D
L
O R LONG ISLAND REALTOR PERSONAL PROFILE
De i ee Lof edo i a long I land na i e ho joined he Real E a e o ld befo e he co ld legall o e Wo king he a p f om ecep ioni hile ill High School he ickl fell in lo e i h he abili o help o he and b he age of he ea ned he Real E a e Licen e He lo e fo he ind co pled i h he inna e ma ke ing abili ha ca ap l ed he o p ominence i hin he eal e a e ma ke
M
E PERTISE Li ing Ma ke ing S aging o Sell Comm nica ion Agen o Agen Rela ion hip D el Clien
C O N T A C T I N FO R M AT I O N No h Ocean A e S e Fa ming ille NY De i ee Lof edo elliman com De i eeLof edo com
DO GLAS ELLIMAN REAL ESTATE
Wi h ha p a en ion o de ail and a foc ed ea ch Lof edo help b e find hei ne home and elle ge he mo al e fo hei home if l She nde and ha b ing and elling i one of he bigge deci ion in a clien life and ake ha e pon ibili e io l and ie hi p oce a a e p i ilege An a id li ene Lof edo nde and he clien need g a an eeing he ill mee high demand Al a ahead of he game hen i come o ma ke ed ca ion he i able o offe a gene o amo n of info ma ion and aim o b ild a ela ion hip ha ill la o e he co e of ime Lof edo offe o e all op no ch g idance f om a o fini h en ing he en i e p oce i eamle efficien and e a ding
ORK E
PERIENCE
Home Sold
HE
CE
A
A GLANCE
MEET WITH YOUR REAL ESTATE PROFESSIONAL
ESTABLISH A PRICE
PREPARE YOUR HOME FOR THE MARKET
LIST HOME FOR SALE
OFFERS AND NEGOTIATIONS
GO UNDER CONTRACT
FINAL DETAILS
CLOSING!
THE FORM L FOR S CCESSF L HOME S LE 1. MARKET PREPARATION
2. STRATEGIC PRICING
3. RELENTLESS MARKETING
M RKET PREP R TION It is so important to make a great first impression once a buyer enters the home for the first time. When a potential buyer walks into a dirty home, they assume that the current owners did not take care of the property. Most buyers will want a move in ready property that feels like new. A long list of chores and repairs right when they move in will not be appealing and can be daunting to a potential buyer. If needed, we contract professional cleaners and stagers to showcase your home in the best possible way.
Bu ers decide in the first seconds of seeing a home if the re interested in bu ing it Get out of our car alk in their shoes and see hat the see ithin the first seconds
BARBARA CORCORAN EASY, LOW COST REPAIRS WITH HIGH RETURN REPAINT AND CLEAN WALLS Using light shades of blue or gray have been shown to be more appealing to potential buyers In the kitchen paint baseboards, kitchen cabinets, trim, molding LANDSCAPE Add some color with flowers and shrubs Keep the lawn mowed and remove weeds UPGRADE LIGHTING Swap out old light bulbs with new brighter bulbs Add more lamps and accent lighting to brighten up darker rooms DEPERSONALIZE Remove any religious decor, photographs and decor that may not be neutral or appeal to everyone REPLACE OLD APPLIANCES CONSIDER RENEWING FLOOR FINISHES AND REPLACING OLD CARPETS Flooring is one of the first things a potential buyer will see and can make or break it for them. Cleaning or renewing your floors can result in a great return.
RELENTLESS M RKETING STRONG ONLINE PRESENCE More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings. When it comes to online marketing, many agents will try to convince you that they have some sort of secret weapon to market your home. The truth is, every agent s listings is syndicated by the MLS to thousands of websites automatically. If a buyer is house shopping, and your house is on the market, it is basically impossible for them to miss it. Typically, the factors that prevent a home from selling are price, the way it is inputted and the way it is displayed in the MLS.
I OFFER THESE UNIQUE TOOLS FOR MARKETING: DISPLAYED ON BROKERAGE WEBSITE DISPLAYED ON MY WEBSITE COMING SOON CAMPAIGNS VIRTUAL TOUR BROADCASTED TO FOLLOWERS ACROSS SOCIAL MEDIA PLATFORMS FACEBOOK MARKETPLACE CRAIGSLIST FLYERS POSTCARDS PROFESSIONAL PHOTOGRAPHY PLUS DRONE SHOTS PROFESSIONAL VIDEOGRAPHY OPEN HOUSES YARD SIGN CAPTURES
HOME BUYERS ARE SHOPPING ONLINE The pie chart belo sho s here bu ers find the home the purchased in Home B ilder or Agen 5.3%
Prin or Ne paper 1.1%
Yard Sign 7.4%
In erne 53.2% Real E a e Agen 29.8%
Source NAR Home Bu er and Seller Generational Trends
RELENTLESS M RKETING 54
of home bu ers use the internet of them first find the home they buy online
Never let our agent skimp on professional photos and post photos taken ith a cell phone on the MLS
PHOTOGRAPHY The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home. Because of this, we work with the top real estate photographers in the area to capture your home in the very best light. This is a service paid for by me. Below are samples of photos from my previous listings.
STR TEGIC PRICING It s important to thoroughly evaluate the market to determine the market value of your home. Properties that are priced right from the beginning typically sell for more in the end. If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown. Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
WHAT DETERMINES THE PRICE OF A HOME? Recent Comparable Sales Market Conditions Exposure Property Features Terms you offer The agent you hire to negotiate
WHAT DOES NOT DETERMINE THE PRICE OF A HOME? What you paid for it Investments made in the property What is owed on the home What you want to profit from the sale
STR TEGIC PRICING In toda s real estate market setting the right price for our house is one of the most valuable things ou can do According to CoreLogic e isting home prices nation ide are e pected to increase b 3.3 this year This means e perts anticipate home values ill continue climbing going for ard When it comes to pricing our house the goal is to increase visibilit and drive more bu ers our a Instead of tr ing to in the negotiation ith one bu er ou should price our house so that demand is maximized and more bu ers ant to take a look As a seller ou might be thinking about pricing our house on the high end hile so man of toda s bu ers are searching harder than ever just to find a home to purchase But here s the thing a high price tag does not mean ou re going to cash in big on the sale It s actuall more likel to deter buyers. Even toda hen there are so fe houses for sale our house is more likel to sit on the market longer or require a price drop that can send bu ers running if it isn t set just right
It s important to ork ith a trusted real estate professional to make sure our house is priced correctl When ou price it competitivel ou on t be negotiating ith one bu er Instead ou ll have multiple bu ers competing for the house potentiall increasing the final sale price Bottom Line
The ke is to make sure our house is priced to sell immediatel This a it ill be seen b the most bu ers More than one of them ma be interested and it ill be more likel to sell at a competitive price Let s connect to price our house correctl from the start so ou can ma imi e our e posure and our return
M RKET PREP R TION SHOULD YOU STAGE YOUR HOME? Staging a home is a strategic marketing tool used by sellers to help buyers imagine themselves living in your home and fall in love with their property. Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows when done correctly it can help a home sell for more money in a shorter amount of time.
OF REAL ESTATE AGENTS SAID STAGING MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME. OF BUYERS AGENTS SAID THAT HOME STAGING HAD AN EFFECT ON MOST BUYERS VIEW OF THE HOME.
*Statistics from the National Association of Realtors
PROS Staging makes the listing photos look phenomenal, attracting more buyers into the home Staging allows buyers to envision themselves living in your home Staging has been proven to get a higher price in shorter time
Research Group, 2019
CONS Staging can take time to set up and take down after selling Staging can be costly when hiring a professional stager company If done poorly, staging may not be in the buyers taste
HOME ST GING CHECKLIST CREATE A GAME PLAN Walk through your home, room by room as if you are a buyer and take notes on what needs to be done Consider having a home inspector come and see if anything needs to be repaired Have a yard sale and throw out anything you do not need anymore this will make packing up to move easier, too!
GO MARIE KONDO ON THE PLACE Thoroughly clean the entire home, or hire a professional cleaning company to do this Steam clean carpets, if stained consider replacing carpet Repair all cracks and holes in walls Paint all interior walls a neutral color Remove any excess furniture Organize closets and remove any clothes not in season to show off the space in closets De clutter: stow away any small appliances, knick knacks,, personal items, etc. Remember, less is more! Remove valuable items from home like cash or jewelry
KITCHEN AND BATHROOMS Mop and polish floors Clean appliances and fixtures Clean and organize pantry, throw out any old items and show off the storage space Replace old caulking Remove all stains from sinks, toilets, showers tubs Keep all toilet seat lids closed Stow away your personal soaps, hygiene products, medications, etc
CURB APPEAL Paint the home s exterior, trim, doors, and shutters Power wash Consider sprucing up the front door with a fresh coat of paint, welcome mat and plants Inspect the roof Sweep the entryways Keep lawn mowed and maintained Clean up pet droppings Clean the gutters and downspouts
FINISHING TOUCHES Open windows, let fresh air in and light a scented candle Turn all of the lights, open the blinds
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