DesignPhiladelphia BRAND GUIDELINES 2012
INTRODUCTION Thank you for participating in the 2012 DesignPhiladelphia Festival! DesignPhiladelphia demonstrates, supports and promotes the ability that design has to generate innovation, solve problems, enhance daily life, and influence both the perception and the economics of the region.
Please don’t hesitate to get in touch with us with any questions. Hilary Jay // Executive Director // hilary@designphiladelphia.org Jackie Starker // Programming Coordinator // jackie@designphiladelphia.org
tips on event production and planning, promotional materials guidance, event logistics
Emaleigh Doley // Press Representative // emaleigh@designphiladelphia.org
tips on publicizing your event, social media marketing, engagement and outreach
215-717-6515 WWW.DESIGNPHILADELPHIA.ORG
DIRECT LINKING TO YOUR EVENT This year DesignPhiladelphia has a new online events calendar making it easier to navigate our many events. This also allows you to link directly to your program listing. Use your specific event link when advertising on social media networks and in your promotional emails. How To Grab Your Event Link - visit http://events.designphiladelphia.org - right-click on your event listing - select “Copy Link Address� - paste link
LOGO The DesignPhiladelphia logo is to be used on all print and multimedia promotional materials promoting your DesignPhiladelphia event.
The logo must be used in full, including The University of the Arts logo and the “In partnership with The University of the Arts� text
The logo may only be produced in our red, white, or black.
PANTONE 485C RGB 238/49/36 CMYK 0/100/95/0 #EE3124
SOCIAL MEDIA Connect with DesignPhiladelphia via social media. We will share your Festival updates on Facebook and tweets on Twitter!
Facebook www.facebook.com/designphiladelphia When talking about your Festival event on Facebook, tag and mention DesignPhiladelphia in your status updates. To tag someone in a status, type the “@” symbol, then type “DesignPhiladelphia” and select DP from the dropdown menu that appears. Your update will then re-post automatically on DesignPhiladelphia’s timeline.
Twitter www.twitter.com/designphilly Follow @designphilly on Twitter! Mention the @designphilly account in your Festival tweets. Use the official Festival hashtag | #designphilly Get to know us! Emaleigh Doley | @emaleigh Jackie Starker | @jalexstarker
LANGUAGE + BRANDING The DesignPhiladelphia Name
In your marketing and press materials please note the typecase styling. There is no space between “Design” and “Philadelphia.” Design Philadelphia
Website
www.designphiladelphia.org Please include the website URL for DesignPhiladelphia on all promotional items, when possible.
Boilerplate Marketing + Press Release Language
If you plan to issue an independent press release about your program, please include this language (or a variation of this text) within the 1st or 2nd paragraph of your press release to connect your independent program with the larger DesignPhiladelphia Festival:
Example 1
[Name of event] is presented as part of the 2012 DesignPhiladelphia Festival, in partnership with The University of the Arts. The 8th annual city-wide celebration of all things design will run for five-days from October 10-14 in unique venues and spaces throughout the city. Visit www.designphiladelphia.org to learn more.
Example 2
The program will be held as a part of the 8th annual DesignPhiladelphia Festival, presented in partnership with The University of the Arts. The city-wide celebration of all things design runs from October 10-14, 2012. Visit www.designphiladelphia.org to learn more.
LANGUAGE + BRANDING continued...
About the Festival
Included below are two brief descriptions of the 2012 DesignPhiladelphia Festival. If you have limited space in your marketing and press materials, please use version 1 of the About language. For full press releases, please include version 2 of the About language at the end of your release.
Version 1 (under 50 words)
THE DESIGNPHILADELPHIA FESTIVAL October 10-14, 2012 The 8th annual DesignPhiladelphia Festival, presented in partnership with The University of the Arts, will place a spotlight on the city’s rich design history and creative industries at work. The city-wide Festival will feature five-days of non-stop programming championing design, showcasing the work of more than 400 designers and creative thinkers in over 120 public events. Design your own experience at www.designphiladelphia.org.
Version 2 (under 150 words)
THE DESIGNPHILADELPHIA FESTIVAL October 10-14, 2012 DesignPhiladelphia demonstrates, supports, and promotes the ability that design has to generate innovation, solve problems, enhance daily life, and influence both the perception and economics of the region. From October 10-14, the 8th annual DesignPhiladelphia Festival, presented in partnership with The University of the Arts, will place a spotlight on the city’s rich design history and creative industries at work. The city-wide Festival will feature five-days of non-stop programming championing design, showcasing the work of more than 400 designers and creative thinkers in over 120 public events. Programs – a diverse mix of exhibitions, lectures and public forums, runway shows, book signings, parties, workshops and open studios – cross design disciplines and highlight the impact design plays in our everyday lives. Design your own experience at www.designphiladelphia.org.
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Working with the Media + Sharing Press Materials If you have any questions about working with the media and publicizing your event, please contact Emaleigh Doley at emaleigh@designphiladelphia.org. Emaleigh will be handling publicity and working to promote the Festival at-large. She is also available to support your independent efforts. The DesignPhiladelphia Festival is open-participation and needs promotional support from event producers. Each event producer must work to promote their own programs, in addition to the efforts of DesignPhiladelphia staff. Please share your final press and marketing materials, press photos, and other important event news, with the DesignPhiladelphia team. The more we know about your program, the better!