ATTHEMOVIESONLINE.COM
THE 2024
MEDIA KIT
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AT THE MOVIES At The Movies is an online movie source that provides content including movie reviews, upcoming movie trailers, behind the scenes appreciation, featured soundtracks, and more. At The Movies is an online Atlanta based company that provides movie reviews, upcoming movie trailers, behind the scenes appreciation, featured soundtracks, and more. It’s truly the one stop shop for all things movies. Whether you are looking for casting calls, fun facts about your favorite movies, or where to go for a drive-in theater, we got it covered. We want to bring back the culture of movies and the excitement behind everything that is put into making a film. Check out our Instagram, Twitter, and Facebook for updates, trivia, and more.
BOX OFFICE
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VEHICLES WITHIN ATM: • Sponsored Screenings (either as a sponsor or a filmmaker) • Sponsored conversation on all social media platforms • Signature Gift Box for new film releases • Social Media Takeover (promotional) • Offsite screenings or Film Conversations • The MOVIE BOX Digest
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THE MOVIE BOX DIGEST At The Movies brings you The MOVIE BOX, “Box Office eXpress,” a weekly digest featuring box office breakdowns, opinion columns, news stories and more.
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DEMOGRAPHICS
PERCENTAGE OF MOVIEGOERS
AGE
PERCENTAGE OF POPULATION
Moviegoers age 18-24 and 2539 made up the bulk of frequent moviegoers in 2021, 38% percent, compared to 21% for frequent moviegoers aged 2-17, according to the chart titled “Most Frequent Moviegoers by Age Group.”
8%
2-11
13%
13%
12-17
8%
12%
18-24
9%
26%
25-39
21%
15%
40-49
13%
13%
50-59
14%
14%
60+
22%
TICKETS SOLD
RACE
PERCENTAGE OF POPULATION
55%
White
61%
23%
Hispanic
18%
12%
Black
12%
7%
Asian
6%
However, youths aged 12-17 make up 13% of that 21%, or 62%. It is estimated about 12%, or 43 million people, in the United States and Canada are frequent moviegoers (go once a month or more). They also bought nearly half of the tickets (49%). Also, frequent moviegoers are more likely to own more technology products (computers, smart phones, tablets, disc players, video game systems, video streaming devices) than the general population of adults age 18 and above. However, occasional moviegoers (seeing anywhere from two to 11 movies per year) are just as likely to buy a ticket, 49% to 49% as frequent moviegoers.
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