Issue 34

DESIGNTIMES south africa’s creative resource

www.designtimes.co.za

/06 DESIGN

MARIO THOMPSON

Designtimes has selected Mario Thompson as the Designtimes Creative Person of 2010. He spills the smoothie on his success and the art of simplicity.

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JANUARY / FEBRUARY 2011 Issue No.34 ZAR 15 EUR €2, UK £2, US $3

MATT MAWSON

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Matt spent his childhood reading Life and National Geographic magazines instead of playing rugby like the other boys.

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AROUND THE WORLD Iwan Baan is an astonishing explorer who endlessly travels the planet in order to observe and capture the architecture of the world around us.

MINISTER OF DESIGN

RAVI NAIDOO our partners 9 77199 9 24 8001

02011

Loerie Award Winner

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NEWS

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Google kicks off logo design competition for kids

editors notes

What do Ravi Naidoo, Mario Thompson, Alexey Kurbatov, Matt Mawson, Marc Laroche, Joseph Ou and Adam Court all have in common? They are all featured in the Design Indaba issue of Designtimes. In this edition we got inside Ravi’s head to see what makes him tick and how he is reimagining South Africa and the world.

Mario Thomson has been selected as Designtimes Creative Person of the Year and he spills the smoothie on his success and the art of simplicity.

We also take a retrospective look at some of the past projects that rose to fame on the wings of the Indaba.

Matt, Marc and Joseph pour out their photographic passion, process and fresh perspective on our pages. Within these pages you’ll find another great tutorial supplied by our friends down at Friends of Design. There is also loads more to keep you reading.

Enjoy! Mark Rosenberg

Editorial

Mark Rosenberg mark@designtimes.co.za Ryan Ali ryan@designtimes.co.za Steven Rosenberg steve@designtimes.co.za Zachariah King zac@designtimes.co.za Kerrythe Mahaffey kerrythe@designtimes.co.za

Facebook hacked Well it couldn’t have come at a better time.

Mark Zuckerberg founder of Facebook is named TIME person of the Year and his very own Facebook fan page was hacked. The hack relatively harmless, only updating a single fake status update was another embarrassing security lapse.

A status update from Zuckerberg on the fan page read: “Let the hacking begin: If Facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price (six) winner Muhammad Yunus described it? http://bit.ly/fs6rT3 What do you think? #hackercup2011” While the post was only up for a matter of minutes, over 1,800 people “Liked” the status update and a debate about its merits over 400 comments long began beneath it. More than 2.8 million people are members of the fan page.

Facebook removed the entire fan page for a few hours after the fake update was posted, Internet security experts are speculating about how the hack might have been perpetrated, Zuckerbergs’ own weak password choices are being blamed.

Compact low light shooting The new Nikon Coolpix P300 is a powerful compact with an incredibly bright lens that delivers beautiful results, particularly when shooting at night or in challenging lighting conditions.

The specially crafted Nikkor lens offers a wide f/1.8 aperture, starts at an ultra-wide 24mm and has 4.2x zoom. It also employs Nikon’s High Refractive lndex glass to deliver sharp images with high contrast.

The Nikon Coolpix P300 features full manual controls offering four exposure modes. Combined with a highly sensitive

12.2 megapixel back illuminated CMOS image sensor, this camera offers the creative freedom to capture scenes just as you see them, whether in bright daylight or atmospheric dimness.

Also ensuring that you get the shot you want is the camera’s high-speed continuous shooting function. Users can take up to 7 continuous shots at eight frames per second; perfect for capturing moving objects or creating a montage. The P300 will be officially launched and go on sale in March.

Dont do it! wait for iPad 2 The iPad has finally been officially launched in South Africa. Much to my surprise at the same cost as Europe and only one thousand rand more than the US prices. I was pleasantly surprised at this new pricing structure for South Africa. But no sooner do they launch the iPad does the Wall Street Journal back up every iPad 2 rumour we have heard so far and the potential launch date of April 2011. The iPad 2 is rumoured to have a front facing camera for FaceTime video calling, in addition to a new lighter,

thinner design. The device is also said to include a faster processor, more memory and a more powerful graphics processor.

The report says the iPad 2 is in production leaving no indication of a public release date but April 2011 is the anticipated launch. So if you were tempted to run out and buy yourself an iPad it may be wise to hold out for a while for the release of the iPad 2. It seems Apple is trying to load off old stock to South Africa so don’t do it but wait for the iPad 2.

Contributors

Erin Bosenberg erinbosen@gmail.com Eva Csernyanszky eva@friendsofdesign.net

Cover

Photographer Seagram Pearce illustrator Richard Moir Lighting equipment Profoto

Three-screen smartphone!

Sales Manager Wendy Scullard

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Sony NGP

Sony Computer Entertainment has just announced two future Sony products.

As expected, they unveiled their nextgeneration portable gaming device, codenamed “Next Generation Portable” or NGP. It’s possible that you’ve not only heard this already from a variety of sources, but you also may be facing a deluge of statistics, facts, pictures, videos, and opinions of this new device.

If not, you should definitely check out the official announcement and the hardware specifications. Let us focus on what we know about this new handheld that pertains to those of us who enjoy our Playstation Network content. The first big takeaway is that, with all its fancy new bells and

Google is giving kids a chance to design a logo with the theme of “what I’d like to do someday” for a chance to have their work displayed on the company’s famous homepage and win a $15,000 scholarship.

Google this week kicked off a doodling competition to give school kids a chance to design a logo for the company’s search homepage. This is the fourth annual Doodle 4 Google competition. “In the spirit of thinking big, our theme this year is ‘What I’d like to do someday...’ giving all of the talented young dreamers an opportunity to flex their creative muscles.” said Marissa Mayer, Google’s vice president of consumer products, in a blog post. “We know this crop of students will be the generation of tomorrow’s leaders and inventors, and we can’t wait to see what they come up with.”

whistles, the NGP supports everything digital from the PSP. This means PSN games, PSone Classics, and even minis that you’ve already purchased will be accessible and playable on the new handheld. UMDs do not appear to be supported, as the NGP will use “small, dedicated flash memorybased cards” for its physical games. No word on internal memory size or Memory Stick support, so it’s unclear just how much of your digital collection can be kept on the device. “Near” is a new idea that marries the NGP’s GPS with the Playstation Network for a greater focus on the world around you. By keeping track of your location and the location of other NGPs, the Near app will tell you what games are popular in your area (and let you buy them through the same interface) as well as connect with local gamers you may not have otherwise met. We are just waiting on a price.

It may not look like much and this isn’t the first crazy phone concept youve seen, but Kristian Ulrich Larson’s design for a real flip phone takes the cherry on top. It’s an Android device with three touchscreens.

You can fold it up into different shapes (finally, an alarm clock you don’t have to buy a dock for!) in order to facilitate usability. The video link below shows how you would “flick” apps from one screen to another and flip the phone to scroll, among other innovative and useful things.

Kristian’s description talks about how all smartphones these days are rectangle affairs with a flat screen, making it hard to tell between them. I can’t agree with this more, and I’m surprised something like this hasn’t made it’s way into market yet. I guess it’s a matter of waiting for the technology to come out. Garuntee once youve watched the video youll be sold. http://vimeo.com/18079655

Kindle books overtake paperbacks The day that Amazon’s digital book sales eclipse the sales of hardcover books, is a day we never expected to come so soon.

It barely took half a year for those e-book sales to over take the sales of paperbacks.

According to Amazon’s latest earnings release, “Kindle books have now overtaken paperback books as the most popular format on Amazon.” The company had surmised that this would happen by the second quarter of this year, but it clearly went down a lot earlier than even it expected.

Bezos and co. also sold through $12.95 billion worth of goods, representing The Jungle’s first “$10 billion quarter.” That came up to $416 million in net income, representing an eight percent uptick yearover-year. Of note, operating income slipped from $476 million in Q4 2009 to $474 million this year.

When looking at 2010 as a whole, Amazon’s sales were up 40 percent over 2009, with operating income rising some 25 percent to $1.41 billion compared to the whole of 2009. Speaking specifically about the Kindle, the company is now moving 115 Kindle books for every 100 paperbacks sold, but this obviously only takes into account the United States book business never mind the rest of the world.

We’re still no closer to finding out exactly how many Kindles have been sold, but we’re told that “millions” of the thirdgeneration model were moved in 2010, and the Kindle Store itself has over 810,000 books on its digital shelves and growing every day. www.amazon.com

DESIGN

Minister of design

RAVI NAIDOO Words Ryan Jared Ali

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Photography Seagram Pearce

“Design is what is going to help us... re-imagine the world.”

These could just be words but not from this gentleman. The man in question, Ravi Naidoo.

Founder of the Design Indaba, Interactive Africa, Judge of the panels of Index Awards Copenhagen and that is just getting the list started.

How has Ravi achieved all of this?

Designtimes met with him to gain insight into the prolific figure of the South African design industry. The story begins after a polar shift from academia of UCT Medical School to the exciting energetic environment of Young and Rubicam. This is where Ravi was first exposed to the advertising industry.

This was an interesting time period of South African history, entering this environment in the early 90s before the new democratic government. Ravi looked at the time period as one of re-invention. He describes the country at that point as going through an “extreme makeover.” After two and a half years at Young and Rubicam the next chapter in Ravi’s life was about to begin.

His entrepreneurial drive was pushing him to explore. While in the middle of completing his MBA he started Interactive Africa in 1994. This was a particularly interesting time period with the country having just moved into a new government.

Opportunity was rife all around. But Ravi decided to start his own company, rather than be picked up for just the political benefits of which corporate South Africa was realising it needed to survive. More than admirable was not choosing the path of least resistance. This is where the path of the Design Indaba begins. The planning of the first Design Indaba began in 1994 for the first edition in February 1995. However that was not all that Ravi was involved in.

Ravi looks at design as not just a nice to have luxury. He looks at the process of design as a means of improving lives. With that approach in 1996 he was appointed as part of a three-person task team to recommend changes to the Unemployment Insurance Fund, the country’s largest social insurance fund. Under much pressure, within three months they completed a report to help review the fund for the first time in 50 years.In 2000, he was again appointed by cabinet to review the Social Security System. The result, in 2002, the report produced which was described as one of the most revolutionary documents since 1994. The document outlined much needed changes, of which primary importance was that of poverty reduction becoming part of the national agenda as a priority topic of concern. Real life effects have come from the report including expanding welfare benefits to more poor households and creating a national social security agency.

These are real issues affecting the lives of all South Africans whether rich or poor, but this is where Ravi’s belief that design can help us, comes out. It will help us reimagine the world.

With South Africa having an inbred culture of supplying product Ravi believes that for South Africa to achieve its next level of development we are going to have to change our mindset to that of innovation. Reimagining the world has to address factors such as environmental degradation,over -population and global warming. We need to look at products not in terms of the end product of say, a chair, but we need to look

at “Process.” In order to make the chair how much waste was generated? Questions like life cycle management come into play.

What happens to a product when it is no longer useful? Does it end up on a landfill?

That is the thinking which needs a complete turn around. 50 years ago many iconic products were created and today they are revered as good design. Those designers formed part of a totally different construct, where things like global warming and the environment were not really high priorities as is today. Design is what is going to shape our future, not just design to make beautiful things aesthetically pleasing. Today we have a whole new range of requirements.

This is where the definition of “good” design comes to the fore. We asked Ravi what he looks for in “good” design, he had a simple answer, “Simply, design to improve the quality of life and appraised according to form, impact and context”.

When he says quality of life, he is referring to a sustainable world. Designtimes tried to delve deep into Ravi’s thinking and had two questions to stretch his imagination; You seem to be well poised, politically, to affect real change in South Africa. If the powers that be contacted you tomorrow and told you that you could complete one project with an open chequebook what would you do to affect social change?

I would want funding for the Design Indaba 10x10 Industrial project, after we were jilted by a lack of funding. Despite this, the Design Indaba 10x10 Industrial Design project continues slowly, with the first products being patented by our attorneys.

We are hoping that this will spur export growth, as we anticipate a large order for the crutch design by Richard Seymour and Roelf Mulder - and manufactured by Alpas, here in Killarney Gardens. It is important that we focus on the crisis du jour, which is job creation and we believe that the X factor in meeting these challenges is indeed innovation!

As a role player in the international design industry you must see a lot of bright new ideas. What is the best ‘next big thing’ you’ve seen this year?

I am enthused by my creative peers in South Africa. Here’s some of the best of recent history, Ruben Reddy winning the rights to design the Ice Hockey arena at the Sochi Winter Olympic Games 2014; Die Antwoord going global; William Kentridge winning the Kyoto Prize; The Handspring Puppet Company to open TED in March 2011, after their star turn at Design Indaba last year; the fabulous couch from Ardmore; Shuttleworths’ Ubuntu growing an even bigger footprint; Peter Rich winning the World Architecture Award; Laduma Ngxokolo for “The Colourful World of the Xhosa Tribe” collection of mohair garments that earned him first place in the Society of Dyers and Colourists and Porky Hefer’s Cratefan sculpture is but a smattering... I could offer tens more!

After talking to Ravi one cannot walk away without being inspired, we asked him how he thinks the Design Indaba affects South African design. He had a simple answer. “How can you measure 16 years of inspiration?” We hope to see more thinking like that of Ravi permeating through South Africa, thinking innovation and thinking a better designed future. We are the designers of that future, let’s get to work. www.interactiveafrica.co.za

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DESIGN

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2010 DESIGNTIMES creative peRson of the year Mario Thompson Chrétien de Troyes, Leonardo da Vinci and Michelangelo, William Shakespeare, and Ben Johnson. All in their own right artists of the highest order.

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hrétien de Troyes, Leonardo da Vinci and Michelangelo, William Shakespeare, and Ben Johnson. All in their own right artists of the highest order.

They are from various points in time but have one thing in common which made their art possible.

Patrons of the arts.

Without those who have the resources to back these geniuses of their trade. Many would have resorted to menial work and never fully explored their potential.

Today is no different, the arts would be dead without the commissioning of artists.

Today the Medici’s of this world are multinational corporates. Many would argue as to whether advertising and branding of today could be considered as art. Whether or not that is true is irrelevant but it does provide a space for artists to perfect their trade.

Designtimes has recognised one of these patrons of the arts. Mario Thompson. He has commissioned various works for TV, Radio, Websites, Print advertisements, Character developments, Comedy shows, branding, innovative experiential events and communications. He has his own vision but teams up with artists he has confidence in to produce work that meets his high standards.

His approach to solving business issues is intimately tied to helping consumers gain a better understanding of his products, with ingenious creative solutions. Currently Mario is Marketing Director of Loaded Smoothies. One day he realised there was a issue that the market equated smoothies as a dairy product, which is not the case as Loaded is 100 % natural without dairy, which is one of the key differentiating factors of the product.

He thought of a concept to solve the issue.

The idea was sent through to his designer, later that day he had a answer. The solution was placed on the blog. A cow stating “No Dairy.” A simple yet effective answer. The next morning a host of positive responses on Loaded’s blog. Good design, Good brand communication equals good results.

That simple idea is now on all of Loaded’s packaging helping to differentiate them from the competition.

The story began some time ago though, for over 10 years Mario has been working hard at various projects. First at SAB as a business analyst, then he moved along to Walt Disney in the UK again analysing the markets to determine what in Walt Disney’s stable would develop to the highest viewership.

While in the UK, the creative and entrepreneurial juices was present. He found a bath that he liked but proved to be rather expensive. That didn’t quell his desire though, he then sent placens and sourced from a Indonesian furniture manufacturer the bath. That was not all, he arranged for it to be placed in a UK television show “Our House” he further completed a full bathroom for the show.

That was the beginning of Stonekast his first notable entrepreneurial venture.

Before returning to South Africa, Mario realised that working for a boss was not the path he wanted to follow. He was on the lookout for an interesting concept. In London, there was a place called Gourmet Burger Kitchen the concept which he loved and enjoyed very much himself, “I approached them to discuss franchising possibilities but they were young and trying to figure themselves out and were not interested at that point.

So I took the concept repackaged it and launched something in South Africa.”

Gourmet Burger was born and over a few years it grew to a point where he had 3 stores, establishing itself as a unique eating experience which continues to this day. Always keen for a new challenge Mario looked towards his next venture.

The beginning of Loaded Smoothies soon followed, the Loaded Smoothies brand has been expertly crafted along with a product which came into the market as unique.

With the branding supporting an innovative product and innovative packaging. Mario has utilized the best creatives at his disposal which include Masters and Savant, The Martist, Bottomline Media, Kode and Storm Wigget who he works close with.

Loaded is not the only projects which currently has his attention. Amoung his other projects at the moment are the importing of a toffee vodka by the name of Thunder Vodka. The official launch has been set to the 1st april, this is a exciting product which when you smell it you will be sold, who knows what will happen once you’ve tasted it. Another project which he has been working on which are the time of writing was top secret is the creation of Cape Town’s 8th wonder which you can read more about on page (..).

We at Designtimes want to congradulate Mario Thompson on winning the Designtimes Person of the Year. We are excited to see what the future holds for Mr. Thompson and hope to see many more commissioned works for his projects.

His approach to solving business issues is intimately tied to helping consumers gain a better understanding of his products, with ingenious creative solutions

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ILLUSTRATION

Russian illustrator Alexey Kurbatov Designtimes meets an illustrator whose title should be nothing less than ‘Artist.’ Alexey Kurbatov has encapsulated the artists of a generation past and brought them into a new “globalized” world. We asked Alexey a few questions to get an insight into his works.

Could you please tell us a bit about yourself. How long have you been in the industry? Did you study art or has this been a passion which you have developed and worked on over time?

All comes from childhood. There was no computer or the Internet in my childhood so I entertained myself with colourful albums of minor Dutch painters, impressionists and pre-raphaelites. I made up stories looking at these masterpieces, smelled coated paper, leafed over vellum between reproductions carefully. There was a feeling of magic. I wanted to study painting. However, all that I have now is more the result of work then purposeful studying. I have been doing serious illustrating for about 1,5 -2 years.

Before that I had a chance to work as a print production designer that is absolutely incomparable to illustration in terms of

creative kick and self-expression.

Your work is extremely distinct and eye catching, it provokes one to look stare at the image for a bit longer that you normally would. Could you tell us a bit about what you think has influenced your work?

Now it’s difficult to single someone who influenced my art out. But there is one trait that many painters possess which always seamed to me important - talent to tell the whole story with one frame. Bruegel made it perfectly. Russian painters of the end of 19th century (Serov, Surikov, Makovskiy and others), whose works were made in realism genre, used complicated composition, plot and it’s development in spite of seeming simplicity of image.

It’s also impossible to forget about such masters of detail as Beardsley, Klimt, Mucha. Now I’m greatly impressed by American illustrator Bernie Fuchs, Looking at your work the soviet and eastern block influences are very apparent. Do you find many other artists exploring the same themes around you?

We do really depend on soviet past here

in Russia. It has reflections in everything and first of all in level of civil society.

Somehow I’d like to protect my works from this still sharp theme. Recently I illustrated text about Vladimir Lenin and understood that this theme touches me as a person born in Soviet Union but not like illustrator from modern Russia. In terms of profession it impedes to perceive material (i.e. text) adequately. As a whole, my older Russian colleagues often remember this “soviet” theme with nostalgic irony. Their works do not touch me.

Have you been well received and recognised in your own country?

For my profession and my age I am fairly demanded and I can’t complain about lack of attention. There are authors who are unpopular and known by few people in Russia but who really deserve recognition.

They are left in bohemian Moscow life, not willing to invest their forces in selfpromotion on the Internet. I have possibility to work all day long, be published and please readers of my blog with new works that’s what really makes me happy.

What was the inspiration behind the

famous portraits?

I’ve been selling T-shirts with my prints with great verve for the whole year and some time ago I thought that I often wish to put on a T-shirt with someone’s face on it. Someone whose portrait hasn’t become too popular among prints. That’s why there is no Che Guevara or Salvador Dali in my series. But there are plenty of famous people whom we know and love but have no chance to see in everyday life. Besides I assume that many of us needs reference points. So let them be Clint Eastwood instead of some sweet actor, Marlene Dietrich instead of regular society lioness.

I find the portrait of Clint Eastwood particularly interesting as he is an all American icon, capturing him in a soviet influenced illustration is very thought provoking.

This technique has really something typical for soviet style. Great artists like Uriy Annenkov and Kouzma Petrov-Vodkin worked in this style. Modern portraitists (including Boris Zhutovskiy) use this approach, too. Russian abstractionism and constructivism had impact on this way of

painting in many ways . Now this style is not that popular, especially in portraitism, so that I considered return back to tradition of the first quater of 20th century to be good idea.

What made you choose him for a portrait?

I like Clint Eastwood a lot. Not taking into consideration his bright appearance and stupefying charisma, he managed to create an image of the role which is impossible to fake. It’s impossible to imitate him. I do not say about him as wonderful stage director which today is not still tired and shoots fascinating movies. Apart from that there is something from “Russian man” in his image - an able man of few words, with sole broken somewhere deep inside.

What can we expect from Alexey Kurbatov in the future?

It will be even more work in the future.

Projects with design-studios, magazines, musicians, information portals and even with film festival. I always hope to illustrate good texts. But first of all I try to paint for myself besides business. My wife is asking to paint her portrait the second month this year.

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PHOTOGRAPHY

Marc Laroche Before photography came film, at least for photographer Marc Laroche it did. Inspired by the moving picture Laroche felt that he needed to freeze an image, one that at any moment could jump to life.

Hailing from Luxembourg, Laroche has only been committed to photography for three years and has already built up a steady foundation of work through editorial photography.

His latest series, Hair / Soul, at times feels like the frozen action of the stereotyped French woman running through the streets of a Godard film. In other images the face of the model is completely obscured, if one had a wild imagination a new character could emerge; a hairy monster from childhood dreams.

The images are captured whilst models are jumping, running and whipping their hair about; each strand caught in mid-air motion.

Every image is entirely unique because one strand cannot mirror its previous path with every flip of the head.

Dramatic lighting and the simplicity of the black and white image is what holds these images together and carries one’s eyes through each image. It is the lighting in particular, which through happy accidents cemented this series as one that deserved further exploration. Although a by chance lighting set-up was the impetuous for the work, it is only through dedicated experimentation that it could have come to life.

Although a simple concept with simple actions required to produce the series, the process was far more labour intensive than appearance may reveal. An hour of shooting only resulted in two or three of the most worthy shots being chosen.

Some accidentally beautiful and, after much practice, others were found through specific jumping technique.

For Laroche the two most important elements in this series are the hair, of course, and the ‘grace’ of each moment.

Laroche sees hair and its movement as far more faceted than it is given “proper credit” for. Hair, Laroche says “shows our character and soul in such a dominant way. Not only are those shapes beautiful and intriguing, but they visually reflect our tormented soul”. Hair therefore becomes the medium or tool to reflect the message, that of energy, emotion and soul.

Regardless of his primary concept, Laroche is still happy to see others draw different ideas from his work. Some he said “just see flowers in them (photographs), which I love as a contrast to superimposed intellectual discussions.”

As a traditionalist romantic hair in combination with the bodily twists and turns of each model reflects what he sees as a ‘grace’ that “woman can transcend into movements”. When asked if he may include longhaired men in his series, he said it would be worth a try but would be difficult and require a different approach.

Laroche is currently working on showing the series in Luxembourg but has also received interest from Trier and Munich, Germany and would love to extend his reach beyond European venues.

By Erin Bosenberg

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PHOTOGRAPHY

Matt Mawson, following his childhood passion Photography was always something that interested Matt. At school he was the only member of the Photographic Society reading Life and National Geographic magazines instead of playing rugby like the other boys. Growing up in Rhodesia, Zimbabwe, he yearned to break-free from the creative limitations of small town life and he and his friends’ ticket out of there was Rhodes University, Grahamstown. His father had him studying Geology but what Matt really wanted to study was graphic design. So after his studies Matt spent many years working as an assistant in London studios as he saw this as one of the only ways to get a foot in the door, assisting David Bailey, John Swannell, Clive Arrowsmith and Mick

Dean. Working well with clients was top priority for him. He says, “You brush up against them wrong and they never use you again, nor will the art director or designer.

You also learn not to complain when told to clean toilets and mop floors and fetch coffee.”

But the constraints and dark rooms of London studios saw him moving on to work with NGO’s, travelling to exciting locations with the freedom to experiment.

“It is easy to shove your lens in the face of a Rwandan refugee and snap the shutter and come away with a depressing, negative image of a poor, hungry human. That shows nothing except that. The idea was to use the frame to place people and objects in such a way as to describe the situation instantly and get the viewer to take another look…” And when I first saw Matt’s

photo’s I immediately thought, “Is that (insert name of famous building or place here) in London/China/New York?” He makes ordinary people and buildings look fresh, injecting atmosphere and personality into them, making subjects that have been photographed hundreds of times seem brand new.

Digital vs film? Starting off using Sinar 10 X 8 view cameras and then moving on to film-backed Hasselblads and upgrading to expensive digital backs for them when they came out. “I immediately took to digital and felt liberated, experimenting wildly with light and composition… Images ‘popped’ from the computer and the larger sensor and photocells produced crisp, noiseless detail.” The Hasselblad was recently abandoned in favour of a ‘hasslefree’, auto focus, light Canon full frame.

Matt celebrated the emergence of digital, comparing “film camera aficionados” to LP record lovers in the way that they “feel the quality better”, but adds that the quality of the medium format digital he uses is on par with, if not better than, film.

Home for Matt and his partner is Mazatlan Mexico and living in such a creative and close-knit community with a “dangerous edge” keeps him exhilaratingly inspired and stimulated.

Although based in Mexico he spends summers in London reconnecting with design agencies and often travels to China which he loves.

Learning about this highly skilled, professional photographer’s quest to follow his childhood dream makes his creations so much more beautiful and interesting to me.

by Kerrythe Mahaffey

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PHOTOGRAPHY

Joseph Ou, IT professional or photographer?

Joseph Ou is a slashy. This is where passion meets reason, a growing trend of engineers, IT geeks and people of other professions exploring their creative passions. This is done with a heightened level of professionalism which they have honed in

their relative professions. A world where their is no pressure to survive but rather all the freedom to explore the passion. By day he is a programmer that works developing switching systems for financial institutions and retailers. In every other moment he is working on photography projects which happily fill much of his time.

Standing in the studio the passion is evident, being surrounded by lighting equipment, full frame DSLR’s and a variety of lenses the excitement is clearly seen in his eyes.

We asked Joseph a few questions to get to know this exciting new photographer.

When did you get your first professional camera, what was the motivation?

In July 2010. I had turned 30, and I wanted to try something new... I felt I was lacking passion and direction in my life. I’ve always admired photography, and love great photos. I’d always wanted a decent camera and decided, thought that that it is was a good a time as any. Never did I imagine that I’d become so passionate

about it!

How do you think your IT “logic and reason” thought process has influenced you in the photography world?

It’s helped me in 2 ways. Not only does IT give you a structured way of approaching things, but it also requires you to understand systems and concepts very quickly. This has helped me grasp the technical aspects of photography quickly. Though, I still have a lot more to learn... The other way it has helped me, is that it has made it easier for me to plan the logistics of shoots, often the most challenging part of a shoot.

What inspires you to take photos?

I’m always being inspired by the different visuals that surround us in everyday life; whether driving to work, reading magazines, watching movies, or surfing on the internet. Pretty much everything inspires me! Being able to create something aesthetically pleasing and/or thoughtprovoking that people can appreciate, is my main drive. That, and being able to show

people how I view the world.

After a shoot what are the photos that stand out to you?

A large part of it is dependant on the purpose of the shoot. For example if it’s a shoot for a clothing line, I would choose the photos that bring out the best in the clothing. But as a general guideline, I choose photos that are aesthetically pleasing to me; the different elements in the frame work together well, the lighting is appropriate. I try to look for photos that will stay in the viewers mind.

If you tomorrow could do photography full time, who are some of your dream clients to work for?

I’ve always loved the creativity that goes into fashion photography. I’d love to do an ad campaign for a major fashion label like D&G or Guess. I’d also love to do editorials for magazines like Vogue or Harper’s Bazaar where I could let my imagination run wild!

Do you feel that because you don’t need to

make a living from photography it allows you to have a greater expression of your own artistic freedom?

Because I don’t earn my main income from photography, it does allow me a degree of freedom for me to choose the jobs that I want to do, and to develop my photography in a way that I choose.

Where to from here for Joseph Ou, what can we expect from you in the future?

You’ll be seeing me experiment with my style of photography. My photography is still new and constantly evolving, and through experimentation, I want to find a style that is my signature. I have several exciting projects in the works, so stay tuned!

We are excited to see how this new generation of photographers push their full time counterparts to the limit. Joseph is definitely on the watch list of up and coming photographers, we are excited to see what he has in store for us in the future.

by Ryan Jared Ali

Seagram Pearce Photography 78 Shortmarket Street Cape Town info@seagrampearce.com studio 021 422 5823 mobile 083 978 3143

www.seagrampearce.com

DESIGNTIMES ACNE SHOOT

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FASHION

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Loading Bay presenting ACNE

Julian Naderer

Megan Spencer

Jorge Mavova

Colette Cronje

Designtimes last spoke to Jon-Paul a few years ago but now we are interested to see where the journey has taken him and Loading Bay. The last time we spoke to him he was bringing in Scotch n Soda, Holland Esquire and Blue Blood. There has been quite a lot of change since then in terms of brands, the café and the space.

Please give us an update as to what has been happening?

When Loading Bay started, the concept was bound by an idea of creating an inspiring experience, innovation, quality product and service with a smile. Sourcing specialized product that involves passion and appreciation for craftsmanship interpreted for today’s lifestyle. This idea is extended into every inch of Loading Bay from our food, our coffee roasters to the way we prepare our coffee. Loading Bay is always evolving as we take our knowledge of product seriously. We are always looking to develop relationships with businesses and people that express the same idea of passion for what they specialize in. Our coffee roasters, Espresso Lab, sources the best quality of coffee from all over the world, sourced from quality and fair trade farmers, freshly roasted. Their passion is more reality than any brochure could show.

Every day we continue to develop our relationships with customers and suppliers.

You are now bringing in ACNE. How did that relationship come about? What about ACNE sets them apart from the rest?

A lot about this industry is interconnected, so if you are networking with people and companies that share your interests you automatically become more exposed with” like” brands. While I was in Amsterdam having dinner with a newfound friend, we began to chat, and so I was introduced to ACNE.A product that endears a certain lifestyle and respect for well-crafted items.

ACNE’s head office is located in the South of Stockholm in an old 15th century bank. This ancient building still resembles its original form of architecture. Being introduced to the ACNE team and the collection of product sparked a feeling of excitement. Their pieces exude a pure form, luxury, textures and bold colours and

Designtimes ACNE shoot Photographer Joseph Ou, Stylist Natalie Leicher, Make up and Hair Claire Hills, Art Director Ryan Jared Ali

Designtimes and Loading Bay team up to bring you the ACNE Studios latest clothing to hit our shores. This Swedish brand exudes subtle luxury, with none dominating but rather cool and personal in each piece.

The coffee shop cool is lived through the brand offering a effortlessly adaptable foreground to a ever changing background which can shift from derelict to luxurious within 20 steps.

Julian Naderer Outlaws model agency Coffee shop cool is perfectly pictured in Julian. GUY KHAKI chino’s (R1699) offer a relaxed option to the staple of daily denim. The STANDARD-O BLUE MELANGE t-shirt (R695) offers a touch of added detail with the shortened sleeves and wide O-neck. Nothing more and nothing less, Julian is comfortable enough to enjoy the moment of coffee bliss.

Megan Spencer Boss Model Management Megan is flooded in light, the delicacy of the LEA top (R799) is undeniable. The tactility of the fabric draws one to the touch. The details include a ribbed round neck into a relaxed left side dolman sleeve.

The body is twisted, adding character to this basic. The KEX TAKE denim (R1900) just works simple and uncluttered from

unnecessary detail.

Jorge Mavova 20 Model Management Jorge is Jorge, cool and calm. The LIMIT GREY MELANGE t-shirt (R595) wrapped in the CLASSIC SLIM denim shirt (R1650) offers textures of almost silk like t-shirt to the softened down denim. This is only the top half of the story Jorge also wears the ROCK LANA BLUE denim (R2150) with the WING shoes (R3900) which through simplicity attract the attention of any gentleman.

Colette Cronje Max Models The WILLOW PRINT SKIRT (R1799) engulfs the attention filled with detail a distinctive piece, detailed with heavy pleats, and front pockets which could turn into back pockets depending on your mood.. Then the LEVEL t-shirt (R799) frames the confident subtle smile of Colette, relaxed the combination well constructed and versatile depending on accessories and footwear.

modern fits countered to a classic approach.

Acne is the abbreviation for “Ambition to Create Novel Expressions.”All companies have a slightly different approach: You have to find what companies speak the same language as you in order to compliment your business. Acne speaks part of our language but we like to have variety of choice, as there are many brands we are interested in and would like to expose our market to.

You have also just come back from a New York buying trip. What can we expect to possibly see in the near future?

New York is the most exciting city for me at the moment, it oozes with creativity, innovation, healthy competition and a city where all your favourite product designers are all under one roof, helping each other achieve the next best thing! From the best retailers walking around to support their suppliers and view the next collection, to the more admirable new designers and the old that date back to the early 1900’s or even the late 1800’s still perfecting every stitch.

I met 28 different companies in 10 days and 12 of them have major potential. Mixing from shoes to utility bags is extremely diverse, from new designers from Japan to America, new denim companies to the original company that started denim.

Things are really exciting!

Another big development is the new Johannesburg store. Tell us more.

Johannesburg is a big move for us. It is something that we have always pictured doing but was conscience of finding the right time to evolve. Location is key, it had to reflect the same values and the lifestyle we aim to expose and experience with our customer. Parkhurst reflects a community environment that is motivated by a better form of experience within retail.

Things seem to be ever evolving at Loading Bay. Constantly refining the experience and bringing to South Africa the cutting edge of what is happening in the world of more than just clothing. More developments are soon to be seen with a store revamp almost complete and the official launch of the female section. Pop around to Loading Bay and make “Today a good day.”

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INTERIORS

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DESIGNTIMES south africa’s creative resource

NOVEMBER / DECEMBER 2010 Issue No.33 ZAR 15 EUR €2, UK £2, US $3

www.designtimes.co.za

/03 DESIGN

JEROD GIBSON

Jerod’s 37 Posters is a series of posters for various movies and television shows, featuring quotes typographically fitted into simple shapes.

/12 DESIGN

LAST PAPER GEN

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The democratization of design is well on its way but product design has long remained the crown jewel. Which most would not dare to venture into.

FASHION

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FASHION SHOOT

Designtimes is proud to present our very own and very first fashion shoot. We got together a awesome team to give our take on a fashion forward South Africa.

Loerie Award Winner

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Date with a Hasselblad Early last year, Hasselblad launched its new line of Medium Format DSLR, the Hasselblad H4D-40.

Adam Court, creative director Adam Court is the creative director of luxury interior lifestyle brand OKHA. If you walk into their Cape Town showroom your first impression may be similar to a passerby, and I quote “that’s beautiful looking European furniture” and it’s just the opposite. OKHA is anything but, its 100% South African. On closer inspection of the furniture and decor, whether it be a chair or hand blown glassware it’s obvious that it carries an African theme even if very subtle.

Adam Court works hard to set a whole new design standard in South African furniture and decor, and he’s succeeding every step of the way. We met with Adam this month and had a chat about the work OKHA is doing and a little bit more about his creative process.

I was amazed to find out that Adam has no formal design training. He grew up in the UK and at the age of 18 got his first job in the creative industry working for Jasper Conran the well known fashion label. He also worked as a photographers’ assistant and this was the start of a long career in the creative industry.

He then spent five years living in Los Angeles in the film industry making music videos and TV commercials. Then it was off to Paris for Adam where he spent the next five years sourcing craft and fine art products from South Africa. It was in 1996 when Adam came out to South Africa for the first time and spent a year on his own travelling South Africa finding artists in all parts of the country. It was here he met Nester Nala, the famous Zulu potter and other like artisans. He spent his time travelling and meeting with Museum

Curators getting the next lead on the next big artist. He spent the year buying up whatever he could get his hands on and then taking it all back to Paris.

It was the beginning of 1997 when he showed his spoils to the Museum of Decorative Arts in France, After an exhibit

to find the most talented basket weavers, vessel potters and wire sculptures that he began to influence the artists with a design process to ensure top quality work.

Upon returning each time to Paris the need to grow to show and educate the buyers on how these beautiful pieces of art could

of the work the orders came in and before he knew it he was supplying Phillip Starck, Harrods and dozens of other European stores. It was then that he realised that he had to approach this new venture more professionally so he established a company and was visiting South Africa six times a year.

It was on these visits to remote areas trying

be displayed in one’s home, instead of the usual placing on a plinth in the typical museum look and so began Adams venture into furniture design.

It began with his design of a table stool and chair so as to place the pieces in a realistic environment. Eventually this is what took over as he phased out the crafts and arts from South Africa for various logistical

reasons and he created Black Dog Furniture and Lighting. It began with a small range of tables and chairs but quickly grew into a creative studio creating jewellery, t-shirts, furniture etc. It wasn’t much time before Black Dog grew into a monster supplying Harrods, Donna Karan and stores around the globe. His small design studio now occupied 16 of his hours every day.

In 2001 there began to be many cut backs from buyers around the world, his wife Wendy was pregnant and it was time for Adam to reassess his life. So they decided to move to South Africa in 2006 and began small by supplying furniture to OKHA and it was not long after, that Stephan Antony, founder of OKHA, offered him the position of CEO and to become a partner.

Adam now spends his time running OKHA and also designs the new ranges of furniture. At the beginning of any of Adams designs whether it’s a stool or a lamp the idea starts with either a need for a new piece or a material which he finds intriguing. He begins straight away with a pencil and paper pasting massive sheets of paper to the wall and drawing to scale the profile of his design as this is vital for Adam to get an early sense of scale at the beginning of the process. After some refining the drawings are sent to 3d modelling, a word of caution form Adam here was that these renderings can be misleading. A key factor in Adams design is knowing when to leave a design alone, not to overwork it and to keep the original inspiration.

We had a great time chatting to Adam and we are very keen to see what comes out of OKHA in the future. www.

Hasselblad has the intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

The Hasselblad H4D line, built upon Hasselblad’s successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature.

The team at Design Times worked with the new Hasselblad H4D-40 for our cover image, as well as featured article. Being in studio, the Hasselblad felt most at home.

While we have taken the Hasselblad on many outdoor excursions, the H4D system really shines through when used in controlled environments. With the Medium Format sensor being almost twice the size of the standard 35mm, it still delivers superior image quality results, in terms of colour, detail, clarity & dynamic range capture. The sheer image quality one gets from the H4D-40 system is unmistakably the quality only found with Medium Format. Something almost every 35mm system photographer pines over.

One feature we were keen to test was the introduction of True Focus technology. True Focus helps solve one of the most lingering challenges in professional photography, true, accurate focusing throughout the image field when working with shallow depth-of-field at closer range. Without multi-point auto-focus a typical auto-focus camera can only correctly measure focus on a subject that is in the centre of the image.

When a photographer wants to focus on a subject outside the centre area, they have to lock focus on the subject and then recompose the image. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature.

by Seagram Pearce

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POSTER

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Yours Truly says farewell to Arcade Yours Truly Deli, 175 Long street Cape Town, recently hosted one final exhibition of truly eclectic posters created

by Onehorse Town for Arcade. Those of you who are familiar with the Arcade or electro

scene will know that the illustrations put together truly do display an array of imagination, detail and creativity.

Starting in 2007 Arcade for the past 3 years had been a source for music, great artwork and mind blowing events. The idea came from a lack of electronic based events in

Cape Town. Inspired by the entertainment industry and a passion for the creative arts Arcade had its origin. A team was put together to design and organize theme based parties or events. A world within created by overactive imaginations.

Onehorse Town’s Justin Poulter and Simon Berndt formed part of this phenomenon.

They both specialized in illustration and thus were able to put together awesome ideas that have earned them many a compliment. At the end of 2009 Shaun Swainland joined their ranks. However in June of last year they lost a fine stag to I

Love Dust (illustrative company in the UK). We had the privilege of visiting the illustration studio based in Woodstock.

Be sure to check out our next issue where we will be letting you know what truly goes on behind the scenes and where all the creative juice comes from. When chatting with Onehorse Towns Simon he reminded us that magnificent work come with time. In designing the posters, with each development they discovered a new style for themselves. Their work does not end with Arcade. It is has only been a great stepping stone to bigger adventures.

This studio that helped bring Arcade to life held the expo as attribute to help us remember the story behind all 16 posters.

Each had its own unique “flava� of wonder providing all details in a single illustration.

Yours truly Deli, founded by the friendly Daniel Holland supplied us with caffeine induced drinks and little tastes of their delicious sandwiches and pastries whilst we were mesmerized by the creative display of genius. www.yourstrulycafe.co.za www.1horsetown.co.za

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ARCHITECTURE

Cape Town’s eighth wonder In 1895 london receives its first illuminated billboard in Picadilly Circus, in 1928 the New York Times erects the iconic wrap around news ticker on One Times Square building. 2011, is the year South Africa should see the erection of its own iconic media outlet.

This is more than a media outlet though.

At 14m tall and 36m wrapping around the Strand and Adderley streets, the magnitude of this screen is landscape changing.

Overlooking the recently revamped Cape Town Station, this will further fuel the momentum of the city’s regeneration.

The drive toward a 24 hour city is becoming a reality with 3500 apartments in the area and 1000 new apartments in the Green Point area, Cape Townians are returning to the city. According to the Cape Town Partnership who have surveyed that 75 percent of these apartments are to be owner occupied by full time city dwellers.

The result an explosion of over 8000 people living in the CBD, almost 4 times more than

ARCHITECTURE AROUND THE WORLD IN 2010 Iwan Baan is an astonishing explorer who endlessly travels the planet in order to observe and capture the architecture of this period, along with the life which evolves within it.

Iwan Baan has been invited to share his visions, which are like so many stopovers in his many endless trips around the world.

He possesses a unique perspective on world architecture, because it is synchronous.

But that which interests him is the life and interactions which evolve within and around these new structures, such as the

large stadium by Herzog and de Meuron in Peking, or the Learning Center by SANAA in Lausanne, and also the Cultural Center of Medellín in Colombia, or the mud brick Ahmed Baba Library in Timbuktu, Africa.

After completing his studies in photography, this young Dutch artist suggested a photographic project to his

well known compatriot, Rem Koolhaas, who accepted without hesitation, and thus ensued a regular collaboration.

The villa Noailles has invited this tireless globe-trotter to come in to land for a short while, in order to offer the public a series of 35mm digital snapshots, which are unique photographs of the “architecture – planet”.

At 35 years of age, Iwan Baan has recently been awarded the Julius Shulman prize, which places him within the elite of important architectural photographers. His distinctive vision focuses upon the impact of structures, their environment and the life which evolves within and around them.

predicted 4 years ago. There is no single answer or quick fix to the regeneration of the city, examples of another city trying to achieve the same goal was New York. The city of New York began its regenerative process in 1983 and only acknowledged the achievement of its primary objectives in the year 2000, some 17 years later.

The outcome will be achieved after many individual ground level projects are completed. This is one more giant step toward a regenerated city. With the goal of the city to become the “Permanent Events City” this is a major platform to increase Cape Town’s marketability.

What can we expect to see, the public screening of major sports events, up to date news, weather and traffic updates.

The crown jewel is the promise of major events staged with the 14x36m screen backing the stage. The V & A Waterfront, Table Mountain, Camps Bay and next The Junction. Tomorrows 8th Wonder of Cape Town.

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Backdropped by the green slopes of Devil’s Peak, with sweeping views of Table Bay harbour, the plush new 183-room Upper Eastside Hotel is located in Woodstock, offering convenient, hassle-free access to Cape Town’s downtown business district, and the many business parks, retail outlets, art galleries and markets east of it. The hotel offers gourmet dining, cocktail lounge bar, library and smoking room, state-of-the-art conference facilities, wi-fi, business concierge and an extensive collection of boutique wines.

Cape Town’s first boutique business hotel.

Cool. Discreet. Glamorous.

Brickfield Road, Woodstock, Cape Town Tel: 021 404 0570 reservations@uppereastsidehotel.co.za www.uppereastsidehotel.co.za

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DESIGN

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Edited ‘Edits by Edit’ Inspired by Albert Exergian’s beautiful poster series for television shows, Londonbased designer and art director Nitzan Hermon had an idea to launch the name ‘Edit’. He would challenge 12 artists and designers from all over the world, “approaching designers he felt could contribute to the project with their own aesthetic, but keep the body of work consistent”, to come up with a design for a musical genre screen printed using only one element and one type-face. Some of the participating artists were Baster - “Metal”, Collective Approach - “Polka”, Manual Creative – “Folk”, Hey Studio - “Twist”, Toko – “Detroit Techno” from Netherlands, London, San Francisco, Barcelona and Australia, collaborating to produce these amazing posters within a year.

This limited edition collection of screen printed representations of various styles of music is striking in its graphic simplicity, reminding me of the old movie posters and art deco/art nouveau style advertisements of the 1920’s, the “Folk”, “Soul” and “ Urban” renderings especially. I won’t

go into the nitty-gritty detail of the entire history of the screen printing process but it’s interesting to note that the first screen printed images can be dated all the way back to the 1st Century CE in China. Also, remember those awesomely naff Hawaiian shirts Magnum PI wore? Those came into being through a method of screen printing combined with Batik done in the Pacific Islands. In the Middle Ages screen printing was used to print playing cards and in the 17th Century, screen printing forged ahead once again in the printing of wallpaper.

Then along with the afore-mentioned post-war movie poster proliferation, Andy Warhol’s garish coloured prints of Marilyn Monroe in the 60’s really made an impact.

So where would we be without the screen printing revolution?

Hawaiian shirts, stone-age playing cards and wallpaper becoming rare collectables or remaining un-designed designs perhaps?

Part of Nitzan’s project was to show the process of the production and these “work in progress” photo’s are artworks on their own - spattered paint tins, close-ups of the

machine and the French paper stacked up, ready for use. Seeing what happens behind the scenes and knowing a bit about screen printing’s rich and colourful history brings extra depth to the final product for me. A favourite of mine is the Classical genre done by “Sane and Able” - a black bowtie floating at the top of the poster with nothing but the colour of the paper behind it. Just one simple image really can say a thousand words or perhaps just the desired one or two.

Multi-talented Nitzan also runs a record label (http://cl.ly/4Pus), doing collaborative work regularly in music, photography for album sleeves or code for apps. Speaking of which, he is currently working on an “ ‘Edit’ iPhone app as well as editing a book about the connection between typesetting and CSSing of body type... about to bring http://savevinyl.co.uk back to life and has some more work lined up.”

We’ve got our designs on you, Nitzan!

by Kerrythe Mahaffey

David Walker David Walker is an illustrator and graphic designer working for the last twelve years within music and fashion industry.

He has been makign art ever since he can remember, obsessed with drawing wild birds as a kid, but only began painting portraits three years ago. What’s interesting about the work is the choice of medium, spray paint.

Why choose this medium as apposed to paint? I’m very impatient and spray paint is so instantaniuos, you rarely have to wait for anything to dry, which means I can be expressive with the mark making and you can go big!, a thirty ft oil paintings can be somewhat tricky.

How would you define your work? As with you use a medium of graffiti with the extraordinary result of fine art?

It touches on both but I wouldn’t class

my work as Graffiti, for me Graffiti is the actual act of making something in public without permission for no financial gain. I have alot of respect for people in the graff scene and it has always been an influence on my work but you have to earn those stripes. I wouldn’t say its fine art either, its somewhere in the middle I guess, which is what interests me.

We notice on your website you have a link to Banksy’s forum, are you a fan?

I remember seeing his work popping up way back and it made me stop and look and want to know more. I think if you can command a moment of someones time and get them to engage with what you have made then the art is successful, his work on the streets does that very well, it communicates to everyone whether they like it or not. www.artofdavidwalker.com

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Eurolux Online. Come see the latest trends in design and energy efficiency. Browse by product type, theme and family. Take part in our Poll and view consumers opinions. Discover a world of lighting in the ’School of Light’. Find the latest in industry news, media and top tips. For all your lighting needs visit

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Lighting your way

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TECHNOLOGY

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Electrolumoinessence The industry acronym is EL. Electroluminescence is changing the face of light up media and light management.

We discovered this new technology when we met up with Stephen Schutte, Executive Director at Lumo Media.

Lumo Media is a local manufacturer here to spearhead this versatile technology the same technology used in the latest TRON film. Micro encapsulated phosphors allows for a phenomenon whereby an ‘animated ‘ moving image light box can now be as thin as a piece of paper. Imagine a light bulb as thin as a credit card, in any colour, that you can bend around any surface, for hundreds and hundreds of feet, indoors or outdoors, that costs only a fraction of what traditional bulbs cost to operate. In fact, it is the most important innovation in light since the invention of the bulb. It consumes 90%

less energy than any other traditional form of light medium. Lumo Media is the first organisation to manufacture this product on the continent of Africa. It’s the dawn of a new age in the way we make use of light, not only in our homes and offices but also in the world of advertising and point of sales type applications.

Lumo have developed industrial waterproof electroluminescent rope that is charged by Solar panels by day, and glows brightly by night. Imagine a single 100 meter run of Lumo tape powered by a single power supply and connected only at one end and, the brightness will not vary over the length of the lamp. Accent your venue in a matter of minutes with just one connection! The possibilities are endless! www.lumomedia.co.za

The Social Network Protect your intellectual property It hasn’t even been a decade since the rise of facebook, and characters behind the obligatory networking tool have been laid down in ink.

The Social Network demonstrates how film is no longer simply a medium to assess or reflect history but can also manipulate historical conclusions contributing directly to their meaning and significance. Because of the immediacy of this film, so close to Zuckerberg’s rise, the framing of what can be seen as a historical turning point for social interaction feels far more definitive than any amount of reflection that could be given.

The film is based on Ben Mezrich’s nonfiction, The Accidental Billionaires. Two plot lines run beside one another; a judicial drama between Zuckerberg and those he may have coldly brushed aside along his path to billions; and the soap opera outlining what led to this battle and the establishment of facebook. In reality, this story may not have been so high-strung but many a sharp tongue, brilliantly written by Aaron Sorkin, certainly makes it seem so.

Each epic phrase and biting remark uttered

by Mark Zuckerberg’s (Jesse Eisenberg) character matches the films jumpy and quick-paced rhythm. His words zigzag and zap each and every ego, but his own.

Beautiful women; geeky, ambitious Harvard men and late night coding escapades (laced with plenty of booze) throw a thrilling gloss over the ‘life and times’ of the youngest billionaire alive this film may be far too seductive to avoid seeing.

Throughout, scenes flip between present day lawsuits brought against Zuckerberg and the semi-fictionalized narrative that took facebook from concept to commercial networking giant.

Like our online lives this film glamorizes the speedy rise of Zuckerberg, rather than digging into each character involved. When a little guesswork is part of the process and

fiction melds with reality, each scene should be pushed a little further rather than, going to a quick cut. As you’re settling into a juicy confrontation between Zuckerberg and whomever else, suddenly you’re thrown forward and into judicial negotiations.

Moments of tension never have time to build and life is all too exciting regardless of the ongoing stress and conflict between Zuckerberg, Eduardo Saverin (Andrew Garfield) and the Winklevoss twins (Armie Hammer) each of whom have some stake in the facebook product.

Despite the speed and overt ‘hip-ness’ that grew tiresome, some gems of stillness did stand out. A few scene setting shots just before the Winklevoss’s decide to take Zuckerberg to court still linger in mind. Through the magic of editing and cinematography, regatta rowing boats are made to look like miniature models on a grand stage as everything above and below them is pushed out of focus. The urgency of a race is felt as we are brought within breathing space of the twins and other rowers. Armie Hammer’s dual role as the Winklevoss twins is especially entertaining. Model Joe Pence also made a major contribution to the unusual creation that became the Winklevoss’s. A computergenerated model of Hammer’s face was molded and then stitched over Pence’s face to create Tyler Winklevoss.

This film is worth seeing, simply for its script, performances and irrefutable link to almost all of our online lives but I did leave the theatre with a pocket of emptiness and a yearning for narrative. I can’t help but wonder, given an extended opportunity at reflection, what this film could look like, re-made in a decade or two.

By Erin Bosenberg

Intellectual Property (IP) is a valuable asset. The time and effort invested in producing a creative or business piece of IP is irreplaceable and should not be underestimated. However, with the increase in web attacks from viruses and malware, often created with the purpose of stealing valuable work and information, intellectual property is left vulnerable to theft.

As attacks on IP primarily occur from viruses and malware, having a strong antivirus installed is a vital step in protection against theft. A good antivirus protects users from all forms of malware including viruses, online fraud, hackers and spyware.

With this in mind, registered Adobe software distributor, Dax Data, has aligned with global IT vendor Panda Security, in

providing Adobe users with the best online protection.

Dax Data will be supplying a free Panda Security Antivirus Pro 2011 with every boxed Windows Adobe® Creative Suite® 5 or Adobe Acrobat X product purchased.

This ensures that customers working with these Adobe products will be safely protected when publishing their work online or sharing it across networks, where they face potential risk.* *While stocks last For more information on Dax Data visit www.daxdata.co.za For more information about Panda, visit http://www.pandasecurity.com/

Goodbye web, hello internet On the one hand we have the birth of the web operating which is imminent from Google.

On the other we have the natural evolving of society away from the web browser. The internet as a whole has changed. When last have you been browsing the internet looking at new websites and surfing the web?

Two schools of thought or the question is, are the two approaches leading to the same answer? One, the internet has become a curated affair with less exploration and more narration. To us today the web may only consist of Facebook, Youtube and say 5 to 10 online media outlets that narrate our interests. Two, the intriguing thing is that all of that is being absorbed into the new App world. We have a smartphone Facebook and Youtube which some may argue is better than the PC version, which is saturated with unnecessary information.

What does this mean for us though? We have two schools of thought but are they possibly leading to the same space? Is the web dead or has it just been reborn into a new world?

Google wants to relieve us from the constrains of the desktop and take your operating system into the web. It is actually a rather attractive option. Imagine that your processing power of your laptop or computer becoming irrelevant. Well that is the attraction of computing in the cloud along with being endlessly connected to all around you. The possibilities become endless, what we think of mobile now and what the future holds for us is totally different. Imagine the world of offices not existing but rather all support structures are at the coal face of the businesses, instead of being far removed from what happens in the real world.

The application based internet is a trend which seems unstoppable. More and more of what we are doing online is not on the traditional website Skype, RSS feeds, peer to peer networks are taking over.

Then we have the web superpowers which collectively shared 75% of all US traffic amoung the Top 10 websites. With the push from the website superpowers, they are trying to make the web smaller by curating it into a neat package for us to consume.

In actual fact it seems that all these roads are leading to the same place. The internet will be getting smaller, well at least the internet which you see. Curated and tailored to your interests. The divide between applications and software will become indecipherable.

All of this will not be limited to the traditional desktop or even the somewhat mobile, laptop. You will be on the internet all day but you will not even notice it.

The final answer points to a internet but, SIMPLIFIED. For all those who have a explorative nature will still be able indulge in the search for new and interesting things.

The mass media consumers will be seeing a narrower view of the world wide web.

Whether that is what we want or not.

It raises a interesting thought. Has the internet changed us, or have we changed the internet?

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ARCHITECTURE

Nike football training centre, Soweto

facility and high performance centre.

The project brief included the erection of two new FIFA standard artificial football pitches with new floodlights to FIFA standards for training and match practice grounds.

Two pitches were upgraded to junior grass pitches with training standard flood lights. The playing fields are linked to a fully equipped gym facility and physio/ first-aid rooms, which will hugely improve the standard of training and contribute to higher performance levels for the Soweto youth.

Our firm is proud to be associated with a project which has been contributed by NIKE to the South African football playing community in Soweto. The Football Training Centre (FTC), in Soweto was an existing football training ground for approximately 1200 youth clubs under the administration of SAFA Soweto. The objective for the new centre was to refurbish the centre and transform it into a state of the art facility, which is intended to be a performance centre for the development of

CONCEPT AND MATERIALITY For the Architects and the entire project team, the biggest challenge was the short contract period of 5 months. In order to achieve this, a steel structural system, combined with concrete retaining walls was chosen for speed as well as flexibility and to mitigate contextual constraints. Early coordination with structural engineers was critical for the delivery of the project.

The concept for the building was that it should be unique, ‘high-end design’ but appropriate and well integrated to the

football in Soweto.

The existing buildings were outdated, and too small to accommodate the number of youth using the facility. The complex comprised of an existing clubhouse, change rooms, and ablutions. The brief for the FTC was to demolish the clubhouse and a larger new facility erected to accommodate the program envisaged by Nike. The existing change rooms and ablution buildings were upgraded to accommodate the program envisaged for a state of the art training

SOWETO environment. The architecture envisaged a ‘living structure’, with different moods at different times of the day.

For this reason natural materials, a combination of sandstone cladding, gabion walls and timber, were found to be appropriate. Timber screens on the facade were added to soften the robust exterior materials. The juxtaposition of these natural materials against the harsh context and Highveld climate also helped to maximise the intended dramatic quality.

The resulting play of light and drama presented by the layering of materials, also addresses sun control which is imperative in the hot climate.

The skin of the building comprises three layers ie. brick infill between the steel frame, sandstone cladding, and timber screens.

This also allowed generous glazing behind the facade screens, allowing adequate flow of natural light and ventilation.

DESIGN COLLABORATION The project, conceptualised by NIKE designers, was a product of international collaboration: DesignSpaceAfrica being the local architects, had the crucial task

of translating the conceptual design to the specific South African design and constructon parameters in collaboration with Nike Designers RUF Project and Andy Walker (Nike Global Creative Director).

Nike designers also commissioned very talented local and international designers and artists to produce artwork and graphics of a very high standard.

The new building provides a ‘clubhouse character’ in the bigger network of facilities comprising the training centre. The building is designed to create a flexible space for football specific events, but also hosting events for the community, creating a safe place for the youth to spend free time constructively, use the internet, learn about football in classrooms and on the field, and engage in physical development at the gym facilities.

It was a great experience to be involved in a project of such international character.

We believe that this ‘high performance centre’ in Soweto will provide a lasting legacy for the development of soccer in our country.

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DESIGN INDABA 10X10 LOW COST HOUSING RETROSPECT PROJECT BRIEF The 10x10 Low Cost House project was initiated by Design Indaba in 2007.

10xSouth African Architects were invited to collaborate with 10xInternational Architects to apply design creativity for the design of a Low Cost House for beneficiaries in the Freedom Park community in Mitchells Plein, Cape Town. The Freedom Park community shall be the beneficiary of 490 low cost houses, which are currently being developed by the Nial Mellon Trust, an Irish Foundation, which is in partnership with the City of Cape Town. DesignSpaceAfrica Architects was allocated the Jonker Family of eight. Design Space Africa Cape Town Director, Luyanda Mpahlwa set the design parameters for the project and put up a project team that workshopped the desired design outcome.

The Design Space Africa proposal for the Design Indaba 10x10 house was driven by the simple objective of producing a dignified low cost house. The main challenge was to find the materials and construction methodology which would fit the allocated building budget of R50.000 for a 42m2 house on the allocated 112m2 Erf. In addition to the low cost house design, the brief required each Architect to provide an urban contextual design for 10xhouses on allocated sites for the project.

Design Space Africa proposed single free standing and semi-detached units.

DESIGN RESPONSE The result of the DesignSpaceAfrica design process was a double storey house on a 27m2 footprint, thus maximising the allocated land for indoor/outdoor use by the family. In terms of research for building materials, a sandbag house which is constructed with a timber frame ECOBEAM structure filled with sandbags and plastered over was found to an appropriate response.

The EcoBeam construction system is locally produced by EcoBuild Technologies, in Epping Cape Town. The good thermal qualities of the sand, and the simplicity of

the construction system, which is a lowenergy and sustainable product, make it an innovative and truly South African design.

Through this project, Design Space Africa found a system which uses natural, sustainable materials which also allowed the involvement of unskilled community members in the construction, thus contributing in the delivery of affordable housing and at the same time empowering the benefitting communities.

The building costs for the DesignSpaceAfrica 10x10 Design Indaba Low Cost exceeded that allocated building budget of R50.000. However, Design Indaba accepted that in terms of economies of scale, the estimated R80.000 for the Design Space Africa 10x10 House was acceptable.

PROJECT IMPLEMENTATION In view of the fact that none of the other invited Architects were able to produce solutions to the brief, Design Space Africa was requested by Design Indaba to build all the 10xHouses as required by the brief. The Jonker House was completed in August 2008 and the rest of the 9xHouses were completed end October 2009. All 10 families have since moved in.

INTERNATIONAL RECOGNITION Design Space Africa Cape Town is proud to make a socially relevant design contribution to the broader debate on affordable but dignified housing in South Africa. The Design Space Africa 10x10 Design Indaba Low cost has since been recognised and acknowledged as an innovative design solution to Low Cost housing worldwide.

In September 2008, the project was awarded the Curry Stone Design Prize by the University of Kentucky, Lousiville, USA. The Prize recognises ‘humanitarian projects which contribute towards changing peoples lives’. Design Space Africa Architects was the first recipient of the Prize among 5 International Nominees.

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CAPE CRAFT & DESIGN INSTITUTE

Western Cape designer makers show what creativity can do

The very best of Western Cape handmade items have been selected for an iconic exhibition that launches at the Design Indaba Expo What do finely crocheted thread and beadwork earrings, a protea constructed from magazine paper and wire, and a mosaic inspired by a photograph of a sangoma all have in common?

These objects comprise just some of the 47 items rigorously selected from 215 entries in a competition to select the very best handmade craft and design items in the Western Cape. They form the 2011 Hand-

made Collection, unveiled to the public at the Design Indaba Expo (25 to 27 February) at the Cape Town International Convention Centre.

The Handmade Collection, now in its third year, is the premier showcase of the Cape Craft and Design Institute (CCDI), which is a Section 21 company set up ten years ago by the Province and the Cape Peninsula University of Technology to promote and grow the craft and design sector.

The Collection selection panel comprised representatives of various arts, culture and media institutions, who looked for superb design, excellent finish, a high degree of innovation and ease of display. They selected less than 50 items this year, compared to nearly double that number in 2010, in order to display only the most outstanding items.

This third Handmade Collection accordingly mirrors the strides that the craft sector and its practioners have taken since the CCDI was established a decade ago. The items, many made by leading designer

makers who are at the peak of their creative powers, are innovative, unique, finely made and simply beautiful, complementing contemporary lifestyles, homes and offices.

This year’s winners include many established designer makers such as ceramicist Hennie Meyer and fabric designer Jane Solomon, who submitted a stool upholstered in a new fabric of hers inspired by indigenous birds. There were also newcomers such as City Varsity student Amy Rusch who made a crown of wire, cotton thread and recycled magazine paper - “a playful object made for the fun of stitching.”

Recycling is a common theme, with winning entries including a large bottle cap and wire basket by Phanny Mangwiro, and a cupboard made from antique wooden printers’ trays by Kate Thompson of Recreate.

There is even an evening suit embroidered in African designs and decorated with appliquéd images and recycled buttons and plastic. Designer Monique Fagan, who works with the Kommetjie Environmental Action Group, says the suit was inspired by traditional Cockney pearly kings and queens, whose clothes are decorated with thousands of pearl buttons.

Some of the more unusual items include a mechanical head made from stoneware clay, with the open back of the skull “showing the cogs expressing the inner workings of the mind”, according to its creator Alessandro Pappada. There are also colourful skulls embroidered on felt by Nicola de Jager of Calavera.

Lifestyle and homeware items include finely wrought jewellery, lighting, a merino wool and mohair handbag (Bridget Henderson of cowgirlblues), ceramics, exquisite handblown vases (made by Elizabeth Lacey of Red Hot Glass), and maple and rosewood candesticks by Bert Parker.

There are also several beautiful items appealing to children of all ages, such as appliquéd and embroidered monkeys made

by Heartworks, and beaded sheep by Monkeybiz.

The CCDI has produced a glossy full colour catalogue and orders can be placed with the craft producers and designer makers, or through the CCDI.

Contact The Cape Craft and Design Institute 75 Harrington Street, East City, Cape Town Phone: 021 461 1488 Fax: 021 461 1288 www.capecraftanddesign.org.za

What is the Cape Craft and Design Institute?

The Cape Craft and Design Institute (CCDI) supports craft producers and designer makers throughout the Western Cape Cape Town, where it has its headquarters, as well as the Karoo, Overberg, Winelands, West Coast and Eden District.

It has three core programmes: Product Support provides an environment in which craft producers can further develop their existing products, and prototype new products with access to state of the art technology.

Business Support offers training and learnerships to develop craft producers’ skills in creativity, business management, production and marketing. There is also mentoring assistance and a referral system for craft enterprises, and a dedicated Creative Enterprise Training Unit.

Market Support helps craft producers to define their targeted niche markets and to reach them through channels such as local craft markets and consumer shows, retail outlets and trade shows. There is also support for enterprises wishing to explore the export market.

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NGWENYA GLASS

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Ngwenya Glass Swaziland In 1979 Ngwenya Glass was set up by a Swedish Aid Project on the slopes of the Ngwenya (crocodile) mountain in Swaziland.

Local Swazi’s were employed and trained in the age-old art of glass blowing and benefited from the custom designed imported machinery and equipment. Sadly, four years later the factory closed in 1985 as no further funding was available.

The Prettejohn family from the Eastern Cape, who were avid collectors of the glass elephants, stepped in when they found they couldn’t source any more elephants to continue with their collection. In March 1987 they drove up to Swaziland to find that the factory had closed. They had a spark of brilliance and decided to buy it out

of liquidation so that they could continue to grow their collection! After tracking down some of the original staff, fixing the machinery and building a new furnace with four employees, including Sibusiso Mhlanga, now a master glassblower trained by the Swedes ~ Ngwenya Glass was back in production in August 1987.

Today Ngwenya Glass, run by husband & wife team Chas & Cathy Prettejohn, employs over 60 people, and Sibusiso, who has visited Sweden several times, now tutors the new apprentices. The business has a strong environmental focus and all

Contact us Situated 5km from Oshoek/ Ngwenya Border ~ take Exit # 3 from MR3 highway.

GPS Co-ordinates: S 26 13. 328 E 31 01. 891 Open 7 days a week (closed some public holidays) Monday – Friday: 08h00 – 16h30 Weekends and public holidays: 08h00 – 16h00 Telephone & Fax: +268 44 24053 / 44 24142 / 44 24151 / 44 24588 Fax from SA only: 086 5305 452 ngwenya@ngwenyaglass.co.sz www.ngwenyaglass.co.sz

the products, which include a wide range of table ware, drinking glasses, vases, jugs, ornamental African animals are hand made from 100 % recycled glass.

For Ngwenya Glass ~ green is a way of life and environmental considerations are integral to its production values. At the factory all products are made from 100 % recycled glass and old engine oil is purchased, purified and used to fuel the furnace, effectively disposing of used oil.

(Did you know that 1 litre of used oil can contaminate one million litres of water?).

Saving the most precious resource, water, they use only grey water and water from rainwater catchments in their production.

Waste newspaper is used for packaging and no extra boxes are used in and effort to decrease Ngwenya’s carbon footprint and materials such as bubble wrap are used sparingly. Customers are encouraged to supply and source their own special display packaging at the point of destination.

Completing the loop, Ngwenya Glass has started a tree-planting programme ~ 100 indigenous trees are currently being planted with an on-going project to continue regular planting in the factory area.

Environmental clean up days are held in their area encouraging schools to pick up litter in exchange for donations of building materials, sports kits or other needs. The intention is to educate children about environmental issues, and to encourage them to work to save the planet.

Looking beyond its immediate surroundings, Ngwenya Glass has for 20 years given a percentage of its worldwide sales to Mkhaya Game Reserve, a refuge for endangered species in the Swaziland Lowveld.

In 1989 Ngwenya Glass established the Rhino & Elephant Wildlife fund and this fund has been supported by, amongst others, the British Government, European Union, World Wildlife Fund (South Africa and Netherlands), Engen, and the late HRH Prince Bernhard of Netherlands.

Ultimately, however, Ngwenya Glass is about people, whether the community from

which it draws its workforce or the steady stream of visitors and clients from all over the world. In addition to creating and growing steady, long-term employment in the area, it has an active HIV/AIDS policy and programme and funds a counselor to work with abused women and children and HIV/AIDS patients as well as supporting numerous orphanages and charities in Swaziland and South Africa.

Ngwenya Glass remains a popular local and tourist attraction located within a complex set in large indigenous gardens. On a visit to the factory it is possible to view the

magical art of glass blowing from an overhead balcony, explore the craft centre with its selection of shops all displaying locally made products of world-class quality, or simply relax in the sunny coffee shop overlooking the children’s play garden.

Ngwenya Glass welcomes all visitors and tour buses to the centre and invites you to enjoy a light meal or refreshments at the coffee shop. Pre-booking for bus lunches is recommended.

facilities, wi-fi, business concierge and an extensive collection of boutique wines.

Cape Town’s first boutique business hotel.

Cool. Discreet. Glamorous.

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The Upper Eastside Hotel, design inspiration The Upper Eastside Hotel and Conference Centre is one of Cape Town’s hottest new luxury destinations. Situated within the Upper Eastside development in Woodstock, the hotel offers its guests exceptional service and value in a stylish environment.

Glam-with-a-touch-of-funk interior design With chandeliers, brightly-coloured furniture and boldly-patterned walls, the interiors of the Upper Eastside Hotel are hip, funky and fun. In addition to 183 sparkling new rooms - ranging from executive suites to self-catering lofts – the eight conference

rooms are ideal for any event - from intimate meetings and presentations to 350-guest cocktail functions. The hotel offers all-day dining at the chic Liberty’s restaurant, tapas and cocktails at the eStreet Bar and sports action on the big screen in the Lounge.

Inspiration on your doorstep Situated within the Mother City’s design precinct, on-site at the hotel you’ll find Museum, - a contemporary photographic art gallery that hosts regular exhibitions

- Studio Casa, a high-end conceptual furniture showroom and Scar Hair. In addition, the hotel is just five minutes drive to the Old Biscuit Mill, the Neighbourgoods Market, art galleries such as the Michael Stevenson Gallery, fashion and furniture design showrooms, several leading advertising agencies and a host of top cafes and eateries.

Location, location, location The Upper Eastside offers easy access to major motorways and is only minutes from the city centre, Cape Town International Airport, the University of Cape Town, Cape Technikon, major shopping centres and beaches.

For more information please visit www. uppereastsidehotel.co.za or call hotel reservations on 021 404 0570.

Brickfield Road, Woodstock, Cape Town Tel: 021 404 0570 reservations@uppereastsidehotel.co.za www.uppereastsidehotel.co.za

Creative office space in the heart of Cape Town’s design district.

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EXPERT SERIES: Master Perspective Drawing

Get to grips with Adobe® Illustrator CS5’s new Perspective Grid tool.

The Perspective Grid is a really handy tool to have at your disposal. It enables you to draw in perfect perspective by automatically mapping vector artwork to a predefined grid, writes Eva Csernyanszky The tool, not entirely new to Adobe Illustrator, was first featured in Macromedia’s Freehand 9 and now joins the ranks of Adobe Illustrator CS5’s arsenal of top-notch editing tools.

This tutorial will step you through the basics of setting up and editing a Perspective Grid, and demonstrate how you can quickly and accurately draw and edit objects in perfect perspective.

TUTORIAL ADOBE ILLUSTRATOR CS5 Duration 60 minutes Level of difficulty Intermediate What you will learn • Set up and edit Perspective Grids • Draw in two-point perspective

01

Open a new A3 Illustrator file in landscape mode and CMYK colour mode. Create 5 new layers in the layers panel, name each layer accordingly, for example: Background, Sky, Building, Building Details and Extras.

02

Select the Perspective Grid tool (Shift + P) and notice that a new type of grid appears in your document. Select the View -> Perspective Grid, click for more options and choose two point perspective. In this tutorial we will be using the two point perspective option which consists of a right plane (orange), a left plane (blue) and a horizontal plane (green).

03

Select the Building layer in the layers panel. Use the mouse to reposition areas of the Grid by grabbing the points named above, in order to get the desired perspective. With the Perspective Grid tool still selected, click on the ground line (1) and the vanishing points (2) to edit the shape of the grid. The height line (3) can be elongated indefinitely to map objects such as skyscrapers.

04

In Illustrator, to be able to map an artwork or shape to one of the planes in the Perspective Grid, one must physically select a plane onto which the artwork should be attached. This plane is referred to as the active plane.

05

Select the Building Details layer, set the active plane once again and use the rectangle tool to add in more details to the building, for example: windows. Once artwork has been mapped onto a plane, it can be edited, moved and transformed further with the Perspective Selection tool (Shift + V). To view the building without the perspective grid, disable the current view in the View menu by clicking on the Hide grid option (Shift + Command + I). Click again to show grid.

The selected plain is indicated by a small widget in the upper left hand corner of the pasteboard and the colours correlate with the grid shown in the document. Using the Perspective Grid tool, enable the left plane using the widget (blue area) of the widget is selected and use the Rectangle tool (M) to draw a rectangle along the side of the grid. Note that the rectangle snaps onto the selected plane. Repeat this step after selecting the right grid (orange) on the widget.

06

To add text to the grid, select the Extras layer, select the Text tool (T) and type out the name of the shop, for example: Cakes Galore. Select the text box, activate the right grid (represented in orange on the widget) and, using the Perspective Selection tool, drag the text box into the right plane, instantly snapping it onto the building. To edit the text, double click on the text with the Perspective Selection tool (Shift + V) and make changes to it as desired.

07

Create more graphics or even use your own or existing symbols from the Symbols panel to enhance the illustration. Repeat Step 06 by selecting these graphics, with the Perspective Selection tool (Shift + V), and snapping them to the right or left plane of the main building as done in previous steps.

Eva Csernyanszky, Founder of Friends of Design.

Eva has been in the design software training business for 13 years, with 4 of those years spent running one of South Africa’s leading digital design academies www.friendsofdesign.net

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Finally, select the Sky layer and create clouds. Use the Background layer to add a gradient for blue sky. Continue to use Shift + Command + I on your keyboard to hide or show the Perspective Grid as you need to.

On completion, save the document as a PDF for printing or online use.

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A proud portfolio...

Don’t miss Decorex Cape Town.

Decorex Cape Town will once again offer a top interior design experience.

The award-winning exhibition offers an abundance of choices. Shop for the season’s new beauties, stock up on the basics and make the most of free how-to workshops, show specials and competitions.

See the finest in finishes, cutting-edge kitchens and bathrooms with appliances and accessories as well as alluring room settings by the industry ’s best. Match eco-caring and ethics with aesthetics at the All Things Green House, attend free demo’s at the DStv Theatre of Ideas and see Plascon’s 2011 colour palette interpreted.

The IID unveils their latest trend report and the dti’s South African Handmade Collection boasts SA’s best in craft. Savour foodie delights in District Delicious or simply relax at the Decadent Diner or the Villiera Wines Cap Classique Bar.

Decorex Cape Town

29th April - 2nd May, CTICC

Proudly sponsored by

Visit www.decorex.co.za for more

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SAVE THE DATE! ensable bulously indisp – it’s the fa st o m e th ry around detail™ Is it’s all in the design and lifestyle directoing consumers and r, rn o e c r disc annual de online guide fo go-to print andnals. ckettrade professio a nifty, A5 po nsive is k o o b k c la annual little b des an exte The essential nnected book that inclu services. Whether sized well-co rs-related products and store, bathroom listing of interion architect or an antiquere, fabrics, furniture it is finding ar children’s bedroom furnitu wer. accessories o all in the detail™ has the ans or flooring, it’s put this site will also b e w il ta e d brand new In 2011, our the consumer’s fingertips. t information a various ar round with ilable. ye ll a ht g tli o rtunities ava ess in the sp Put your busin nd online advertising oppo a exciting print ine Levin Contact Nad .co.za or 011 549 8300 nadinel@tepg

DESIGN IN HOSPITALITY

Designing the ultimate away experience Design in Hospitality; a first of its kind to be held in South Africa is a high-level conference and a design-led exhibition that focuses exclusively on the hotel and hospitality industry. ‧ An opportunity to view and discuss the ultimate in design interiors, exteriors, facilities, catering, green building and technology ‧ Designers and other decision makers will have the opportunity to grow their understanding of industry trends and to connect with their peers ‧ Speakers include International industry design experts and local leading lights ‧ The DiH exhibition is a one-stop showcase of new products for the hotel and hospitality market

nline, w: Available o o n y p o c r u ee at all Purchase yo ilers and for fr ta re d te c le se at xhibitions.

Decorex SA e w w w.d e ta ilo n

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Conversations on Architecture Back by popular demand, Conversations on Architecture comes to Cape Town on the 11th of August 2011.

Hailed as an annual networking and insight highlight, COA 2011 boasts an extended programme featuring a stellar line-up of guest speakers.

Delegates can expect to be engaged, educated and inspired as today’s leading minds take to the floor and share opinions and insights in an open discussion format.

For more information visit www.decorex.co.za or contact Nicola on 011 549 8300 | nicolad@tepg.co.za Conversations on Architecture is proudly sponsored by Caesarstone

7 & 8 July, The Forum, Turbine Hall, Newtown, Joburg.