Giro d'Italia Big Start 2014 - Introduction & Toolkit

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this event is brought to you by:

contents what iS the GirO?

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the rOute

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why Get inVOlVed?

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hOw tO Get inVOlVed?

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keep in tOuch

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What is the Giro?

On Sunday, 11 May 200 of the world’s top cyclists will duel it out over 187 km for Stage 3 of the Giro d’Italia.

Chasing one prize. The coveted Pink Jersey.

These titans of two wheels will do battle through the streets of

Dundalk, Drogheda, Malahide and Dublin

before they race to the finish line in Dublin’s Merrion Square.

With a huge crowd expected to line the route, enjoy the thrills of a close finish and all the festivities, don’t miss your chance to be part of one of the world’s greatest sporting events.

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GiRo d’iTalia FiGhT FoR Pink

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The Route Sunday 11 May Armagh - Dublin 187km On Sunday, 11 May, Ireland will host the third and final stage of the Grande Partenza (The Big Start) before the race returns to Italy.

Starting in Armagh at 11.45hrs, it then travels south towards Dundalk, Drogheda, Malahide before finishing up in Dublin’s Merrion Square at approximately 16.30hrs. A publicity caravan consisting of 50–80 promotional vehicles will travel along the route, approximately 90 minutes ahead of the race entourage and riders distributing free merchandise.

Up to 300,000 potential spectators will line the route.

With an audience capacity of 55,000 for final 3km.

7 Start Armagh

[ROUTE MAP] Dundalk

Castlebellingham Dunleer

Drogheda Julianstown Ardgillan Castle

Malahide

FINISH Clontarf Dublin’s Merrion Square

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Why get involved?

With it, the Giro brings 200 of the world’s elite cyclists, 300 domestic and international media, 300 team staff, 200 event organising staff and thousands of supporters.

The Giro offers a truly unique opportunity to showcase our culture, heritage and beauty to a combined global TV audience of 775million!

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Let’s ‘Pink the Route’ and create a sense of sporting event. Help spread the word that Put a link on your website to Girostart2014.

Follow us on Twitter and Facebook Pink your building or any iconic landmarks/ visitor attractions in your area Decorate the route/roundabouts with welcome banners and pink flowers Get your local schools, sporting organisations, cycling clubs on board.

How to get involved Think Pink!

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occasion around this great The Giro is coming!

do something special to celebrate: Throw a Pink Party Decorate your shop window with pink balloons, pink bunting, pink bikes, pink flowers Offer an Italian menu, a special Giro discount or create a special dish Pink your potatoes, your cocktails, Pink your bike Line the route and enjoy the festivities Extend our Giro visitors a warm Irish welcome

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keeP in Touch don’T FoRGeT To Tell uS WhaT you aRe doinG! and check ouT WhaT eveRyone elSe iS uP To FoR MoRe inFo viSiT: WWW.diScoveRiReland.ie FOLLOW US ON: