Christiana Mall Welcomes Delaware’s First Macy’s Backstage On May 1, the Delaware State Chamber along with members Christiana Mall and Macy’s cut the ribbon at the grand opening of Delaware’s first Macy’s Backstage location. Macy’s Backstage, offers fashionloving customers another way to shop Macy’s by providing a store-withinstore shopping experience specifically designed for the savvy and costconscious shopper who enjoys finding on-trend fashion at a great price and shops often. Macy’s Backstage at Christiana
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DELAWARE BUSINESS
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Mall has more than 11,000 square feet of dedicated retail space on the second level inside the full-line Macy’s. Customers will find a constantly changing assortment of on-trend merchandise, encouraging them to return often to find new treasures. “This is exciting for not only Macy’s but also the market,” said Kelly Olsen, store manager. “This is Delaware’s first and only location, and we look forward to the growth of the store and attracting a new customer.” Macy’s began opening new Backstage
locations with plans for 45 shops within Macy’s stores in 10 states this year to fulfill its target of 270 nationwide. Savvy shoppers can look forward to deep discounts on the latest trends, from the newest fashion and home décor inspiration to electronics and gifts. The best part? New products are delivered daily. “Backstage opening for us is a very exciting opportunity to rapidly recovery from COVID-19,” said Dennis Groom, operations manager at Christiana Mall. “We are already well on our way to full recovery, and this only furthers that.”
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