PUBLISHER
The metropolitan areas of the world are constantly changing. They take a particular direction for a period of time before redirecting and once again reshaping our lives. Simply put, they deviate. The causes of these changes are revolutionary ideas in music, fashion, science, arts, sports, technology, culture, transportation and politics. These particular facets people expound on and develop into a unique style to be taken in by the world and what DV8 (DEVIATE) covers. Once an idea becomes accepted, it becomes a directive. DV8 Magazine is the new directive for entertainment and lifestyle.
This is a publication that will veer from the straight and narrow among all that is urban. It will represent the diversity that exists in the urban culture through all fashion, entertainment, and lifestyle topics imaginable.
We are eagerly seeking strategic partnerships with companies, large and small, and advertisers, to DV8 with us on what will undoubtedly become a high impact magazine.
If you are interested in sending material for reviews, publication and/or advertising, please feel free to use the contact page for DV8 Magazine located in this media kit.
I thank you for your time and look forward to inducing the entire nation to digress from the norm through DV8 Magazine.
Sincerely, Desmick Perkins, Publisher
1 3 62 54 7 8 9 10 Letter from the Publisher Topics & Coverage Mechanical Specs Directory RatesEditorial Calendar Demographics Reader Characteristics Special Benefits Special Issues Commemorative DIRECTORY COMMUNICATIONS Media Kit Public Relations / Sales / Marketing / Inquiries P.O. Box 42988 Atlanta, Georgia 30310 hello@dv8magazine.com
DV8 Magazine fills the gap of media that is the highest quality journalism, photography and informed editorial without limiting its coverage to the interests of any one group, ideal or race. It is a universally accepted magazine that covers the topics and happenings around the world that effect lives everywhere with ethics and standards that eliminate irresponsible actions. We are able to target our advertisers’ goals without sacrificing quality and virtue. Topics: • News & Politics • Business & Technology • Health & Science • Style & Shopping • Travel & Food • Sports & Entertainment • People / Celebrity • History & Future • Reader Interactive COVERAGE TOPICS and Photo Credit:SkylarDeJohn
CALENDAR DV8 is a national publication available at select international locations. • Turkey, Istanbul • Australia, Sydney • UK, London Editorial ISSUE Premiere Issue TBA TBA TBA TBA Feb 2023 May 2023 Sept 2023 July 2023 Nov 2023 Jan 15 March 15 July 13 May 15 Sept 15 Jan 20 March 20 July 18 May 23 Sept 20 Feb 13 8th Annual SEA Awards 19th Annual SEA Awards Atlanta Hip Hop Film Festival SpringFest Miami Ensound Gospel Awards Radio One Dirty Awards May 2011 May 2022 April 2006 June 2006 Aug 2006 Oct 2006 April 13 Aug 8 June 12 Oct 12 ISSUE DATE INSERTION DEADLINE MATERIAL DEADLINE SPECIAL ISSUES ISSUE DATE ON SALE DATE • Canada, Montreal, Quebec & Toronto • France, Paris • Japan, Tokyo
RATES 4/C B/W Full Page 1/2 Page 2/3 Page 1/3 Page 1/4 Page 1/8 Page 1/16 Page Center Fold Front / Back Inside Back Inside Foldout Back Cover $2175 $1650 $1050 $760 $565 $385 $300 $4125 $2800 $5000 $2800 $1950 $1375 $940 $680 $480 $325 $275 $3875 $2675 $4850 $2675 General Rates are based on 1 print. *Rates are subject to change. New advertisers rates are available. Please call for negotiations.* MULTIPLE ISSUE ADS: Please contact your account manager or area rep for rate card for multiple prints. We are very glad to send it to you noting the discounts for multiple runs. CONTACT YOUR REP FOR RATES ON THE FOLLOWING: • INSERT RATES • SPECIAL IN STORE DISPLAYS • RETAIL RATES • SPECIAL ISSUE RATES • WRAP • INSIDE COVERS
REQUIREMENTS Mechanical Ad Space Bleed (inches) Non-Bleed (inches) Full Page 10 x 10 9.75 x 9.75 1/2 Page Vertical 5 x 10 4.75 x 9.75 1/2 Page Horizontal 10 x 5 9.75 x 4.75 2/3 Vertical 6.66 x 10 6.41 x 9.75 2/3 Horizontal 10 x 6.66 9.45 x 6.41 1/3 Vertical 3.33 x 10 3.08 x 9.75 1/3 Horizontal 10 x 33.3 9.75 x 3.08 1/4 Square 5 x 5 4.75 x 4.75 1/4 Vertical 2.5 x 10 2.25 x 9.75 1/4 Horizontal 10 x 2.5 9.75 x 2.25 1/8 Page Square 2.25 x 2.25 2.25 x 2.25 1/8 Vertical 1.25 x 5 1 x 4.75 1/8 Horizontal 5 x 1.25 4.75 x 1 1/16 Square 1.25 x 1.25 1 x 1 • Format: Zip, CD • Applications: Mac Quark 3.32 or greater, Photoshop 4 or greater. Illustrator 7.0 • Fonts: All fonts must be Adobe Type 1 Postscript fonts. • High Resolution: All High Resolution Images must not exceed 300 dpi, and must be converted to CMYK • 5th Color: Must be arranged in advance with sales rep. If not it will automatically be converted to CMYK. (5th colors are available at an extra charge) • Trapping: all trapping is the responsibility of the advertiser • Proofing: two match points or digital proofs must accompany the file. Color “Xeroxes” are not accepted for final color • Alignment: Perfect alignment of type or design across the gutter of two facing pages can not be guaranteed • Please be sure that All files, Hi Resolution Images, fonts, EPS Images, etc are included on disk • Insert: a mock sample must be sent to the DV8 Production Director at the address below for bindery approval, prior to the insert being printed. Shipping instructions available upon request • All advertising materials will be destroyed by DV8 or its printer after 6 months from printing date unless a return address in writing accompanies materials *Ship Ads to DV8 Magazine P.O. Box 42988 Atlanta, Georgia 30311
DEMOGRAPHICS AGE EMPLOYMENT STATUS EDUCATION OCCUPATIONS FOR SALES & PR CONTACT 18 - 21 Administrative Support Executive, Administrative & Managerial Professionals & Specialty Occupations Financier / Owner Other Employed Currently Attending College Attended/Graduated College+ College Degree or more 25 - 35 21 - 25 Over 35 6% 51% 49% 85% 15% 4.2% 30.2% 25.4% 35.6% 4.6% 11% 30.2% 13% 46% 56.7% 35.7% 29% 19% MEDIAN AGE: 27 MEDIAN HHI: $95, 197.00 INQUIRE@DV8MAGAZINE.COM TOTAL AUDIENCE ADULTS: 50,000 SINGLE MARRIED Retired
WHAT MAY BE PERHAPS THE MOST DEFINING CHARACTERISTICS OF THE READERS OF DV8: • Leaders • Trend Setters • Decision Makers • Risk Takers • Senior Level Executives • Passion and desire to learn and educate • Travel 1st Class and Private Purchase Luxury Items • Visit destinations globally • Upgrade personal technology • Invest & Develop • Highly Creative • Are concerned with Health, Science, Politics, Culture, Fine Arts, Fashion, Technology and Music
DV8 is more than just a magazine in which to advertise. to and This is what some we call it
Just as we have a have a relationship with our in every that is we that is over all
Each advertiser is unique so we provide nothing less than customized services. Please do not hesitate to contact your representative who would be very happy to formulate your promotions, product and merchandising You will have your choice of additional branding opportunities. And this is not just for the big guys its for everyone. Customized so the fit is just right.
FOR ADVERTISERS Special Benefits Promotions, Special Selections, Events, Merchandising & Value Added & Merchandising Opportunities. Commitment to our advertisers:
We want
support your advertising and reach, providing above
beyond service & results. Our creative and marketing departments are creating opportunities for special opportunities by partnering with productions in key markets for DV8 Publishing advertising partners to benefit from.
people describe as “Added Value”
supporting our friends.
relationship with our advertisers we
readers and
region
DV8
available,
support them with coverage of issues that inform, educate, raise awareness, and entertain a lifestyle
life enhancing.
placement,
package.
Special Events: • Fashion Events • Openings / Premieres • Job Fairs & Skill Course Events • Special Interest Forums • Sports Related Events • Various National and International Events Holiday Parties • Award Ceremonies / Shows • Film Festivals • Art Gallery Openings • Industry / Trade • Meet & Greets for DV8 Cover Guests College Campus Visits • Product Launches / Grand Openings Charity Non-Profit Support: • Fundraisers • Special Issues and Editorials on the issues that will affect us now and later
Special issue clients
Client: Radio One, INC.
Project: 2 Special Issues. Create additional media coverage for the new award show with great care for appearance and very high quality adding to the over all credibility of the event.
Industry: Urban Music / Radio
An Award show by media powerhouse Radio One, INC. for the Southern
Artists. Included live performances from A-List performing artists from the Southern region of the U.S. The event also included appearances from television, radio and films hottest stars. The Dirty Awards invitation
list reads like the top of the billboard charts, and the hottest stars of the south Such as Outkast and Destiny’s Child, filled the red carpet, including transplants from other regions who were recognized such as Sean P.Diddy Combs. The DV8 plan: DV8 was the Exclusive Magazine Sponsor for the Dirty Awards 2005. DV8 produced a commemorative issue and supported by way of publicity and distribution of the magazine that would have been a program. Results: It was so well received there was a second print produced to recap the events winners and red carpet happenings. The magazine added credibility, and added reach and support for the awards first year.
REASON DV8 CHOSE THE DIRTY AWARDS:
The award is recognition for a group that often goes unrecognized or is not given the same treatment as its predecessors. This award shows Radio One Inc, deviates from the norm by giving recognition and appreciation to those who have given so much to the world using music, philanthropy and poetry to make a difference in the lives of people all over the globe.
CASE STUDY 1
CASE STUDY 2 REASON DV8 CHOSE THE NLBM LEGACY AWARDS: Special issue clients Client: Negro League Baseball Museum Project: Legacy Awards, create additional media coverage for the 6 yr old award show with great care for appearance and very high quality. Increase branding and awareness of the museum, and further build on the relationship of the museum with the current MLB players. Industry: Museum, Sports, Multi-Cultural, Award Show An Award show by the Negro League Baseball Museum. Includes live performances from A-List performing artists from the Negro League Tribute Compilation CD. The event will include presentations to award and museum inductees from Major League Baseball. Also, appearances from television,politics, radio and films such as Danny Glover and media coverage by USA Sports and ESPN.com. The Legacy Awards invitation list is the who’s who in sports, and several other industries including philanthropy, media, motion pictures, television and more. The DV8 plan: DV8 was the Exclusive Magazine Sponsor for the Legacy Awards 2005. DV8 produced a DV8 Special Issue and supported by way of publicity and distribution of the magazine that would have been a program. Results: TBD The award show takes place on January 7th and we have big plans for our client, and we care to keep it a surprise. The Negro Leagues Baseball Museum (NLBM) is the world’s only museum dedicated to preserving and celebrating the rich history of African-American baseball and its impact on the social advancement of America.