster Simpson, Public Utility Forum Top Right: Daniel J. Martinez, Video Trees Bottom Left: Lloyd Hamrol, City Terrace Bottom Right: MIG Architecture, Santa Ana River from Mountains to the Sea

CHAPTER 01

CHAPTER 02

CHAPTER 03

CHAPTER 04

CHAPTER 05

ACKNOWLEDGEMENTS COMMUNITY SERVICES Sjany Larson-Cash, Director Anaheim Sporn, Community Services Manager Holly Unruh, Community Services Superintendent Nikki Sandusky, Community Services Superintendent Ana Straabe, Principal Project Planner Jane Newell, Heritage Services Manager ECONOMIC DEVELOPMENT Sergio Ramirez, Director Laura Alcala, Community Investment Manager PLANNING AND BUILDING Ted White, Director Niki Wetzel, Deputy Director Heather Allen, Principal Planner Scott Koehm, Principal Planner Judy Dadant, Principal Planner Lisandro Orozco, Senior Planner Bianca Alcock, Code Enforcement Supervisor Brittany Malenofski, Community Preservation & Licensing Manager

CITY ADMINISTRATION Jim Vanderpool, City Manager Greg Garcia, Assistant City Manager Mike Lyster, Chief Communications Officer Erin Ryan, Communications Specialist CITY COMMISSION City of Anaheim Cultural & Heritage Commission CITY COUNCIL Mayor Ashleigh E. Aitken Mayor Pro Tem Natalie Rubalcava, District 3 Council Member Jose Diaz, District 1 Council Member Carlos A. Leon, District 2 Council Member Norma Campos Kurtz, District 4 Council Member Stephen Faessel, District 5 Council Member Natalie Meeks, District 6 ANAHEIM PUBLIC ART PLAN CONSULTANT TEAM Designing Local, Ltd. Cusick Consulting Tomas Benitez Marc Pally

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E X E CU TI VE SU MM AR Y The Anaheim Public Art Master Plan takes an overarching look at Anaheim’s legacy of public art while setting a vision for the future and defining how public art will shape Anaheim for years to come. The framework of this plan is a strategy for the establishment and operationalization of a formal Public Art Program that proposes ways to ensure public art in Anaheim is transformational, unifying, and is representative of the spirit of Anaheim.

VISION FOR THE PROGRAM Public art adds to the dynamic environment of Anaheim and delivers high-impact public spaces that elevate the city’s people, history, and imagination. STEPS TO ESTABLISH THE ANAHEIM PUBLIC ART PROGRAM By implementing the following steps, the City of Anaheim can formally establish a Public Art Program. Step 1: Adopt a Collection Management Policy. Step 2: Streamline the Mural Approval Process. Step 3: Leverage the City’s Investment in Public Art. Step 4: Streamline Program Management Through the Establishment of a Formal Public Art Staff Committee. Step 5: Support the future of the program through increasing resources and defining the role of the Cultural and Heritage Commission for decision making purposes. 4

STRATEGIES FOR IMPLEMENTATION OF THE ANAHEIM PUBLIC ART PROGRAM After establishing the Anaheim Public Art Program through the steps outlined above, the City and the Cultural and Heritage Commission will need to operationalize the Program using the following strategies. Strategy 1: Celebrate the current collection through the development of an online collection tool placed on the City’s website. Strategy 2: Develop opportunities for active community participation in the Arts. Strategy 3: Strengthen partnerships with other organizations and agencies through collaborating on public art projects. Strategy 4: Honor historic artistic contributions to the City of Anaheim.

PHOTO CREDITS Left: Buster Simpson, Knowse to the Stone Top: Kelly Rothicka Castillo, We all shine brightly in Many Different Colors Bottom Left: Buster Simpson, Public Utility Forum

A LE G ACY OF CR E ATI VI T Y I N ANAHEIM

CHAP TER 1

ANAHEIM PU BLIC AR T PL AN

ABOU T ANAHEIM

naheim is a city built on imagination and is a special place for residents and visitors alike. Founded in 1857 as a small settlement on the Santa Ana River, Anaheim was known for its vineyards and orange groves. In the mid-1950s, Disneyland and the 5 Freeway opened and changed Anaheim’s identity from primarily agricultural to a tourist destination. Anaheim spans 50.8 square miles and has just under 350,000 residents, making it the largest and most populated city in Orange County. Anaheim Convention Center is the largest convention center on the West Coast. Proud to be home to global meetings, shows and conventions including National Association of Music Merchants, or NAMM, Natural Products Expo, VidCon and more. Anaheim is home to two theme parks, Disneyland and California Adventure, and two national sports franchises, the Anaheim Ducks and the Angels. While Anaheim is known worldwide for its highprofile tourist attractions, it is also home to unique neighborhoods with rich architecture, numerous beloved parks, and an impressive public art collection. These components highlight the distinctive culture and qualities that the people of Anaheim have to offer. Investing in public art can extend Anaheim’s reach and tell Anaheim’s story as a city that cares about who it is, what it represents, what takes place, and where it is going in the future. Public art in Anaheim will become a calling card to the world. This plan should be viewed as a living document that will grow and change according to the city’s trajectory. The evolution of public art will not be random or unfocused. Instead, it will follow the contents of this plan, ensuring that all future art will reflect the values and vision of Anaheim. 8

The people of Anaheim generate ideas that spark joy, create technologies, start companies, and impact how people see themselves. The future of public art in Anaheim should be no different- it should go beyond the traditional and mundane to offer a glimpse of the innovative and extraordinary energy that exists within Anaheim. The art commissioned in Anaheim should be inspired by those who call Anaheim home. This plan aims to ensure Anaheim finds its collective voice through publicly displayed art by representing and celebrating its cultural diversity and rich cultural heritage.

A S SE S SMEN T OF THE CU R R EN T COLLE CTION

Through 2011, funding for most of Anaheim's current public art collection came from redevelopment projects, in which redevelopment funds were reserved for artworks as part of the project. Like many other California cities, Anaheim viewed the arts as a tool for building invigorating downtown environments and neighborhoods. Anaheim boasts work from renowned artists Daniel Martinez, Nobuho Nagasawa, Millard Sheets, Peter Shire, Buster Simpson, and Richard Turner, to name a few. Many of these pieces were installed in the mid1990s as redevelopment experienced much of its investment. Outside of that period, Anaheim has invested significantly in park developments that incorporate the vision of the neighborhood in design and art elements. These creative elements have become beloved features in many of Anaheim's parks. PHOTO CREDITS Chapter 1 Cover: Buster Simpson, Anaheim "A" Benches Chapter 2 Cover: Buster Sipson, Public Utility Forum

Because several creative amenities have been added to city parks and other public spaces, understanding what constitutes a work of art is imperative to understanding the collection and how to care for it in the future. The Public Art Plan will use the following definitions for the Public Art Program: Public art, when used herein, shall mean any of the following: sculpture, statues, or monuments in any material or combination of materials; painting; murals; graphic arts including printmaking and drawing; photography; crafts in clay, fiber and textiles, wood, metal, plastics, glass and other materials; mixed-media, any combination of forms of media, including collage; functional art such as street furniture, as defined by the Anaheim Public Art Plan; environmental art consisting of landforms and artistic landscape composition. The term “public art” does not include reproductions by mechanical or other means of original works of art, except for limited editions, controlled by the artist, of original prints, cast sculptures, photographs, or other works of art; decorative, ornamental, or functional elements designed by the building architect or consultants engaged by the architect, which are traditional and typical elements of architectural design; elements generally considered to be conventional components of a landscape architectural design including, but not limited to, plant materials, pools, paths, benches, receptacles, fixtures, and planters, except street furniture, as defined by the Anaheim Public Art Plan and environmental art consisting of landforms and artistic landscape composition; “art objects” which are mass-produced, or of a standard design, such as playground sculptures or fountains, except pieces of historical significance to the city; directional or other functional elements, such as supergraphics, signage, color coding, and maps, except where sculptural pieces define gateways in the city; electrical, water, or mechanical service for activation of the work; exhibitions and educational programs related to the work; performing arts; and art that displays slogans, logos, mascots, or commercial advertising. Artist means an individual generally recognized by critics and peers as a professional practitioner of the visual, performing, or literary arts, as judged by the quality of that professional practitioner’s body of work, educational background, experience, public performances, past public commissions, sale of works, exhibition record, publications, and production of artwork. The members of the architectural, engineering, design, or landscaping firms retained for the design and construction of a development project covered by this policy shall not be considered artists for the purposes of this policy. Historic or civic objects means an object that is historically or civically significant. Creative amenity means non-standardized enhancements made to public space. Mural means a large-scale artwork, painting, or mosaic, applied to or mounted directly to an exterior surface of a building, construction fence or other structure and that is visible from the public rightof-way. Its primary intent is to be artistic in nature, rather than purely information, creative signage or commercial signage. The emphasis of the mural will be on artistic expression. Mural proposals shall not include designs that would be considered inappropriate and/or indecent by community standards. A mural shall not indicate or describe in narrative, the form of commercial activity that happens inside a building. All mural proposals containing any signage elements, as defined in the City of Anaheim’s Code, will be redirected to submit an application through the Planning Division. An extensive collection of public art was reviewed and finalized based upon these definitions.

WHY A P U BLIC AR T PL AN ?

CHAP TER 2

THE PU BLIC AR T PL AN OU TLINE S THE VISION, GOAL S, AND COR E VALU E S OF THE CI T Y ’S PU BLIC AR T PR OGR AM. THE PL AN AL SO PR OVIDE S E S SEN TIAL ADMINISTR ATI VE GU IDELINE S F OR DE TER MINING HOW PU BLIC AR T IS IDEN TIF IED, PR E SER VED, SELE CTED, AND PL ACED. PU BLIC AR T ADDS ENOR MOUS VALU E TO THE CU LT U R AL , AE STHE TIC, AND E CONOMIC VI TALI T Y OF A COMMU NI T Y. I T IS NOW A WELLACCEP TED PR INCIPLE OF U R B AN DE SIGN THAT PU BLIC AR T CON TR IBU TE S TO A COMMU NI T Y ' S IDEN TI T Y, F OSTER S COMMU NI T Y PR IDE AND A SENSE OF BELONGING , AND ENHANCE S THE QUALI T Y OF LIF E F OR I T S R E SIDEN T S AND VISI TOR S . PHOTO CREDITS Right: Peter Shire, The Neighborhood

ublic art allows communities to connect people to places through culture. Anaheim recognizes that design, art, culture, historic preservation, and other critical attributes of communities are essential to a successful planning process. Prosperity and economic development come from strategically planning and investing in a community’s cultural assets and unique artistic legacy. A welldeveloped Public Art Plan results in better community relations, an increased sense of pride and ownership by stakeholders, new and leveraged funding resources to benefit the city, and newfound value in an existing collection. A Public Art Plan serves to help communities grow their pride, foster a sense of place, serve as an economic driver, and realize their ability to influence the present and future aesthetic of the place they call home. Recognizing the value that public art adds to the city, in 2018, Anaheim City Council renewed its commitment to public art by establishing the Public Art Ordinance. This plan outlines how the City of Anaheim could fund, manage, and review public art projects in the future.

OVER VIE W OF THE PU BLIC AR T PL AN PR OCE S S Despite the COVID-19 pandemic, this plan is a result of extensive public engagement. The consultant team, along with City leadership and staff, worked diligently to engage the public throughout an 18-month process (August 2020-December 2021) and provided ample opportunity for a broad cross-section of the community to participate in shaping the vision for public art in Anaheim. The team held over 40 virtual stakeholder engagement opportunities, including 18 individual interviews, 25 focus groups, and six identical community meetings in each of Anaheim’s 6 Council Districts to listen and learn about the community’s vision for public art. Participants included business owners, arts organizations, art educators, realtors, private developers, community groups, and engaged residents. Translation services were available on an as-needed basis. 2,149 people participated in a survey. In all, over 3,000 people were engaged.

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DISTR ICT SPE CIF IC MEE TING S

Each District meeting focused on generating conversation with participants on integrating public art into parks, community facilities, corridors, private development projects, and gathering spaces to experience more art throughout the city.

DISCUS SION QU E STIONS • • • • • • • • •

What parks and community facilities would benefit from an investment in public art? What corridors would benefit from an investment in public art? How can public art be integrated into new development? How can public art enhance community destinations for the local community? How can public art in tourist destinations benefit the local community? What values should be celebrated in your neighborhood? What values should be celebrated throughout the City? Where should public art be placed in your neighborhood? Where should public art be placed throughout the City?

• • • • • • • • •

Concerts in the Canyon (Four Concert Dates) Summer Nights Under the Stars at Pearson Park Amphitheatre (Three Family Shows) Pearson Park Amphitheater Summer Concerts (Two) Oak Canyon Nature Center Nature Nights (Seven Events) Downtown Farmer’s Market Symphony on the Go (Twila Reid Park & Juarez Park) Mobile Family Resource Center Sites Ponderosa Park Splash Pad Pop-Ups Anaheim Fall Festival

TR E A SU R E HU N T

The team also developed a treasure hunt for each district where participants searched for Anaheim’s treasures in their neighborhoods. The treasure hunt was a tool for thinking about and discovering treasures within their communities and safely exploring the city. In total, nearly 3,000 people participated in the public art planning process, shaping the recommendations and vision.

THE R E SIDEN T S OF ANAHEIM VALU E PU BLIC AR T

The project survey received 2,149 responses as Community Services staff worked tirelessly to engage participants at numerous events throughout the summer of 2021. Information about the Plan was placed in the Summer Activity Guide, and 60,000 residents received the summer mailer advertising the survey and engagement opportunities. The team also made paper surveys available for the public at family resource centers, community and youth centers, and libraries, as well as publicized the opportunity widely on social media.

Throughout the stakeholder meetings, individual and group interviews, and survey comments, several recurring themes emerged. The people of Anaheim want to be known for their creativity. They want public art to become synonymous with their identity, elevating their reputation in southern California, stacking upon the experience of a tourist destination. They want public art to celebrate and showcase the many cultures in Anaheim, and they want to see public art reflecting their values in their local neighborhoods. They want art to be a part of their public spaces, making them more exciting and desirable. They want to share their histories and the history of Anaheim with each other and, ultimately, the world.

E VEN T S AT TENDED

PHOTO CREDITS Right: Paul Revere's Ride, Katherine England

SU R VE Y

• • • • •

Maxwell Dog Park Opening Neighborhood Vaccination Sites Community Meetings Flag Day Procession July 4th

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Insights

series of survey questions that gave specific insight into what residents currently value in their city, what values they want to see expressed in their future public art, and where they want to see future projects placed. Overwhelmingly, participants communicated their desire to see public art projects on the neighborhood scale and in underestimated, hyper-local spots throughout the city.

What is Unique About Anaheim?

Parks

1,152 respondents

Sports and Entertainment

965 respondents

Neighborhoods / Community Culture

855 respondents

Community Diversity/ Inclusion

633 respondents

Arts and Culture

603 respondents

History

594 respondents

Architecture and Historic Character

428 respondents

The Santa Ana River

392 respondents

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Nominate Your Favorite Anaheim Treasure A treasure is a physical feature, visible to the public which enhances its surroundings: may be a work of art, a historic building, or a folk art gem. Scattered around the city, treasures are sources of delight and pride in which everyone can feel ownership.

PARKS: 168 DISNEYLAND: 127 PACKING DISTRICT: 37 FOUNDERS PARK: 33 MUZEO: 31 OAK CANYON NATURE CENTER: 23 ARTIC: 15 BIG A: 14 MOTHER COLONY HOUSE: 10

Promote Neighborhood Pride and Beautification

948 respondents

Support Creativity

910 respondents

Share History

843 respondents

Celebrate Diversity

831 respondents

Expand Arts and Cultural Offerings

751 respondents

Help Community Reconnect Post COVID-19

641 respondents

Create Destinations

554 respondents

Enhance the City's Brand

410 respondents

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

What's One Word That Comes to Mind When you Think of Public Art? Yes

1,577 respondents

451 respondents

HISTORY: 426 RESPONDENTS PRIDE: 216 RESPONDENTS BEAUTY: 107 RESPONDENTS INTERACTION: 97 RESPONDENTS WONDER: 86 RESPONDENTS COMMUNITY: 53 RESPONDENTS CREATIVITY: 49 RESPONDENTS CULTURE: 48 RESPONDENTS

Are you a resident of Anaheim?

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Under 18

443 respondents

18-24

131 respondents

25-44

738 respondents

45-64

562 respondents

65-84

136 respondents

85+

9 respondents

How Can Public Art Serve Anaheim in The Future?

Age of Respondents

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

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V ISIO N F O R P U BLI C AR T AD D S TO TH E DYN AM I C EN V IR ONMEN T OF ANAH EI M AN D D ELI V ER S H IGHI M PAC T P U BLIC SPACE S TH AT ELE VAT E T H E CI T Y ’S PE OPLE , HISTO R Y, AN D IMAGINATION. T HE F OLLOWING CR I TER IA AND T HE M E S CAN SU PPOR T D E CISIONM AK I N G AN D E VALUATIONS MADE BY T H E CI T Y WH EN A S SE S SING PR O P OSED PR OJE CT S AND CO MMIS SI O N ING AR T PR OJE CT S USI N G P U BLI C D OLL AR S . TH R OUGH ST R AT E G I C I N V E ST MEN T USING T HE STAT E M EN T S BELOW, ANAH EIM CAN BE K N OWN A S A CI T Y TH AT VALU E S P U BLI C AR T AND CU LTI VATE S THE CO MMU N I T Y ’S CR E ATI V I T Y. PHOTO CREDITS Top Left: Love Mural, Privately owned Top Center:Buster Simpson, Exchanger Fountain Top Right: MUZEO sign, Chance O'Neil

Bottom Left: The Anamorph, Michael Davis, Ann Preston, and Richard Turner Bottom Center: Buster Simpson, Anaheim "A" Benches Bottom Right: Madame Helena Modjeska sculpture, Eugene Maier-Krieg

P U BLI C AR T THE CI T Y OF ANAHEIM ' S PU BLIC AR T WILL ...

BE DI VER SE

CO NNE C T PE OPLE TO ONE ANOTH ER

ELE VATE AR TIST S

Anaheim’s public art can represent the community’s rich diversity by reflecting many cultures, histories, and tastes while also incorporating different types of artwork.

Anaheim’s public art will create exceptional and transformational public spaces that are loved and cherished by all. Public art investments should engage, inspire, and provide a connection for the entire community.

Anaheim’s public art promotes opportunities for the artists, visitors, and residents that encounter it. Ensuring the ongoing integrity of artworks and respecting the creative rights of artists is of utmost importance.

BR I N G VISI TOR S AND CAP T I VATE LOCAL S

BE A U NI Q U ELY ANAH EI M E X PER IEN CE

Anaheim’s public art will captivate locals and non-locals, building upon the dynamic arts and culture scene already well-established in the City.

Anaheim’s public art will create unmatched experiences in the region, elevating the profile of Anaheim while celebrating the unmatched hospitality and unique atmosphere.

BE C OM E SYNONYMO US WI TH ANAH EI M ' S I D EN TI T Y Anaheim’s public art pays tribute to the past and anticipates the future. Anaheim is made up of many people from many backgrounds, creating a unique story worth sharing. 19

CHAP TER 3

ST EP S F O R E STABLISHING TH E AN AH EI M P U BLI C AR T PR O G R AM

ANAHEIM PU BLIC AR T PL AN

PHOTO CREDITS Chapter 3 Cover: Daniel J. Martinez, Video Trees Left: MIG Architecture, Santa Ana River from Mountains to the Sea Right: Planters - Gabrieleno Baskets, Nobuho Nasagawa

THOUGH THE CI T Y OF ANAHEIM HA S LONG HAD PU BLIC AR T, THE CI T Y IS LOOK ING E STABLISH A PU BLIC AR T PR OGR AM BY IMPLEMEN TING THE F OLLOWING STEPS . STEP 1 : AD O P T A C O LLE C T IO N MAN AGE MEN T PO LICY

onsideration and adoption of a Collection Management Policy would recognize the value and legacy of the current collection while planning for the maintenance of the future collection. Sound collection management practices include routine documentation, monitoring, and maintenance. The Collection Management Policy will equip the City to care for existing work while setting standards for any new pieces in the collection, receiving gifts of public art, accepting memorial gifts, and addressing temporary art. The proposed Collection Management Policy specifically includes the following: • Establishes the management practices for artworks acquired through the solicitation and donation processes. • Outlines standards for maintenance and relocation and guards against inappropriate disposal of any of the pieces in the collection. • Provides direction for surveying the collection, working with future artists to establish a maintenance plan for any commissioned work, and includes inspection guidelines. • Creates procedures for individuals or organizations who want or wish to donate artwork to the City. A designated staff member should administer or oversee the following tasks: • Review and update an annual survey of all pieces within the City’s collection. Each piece should be evaluated and should have information about maintenance needs. • Ensure that all repair and restoration of artwork

• • •

is completed with the highest standards of professional conservation practice. Ensure routine maintenance is completed. Plan for the future development of the collection. Advocate for funding of maintenance of the collection when appropriate.

WH AT IS I N A C OLLE C TI ON M AN AG E M EN T P OLI C Y ? A Collection Management Policy establishes the management practices for artworks acquired through the solicitation and donation processes. These pieces are considered part of the City’s permanent collection and must be cared for per the Maintenance Policy. The Collection Management Policy will help maintain the value of the City’s permanent collection and guard against inappropriate disposal of any of its pieces. D ONATI ON AND AR T WOR K O N LOAN P OLI C Y This policy creates procedures for individuals or organizations who want or wish to donate artwork to the City. These donations may be considered on a caseby-case basis, and requests for consideration shall be made to the Public Art Staff Committee. M AI N TENANCE P OLI C Y This policy establishes the procedure for maintaining the future public art collection and pieces currently therein. Direction for surveying the collection, working with future artists to establish a maintenance plan for any commissioned work, and artwork inspection guidelines are included.

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STEP 2 : ST R E AM LI N E T H E MU R AL APPR OVAL PR O CE S S

Murals play an important role in Anaheim’s past and present. Anaheim boasts many murals by esteemed Chicano artist Emigdio Vasquez. Vasquez painted dozens of murals throughout Orange County, including at Disneyland, Anaheim City Hall, and on many private buildings throughout Anaheim. In addition to the seven Vasquez murals, Anaheim is home to dozens of murals scattered throughout the city. As is evidenced by the popularity of murals throughout Anaheim and the rest of the world, murals provide an opportunity to transform blank walls into vibrant spaces. Murals can celebrate a place’s history, tell memorable stories of residents, provide brightness in drab spaces, and inject beauty wherever they are. The current approval process in Anaheim to place murals on private property facing the public right-of- way could be streamlined to encourage installations. The current process requiring a minor conditional use permit requires a fee of $6,057. PR O P OSED AR T R E VIE W PR OCE S S F OR M U R AL S AND OTH ER F OR MS OF AR T O N PR I VATE PR OPER T Y VIS ABLE TO P U BLI C R I GH T S OF WAY OR P U BLI C PR OPER T Y. The City of Anaheim has a long tradition of murals and encourages this and other forms of creative community expression. For that purpose, the city will adopt a straightforward public art review process that is contentneutral. This new process is in this plan as part of the suggested policies. Any form of art that includes advertisement or meets the definition of a sign as outlined in the Anaheim Municipal Code shall be regulated under Chapter 18.44 of the Anaheim Municipal Code. The intent of public art is on artistic expression and shall not be considered inappropriate and/or indecent by community standards. R E V I E W PR OCE S S Any public art that is located on private property and is visible to public property or public rights of way shall be required to obtain a Public Art Permit. Artwork that is proposed on public property shall be reviewed through any contractual requirements with the City of Anaheim. • • •

Applications shall be filed on forms approved by the Planning & Building Director which shall be filed with the Planning & Building Department. The application shall include installation and de-installation plans and a maintenance plan as detailed in the application. Murals shall include the artist name, title of the artwork and year installed.

The Interdepartmental Public Art Coordination Committee is the approval authority and issues the permit. Any work on public property or that may need to temporarily occupy the public right of way may also require an Encroachment permit issued by Public Works. A S SOCI ATED F EE The fee for the review of public art shall be $966 as may be amended by City Council.

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ST EP 3 : CONSI DER O PPO R T U NI TI E S F O R F U N D ING As the City of Anaheim considers ways to implement a more expansive approach to public art, funding will be needed. Several methods have proven successful in cities throughout the country that Anaheim can explore. Americans for the Arts surveyed public art programs in the US; according to the 2018 survey on public art programs, they found 725 local, county, and state ordinances with various funding mechanisms for public art programs. U TI LIZ E THE PU BLIC AR T T RUST F U ND E STABLISH ED I N CH AP TER 1 7. 3 7 PU BLIC AR T IN ANAH EI M M U NI CI PAL C OD E The City established a fund for public art in 2018 as part of the Anaheim Municipal Code. The following language is used in the ordinance to establish the funding for the Program.

76% YES 24% NO

.0102 The City shall establish the Public Art Trust Fund as a special revenue fund which expenditures may be made in accordance with this ordinance. The Public Art Trust Fund shall fund the administration of the Public Art Plan pursuant to the Public Art Regulations and permanent public improvements in the form of the purchase, acquisition or commission of new public art, major restorations, and installation and maintenance thereof. Authorized expenditures include, but are not limited to, associated site installation costs such as lighting and landscaping, and costs associated with the commission engineering, contract administration, unveiling, dedication activities, and preservation, conservation and repair of existing public art.

" IF M O R E AR T S AN D CU LT U R E O PPO R T U N I TIE S E X IST ED IN ANAHEIM O U T SIDE O F DISNE YL AN D, WO U LD YO U LEN GTHEN THE DU R AT IO N O F YOU R STAY ?" Y/N R E SPO NSE S WER E OF F ER ED

PHOTO CREDITS Top: Brian Peterson, Dreamcourt Right: Richard Turner, Veterans Monument and Plaza

D O N ATI ONS AND GR AN T S This fund could receive regular or periodic allocations of monies from any source deemed appropriate, or grants and contributions from private individuals or public programs could provide funding. At the state level, the California Arts Council has grants that support public art. At the federal level, a number of programs and resources also provide funding for public art. The trust fund can also be used as a source for matching funds, when required for grants. The monies in the public art trust fund could be used to develop a program to support temporary public art installations and activations throughout the City, such as those outlined below in Chapter 4. The City of Anaheim currently includes public art in many public building projects, particularly parks. This is illustrated in Section .0101 of the city's ordinance. .0101 Every public park project that entails construction or major refurbishment of a new park or community/recreational building or library within the city’s capital improvement program (CIP) shall provide for the installation of an art piece for the purposes of incorporating public art within each project in furtherance of the Public Art Plan. One option the City can consider moving forward is establishing a more clearly defined funding mechanism for public art by allocating a percentage of the capital improvement budget to create and maintain public art. AN N UAL ALLOCAT IO N F R OM T HE CI T Y ’S GENER AL F U ND An annual allocation could be made for public art to the City’s Public Art Trust Fund that would support maintenance of the current collection and new projects. This allocation should be made consistently over a minimum of five years to understand the impact of the investment.

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E X PLOR E A PU BLIC AR T OP TI ON F OR PR I VATE DE V ELOPM EN T Negotiated Benefit The City of Anaheim, through the former Anaheim Redevelopment Agency, had an established practice of negotiating the inclusion of public art as a community benefit when developers were building on public land or in partnership with the Agency. Much of the City’s current collection has been developed in this manner. The City can continue to build its collection by consistently including public art as a community benefit in all City development partnerships. The City could also explore, where appropriate, offering development incentives that would enhance the pedestrian experience and benefit the entire community. Built in Development Fee/In-Lieu Fee Another option would be to establish a public art requirement for private development, either citywide or in certain districts, such as the Platinum Triangle or in CtrCity. Several cities in Orange County have such a policy. Some programs require public art on-site with a set value as a percentage of the project cost. There is also the option of an in-lieu fee where the monies can be deposited into the city’s public art fund to be used to support public art throughout the city. A LE G AC Y OF IN VE ST MEN T AND F U T U R E OPP OR T U NI TI E S The City of Anaheim has an established tradition of celebrating its history and creativity through commissioning works of public art that adorn the city’s public spaces, streets, and parks. As part of the process of developing this public art plan, and as detailed elsewhere in this document, the consulting team worked with staff to document and inventory the City’s existing collection of public art. Residents were also asked about their future vision for public art in Anaheim and what opportunities they most wanted to see realized. The team also learned that many visitors to Anaheim would be willing to extend their stay to participate in additional cultural opportunities. LE V ER AG I NG T HE IN VE ST MEN T AND I M PLE M EN TI NG TH E PL AN In developing this plan, over 3,000 residents invested their time to help shape the future of public art for this community. In coming together to discuss the future of public art in Anaheim, residents expressed the desire to see more public art in neighborhoods. They prioritized public art that helps to promote neighborhood pride (47%) and shares aspects of the community’s history (39%). Other oft-cited opportunities included the expansion of murals throughout the city and the possibility of including public art in future boulevard improvement plans. As the City moves forward with implementing components of this plan, as opportunities present themselves, the City will be leveraging both its existing collection and the community’s vision and creativity.

PHOTO CREDITS Top: DeL'Esprie, Gene Autry Bottom: Miraloma Birds Right: Buster Simpson, Granite People

CU LT U R AL TOU R ISM AND PU BLIC AR T CU LT U R AL TO U R ISM The arts have proven to be an effective building block of many cities’ economic development and cultural tourism strategies across the nation. A 2018 study by the National Governors Association states: Arts programs have been high-impact components of economic development programs by: • Leveraging human capital and cultural resources through tourism, crafts, and cultural attractions; • Serving as a centerpiece for downtown redevelopment and cultural renewal; • Creating vibrant public spaces, enhancing urban quality of life, expanding the tax base, and improving regional and community image; and • Contributing to a region’s “innovation habitat” by making communities more attractive to highly desirable, knowledge-based employees. Anaheim has the potential to expand as a cultural tourism destination. When asked if they would spend an extra night in Anaheim to enjoy additional cultural offerings, 76 percent of hotel guests at the Hyatt House said yes. In addition, during stakeholder interviews conducted by the consultants, several community leaders associated with the hospitality industry noted the role the arts and culture, particularly public art, can play in marketing a destination such as Anaheim. M AR K E TI N G OPPOR T U NI T IE S Both the existing public art collection and new works of public art can be the foundation of expanded cultural tourism marketing by the City of Anaheim. Maps of Anaheim’s public art and community treasures were developed in addition to an image library, as part of the master plan process and can be utilized in future marketing and educational partnerships and initiatives. Public art can be woven into existing websites and materials or accentuate new marketing initiatives developed with local tourism assets, from Visit Anaheim to local hotels.

ST EP 4 : ST R E AMLIN E PR O GR AM M AN AGE M EN T T HR O U GH THE E STABLISH M EN T O F A F O R MAL PU BLIC AR T STAF F C O MMI T T EE .

he City of Anaheim does not currently have a standard approach to managing public art. Projects have been realized through various processes, depending on the initiating department, funding source, and nature of the project. Public artworks in parks go through one process, murals another, and developer projects a third. While this approach has resulted in many extremely successful works of art, it has also resulted in some gaps in knowledge and ultimately in the uncoordinated management of a public asset. To ensure better coordination moving forward, the City can explore having an Interdepartmental Public Art Coordination Committee for all public art and clearly defined processes and policies for public art review and approval. This is not to say that all projects need to go through the same process; projects could still be initiated and reviewed in several distinct ways, which are consistent depending on the nature of the project. Building upon the inventory developed for this plan and adopting some policy, the City can develop a central repository of information and policies regarding public art in Anaheim. This will allow for a clear understanding moving forward on how best to initiate, review, and approve public art projects and what the City’s responsibility is towards that asset once developed. An Interdepartmental Public Art Coordination Committee should be formed consisting of staff from relevant departments to ensure coordination among departments and projects within departments. The Committee should meet regularly and be managed by someone in a position to focus on managing the Public Art Program who has extensive knowledge in public art administration, including maintenance, inventory management, and extensive knowledge in utilizing funding mechanisms. The need for staff and/or consultant expansion is explored in Step 5. PHOTO CREDITS All: Buster Simpson, Business Arch

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STEP 5: A C O M M I T M EN T TO ENHAN CED R E SO U R CE S AND DE CISIO N M AK I N G PR O CE S SE S . P U BLI C AR T PR OGR AM SU PPO R T As noted above, public art in Anaheim can benefit by having a primary point of contact in the City moving forward. This person would be knowledgeable about the City’s collection, informed about the City’s processes and policies, and could serve as a resource to staff and the public in all matters related to public art. In addition, this person could help the City pursue future opportunities, from grants to partnerships and loans of works of art. A staff and/or consultant position for Public Art can collaborate with the relevant city departments Attorney's Office. The responsibilities can include: 1. Work with various departments to develop potential projects 2. Coordinate with other City planning efforts. 3. Prepare the Public Art Program Update 4. Coordinate with Public Art Committee to ascertain advice on any matter pertaining to public art, including: • public art updates to the Committee and the Commission; • artist selection juries and process; • purchase of artworks; • commission and placement of artworks; and • public art programming; 5. Coordinate hiring an outside consultant or agency to administer public art projects as needed. 6. Coordinate with various city departments on the City’s Public Art Policy. 7. Pursue grants available to the City for the Public Art Program. 8. Overseeing the Public Art Trust Fund. 9. Manage the collection through the following actions: • Conduct regular surveys of all pieces within the City’s collection. Each piece should be evaluated and should have information about maintenance needs. • Ensure that all repair and restoration of artwork is completed with the highest standards of professional conservation practice. • Ensure routine maintenance is completed on the City's collection and public art on private property.. • Advocate for funding of maintenance of the collection when appropriate. • Manage the maintenance needs of the creative amenities within the City’s Collection. • Manage the murals/public art applications for private property

PHOTO CREDITS Left, Center: Jenny Voznesensky & Athena Tseng Small WondersTop Right, Left: Nobuho Nagasawa Orange Crates

WH AT IS THE PU BLIC AR T PR OGR AM U PDATE ? The Public Art Program Update is a document that outlines projects to be in the coming fiscal year and projects that will be in process during that fiscal year. The Program Update creates a roadmap and allows for the input of community members, and others who care deeply about public art in Anaheim. The Update will be prepared through consultation with staff, the Interdepartmental Public Art Coordination Committee, and the Public Art Committee. The following steps will be taken to develop the Public Art Program Update: 1. Identify projects including acquisition and maintenance. 2. Work with City departments to integrate feedback on the program update. ADVISOR Y B ODY Public art is currently under the purview of the Cultural and Heritage Commission, an appointed body that advises the Council on matters related to the arts, culture, heritage, and preservation. Moving forward, the City can explore revisions to this extensive initiative to better support public art and the other broad and essential areas under the purview of this one body.

A Public Art Committee is recommended to be formed as a subcommittee to the Cultural and Heritage Commission. The Committee should be chaired by a member of the Cultural and Heritage Commission and should be made up of five members and will have the following responsibilities: 1. Act principally in an advisory capacity to Anaheim staff in any matter pertaining to public art. 2. Advise and make recommendations to the Cultural and Heritage Commission, who will then advance recommendations to city staff about, among other things, artist selection juries and process; commission and placement of artworks; and maintenance and removal of artworks. At a minimum, three of the five committee members should be Anaheim residents and chaired by a Cultural and Heritage Commissioner. The following qualifications should be considered when appointing the members of the Committee and would establish an ideal group of committee members: 1. One or more artists; 2. One or more arts professionals or educators; 3. One cultural or heritage professional; and/or 4. One design professional. Any member serving on the Committee is ineligible for a public art project by the City of Anaheim during their membership and for a year following their service on the committee. 33

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STR ATE G IE S F O R I MPLEMEN TAT IO N OF TH E AN AHEI M PU BLIC AR T PR O G R AM

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fter establishing the Anaheim Public Art Program through the steps outlined in the previous chapter, the City and the Cultural and Heritage Commission will need to implement the program. Goals and strategies to implement the program are in the following sections.

GOAL S O F T H E P U BLI C AR T PR OGR AM The City of Anaheim has a legacy of embracing public art. Public art can play a crucial role in ensuring maximum livability for residents and supporting the community’s tourism sector and the broader economy. The following are core goals for the Public Art Program and are in no particular order. These goals can be used when implementing public art projects, and though no one project will accomplish all goals, projects should satisfy one or more of the goals.

PHOTO CREDITS Chapter 4 Cover: Lloyd Hamrol, City Terrace Left: Michael Davis, Ann Preston, and Richard Turner , The Anamorph Top Left: Emigdio Vasquez, One Hundred and Twenty-four Years of Progress Bottom Left: Jae Kitinoja Gardenwalk Stairs

G OAL S O F TH E PR OG R AM

GOAL 1 CO N NE C T PE OPLE TO T HE I DEN TI T Y OF ANAH EIM

GOAL 2 BU ILD U P ON ANAH EI M ’S R ICH H ER I TAGE

GOAL 3 CELEBR ATE ANAH EI M ’S CU LT U R AL D I V ER SI T Y

Public art should foster a connection between the City of Anaheim and the people who live, work, and visit the community.

There is no shortage of history to build upon in Anaheim, and public art can help share those stories in new and contemporary ways.

As a community with a Native American legacy and growing nonnative populations, our public art should tell the story of all those who make Anaheim a vibrant community, particularly those who are underrepresented.

GOAL 4 ENG AGE A SENSE O F PL AYF U LNE S S AND J OY

GOAL 5 CR E ATE PL ACE -B A SED P U BLI C AR T STEEPED I N C OM M U NI T Y ENG AGE M EN T

Public art in Anaheim has the potential to move beyond the traditional and inject creativity, education, and joy into public spaces.

Targeted public art investments in neighborhoods can allow community members an opportunity to contribute to the creative process through meaningful interactions with artists.

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ST R ATE G I E S The following strategies can further the Public Art Program. Some strategies are continuations of existing approaches, while others will involve new initiatives for the Public Art Program.

STR ATE GY 1: CELEBR ATE THE CU R R EN T CO LLE CT IO N THR O U GH T H E D E VELO PMEN T O F AN O N LINE CO LLE CT IO N TOOL PL ACED O N THE CI T Y ’S WEB SI TE .

he City of Anaheim currently boasts a robust collection that residents and visitors would enjoy experiencing. A map representing the collection with images of each piece does not exist. An online interactive map as an exploration tool, could be created to showcase the city’s well-documented collection. At a minimum, the tool should include the following: • Location of the piece • Title of the piece • Artist(s) name • Link to the artist’s website when available • Year installed • Image(s) of piece

C OM M U NI T Y TR E A SU R E S AND P U BLI C AR T The City is fortunate to have many highly qualified staff engaged in the planning, designing, and constructing of public infrastructure and amenities, from streetscape enhancements to parks. Over the years, those efforts have resulted in many well-designed projects enhanced by special design features and works of public art. Many of these are well known and beloved by the community and cited as ‘community treasures.’ As part of the streamlining process, moving forward, the City can distinguish between public art and design enhancements, both of which add value to the City’s infrastructure but need to be identified, managed, and maintained in different ways. Public art is the result of the participation of an artist and is subject to specific protections, while design enhancements are not subject to the same restrictions. PHOTO CREDITS Top, Left: Katherine England, Tree of Life

STR AT E GY 2 : D E V ELO P OPP O R T U N I T I E S F O R AC T I V E COM M U N I T Y PAR T I CI PAT I O N IN THE AR T S .

consistent theme throughout the public engagement process was the desire for increased community interaction and engagement in the arts. Community members shared their desire for cultural experiences that celebrate the many cultures in Anaheim. This desire could be manifested in the form of festivals,celebrations, and other temporary events that focused on a specific theme or culture. Ultimately, these opportunities should consider stacking experiences on top of one another, so multiple senses are engaged simultaneously, leading to a more fulfilling experience for the attendees.

STR AT E GY 3 : ST R EN GT HEN PAR TN ER SH I P S WI T H OT H ER OR G AN IZ AT I ONS AN D AGEN CIE S T HR OUG H COLL AB OR AT I N G O N PU BLIC AR T PR OJ E C T S .

naheim is rich with incredible partners that play a significant role in the identity of the City within the region and nationally. Disneyland, the Angels, and the Ducks all contribute to creating a large tourism base for the City. In addition, the Anaheim Convention Center reigns as the largest exhibition facility on the West Coast, boasting over 1.8 million square feet of space. Partnerships with these organizations could range from an annual temporary show that lasts for a short time, appearing throughout the City or in specific locations on a rotating basis, to a quarterly public art show focused on one particular subject. The City could work with a different partner on a rotating basis to provide public art programming in the resort area, at the Convention Center, and near the Angels Stadium and Honda Center. While tourists may be coming for specific events, conferences, or to Disneyland, these temporary installations can provide additional points of interest for tourists and consistent programming for residents.

Because of the vital tourism sector, Anaheim enjoys a series of unmatched regional transportation resources, including a regional intermodal center, providing rail, bus, taxi, and other services for daily commuters and visitors. The facility is architecturally significant and offers ample opportunity for programming. Programming within this facility could range from various installations on the interior and exterior to commissioning an artist to light the entire building or performers to activate the building through performances. One way to approach such programming would be to consider establishing an artist-in-residence program in the City's regional intermodal center. Artists of various disciplines (painters, photographers, choreographers, writers, etc.) could apply to share their craft with the public at the facility. Artists could offer free classes/ workshops for the public in their art form or develop a temporary installation or performance. For example, a choreographer might create a site-specific dance to be performed in locations throughout the facility. In addition to performances of the new dance, the choreographer could also offer a couple of dance classes and hold open rehearsals at the facility. A photographer might offer free photography classes and engage the public in a photography contest or project, the results of which might be temporarily displayed in the facility or on the City’s website. Because so much tourism is focused in the Resort District, Anaheim Transportation Network (ATN) services the district and gives tourists a reliable way to get around the district. This experience could be enhanced and tied to a public art experience in various ways. Two examples are as follows: • Work with ATN to offer a periodic public art tour, once a day, or a few times a week, where people interested in exploring Anaheim and its history and culture can take the bus and view a selection of the City’s public art collection. The brochure developed for this tour could also be made available to visitors interested in taking a self-guided tour. • The City could partner with the Resort District to commission artists to wrap the shuttles in eye-catching ways. PHOTO CREDITS Left: Peter Shire, The Neighborhood

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ST R AT E GY 4 : HO NO R HISTO R IC C ON T R I B U T I O NS OF VAR IO US CU LT U R E S T HR O U GHO U T THE CI T Y.

naheim is home to a number of important cultural spaces created by indigenous peoples and communities of color. Special consideration should be given to honoring those historic contributions, celebrating their signifigance, and using storytelling tools to ensure their permanence in the community for decades to come. Contributions of the Tongva, the Mexican American and wider Latino community, and members of the Asian American community should be considered. Historic preservation efforts, oral history documentation, and seeking to realize contributions of these communities when designing public spaces is of utmost importance. PHOTO CREDITS Left, Top: Emigdio Vasquez, Recuendos del pasado y imagenes del presente

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PR IO R I T Y ACTIO N PL AN

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he following steps and strategies are derived from national best practices in public art planning. Both are broken into short-, medium-, and long-term tiers. Collectively, this plan for action is ambitious and will require public funding and strong leadership.

ST EPS TO E STABLISH TH E ANAH EIM P U BLIC AR T PR OG R AM STEP 1 AD O P T A C OLLE CT IO N MANAGEMEN T P OLI C Y Timeframe: Short-term Proposed Budget: N/A Action Narrative: Consideration and adoption of a Collection Management Policy would recognize the value and legacy of the current collection while planning for the maintenance of the future collection. Sound collection management practices include routine documentation, monitoring, and maintenance. The Collection Management Policy will equip the City to care for existing work while setting standards for any new pieces in the collection, receiving gifts of public art, accepting memorial gifts, and addressing temporary art. Key Steps for Completion: • Review proposed policy with respective departments • Adopt proposed policy ST EP 2 ST R E AM LI NE T H E MU R AL AND PU BLI C AR T APPR OVAL PR OCE S S Timeframe: Short-term Proposed Budget: N/A Action Narrative: Update the City's Municipal Code to amend existing mural requirements and create public art permit requirements including creating a new Public Art Permit with a fee of $966. The process for review should be updated to include the following application materials and steps for approval: • Applications shall be filed on forms approved by the Planning & Building Director which shall be filed with the Planning & Building Department. • The application shall include installation and de-installation plans and a maintenance plan as detailed in the application. • Murals shall include the artist name, title of the artwork and year installed. Key Steps for Completion: • Update the Anaheim Municipal Code to reflect new process for public art including murals. • Schedule the regular review panels within the Interdepartmental Staff Coordination Committee. • Develop application materials and place on website for public use. • Provide funding for staff time needed to administer this program. PHOTO CREDITS Chapter 5 cover: MIG Architecture, Santa Ana River from Mountains to the Sea Top: Ramon G. Velazco, Kate and Ella 1895

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ST EP 3 C O NSI DER OPPO R T U NI T IE S F OR F U ND I NG Timeframe: Short-term Proposed Budget: N/A Action Narrative: As the City of Anaheim considers ways to implement a more expansive approach to public art, funding will be needed. Several methods have proven successful in cities throughout the country that Anaheim can explore. The tourism sector should be considered to build support within the community for increased funding for public art as there is a direct correlation between an investment in arts and culture and an increase in tourism. Key Steps for Completion: • Review proposed funding methods with respective departments and select the method(s) most suitable to Anaheim. • Meet with Visit Anaheim to build support in the tourism sector for enhanching the built environment with public art. • Present the selected funding mechanism(s) to City Council for consideration. ST EP 4 ST R E AM LI NE PR O GR AM MANAGEM EN T TH R OUGH TH E E STABLISH M EN T OF A F O R M AL P U BLIC AR T STAF F COMM I T TEE . Timeframe: Short-term Proposed Budget: N/A Action Narrative: An Interdepartmental Public Art Coordination Committee should be formed consisting of staff from relevant departments to ensure coordination among departments and projects within departments. The Committee should meet regularly and be managed by someone in a position to focus on managing the Public Art Program who has extensive knowledge in public art administration, including maintenance, inventory management, and extensive knowledge in utilizing funding mechanisms. Key Steps for Completion: • Determine which departments should be represented on the Interdepartmental Public Art Coordination Committee. • Select dates for committee meetings. ST EP 5 A COM M I T M EN T TO ENHANCED R E SOU R CE S AND D EF I NI NG TH E R OLE OF T H E CU LT U R AL AND H ER I TAGE COMMIS SI ON F OR D E CISI ON M AK I NG P U R P OSE S . Timeframe: Medium-term Proposed Budget: $$ Action Narrative: A staff and/or consultant position for Public Art could be created to collaborate with the relevant city departments and to manage the Public Art Program. A Public Art Program Update should be developed annually. A Public Art Committee should be formed as a sub-committee to the Cultural and Heritage Commission to act as a selection panel on public art projects and to advise the Interdepartmental Public Art Coordination Committee. Key Steps for Completion: • Consider hiring a full time staff member and/or consultant to manage the Public Art Program. • Complete the creation of the Program Update annually. • Solicit interest for the Public Art Committee and seat the Committee. 48

STR ATE G IE S F OR I MPLE MEN TATION OF TH E ANAH EIM P U BLIC AR T PR OG R AM STR ATE GY 1 CELEBR ATE TH E CU R R EN T CO LLE CT I ON TH R OUGH TH E D E V ELOPM EN T OF AN O N LIN E C OLLE CT IO N TO OL PL ACED ON TH E CI T Y ’S WEB SI TE . Timeframe: Short-term Proposed Budget: $ Action Narrative: Celebrate the City's current public art collection through developing an online collection for the public to view. The online collection should be updated as new pieces are commissioned, Key Steps for Completion: • Select an online platform to place the collection on the City's website. • Place the images and all relevant information on the platform. • Continually update the collection database as new pieces are commissioned. • Utilize the collection as a tool to understand routine maintenance needs for the Collection. • Utilize the collection as marketing material for the City and for Visit Anaheim. STR ATE GY 2 D E V ELOP OPP OR T U NI T IE S F O R ACTI V E C OM M U NI T Y PAR TI CI PATI ON I N TH E AR T S . Timeframe: Medium-term Proposed Budget: $$ Action Narrative: Evaluate opportunities for new festivals and events that celebrate culture. Ensure multiple partners are engaged to develop the programming and that programming is geographically diverse. Key Steps for Completion: • Brainstorm opportunities for future pop-up events or festivals • Solicit community partnerships for each event STR ATE GY 3 STR ENGTHEN PAR T NER SH IPS WI T H OTH ER OR G ANIZ ATI ONS AND AGENCI E S T H R OU G H C OLL ABOR AT ING O N PU BLI C AR T PR OJ E C T S . Timeframe: Medium-term Proposed Budget: N/A Action Narrative: Anaheim is home to many significant organizations that anchor the tourism sector on the region. Collaboration with Disneyland, the Angels, the Ducks, the Anaheim Convention Center, and an intermodal center. Key Steps for Completion: Adopt • Investigate interest of partners in establishing an artist in residence program in partnership with the City. • Understand potential partners willingness to collaborate on public art projects in the future and what participation will look like for each partner organization. 49

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ST R ATE GY 4 H ONOR HISTO R IC CON T R IBU T IONS OF VAR I OUS CU LT U R E S TH R OUGH OU T T H E CI T Y. Timeframe: Medium-term Proposed Budget: $$ Action Narrative: Anaheim is rich with physical pieces of cultural contributions by various artists. The City should develop strategies to celebrate and preserve the physical contributions for future generations. Examples include the Emigdio Vasquez murals and a series of historic neon signs. Key Steps for Completion: • Consider a multi-site National Register Nomination for the Emigdio Vasquez murals to activate funding for restoration. • Document historic neon signs throughout the City. • Explore other opportunities and candidates for preservation including architectural districts, creative amenities within parks, and stories of significance from across the City.

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