TAKING DESIGN EDUCATION OUT OF THE BOX
TAKING DESIGN EDUCATION OUT OF THE BOX C
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SO WHY GRADUATE AS A DESIGNER?
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WHEN YOU CAN GRADUATE AS A
DESIGNOMIST
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The world is changing fast and so is the design industry, to respond to its evolving needs. Only design practitioners really understand the market and have the necessary knowledge and skill sets to respond to it.
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THE MOST ADVANCED KNOWLEDGE RESIDES WITH THE DESIGN PROFESSIONALS When it comes to the knowledge of design processes and required skill sets in the day-to-day working of a design and communication firm, design practitioners working in design studios are way ahead than anyone else. They are the ones interacting with the clients and consumers and producing competitive design solutions from increasingly discerning clients.
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AS DEMAND FOR GOOD DESIGN GROWS, SO DOES THE NEED FOR DESIGNERS WHO HAVE EXCEPTIONAL STRATEGIC, CONCEPTUAL AND CRAFT SKILLS.
The need of the hour is an education platform that’s progressive and relevant to today’s agency and clients’ requirements. A learning platform that keeps pace with technology, trends, concepts and skill set innovations.
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DLA
TRADITIONAL CLASSROOM EDUCATION
Academic Progress Current Knowledge Basic Skill Sets Market Space Understanding Customized Education One-on-one Teaching Programme Graduate with 2 years Work Experience C
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TAKING THE MOUNTAIN TO MUHAMMAD
As the design practitioners can’t actively involve with current educational formats, DLA takes students to them, to learn from the source. It provides students with an opportunity to work on real life projects, under senior mentorship of some of the most prominent names in the field of design.
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DLA IS AN INITIATIVE OF A knowledge platform launched in 2009 to endorse and promote the value of design lead innovation in business. Designomics, an initiative endorsed by India Design Council, has been actively involved in raising awareness and establishing the value of good design through various initiatives including a TV series on Bloomberg UTV, a widely acclaimed annual awards presentation to recognize businesses that have used design to grow successfully and a corporate design education initiative, Designomics Executive Learning. C
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To take this mandate further, Designomics Live Academy is instituted to promote excellence in design education amongst design students, through intense interface and mentoring from India's leading Design houses. This unique concept focuses on grooming the Designers with real life exposure and well rounded learning of Design strategy, creativity and management. In collaboration with
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WELCOME TO A DESIGN SCHOOL WHICH DOESN’T END WITH A JOB IN HAND, IT BEGINS WITH ONE. C
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Designomics Live Academy (DLA) aims to take education out of the classroom and into leading Design houses where learning takes place under experienced, well-established design practitioners on real projects for discerning clients. C
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INSIGHT
LEARNING WITH THE MASTERS, SKILL
EXPERTISE
through an education platform that promises the finest Insight Expertise Skill
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NURTURING FURTUREREADY GRADUATES DLA nurtures future and industry ready graduates to develop professional portfolios while they acquire essential skills of
research, strategy, creativity, design understanding, client interfacing and business management.
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The end objective is to have students graduate with professional portfolios and help them acquire professional skills which would enable them to become crucial contributors to their employers immediately. Giving them an edge in terms of employment options and enabling them to command a premium that matches their portfolio.
Graduates from DLA would be future-ready and are current with holistic global and local trends.
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DLA PROVIDES A PRIVATE DIPLOMA COURSE ACROSS A GAMUT OF SPECIALIZATIONS
DURATION: 2 years (4 semesters) INTAKE: January / July SPECIALIZATIONS: Brand Strategy, Brand Identity, Digital, Packaging, Environmental Branding and Communication LOCATION: Mumbai, Pune, Bengaluru and Delhi
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THE CRAFT OF GOOD DESIGN Today, design impacts every aspect of our lives in ways, we are usually unaware of. DLA is the perfect platform for students to learn the role of design and how good design simplifies your life while also being aesthetically pleasing. At DLA, students will be exposed to the vast gamut of design, ranging from branding and communication to environment and packaging design, from graphic design to typography and digital solutions; all of which are important aspects of creating a strong brand. After all, only that design which is good for a business is good design. * Course content may vary according to student programs and current projects
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DLA HELPS STUDENTS GET AN ALL ROUND LEARNING EXPERIENCE IN THE DESIGN DOMAIN SPECIALIZATION THEY CHOOSE
RESEARCH & STRATEGY
DESIGN THINKING IDEATION & INNOVATION
DESIGN CRAFT
PROJECT EXECUTION
DESIGN MANAGEMENT PROCESS
PROFESSIONAL PORTFOLIOS
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STRATEGIC BRAND IDENTITY
PRODUCT DESIGN
COMMUNICATION
SPECIALIZATIONS OFFERED BY DLA
DLA ELECTIVES ENVIRONMENT/ RETAIL
DIGITAL
PACKAGING
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THE DESIGN PROCESS DLA follows a four-step process of Brand Assessment, Design Insight, Concept Creation and Design roll-out Management. This ensures solutions where design works towards the larger evolution of a client’s brand and the business as a whole.
1. BRAND ASSESSMENT
2. DESIGN INSIGHT
An environment scan to understand the Business, Cultural and Customer context in the perspective of a brand’s ambitions and potential for growth.
The skill to identify and build on an insight from a vast body of information is what differentiates the brightest creative people of our times.
services geared towards bringing "Hit" products and communication to market with optimum costs and turn times. With their evolved proprietary 3. CONCEPT CREATION 4. DESIGN ROLL-OUT MANAGEMENT design process that focusses on 2 areas; fulfilling customer’s aspirations and creating sound products. Designidea Directions deliver Creation of a verbal and visual expressiontechnically based Walking a creative to execution and ensuring on an effective strategy, to build sustainable communication architecture. enhances the overall
LOCATION : Pune
ongoing integrity of brand values.
brand perception.
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THE EVOLUTION OF A DLA GRADUATE
SEMESTER 1 The first semester at DLA helps students hone their skills in design Software such as Adobe Photoshop and Illustrator, which will allow them to learn or brush
DESIGN SOFTWARES
CONCEPTUAL THINKING
up their skills and introduce them to creative conceptual thinking . The course
will equip them with the knowledge and skills required to excel in the Diploma course.
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SEMESTER 2 Students will take on primary responsibilities on real projects. While under the guidance of their mentors, they will take on a more active
CREATIVE IDEATION
CREATIVE EXECUTION
role in creative ideation and execution of these ideas.
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SEMESTER 3 LEARN BUSINESS OF DESIGN
STRATEGY DEVELOPMENT
PRODUCTION MANAGEMENT
Students will be exposed to the Business of Design. They will be an active part of the
processes that go into understanding creative briefs, creative ideation, articulation of ideas, preparing presentations, strategy and production management. They will also be a
live partner in real projects for real clients. They will be taught to handle limited responsibility on these projects under the guidance of their mentors.
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SEMESTER 4 Students will take on end-to-end responsibilities END-TO-END RESPONSIBILITY
TEAM LEADER
of projects, right from the first client briefing and conceptualisation, to making client presentations and execution of the project deliverables . Students will finally evolve and
fit into the role of a team-leader, where they will lead and mentor a team along with their senior mentors, while still working hands-on, on live projects.
PERFORMANCE BASED REMUNERATION
LIVE PROJECTS
Additionally, students will also have an opportunity to avail performance based remunerations on the success of their projects in the fourth semester of their diploma. C
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YOUR FRIENDS WAIT TO GRADUATE TO START A CAREER. YOU START A CAREER AND THEN GRADUATE. C
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AGENCIES ON BOARD ACROSS MUMBAI, BENGALURU, DELHI, PUNE Some of the agencies already on board
Design Direction Elephant Design Lokus Design Taproot Eureka Moment Design DY Works NH1 Design IDIOM DESIGN ASDS Design Studio ABD Design Vyas Giannetti creative and more coming in... C
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DESIGN DIRECTIONS services geared towards bringing "Hit" products and communication to market with optimum costs and turn times. With their evolved proprietary design process that focusses on 2 areas; fulfilling customer’s aspirations and creating technically sound products. Design Directions deliver enhances the overall brand perception.
LOCATION : Pune SPECIALIZATION : Brand Strategy and Identity, Product Design and
Digital UI and web
CLIENTELE SNAPSHOT : Tata Group, Mahindra Group, Reliance Group, AWARDS : Business World & NID Design Excellence Awards, CII Design Excellence, Designomics
LINKS : http://www.designdirections.net/ C
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ELEPHANT DESIGN Built on the pillars of Innovation, Collaboration and Accountability, Elephant is a strategic design and innovation consultancy that has consistently delivered ideas and solutions that have come alive as winners in emerging markets. Elephant’s comprehensive knowledge of Indian consumers coupled with their global network of thought leaders has continued success
LOCATION : Pune SPECIALIZATION : Innovation Strategy, Strategic Branding, Product
Design, Environment Design, Sports Branding and Retail Spaces
CLIENTELE SNAPSHOT : Bajaj Auto, Britannia, Commonwealth Games
Federation, Reliance Group, Mahindra Group, Procter & Gamble, Tata Consultancy Services, and Wipro.
AWARDS : Designomics, CII Design Excellence Awards LINKS : http://www.elephantdesign.com/ C
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LOKUS DESIGN The only design consulting company that has been certified by a global agency categories Lokusdesign, the growth catalyst, is a leading, Global Design Consulting Company. Lokus bases their success on their excellent team capabilities and proprietary processes.
LOCATION : Pune SPECIALIZATION : Brand Strategy and Identity Design, Packaging and
Innovation Consulting
CLIENTELE SNAPSHOT : ITC, Cadbury, Tata, LG, Unilever, Raymond,
Pfizer, British Petroleum
LINKS :
http://www.lokusdesign.com/
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TAPROOT Taproot India, now a part of the Japanese advertising giant Dentsu, was set up in 2009 by Agnello Dias and Santosh Padhi, considered to be two of the most influential people in Indian Advertising. Within three years of its existence, the agency was one of Cannes Lions top 20 independent agencies across the globe.
LOCATION : Mumbai SPECIALIZATION : Advertising, Branding/Brand Consultancy, Graphic
Design, Live Events and PR
CLIENTELE SNAPSHOT : PepsiCo, Airtel, The Times of India, Polycab,
Marico, Karbonn Mobiles, Mumbai Mirror, Nirma and NourishCo.
AWARDS LINKS : http://www.taprootindia.co.in/ C
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EUREKA MOMENT DESIGN Eureka Moment Design Company works on niche design projects that would benefit from its multi-disciplinary design team. Eumo has invested delivering consistently superior design solutions.
LOCATION : Mumbai SPECIALIZATION : Strategic Branding, Environment Design, Digital and
Retail Spaces
CLIENTELE SNAPSHOT : Tata Group, Mahindra Group, Reliance Group, AWARDS : Designomics LINK :
http://www.eumo.in/
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DY WORKS Founded in 1997, DY Works is India’s oldest and Asia Pacific’s largest brand strategy and brand design firm. Using semiotics to both, decode markets and consumers, DY Works builds brands rooted in culture. DY believes, by nurtuting creative thinking processes and pursuing original and organic thinking, ordinary people can do extra-ordinary things.
LOCATION : Mumbai, Delhi SPECIALIZATION : Brand Strategy, Brand Identity and Packaging CLIENTELE SNAPSHOT : Amul, Coca Cola, Colgate, Dabur, ITC, Pepsi Co,
Tata Group and Unilever
AWARDS : The Internationalists Awards for Innovation in Media, CII Design Excellence Awards, Designomics, World Brand Congress
LINKS : http://www.dyworks.in/ C
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NH1 DESIGN Founded in 2013 by Neha Tulsian, NH1 Design is an award winning Brand and Design consultancy based out of Delhi. NH1 Design believes design is not just a form or an idea, but an approach to creative problem solving and the journey is as important as the destination.
LOCATION : Delhi SPECIALIZATION : Brand Strategy, Brand Identity, Digital and Print CLIENTELE SNAPSHOT : The Birthplace, Medi Counsel, British Council, Not so serious.
AWARDS : Designomics, Kyoorious D&AD LINKS : http://nh1design.com/
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IDIOM DESIGN Co-founded by Sonia Manchanda, Idiom is a design house with a multi-disciplinary team of design thinkers and doers. Idiom incubates business ideas, ideas for societal transformation and ideas on life and living. And delivers them as strategy, design, transformational tools, processes and ready-to-run businesses.
LOCATION : Bengaluru SPECIALIZATION : Design, Brand Strategy and Identity, Space Design
and packaging
CLIENTELE SNAPSHOT : Manipal Group, Adlabs, Cisco Systems, Levis,
Wipro, Future Group and Commonwealth Games 2010
AWARDS : VMRD Retail Design Awards, Star Retailer Design Awards, Designomics LINKS : http://www.idiom.co.in/home.html
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RJB ARCHITECTS PRIVATE LTD. RJB Design - Founded by Ratan J. Batliboi, believes in an integrated approach to design by challenging conventional beliefs of aesthetics and planning. It engages with a multiplicity of interdisciplinary issues concerning cost efficient, effective solutions which have the characteristic hallmark of good design.
LOCATION : Mumbai SPECIALIZATION : Urban Design and Planning, Architecture, Interior Design, Retail Design
CLIENTELE SNAPSHOT : Reliance, Delhi Tourism, Tata International
VSNL, Godrej Eternia, MSRDC
LINKS :
http://rjbx.in/home.html
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ASDS DESIGN Ajay Shah is a graduate of The National Institute of Design. Ahmedabad, INDIA. Although he specialized in furniture design, his urge for setting new references has led him to design the first gaming center, the first commercial food court, automated dispensing kiosks and several other design products and formats in the country. ASDS’s stationery brand, Rubberband and furniture are popular throughout the world.
LOCATION : Mumbai SPECIALIZATION : Naming and Identity, Packaging design, Interior space design, Furniture design, Product development
CLIENTELE SNAPSHOT : Phoenix, Wrangler, PVR Cinemas LINKS : http://www.asdswow.com/projects.php
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Studio ABD At Studio ABD, we design from our heart. Emotion underlines our products, giving them poetic and inspired meaning. They connect deeply with the user by telling vivid stories, by overlaying the familiar with the new and surprising. We believe in celebrating creativity that combines fragments of Indian tradition with cutting-edge technology, and fuse cultural motifs with new age thinking. This conjures up sophisticated products that resonate with India’s rich past. Propelled by humor, craft, rituals, people, situations and Indian heritage, we create products that speak a unique language - an Indian design vocabulary.
LOCATION : Bengaluru SPECIALIZATION : Product Design CLIENTELE SNAPSHOT : Titan Industries, BPL Industries AWARDS : Elle Deco International Design Awards, Design for Asia Awards, BusinessWeek-NID Design Brilliance Award
LINKS : http://www.studioabd.in/about-recognition.html C
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VYAS GIANNETTI CREATIVE VGC, founded by Preeti Vyas is an integrated Brand Design and Communications consultancy, operating since 1997 with offices in Mumbai and Bengaluru. Ranked amongst India’s top design agencies by Economic Times and one of India’s Greatest Brand Builders by CMO Asia. It is known for its cutting-edge strategy based design solutions across a well rounded ecology of expressions. VGC’s belief, ‘Only that Design which is good for your business is good Design’, has helped them earn the trust of some of India’s biggest business houses.
LOCATION : Mumbai, Bengaluru SPECIALIZATION : Brand Strategy, Brand Identity, Digital, Packaging, Environmental Branding and Communication
CLIENTELE SNAPSHOT : Aditya Birla Group, TJ Brew Works, Foster’s, Impact Magazine, The Park Hotels, House of Hiranandani.
AWARDS : Cannes, Designomics LINKS :
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For someone with no design background but just a keen love for design, I came to DLA with no portfolio but simply the focus on learning. Now I am at a position to handle accounts on my own, interact with clients and see projects through to their final outcome while also gaining an understanding of the business design and strategic thinking. Learning to be responsible for the work that you do becomes a natural process.
PILOT BATCH STUDENT TESTIMONIAL
AYESHA ADIL VGC Graduate DLA
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Design is a field that must be at par, constantly, with the happenings of the industry. I feel, to be a successful Designer it is most important to expose oneself to as much as possible. I have spent 2 years studying in one of India’s leading Design Institutes, but transferred to DLA as I felt learning is done best on the job. These last 4 months have taught me much more than I could imagine. I have finally found the inspiration I had been seeking, and most importantly I have fallen in love with Design.
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DEVI GIANNETTI Foxymoron Final year DLA
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CHIEF MENTOR Graduate from Asia’s premier Design school, the National Institute of Design (NID) Specializing in Graphic Design and Visual Communication, embarked on a dual career path, gliding through Advertising while powering Specialized Design projects. Her belief in high quality creative solutions developed by strategic thinking has established her as one of India’s foremost authorities on design. Preeti has also curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry.
Preeti Vyas
Chairwoman, Vyas Giannetti Creative (VGC) Mumbai, Bengaluru
Awards and Recognitions: Founder of Designomics Named as one of the top creative minds by The Economic Times Member of the Indian Design Council Invited on the jury for the Cannes Festival twice, the New York Festival and the Dubai Lynx Named amongst the 50 most influential women by Impact, Verve and Business Today C
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COUNCIL OF FACULTY
Santosh Padhi
COO and co-founder, Taproot India
Vikas Satwalekar
Executive Director, National Institute of Design
Shanoo Bhatia Chairperson, Eureka Moment
Neha Tulsian Founder, NH 1 Design
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COUNCIL OF FACULTY
Ashwini Deshpande
Sonia Manchanda
Founder Director & Principal Designer, Elephant Design
Co Founder & Principal Designer, IDIOM
Shekhar Badve Founder Director, Lokus Design
Santosh Desai MD & CEO, Futurebrands
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COUNCIL OF FACULTY
Alpana Parida President, DY Works
Anil Mathur
COO, Godrej and Boyce
Ratan J. Batliboi
Owner, RJB, Architecture and Planning
Satish Gokhale Founder, Design Directions
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HOW TO APPLY COURSE INTAKE In order to keep the training personal and on a one-to-one basis, DLA will offer only a select few seats in Mumbai, Pune, Bengaluru and Delhi.
APPLICATION ELIGIBILITY Students with one or two years of formal design education, who have grasped the fundamentals of design thinking and learnt primary software and hand-skills can transfer to Designomics Live Academy. Their entry position for course work will be fixed according to their learning levels. DLA is flexible about finding a fit with students’ prior experience and their future plans.
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PROCEDURE FOR SELECTION All applicants will have to submit a digital portfolio/presentation that showcases their conceptual and creative skills as well as an essay of 250 to 300 words on “How design can make a difference”. All short listed applicants will have to appear for a personal interview. IMPORTANT DATES January Intake: 25th November July Intake: 7th June Please check final admission dates with the Academic Coordinator. FOR FURTHER INFORMATION Contact: Hemang Trivedi at +91-98676 39363, +91-81080 09980 Email: hemang.trivedi@designomics.in
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TO KNOW MORE ABOUT DLA GET IN TOUCH CALL US:
+91-98676 39363, +91-81080 09980 E-MAIL US: hemang.trivedi@designomics.in
WEBSITE: dla.designomics.in CONNECT ON FACEBOOK: https://www.facebook.com/designomics.india.1?fref=ts ADMIN OFFICE: A3/105, Dhanraj Industrial Estate, Shah & Nahar Compound, Sitaram Jadhav Marg, Lower Parel (W) Mumbai 400 013
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ARE
Thank you
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