research-doc_final_v2

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Education & Play! Economy! How can we design a solu/on to make our services tangible? Online banking makes services invisible and renders money intangible. Customers are less loyal and the bank loses recogni/on.


Research! Interview the bank


Target Group! 21~35 years old


Three Pitches! Poten/al Touch Points

Spending Without Ra/onal Thought

Spending Without Educa/on

Spending Without Consequence


Observed Behavior! > Logging in from computer at home or launching the app to check account balance. > Looking at a screen to understand money flow.


Target Behavior! > Using your hands to get a gauge on how much money is in your account. > Touch the patch on your card in the moment of purchase > Interpret the patch feedback on your card to understand how much money you have remaining in your account, according to the budgets you’ve set. > Log in to check your account more frequently, either at home or with the app.


Brain-storming ! Tac/le | Tangible


Research! What’s in your wallet?


Research! The value of texture


Prototype! Emo/on | Texture | Feeling


Prototype! Emo/on | Texture | Feeling


Scenario! How it works A small hap/c actuator is placed on your card, which communicates with your bank and reacts every /me you swipe.


Scenario! Use Case Scan your card with your phone to pull up the Middlefart Sparkasse app.


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