DESIGNTHINKERS BOOTCAMP WEEK JANUARY 19TH - 23RD 2015
AMSTERDAM
The DesignThinkers Bootcamp offers a unique team of internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. www.designthinkersacademy.com
A combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology with the main objective: Guiding participants how to apply Design Thinking to Business.
Who will be your coach?
David Kester Ralf Beuker Arnoud Koning
WHO WILL BE YOUR COACH? The coaches will share their experiences during the DesignThinkers Bootcamp week and will guide you and your team on a specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations. David Kester, will be your Design Coach. David advises on complex innovation and design projects with industry and national governments. David worked in the creative industries for 25 years and is former Chief Executive of the UK Design Council. View David’s profile Ralf Beuker, will be your Academic Coach. Ralf considers himself as a Strategy Thinking Coach targeting decision makers in the the creative industries including design oriented companies in particular. His particular focus is the areas of strategic thinking with a long term people centered approach as well as the understanding of the impact of Social Technologies for the brand & the consumer. View Ralf’s profile Arnoud Koning, will be your Business Coach. Within Procter & Gamble’s Global Business Services organization, Arnoud set-up a global Design Thinking program and has experienced Design Thinking in Service Design up to savings & simplification programs. View Arnoud’s profile
WHO WILL FACILITATE? The facilitators will focus continuously on your teams’ and personal progress of the different activities during the DesignThinkers Bootcamp. Marc Stickdorn, editor and co-author of the award-winning Service Design Thinking book ‘This is Service Design Thinking’. View Marc’s profile
Who will facilitate?
Marc Stickdorn Arne van Oosterom Tim Schuurman
Arne van Oosterom, thought leader in the field of Service Design Thinking and founder of DesignThinkers Group and DesignThinkers Academy. View Arne’s profile Tim Schuurman, highly experienced trainer and facilitator with a background in Change Management and Business Modeling and co-founder of DT Academy. View Tim’s profile
DESIGNTHINKERS BOOTCAMP
PROGRAM OVERVIEW Monday 19th WELCOME & RESEARCH DAY
Tuesday 20th DESIGN DAY
Wednesday 21st FUNDAMENTALS DAY
Thursday 22nd BUSINESS DAY
09:30 hr
WELCOME & REGISTRATION
BRIEFING TEAM COACH with DAVID KESTER
BRIEFING TEAM COACH with RALF BEUKER
BRIEFING TEAM COACH with ARNOUD KONING (Procter & Gamble)
10:00 hr
Introduction ‘DesignThinkers Bootcamp’ & Team Introduction Game
LEARNING Master Class ‘DESIGN’
LEARNING Master Class ‘FUNDAMENTALS’
LEARNING: Master Class ‘How to adopt Design Thinking in your organization?’
11:00 hr
LEARNING: Master Class ‘Connected Research’ by MARE Research
12:00 hr 13:00 hr 14:00 hr 15:00 hr
DOING Challenge LUNCH BREAK
DOING From Insights to Concepts LUNCH BREAK
LUNCH BREAK
DOING Prototyping
DESIGN RESEARCH ‘Go out!’
LEARNING Trends & Insights with MARE
DOING Service Scenarios & Business Models
DOING From Insights to Concepts
TEAM PRESENTATIONS
LUNCH BREAK
LUNCH BREAK
DOING Designing Dragon’s Den Presentations ‘How to convince and involve your sponsor?’
PRICE WINNER REFLECTION & PREPARATION NEXT DAY
www.designthinkersacademy.com
REFLECTION & PREPARATION NEXT DAY
REFLECTION & PREPARATION NEXT DAY
NETWORKING, BREAK-OUT SESSIONS & FIELDTRIP
Handing out Toolkit & Wrap-up
TEAM PRESENTATIONS
17:00 hr 18:00 hr
NETWORKING, BREAK-OUT SESSIONS & FIELDTRIP
DOING Dragons’ Den Presentation TEAM PRESENTATIONS
REFLECTION BY FACILITATORS
DOING Implementation Strategy
DOING Testing
16:00 hr
Friday 23rd WRAP-UP
PARTY TIME & NETWORKING EVENT
Handing out Certificate & Champagne
A combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology with the main objective: Guiding participants how to apply Design Thinking to Business. HIGHLIGHTS OF THE DESIGNTHINKERS BOOTCAMP AMSTERDAM During this journey you’ll work closely together with the coaches in finding answers to the following questions: • • • • • •
How can you successfully apply Design Thinking in a complex business environment? How can you build empathy inside an organization, use customer feedback, reate insights and translate them into implementable opportunities? What is the value of design and how can you use it to your personal and organizational advantage? What are the fundamental principles of innovation and Design Thinking? How can you create stakeholder and sponsor buy-in? How can you successfully implement innovations?
BACKGROUND INFORMATION We strongly believe in ‘Learning by Doing’, so the DesignThinkers Bootcamp will be a high energy and hands-on event. You’ll be challenged to work in small teams on a real case and learn to work with Service Design and Design Thinking tools like Personas, Cultural Probes, Customer Journey Mapping, Stakeholder Mapping, Value Network Mapping, Prototyping, Business Modeling, Road Mapping and more. Moreover, a focus of this program will be on exploring the questions how to integrate these tools in an organization and how to create buy-in within an organization and with your sponsors.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
WHO SHOULD SUBSCRIBE TO THE DESIGNTHINKERS BOOTCAMP? The DT Bootcamp is especially designed for ‘Industry Executives’ who want to take the next step towards actually using Design Thinking in their daily work. Next to learning Service Design Thinking tools and methodology and transforming your way of thinking and your mindset, the Bootcamp coaches are all practitioners and will guide participants toward putting Design Thinking into practice.
HOW WILL THE PROGRAM CHANGE YOUR DAILY WORKING LIFE? Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment. But we will also facilitate train-the-trainer aspects, so by transforming your mindset and your way of thinking you will be able to train your own team. Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network environment.
DESIGNTHINKERS ACADEMY The DesignThinkers Bootcamp is organized by DesignThinkers Academy. Our mission is to provide space and time for teams and individuals to be inspired and challenged, to learn by doing and strengthen their ability for creative problem solving. DesignThinkers Academy aims to inspire these people and teams by organizing thought-provoking events and lectures, training and personal coaching programs to help organizations build the necessary capabilities, culture and mind-set.
DESIGNTHINKERS GROUP The DesignThinkers Academy is initiated by DesignThinkers Group, one of the leading ‘design driven’ innovation agencies helping organizations around the world making the transition from being strictly product orientated and sales driven, towards being service orientated and human centered.
DESIGNTHINKERS ACADEMY NETWORK The DesignThinkers Academy Network is an open platform to facilitate and inspire a rich conversation between creative thinkers and doers to trigger a positive impact on peoples lives, careers and our ever-changing world.
CONTACT For more information and registration please look at: www.designthinkersacademy.com