TAKING DESIGN EDUCATION OUT OF THE BOX
TAKING DESIGN EDUCATION OUT OF THE BOX C
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SO WHY BE A DESIGNER?
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WHEN YOU CAN BE A
DESIGNOMIST
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The world is changing fast and so is the design industry, to respond to its evolving needs. Only design practitioners really understand the market and have the necessary knowledge and skill sets to respond to it.
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THE MOST ADVANCED KNOWLEDGE RESIDES WITH THE DESIGN PROFESSIONALS When it comes to the knowledge of design processes and required skill sets in the day-to-day working of a design and communication firm, design practitioners working in design studios are way ahead than anyone else. They are the ones interacting with the clients and consumers and producing competitive design solutions from increasingly discerning clients.
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AS DEMAND FOR GOOD DESIGN GROWS, SO DOES THE NEED FOR DESIGNERS WHO HAVE EXCEPTIONAL STRATEGIC, CONCEPTUAL AND CRAFT SKILLS.
The need of the hour is an education platform that’s progressive and relevant to today’s agency and clients’ requirements. A learning platform that keeps pace with technology, trends, concepts and skill set innovations.
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DLA
TRADITIONAL CLASSROOM EDUCATION
Academic Progress Current Knowledge Basic Skill Sets Market Space Understanding Customized Education One-on-one Teaching Programme Graduate with 2 years Work Experience C
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TAKING THE MOUNTAIN TO MUHAMMAD
As the design practitioners can’t actively involve with current educational formats, DLA takes students to them, to learn from the source. It provides students with an opportunity to work on real life projects, under senior mentorship of some of the most prominent names in the field of design.
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dla
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DLA IS AN INITIATIVE OF A knowledge platform launched in 2009 to endorse and promote the value of design lead innovation in business. It has been actively involved in recognizing the value of good design by instituting awards to recognize businesses that have used design to move ahead successfully. To take this mandate further DLA was instituted to really promote excellence in design education.
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Designomics is associated and enorsed by Indi a’s most prominent names in the design industry: India Design Council World Brand Congress MIT Institute of Design
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WELCOME TO A DESIGN SCHOOL WHICH DOESN’T END WITH A JOB IN HAND, IT BEGINS WITH ONE. C
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Designomics Live Academy (DLA) aims to take education out of the classroom and into leading Design houses where learning takes place under experienced, well-established design practitioners on real projects for discerning clients. C
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INSIGHT
LEARNING WITH THE MASTERS, SKILL
EXPERTISE
through an education platform that promises the finest Insight Expertise Skill
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NURTURING FURTUREREADY GRADUATES DLA nurtures future and industry ready graduates to develop professional portfolios while they acquire essential skills of
research, strategy, conceptualization, execution, client interfacing and business management.
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The end objective is to have students graduate with professional portfolios and help them acquire professional skills which would enable them to become crucial contributors to their employers immediately. Giving them an edge in terms of employment options and enabling them to command a premium that matches their portfolio.
Graduates from DLA would be future-ready and are current with holistic global and local trends.
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DLA PROVIDES A PRIVATE DIPLOMA COURSE ACROSS DESIGN AND COMMUNICATION SPECIALIZATIONS DURATION: 2 years (4 semesters) INTAKE: January / July LOCATION: Mumbai, Pune, Bengaluru and Delhi
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THE CRAFT OF GOOD DESIGN Today, design impacts every aspect of our lives in ways, we are usually unaware of. DLA is the perfect platform for you to learn the role of design and how good design simplifies your life while also being aesthetically pleasing. At DLA, you will be exposed to the vast gamut of design, ranging from branding and communication to environment and packaging design, from graphic design to typography and digital solutions; all of which are important aspects of creating a strong brand. After all, only that design which is good for a business is good design. * Course content may vary according to your program and current projects
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DLA HELPS YOU GET AN ALL ROUND LEARNING EXPERIENCE IN THE DESIGN DOMAIN SPECIALIZATION YOU CHOOSE
RESEARCH & STRATEGY
DESIGN THINKING IDEATION & INNOVATION
DESIGN CRAFT
PROJECT EXECUTION
DESIGN MANAGEMENT PROCESS
PROFESSIONAL PORTFOLIOS
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STRATEGIC BRAND IDENTITY
PRODUCT DESIGN
COMMUNICATION
SPECIALIZATIONS OFFERED BY DLA
DLA ELECTIVES ENVIRONMENT/ RETAIL
DIGITAL
PACKAGING
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THE DESIGN PROCESS DLA follows a four-step process of Brand Assessment, Design Insight, Concept Creation and Design roll-out Management. This ensures solutions where design works towards the larger evolution of a client’s brand and the business as a whole.
1. BRAND ASSESSMENT
2. DESIGN INSIGHT
An environment scan to understand the Business, Cultural and Customer context in the perspective of a brand’s ambitions and potential for growth.
The skill to identify and build on an insight from a vast body of information is what differentiates the brightest creative people of our times.
3. CONCEPT CREATION
4. DESIGN ROLL-OUT MANAGEMENT
Creation of a verbal and visual expression based on an effective strategy, to build sustainable communication architecture.
Walking a creative idea to execution and ensuring ongoing integrity of brand values.
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THE EVOLUTION OF A DLA GRADUATE
SEMESTER 1 The first semester at DLA helps you hone your skills in design Software such as Adobe Photoshop and Illustrator, which will allow you to learn or brush up your
DESIGN SOFTWARES
CONCEPTUAL THINKING
skills and introduce you to creative conceptual thinking . The course will equip
you with the knowledge and skills required to excel in the Diploma course
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SEMESTER 2 You will take on primary responsibilities on real projects. While under the guidance of your mentors, you will take on a more active CREATIVE IDEATION
CREATIVE EXECUTION
role in creative ideation and execution of these ideas.
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SEMESTER 3 LEARN BUSINESS OF DESIGN
STRATEGY DEVELOPMENT
PRODUCTION MANAGEMENT
You will be exposed to the Business of Design.
You will be an active part of the processes that go into understanding creative briefs, creative ideation, articulation of ideas, preparing presentations, strategy and production management. You will also be a live partner in real
projects for real clients. You will be taught to handle limited responsibility on these projects under the guidance of your mentors.
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SEMESTER 4 You will take on end-to-end responsibilities of
END-TO-END RESPONSIBILITY
EARN WHILE YOU LEARN
TEAM LEADER
LIVE PROJECTS
projects, right from the first client briefing and conceptualisation, to making client presentations and execution of the project deliverables .
You will finally evolve and fit into the role of a team-leader, where you will lead and mentor a team along with your senior mentors, while still working hands-on, on live projects. Additionally, you will also have an opportunity to earn a stipend based on the success of your projects in the final year of your diploma.
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YOUR FRIENDS WAIT TO GRADUATE TO START A CAREER. YOU START A CAREER AND THEN GRADUATE. C
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AGENCIES ON BOARD ACROSS MUMBAI, BENGALURU, DELHI, PUNE Some of the agencies already on board
Design Direction Elephant Design Lokus Design Taproot Eureka Moment Design DY Works NH1 Design IDIOM DESIGN Vyas Giannetti creative and more coming in...
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DESIGN DIRECTIONS services services geared geared towards towards bringing bringing "Hit" "Hit" products products and and communication communication to to market market with with optimum optimum costs costs and and turn turn times. times. With With their their evolved evolved proprietary proprietary design design process process that that focusses focusses on on 22 areas; areas; fulfilling fulfilling customer’s customer’s aspirations aspirations and and creating creating technically technically sound sound products. products. Design Design Directions Directions deliver deliver enhances enhances the the overall overall brand brand perception. perception.
LOCATION LOCATION:: Pune Pune SPECIALIZATION SPECIALIZATION:: Brand Brand Strategy Strategy and and Identity, Identity, Product Product Design Design and and
Digital Digital UI UI and and web web
CLIENTELE CLIENTELE SNAPSHOT SNAPSHOT:: Tata Tata Group, Group, Mahindra Mahindra Group, Group, Reliance Reliance Group, Group, AWARDS AWARDS:: Business Business World World && NID NID Design Design Excellence Excellence Awards, Awards, CII CII Design Design Excellence, Excellence, Designomics Designomics
LINKS LINKS::
http://www.designdirections.net/ http://www.designdirections.net/ C
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ELEPHANT DESIGN Built on the pillars of Innovation, Collaboration and Accountability, Elephant is a strategic design and innovation consultancy that has consistently delivered ideas and solutions that have come alive as winners in emerging markets. Elephant’s comprehensive knowledge of Indian consumers coupled with their global network of thought leaders has continued success
LOCATION : Pune, Delhi and Singaore SPECIALIZATION : Innovation Strategy, Strategic Branding, Product
Design, Environment Design, Sports Branding and Retail Spaces
CLIENTELE SNAPSHOT : Bajaj Auto, Britannia, Commonwealth Games
Federation, Reliance Group, Mahindra Group, Procter & Gamble, Tata Consultancy Services, and Wipro.
AWARDS : Designomics, CII Design Excellence Awards LINKS : http://www.elephantdesign.com/ C
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LOKUS DESIGN The only design consulting company that has been certified by a global agency categories Lokusdesign, the growth catalyst, is a leading, Global Design Consulting Company. Lokus bases their success on their excellent team capabilities and proprietary processes.
LOCATION : Pune SPECIALIZATION : Brand Strategy and Identity Design, Packaging and
Innovation Consulting
CLIENTELE SNAPSHOT : ITC, Cadbury, Tata, LG, Unilever, Raymond,
Pfizer, British Petroleum
LINKS :
http://www.lokusdesign.com/
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TAPROOT Taproot India, now a part of the Japanese advertising giant Dentsu, was set up in 2009 by Agnello Dias and Santosh Padhi, considered to be two of the most influential people in Indian Advertising. Within three years of its existence, the agency was one of Cannes Lions top 20 independent agencies across the globe.
LOCATION : Mumbai, Delhi SPECIALIZATION : Advertising, Branding/Brand Consultancy, Graphic
Design, Live Events and PR
CLIENTELE SNAPSHOT : PepsiCo, Airtel, The Times of India, Polycab,
Marico, Karbonn Mobiles, Mumbai Mirror, Nirma and NourishCo.
AWARDS LINKS : http://www.taprootindia.co.in/ C
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EUREKA MOMENT DESIGN Eureka Moment Design Company works on niche design projects that would benefit from its multi-disciplinary design team. Eumo has invested delivering consistently superior design solutions.
LOCATION : Mumbai SPECIALIZATION : Strategic Branding, Environment Design, Digital and
Retail Spaces
CLIENTELE SNAPSHOT : Tata Group, Mahindra Group, Reliance Group, AWARDS : Designomics LINK :
http://www.eumo.in/
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DY WORKS Founded in 1997, DY Works is India’s oldest and Asia Pacific’s largest brand strategy and brand design firm. Using semiotics to both, decode markets and consumers, DY Works builds brands rooted in culture. DY believes, by nurtuting creative thinking processes and pursuing original and organic thinking, ordinary people can do extra-ordinary things.
LOCATION : Mumbai, Delhi SPECIALIZATION : Brand Strategy, Brand Identity and Packaging CLIENTELE SNAPSHOT : Amul, Coca Cola, Colgate, Dabur, ITC, Pepsi Co,
Tata Group and Unilever
AWARDS : The Internationalists Awards for Innovation in Media, CII Design Excellence Awards, Designomics, World Brand Congress
LINKS : http://www.dyworks.in/ C
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NH1 DESIGN Founded in 2013 by Neha Tulsian, NH1 Design is an award winning Brand and Design consultancy based out of Delhi. NH1 Design believes design is not just a form or an idea, but an approach to creative problem solving and the journey is as important as the destination.
LOCATION : Delhi SPECIALIZATION : Brand Strategy, Brand Identity, Digital and Print CLIENTELE SNAPSHOT : The Birthplace, Medi Counsel, British Council,
Not so serious.
AWARDS : Designomics, Kyoorious D&AD LINKS : http://nh1design.com/
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IDIOM DESIGN Co-founded by Sonia Manchanda, Idiom is a design house with a multi-disciplinary team of design thinkers and doers. Idiom incubates business ideas, ideas for societal transformation and ideas on life and living. And delivers them as strategy, design, transformational tools, processes and ready-to-run businesses.
LOCATION : Bengaluru SPECIALIZATION : Design, Brand Strategy and Identity, Space Design and
packaging
CLIENTELE SNAPSHOT : Manipal Group, Adlabs, Cisco Systems, Levis,
Wipro, Future Group and Commonwealth Games 2010
AWARDS : VMRD Retail Design Awards, Star Retailer Design Awards, Designomics LINKS :
http://www.idiom.co.in/home.html
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RJB ARCHITECTS PRIVATE LTD. RJB Design - Founded by Ratan J. Batliboi, believes in an integrated approach to design by challenging conventional beliefs of aesthetics and planning. It engages with a multiplicity of interdisciplinary issues concerning cost efficient, effective solutions which have the characteristic hallmark of good design.
LOCATION : Mumbai SPECIALIZATION : Urban Design and Planning, Architecture, Interior Design,
Retail Design
CLIENTELE SNAPSHOT : Reliance, Delhi Tourism, Tata International
VSNL, Godrej Eternia, MSRDC
LINKS :
http://rjbx.in/home/default.htm
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VYAS GIANNETTI CREATIVE VGC, started by Preeti Vyas is an integrated Brand Design and Communications Design agencies by Economic Times and as one of India’s Greatest Brand Builders by CMO Asia, today VGC boasts an unrivalled reputation with a robust portfolio of case studies for a discerning blue-chip clientele.
LOCATION : Mumbai, Bengaluru SPECIALIZATION : Brand Strategy, Brand Identity, Digital, Packaging,
Environmental Branding and Communication
CLIENTELE SNAPSHOT : Aditya Birla Group, TJ Brew Works, Foster’s,
Impact Magazine, The Park Hotels, House of Hiranandani.
AWARDS : Cannes, Designomics LINKS :
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For someone with no design background but just a keen love for design, I came to DLA with no portfolio but simply the focus on learning. Now I am at a position to handle accounts on my own, interact with clients and see projects through to their final outcome while also gaining an understanding of the business design and strategic thinking. Learning to be responsible for the work that you do becomes a natural process.
PILOT BATCH STUDENT TESTIMONIAL
AYESHA ADIL VGC Graduate DLA
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Design is a field that must be at par, constantly, with the happenings of the industry. I feel, to be a successful Designer it is most important to expose oneself to as much as possible. I have spent 2 years studying in one of India’s leading Design Institutes, but transferred to DLA as I felt learning is done best on the job. These last 4 months have taught me much more than I could imagine. I have finally found the inspiration I had been seeking, and most importantly I have fallen in love with Design.
PILOT BATCH STUDENT TESTIMONIAL
DEVI GIANNETTI Foxymoron Final year DLA
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CHIEF MENTOR Graduate from Asia’s premier Design school, the National Institute of Design (NID) Specializing in Graphic Design and Visual Communication, embarked on a dual career path, gliding through Advertising while powering Specialized Design projects. Awards and Recognitions: Named as one of the top creative minds by The Economic Times
Preeti Vyas
Chairwoman, Vyas Gianneti Creative (VGC) Mumbai, Bengaluru
Member of the Indian Design Council Invited on the jury for the Cannes festival, twice and the New York festival Named amongst the 50 most influential women in media, marketing and advertising by Impact Magazine Named one of the most powerful women in Indian Business Curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry. C
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ADVISORY COUNCIL
Santosh Padhi
COO and co-founder, Taproot India Delhi
Vikas Satwalekar
Executive Director, National Institute of Design
Shanoo Bhatia Chairperson, Eureka Moment Mumbai
Neha Tulsian Founder, NH 1 Design Delhi
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ADVISORY COUNCIL
Ashwini Deshpande
Sonia Manchanda
Founder Director & Principal Designer, Elephant Design Pune, Delhi and Singaore
Co Founder & Principal Designer, IDIOM Bengaluru
Shekhar Badve
Founder Director, Lokus Design Mumbai, Bengaluru
Santosh Desai MD & CEO, Futurebrands
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ADVISORY COUNCIL
Alpana Parida President, DY Works Mumbai, Delhi
Anil Mathur
COO, Godrej and Boyce
Ratan J. Batliboi
Owner, RJB, Architecture and Planning Mumbai
Satish Gokhale Founder, Design Directions Pune
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HOW TO APPLY COURSE INTAKE In order to keep the training personal and on a one-to-one basis, DLA will offer only a select few seats, both in Mumbai and Bengaluru. APPLICATION ELIGIBILITY Applicants should at least have completed HSC or equivalent or should have appeared for HSC exams during the time of admission. Those who have completed College or have completed some part of their degree and wish to transfer to Designomics Live Academy are also eligible to apply. Their entry position for course work will be fixed accordingly. DLA is flexible about finding a fit with students’ prior experience and their future plans.
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PROCEDURE FOR SELECTION All applicants will have to submit a digital portfolio/presentation that showcases their conceptual and creative skills as well as an essay of 250 to 300 words on “How design can make a difference to the world”. All short listed applicants will have to appear for a personal interview either in Mumbai or Bengaluru. IMPORTANT DATES January Intake: 25th November July Intake: 25th March Please check final admission dates with the Academic Coordinator. FOR FURTHER INFORMATION Contact: Hemang Trivedi M +919867639363
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TO KNOW MORE ABOUT DLA GET IN TOUCH CALL US: +91 22 66669980 E-MAIL US: sejal.shethia@designomics.in, hemang.trivedi@designomics.in WEBSITE: http://www.designomics.in/ CONNECT ON FACEBOOK: https://www.facebook.com/designomics.india.1?fref=ts
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THE
ARE
Thank you
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