MADE AT UWďšşSTOUT Accelerating Your Future
A REGULATED FUTURE Everything will be a lot more regulated due to pollution and politics, it will dominate the food industry because the highest donors to political candidates will get first pick on land
FUTURE FORESIGHT DRIVER Sustainability - Sustainability was our main driver on this product because everyone in the coming future will look to be more sustainable in everything they do from eating to how much energy their house uses due to the regulations politicians put on them. The U.S GDP Growth will rise to 2.5% in 2019, and 2% in 2020. The unemployment rate will drop to 3.5% in 2019 and 2020.
SIGNALS Efficiency - Efficiency is a signal of the future because in most tech now a days it can do a lot more than just one thing and that will only continue into the future. Vigilant - Everyone is becoming very vigilant about what is in their food even today and with the rise of processed food coming fast. This fork is going to be a must have, especially when it comes to cross contamination. According to Forbes 88% are willing to pay for healthier foods. These diets vary heavily on free-from products whether its gluten free, dairy free, or sugar free. In the U.S. the total sales of gluten free products will reach 2.34 billion in 2019, which is up 140% from 2014.
FUTURE PERSONA We targeted a product for generation alpha and millennials because both of these generations are the most health conscious. They are also born with more food allergies than anyone else, as well as showing the most interest in eating things with allergens in them.
According to Forbes, hospitalizations due to allergies are up 10% from 2017 and only expected to rise According to Foodallergy.org, 40% of children with food allergies have experienced a severe allergic reaction such as anaphylaxis
ARTIFACT FROM THE FUTURE According to Euromonitor International the global market for health and wellness offerings reached $686 billion in 2016 and is expected to grow at 3.5% to $815 billion by 2021.
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