JEFFREY SMITH
HAND-BUILT DESIGN
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INSPIRATION |
MY DESIGN PROCESS
INSPIRATION
SKETCHES
DIGITIZATION
REFINE/COLOR
ITERATIONS
Great design begins with a strong, structured foundation. After thorough research and concept development, I construct a strong foundation for each of my designs. I then allow the target audience to dictate the design style, carefully preserving the design structure. This process greatly enhances the overall user experience. Tools are important for constructing that design foundation. Here are a
I often use real-life objects for design inspiration. The process
few of the tools I use:
shown here is of an identity I did for Buck Camo.
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Design Process
Design Process
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| SITEMAP
WIREFRAMES |
WIREFRAMES > PROTOTYPE > USER TESTING > STYLE Splash Screen
Login
Task List
When I design for web or mobile,
Task Details
Calendar
Alarms
Calendar
Calendar
DECEMBER 2014
DECEMBER 2014
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Task Details
I always create a site map to fully understand the functionality of the site or app.
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Design Process
Design Process
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PHOTOGRAPHY |
Photography was my first love. Using my own photography in my designs makes those designs more unique and sets them apart from the rest.
With the aid of each of these tools, I strive to custom-build design solutions for each of my clients. Thanks for looking at my work. I hope to be able to work with you in the near future.
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Design Process
Design Process
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PARADISES OF UTAH High-end Real Estate
PARADISES UTAH
Paradises of Utah is a Real Estate company that specializes in selling homes with a value of $300,000 or more. Using large touch screens, they eliminate the need for pesky flyer boxes and make high quality video tours and property information available to everyone that passes by. Lead information is captured and sent to both the owner and the agent to maximize lead follow-up and keep track of all who view the video tour.
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IDENTITY | BRANDING | SERVICE | APP | WEBSITE
Paradises of Utah
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GLASS DISPLAYS |
| IDENTITY
This is a mockup of what the glass displays might look like. The display glass is waterproof,
PARADISES
tempered, and solar powered.
UTAH
PARADISES UTAH
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Paradises of Utah
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| DISPLAY APP
MOBILE APP |
The Paradises of Utah application captures all lead phone numbers and automatically sends them a mobile version of the video tour they viewed. The lead’s information is also automatically forwarded to the agent for follow-up.
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Paradises of Utah
Paradises of Utah
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| WEBSITE
EXPANSION IDENTITIES |
paradisesofutah.com
PARADISES UTAH
PARADISES CALIFORNIA
PARADISES NEW YORK
Paradises of Utah
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CAMP SITES Camp Site Sharing
There are lots of amazing camp sites out there, but it is hard to find one without trial and error or speaking with someone who knows the area. Not anymore. Camp Sites is an app I designed to allow users to share their favorite campsites with others. A user can search for camp sites near their current location, see the activities available at each site, plan their meals, schedule a camp site, and invite friends to camp with them.
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IDENTITY | BRANDING | SERVICE | APP | WEBSITE
Camp Sites
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| IDENTITY
Find yourself...
Where no one can ďŹ nd you.
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Camp Sites
The easiest way to find a camp site near you. campsites.com
| APP
CAMP SITES Ogden, UT
Willard Bay
0.68 mi
Cowboy’s Paradise
0.92 mi
Waterfall Canyon
1.32 mi
Username Password
Welcome to your new camp site!
Let’s Go Camping
Forgot password?
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Camp Sites
Camp Sites
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| WEBSITE
I’ve met a lot of people that want to camp, but don’t know where the good spots are. I wanted to give those people an opportunity to experience the beauty of nature and the feelings and impressions that come from it.
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Camp Sites
Camp Sites
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RUN FOR YOUR LIFE Scary Fun Running
Run for Your Life is a sound-based fitness app. It is a game based off of HIIT (High Intensity Interval Training) in which you are guided by a narrator that is trying to keep you from getting caught by a number of different things that are chasing you. The first game mode is zombies and later game modes include bulls, cops, and natural disasters. A user can unlock achievements, track statistics, set goals, and control how far or how long they run.
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IDENTITY | BRANDING | GAME APP | WEBSITE
Run for Your Life
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| IDENTITY
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Run for Your Life
APP |
Run for Your Life
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IDENTITY | BRANDING | GAME APP | WEBSITE
| IDENTITY
WEBSITE |
Apple Watch features sensors that track heart rates, so when the app is used with the Apple Watch, heart rates can be tracked.
The Apple Watch can also tap a user’s wrist. This feature would be used to add intensity to game play by tapping a user’s wrist when the persuant gets close.
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Run for Your Life
Run for Your Life
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CONQUER
NIKE Divide. Conquer. Repeat.
When it comes to Lebron James, you either love or hate the guy. Unless you’re from Cleveland, then you loved him, hated him, and now you love him again. I, on the other hand, have loved the guy since day one. In my opinion he is the best player in basketball today. He is also arguably the best dressed player in the game. I am a huge fan of his shoe line, and wanted to create a series of posters and t-shirts that capture the essence of Lebron and his shoes.
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ILLUSTRATIONS | OBJECT POSTERS | T-SHIRT DESIGN
Nike
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| OBJECT POSTERS
DIVIDE
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Nike
CONQUER
REPEAT
The posters are simple because they were designed based off of the Sachplakat style of poster. I stuck with that style for each poster and t-shirt design.
Nike
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Nike
Nike
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Nike
Nike 21
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UNITED HUMAN CONNECTED IN CONTROL WORTH IT
WE ARE Anti-Bullying Group Project
We Are is an anti-bullying group project aimed at shining a spotlight on our connection to other people and creating a space to reflect on how our personal actions affect these people. I designed the website to house each group member’s project and my personal project was an app that creates a safe space for users to share their experiences with bullying. The identity and branding was a group design effort.
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GROUP PROJECT | DESIGN FOR GOOD | IDENTITY | WEBSITE
We Are
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| WEBSITE
MY PROJECT |
Filter Videos Easily find the videos that most pertain to you and your experiences.
User Videos Watch videos uploaded by other users and upload your own.
Share the Love Save your favorite videos, share your favorites on
User Support
prevent bullying through
Receive support and reach
flagging & reporting.
other social platforms, &
out to others through user commenting/videos.
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We Are
We Are
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TASKO Task Management App
Task management should be as simple as possible, allowing a user to focus on the tasks at hand rather than the task management itself. The app was designed specifically for designers, art directors, and project managers but is versatile enough to be used by a broad range of users. I wanted the app to be attractive and user-friendly. The main features are the task list, the calendar, and the ability to set alarms and notifications.
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IDENTITY | BRANDING | APP
Tasko
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| IDENTITY
APP |
Username Password
LOGIN
Forgot Password?
Splash Screen
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Tasko
Sign Up
Login
Tasko
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Tasks
Calendar
Tasks
Alarms Finish portfolio UI & send to...
DECEMBER 2014
Finish portfolio UI & send to Development
Finish portfolio UI & send to Development
Due: Today @ 2:00 pm
Due: Today @ 2:00 pm
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Design Seminar homework Due: Monday 11/10 @ 5:35 pm
Take out the trash Monday 11/10 @ 8:45 am
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Work out yo!
Design Seminar homework Due: Monday 11/10 @ 5:35 pm
Take out the trash
Take out the trash
Due: Monday 11/10 @ 8:45 am
Due: Monday 11/10 @ 8:45 am
Work out yo!
Work out yo!
Due: Daily @ 7:00 am
Due: Daily @ 7:00 am
Wash the dishes
Wash the dishes
Due: Tuesday 11/11 @ 8:45 am
Due: Tuesday 11/11 @ 8:45 am
Design lecture
Design lecture
Due: Wednesday 11/12 @ 6:00 pm
Due: Wednesday 11/12 @ 6:00 pm
Task List
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Tasko
Task Options
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PORTFOLIO REVIEW
1:00 PM
GOLF @ EL MONTE
2:00 PM
Calendar
Tuesday 11/11 @ 8:45 am
Design lecture Wednesday 11/12 @ 6:00 pm
Alarms
Tasko
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BOSQUE Wood Product Company
Bosque is known for finely-crafted wood products from computer stands to ipad covers. Their most unique product is a wood-faced watch that features 2 dots that spin around the face, mimicking the way the planets rotate the sun. The watch face is represented in the identity mark.
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IDENTITY | BRANDING
Bosque
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STATIONARY |
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Bosque
Bosque
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MOCKUPS |
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Tasko
Bosque
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IDENTITIES |
S
ADDITIONAL WORK
Heating pads
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MISCELANEOUS PROJECTS
With Sass.
Additional Work
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| PUBLICATION SPREADS
This was a two-spread publication design for the SPD Student Design Competition.
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Additional Work
Additional Work
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| BUCK CAMO
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Additional Work
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| T-SHIRT DESIGNS
THANK YOU for viewing my porfolio.
Jeffrey Smith 801.391.7658 designjws@gmail.com designjws.com
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