COVID-19’S IMPACT ON BUSINESS When COVID-19 hit last year, most businesses large or small and from every market sector were caught off guard. Employers had to develop quick responses to the pandemic to protect employees and customers, often relegating normal operations to the back seat. Each organization had to adjust to the new realities to assure safety and continuity, with each plan as unique as the business itself. One example is the Narrow Way Café, an intimate shop offering coffee and baked goods on the Avenue of Fashion stretch of Livernois in Detroit typically employing around eight and owned by David Merritt. CHALLENGES NOT FOR FAINT OF HEART As it was for so many business owners in restaurant, hospitality, and entertainment industries, the challenge Merritt faced
was not for the faint of heart. According to the Michigan Restaurant and Lodging Association, restaurant sales statewide declined some 25% in 2020, while labor costs as a percent of sales increased. Merritt’s response stressed the safety of his employees and customers including a period of complete closure from March through July. CRISIS LEADS TO CREATIVE SOLUTIONS When he reopened with reduced hours and menu offerings, he also rolled out a series of creative solutions including a walk-up carry-out window. When the colder weather set in, “to go” ordering was allowed indoors with proper precautions. Merritt also developed a customer facing smart phone app to accept online orders and schedule pick-up times.
Restaurant sales statewide declined some 25% in 2020, while labor costs as a percent of sales increased.
DAVID MERRITT OWNER, NARROW WAY CAFE
