This Changes Everything By Paul A. Eisenstein
Even before the viral outbreak reached American shores, the industry was entering a period of rapid transformation, with “more change in the next five years than we’ve seen in the last 50,” as GM CEO Mary Barra is fond of saying. But it was almost as if “you needed the pandemic” to get the industry to accept that old norms needed to be abandoned, adds Dave Zuchowski, former CEO of Hyundai Motor America and now a retail strategist. It’s difficult to find any aspect of the industry that won’t be transformed over the course of the coming decade. But here are some of the most significant changes where the pandemic is playing a major role.
