a butchery for the exquisite taste
Maestrul Măcelar Mariflor is glad to invite you to discover the art of preparing meat products and to enjoy the most exquisite combinations of tastes and flavors.
Recently, we have given a new name to our story: Mariflor - Maestrul Măcelar. The main character in our story is Maestrul Măcelar (Master Butcher). Over the years, he has refined he’s recopies and culinary taste, now sharing with us his experience. His signature gesture is charming and evocative, one that talks about the goodness and tastiness of his creations, and that invites us to have a taste. With the first stores redesigned, we have the pleasure to introduce you to Maestrul Măcelar’s world, a true embodiment of our history, passion and craft. We invite you to the welcoming, warm atmosphere of Mariflor, full of flavor and good taste!
From the earliest times of humankind, salt has been an essential part of preparing food, but most importantly, of the practices of storage food. The best methods have been passed on from generation to generation, at first within the family; when the art of preparing food evolved into a craft, these secrets were taught within the guilds, from master to pupil. Done with passion and dedication, any profession can become art. Our Romanian proverbs share this wisdom: “Salt is good for cooking, as long as it’s in the right amount!” or “Not the one that cooks is the true chef, but the one that puts right the salt!” It is of no surprise, then, that today, one of the best butchery products, semi-smoked meats, fresh meats and hams from Transylvania, come precisely from the Gherla-Dej area, renowned for its salt mines as far as 2000 years ago! This area became a true meeting place, a crossroads of al Romanian, Hungarian, Saxon, and Armenian culinary traditions, leading to the discovery of the most carefully created tastes and flavors. It is on this solid ground that Maestrul Măcelar Mariflor built his business. He has achieved the great task of taking the local traditions forward due to his patience, skill, and artisanship. And he rediscovered many of the old, famous recipes within today’s products.
Our story starts in 1994, as a tiny business in Gherla city. Our passion for creating meat products, our skill and commitment have guided us on our journey and helped us to grow fast, year after year. Today we are the proud owners of 20 stores across the country and over 100 types of products that combine traditional recipes with modern ones. We have also invested in a competitive factory for the processing and industrialization of meat, equipped with high standard, computerized, cutting edge technology. Our factory holds the necessary facilities for maintaining the unity in the strictest sanitary conditions. Here we conduct our research activity for the discovery of new technologies and for constantly expanding the diversity of our range of products. This year, we make a confident step forward and initiate the construction of a new meat-processing factory, holding a capacity of 20 t/day. It is a project that makes our work more beautiful and that we plan to finalize towards the end of the current year.
Quality - Tradition - Passion
In terms of distribution policies, we have opted for the simplest, clearest and most profitable solutions: we offer the possibility of picking up the products from the company’s headquarters, and of delivering goods directly to the customer. We ensure the transportation through a fleet of Mercedes-Benz Sprinter vans, isotherm and specialized cars. The goods are delivered the day after the order is placed. Our delivery prices are negotiable.
Testimony to the fact that our products are of very high quality are the clients that make up our market segment. In time, we have refined for our businesss an educated clientele, aware of what they want and the esential aspects of high quality. Moreover, so that our products be recognized at their deserved value standard, we have implemented quality management systems: ISO 9001:2008 and ISO 22000:2005. At Mariflor, the adjusting of prices according to market development and competition create our pricing policies. We do not make any compromise in terms of quality, but obtain small fares by purchasing good quality material at low prices. By reducing the costs and constantly improving the efficiency of processing procedures through good monitoring, discipline, and effective management, we attain the goal we set for ourselves and that defines us: maintaining high quality standards.
Our products
Looking back at the development of our range of products over time, we see that after first producing raw sliced meat and minced meat, generally, we slowly started to make semi-smoked meats, fresh meats and hams. At present, we create eight groups of products with more than 100 assortments, which cover a very diverse range of taste, and combine traditional recipes with modern ones. Wishing to diversify even more our offer, Mariflor employs product and technology research activity so that we can easier respond to the wishes of our clientele.
OUR STORES Mariflor is a brand certified as follows: ISO 9001:2008 and ISO 22000:2005. Its products are sold at Mariflor chain of stores located in Cluj-Napoca, Gherla, Dej and Huedin, but also through intermediary companies in București, Bistriţa-Năsăud, Mureş, Sălaj, Maramureş, Bihor and Satu Mare. Moreover, we distribute products through large commercial stores like AUCHAN and MEGA IMAGE. In regards to exporting products, Mariflor covers different areas in England, Germany, France, Italy, Spain, Belgium, Cyprus, and Austria.
Cluj-Napoca stores
Dej stores
1. Str. Dâmboviței f.n., Cluj-Napoca 2. Str. Pasteur nr. 73, Cluj-Napoca 3. Piața Mărăști f.n., Cluj-Napoca 4. Str. Albac nr. 6, Cluj-Napoca 5. Piața Mihai Viteazul nr. 17, Cluj-Napoca 6. Str. Mihai Viteazul nr. 25-26, Cluj-Napoca 7. Str. Donath nr. 15, Cluj-Napoca 8. Str. Bucegi nr. 7, ap. 3, Cluj-Napoca 9. Piața Agroalimentară Ion Meșter, Cluj-Napoca 10. Str. Bună Ziua nr. 25 A, Cluj-Napoca
1. Str. Bobâlna nr. 6, Dej, jud. Cluj 2. Str. Petru Rareș nr. 4, Dej, jud. Cluj 3. Str. Ecaterina Teodoroiu nr. 32, Dej, jud. Cluj 4. Str. 1 Mai nr. 18, Dej, jud. Cluj 5. Str. Unirii nr. 16, Dej, jud. Cluj 6. Str. Dobrogeanu Gherea nr. 5, Dej, jud. Cluj Gherla stores 1. Str. Ștefan cel Mare nr. 9, Gherla, jud. Cluj 2. Str. Frasinului nr. 2, Gherla, jud. Cluj 3. Str. Romana f.n., Gherla, jud. Cluj
A new concept for Mariflor stores
We are delighted to invite you to enter the world of Maestrul Măcelar Mariflor, the embodiment of our history, passion and skill. The new concept that we developed for Mariflor stores entails the integration of a bistro area where we serve cooked food in a welcoming, relaxed surrounding. We chose to offer our clients food that is freshly cooked at our stores, so that we bring even more value to the concept. Each area is clearly delineated. There is a selling–serving, and product presentation area; and a bistro area, with a warm and pleasant design, modernly furbished.
Vision. Mission. Values Maestrul Măcelar Mariflor aims to be a faithful keeper of the local culinary traditions. He knows these traditions are the result of old Romanian, Hungarian, Saxon, and Armenian recipes coming together. Our vision is to combine traditional recipes that Maestrul Măcelar holds dear, by using the techniques and the taste and quality standards of today. These are the values we most care about, that guide us and inspire us on our journey: Quality – Tradition – Passion.
Quality. Tradition. Passion. Each step we take, we think about the respect we have for the tradition we have committed to protect and take further, about our appreciation for the artisanship of the profession, and about the wants of our clients. They know how to recognize high quality products, honest craft, and prices carefully thought out. Because we believe deeply in rediscovering, protecting and sharing valuable knowledge, and because preparing food is our dearest craft, the spice we always use for all our products is PASSION.
Mariflor Prodcom SRL Gherla, 56 Liviu Rebreanu st. Cluj county, Romania Tel: +40 264 241 937, +40 264 243438 E: office@mariflor.ro www.mariflor.ro
DEPARTMENTS Sales Tel: +40 729 071 080 mariflor.sales@gmail.com Accounting Tel: +40 729 009 214 mariflor.contabilitate@gmail.com Production Tel: +40 735 401 601 mariflor.productie@gmail.com