DTA Bootcamp HK

AsiaAcademyDesignThinkers

DesignThinkers Bootcamp

Creating Business Impact & Growth for Your Organizations

Trilingual (Cantonese, Mandarin & English)

Program Objective

The 5-day DesignThinkers Global Bootcamp, with 5 sessions of follow-up coaching, provides a unique opportunity to learn from internationally recognized and highly experienced Design Thinking practitioners. Under the guidance of our seasoned facilitators, familiarize yourself with the divergent/convergent model of the Double Diamond, and solidify your strategic Design Thinking mindset by practicing on a real-life project.

Upon completion of the 5-day Bootcamp, participants will be able to:

Increase Customer Focus

Design Thinking helps senior executives better understand customers' unmet, hidden, and potential needs. By focusing on human-centered design, senior executives can create products and services that are more aligned with the needs of their customers. This can lead to higher customer satisfaction and loyalty, ultimately leading to business success.

Create Breakthrough Solutions

Design Thinking encourages senior executives to think creatively and develop innovative solutions to problems. By using a collaborative approach and involving different perspectives, senior executives can generate new ideas and approaches they may not have thought of independently.

Build Co-Creative Teams

Design Thinking encourages senior executives to work collaboratively and communicate effectively with different stakeholders. It helps to break down silos and encourages cross-functional collaboration, which can lead to more effective problem-solving and improved team performance.

Enhance Business Performance

Design Thinking can give senior executives a competitive advantage by helping them to create innovative solutions that are more aligned with customers' needs. This can lead to higher customer satisfaction, increased market share, and greater profitability.

From Inspiration to Implementation

After 4.5-day of intensive and inspirational training workshop, we also provide five 1.5-hour follow-up coaching sessions to implement strategies and create business impact. The coaching sessions will be conducted in a team-based format.

The coaching sessions can reinforce their learning, help implement their strategies, provide advice to overcome real-world obstacles, and maintain their change momentum.

Reinforcement of Learning

It helps participants reinforce what they have learned during the DesignThinkers Bootcamp. It allows them to apply the innovation mindset, skill set, and tool-sets they have gained in a practical setting and to receive feedback on their implementation process.

Implementation of Strategies

It helps participants implement the action plan they have developed during the DT Bootcamp. It ensures that their innovation strategies are applied correctly and that any issues or challenges are addressed promptly.

Overcome real-world obstacles

It provides advice and support to participants about their progress. It helps them identify areas for improvement and gives them the tools and resources they need to overcome any obstacles.

Maintain Change Momentum

It helps ensure long-term success by providing participants with ongoing support and guidance. It helps them maintain momentum and achieve their business goals.

Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe the underlying business model of your possible solution and organise your hypothesis.

Our Tools

Value Proposition Map

The Value Proposition Map allows you to describe how you might be creating value for your customers. In Discovery it helps you embed your customers’ needs in possible solutions and organise your hypothesis to eventually design products and services those customers might want.

Interviews

Interviews are the key to digging deepers into people’s attitudes and motivations. They help understanding ‘why’ people do what they do. They allow you to put yourself into the user’s shoes and gain a fuller understanding of their needs and wants.

Our Tools DesignThinkers

Personas

Personas allow to move away from abstract demographics and towards the wants and needs of real people. By telling the story of your persona you can really make them come to life. It functions as an archetype and assumes the attributes of the group it represents.

Customer Journey Mapping

CustomerJourneyMapping allows us to step further into the customer shoes. It visualizes the customer’s perceptions and the larger surrounding context at the different stages in the journey. It provides a deeper insight into customer needs, perception, experience and motivation.

Framing Tool

Framing tool can be used to take a step back and putting your persona in different perspectives. It allows you to develop questions that take you from the problem to the goal you want to achieve. It creates a condensed summary of the personas’ needs.

Our Tools DesignThinkers

Brainstorming

Brainstorming is a creative thinking tool to help groups generate as many ideas as possible. It identifies a wide range of possible ideas concerning the selected insights and persona.

Brainstorming builds energy and enthusiasm while fostering a feeling of involvement amongst the participants.

Concept Blueprint Prototyping

The Concept Blueprint tool provides context to the framework necessary to get a project running. Who are the people, systems, functionalities etc. involved that should be taken into account when working on and iterating in a project scope.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Prototyping is a very iterative process and it ends when no more relevant learnings can be collected.

Our Methods

We strongly believe in ‘Learning by Doing’, so the DesignThinkers Bootcamp is a high energy and co-creative strategic planning training workshop.

You’ll be challenged to work in small teams on a real case and learn to work with Design Thinking tools like Business Model Canvas, Value Proposition Map, Design Research, Customer Journey Mapping, Concept Blueprint and Prototyping.

Moreover, a focus of this program will be on exploring the questions of how to integrate these tools in an organization and how to create buy-in within an organization and with your sponsors, and all levels of stakehodlers.

Together with the coaches, you will find answers to:

• How can you successfully apply Design Thinking in a complex business environment?

• How can you build empathy inside an organization, use customer feedback, rate insights and translate them into implementable opportunities?

• What is the value of design and how can you use it to your personal and organizational advantage?

• What are the fundamental principles of innovation and Design Thinking?

• How can you create stakeholder and sponsor buy-in

• How can you successfully implement innovations?

“The Masterclasses with top professionals from the business innovation field and the hands-on training inspired my work as a human centered design consultant and trainer. The DT Bootcamp was a wonderful experience. Thanks DesignThinkers!”

Alexander Faga, Swisscom (www.swisscom.ch)

Our Trainers and Experts

Jeroen van der Weide

Jeroen is a Partner & Senior Facilitator at DT Academy Global. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications

David Chung

David is a Partner & Senior Facilitator at DT Academy China and HK. He managed over 50 business transformation projects, conducted over 500 training classes of Design Thinking and business innovation n Hong Kong, China, and Asia

Els Dragt

Els Dragt, a trend researcher with over fifteen years of experience in spotting and analysing seeds of change for (inter)national clients, from nonprofit to commercial.

Dr. Tao Charm

He is the President of OpenCertHub Academy. He has over 30 years of experience in the innovation and technology industry. His expertise is in big data & AI, fin-tech, digital transformation

He is the Chairman of Hong Kong Internet & eCommerce Association. He has over 20 years of experience in system development, project management, internet technology management and digital marketing.

He is the senior Continuing Education Consultant of the College of Professional and Continuing Education, The Hong Kong Polytechnic University.

The coaches will share their experiences during the DesignThinkers Bootcamp week course and will guide you and your team on a specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.

Dr. Keith Chau

Luke Chu

DesignThinkers Bootcamp Week

Who Should Attend

Senior executives who want to strengthen their ability to lead business model innovation

Innovative leaders seeking to develop and enhance their organization’s innovation capability

Professionals responsible for tackling strategic challenges, driving growth, and implementing systems for innovation.

Tuition Fee (Early Bird)

(available one month in advance)

HK$ 22,000

Tuition Fee (Standard Price)

HK$ 23,500

Discounts available for teams signing up

Date: 22, 23, 24, 25 & 25 (AM) Nov, 2023

Time: 9:30am to 6:00pm

Venue: DesignThinkers Studio

Certificate: A Block-Chain Digital Certificate

DesignThinkers Academy

The DesignThinkers Bootcamp week is organized by DesignThinkers Academy. DesignThinkers Academy aims to inspire by organizing thought-provoking events and lectures, trainings and personal coaching programmes to help organizations build the necessary capabilities, cultures and mind-set. The DesignThinkers Academy is a leading ‘design driven’ innovation agency helping organizations around the world making the transition from being strictly product oriented and sales driven, towards being service oriented and human centered. The DesignThinkers Academy Network is an open platform to facilitate and inspire a rich conversation between creative thinkers&doers, to trigger a positive impact on peoples lives, careers and our ever-changing world.

“DT Bootcamp is refreshing, informative and fun. A week of hard work, but the right mix of theory and practice, the program never boring. The international setting and participants from different business sectors provide you with special insights.”

Hans Buursink, Nationale-Nederlanden (www.nn.nl)

Clients

Clients @ Hong Kong and China

Since 2016, we managed over 400 classes of training workshops, seminars and talks of Design Thinking or Innovation Management for hundreds of enterprises in Hong Kong and China. Below is the clientele for your reference:

Business Sector

AIA, Bank of China, Bank Consortium Trust Company, Bank of East Asia, BOC Group Life Assurance, Century 21, Circle K, CITIC Telecom CPC, CITIC Pacific, CLP Power, Dah Chong Hong, Hang Lung Properties, HK Institute of Bankers, Hong Yip Service, Konica Minolta, Maxim’s, MSIG Insurance, OCBC Wing Hang Bank, Sino Group, Sun Hung Kai Properties, Sun Life Insurance, World Link CPA,

Social, and Public Sectors

Airport Authority, Baptist Oi Kwan Social Service, Education Bureau, HKCSS Institute, Hong Kong Federation of Youth Groups, Hong Kong Housing Authority, Hong Kong Jockey Club, Hong Kong Science & Technology Park, Jockey Club Design Institute for Social Innovation, MTR, Plan International, Vocational Training Council, Yang Memorial Methodist Social Service