EDITORIAL FOCUS
DV8 MAGAZINE
DEMOGRAPHICS
SNEAKERS I STYLE I CULTURE I NIGHTLIFE
MED1A K1T
RATES & SPECS
20 1 3-2 01 4
EDITORIAL FOCUS
Metropolitan cities change constantly. They absorb, transform and redirect modern trends, ultimately reshaping the structure our lives. Simply put, they deviate — resulting in revolutionary changes worldwide. The paradigms of music, fashion, science, arts, sports, technology, pop culture, transportation, and politics become current, then obsolete faster than the eye can blink. Each particular facet carries with it groups of people who embrace, nurture and eventually develop a subculture that strays from conventional norms. DV8 Magazine is the new directive for fashion, entertainment and lifestyle — a fresh and bold publication that dares to veer from the norm. We represent the diversity that exists within cultures focusing on fashion, entertainment, art, and lifestyle topics. DV8 Magazine serves the youth culture and anyone who appreciates the myriad of subcultures that make up our American fabric.
SNEAKERS I STYLE I CULTURE I NIGHTLIFE
D E V 1ATE DV8
General Readership: 30,000+
Part Time 26.2%
Unemployed- 10%
Female - 35% Male - 65% Full Time- 63.8%
Education
Age Range
College or > -14% Some College 33%
High School Graduate 43%
Occupations Administrative Support - 28.7% Executive, Adminitrative & Managerial - 8.2% Handlers & Laborers - 7.4% Machine Operators & Assemblymen - 2.3% Precision Production & Craft Repair - 4.7%
Over 35 -8% 18-34 92%
Professional & Specialty Occupations - Sales - Service - Technitians & Support Staff - Transportation & Material Moving -
5.2% 12.7% 11.0% 2.8% 5.5%
DEMOGRAPHICS
DE M O G R A P H 1 CS
Employment Status
R ATE S & S PE CS FOR PRINT ADVERTISING SPECIFICATIONS
SPECIFICATIONS RATES
TRIM SIZE: 10” x 10” FULL PAGE: 9.75”x 9.75”
1/2 VERTICAL: 4.75” x 9.75”
1/2 HORIZONTAL: 9.75” x 4.75” 1/4 VERTICAL: 2.5” x 9.75”
1/4 HORIZONTAL: 9.75” x 2.5”
1/3 HORIZONTAL: 9.75” x 3”
1/3 VERTICAL: 3” x 9.75”
2/3 VERTICAL: 3” x 9.75”
2/3 HORIZONTAL: 9.75” x 3”
$3,000 $1,500 $1,500 $875 $475 $375 $315 $215
ALIGNMENT: Perfect alignment of type or design across the gutter of two facing pages can not be INSERT: A mock sample must be sent to the DV8 Production Director at the address below for bindery approval, prior to the insert being printed. Shipping instructions available upon request. All advertising materials will be destroyed by DV8, or its printer, after 6 months from printing date unless a return address in writing accompanies materials Overnight all advertising materials to: DV8 Magazine 1744 Alvarado Terrace Atlanta, GA 30310
Email ads to: info@dv8magazine.net
RATES & SPECS
(for full bleed add .125” to each side)
BACK COVER: INSIDE FRONT: INSIDE BACK: FULL PAGE: HALF PAGE: 2/3 PAGE: 1/3 PAGE: 1/4 PAGE:
APPLICATIONS: Mac format is preferred. InDesign CS 4.0 or greater, Photoshop 4 or greater. Illustrator 7.0 or greater, Acrobat PDF IMAGES: All high resolution Images must not exceed 300 dpi, and must be converted to CMYK 5TH COLOR: Must be arranged in advance with sales rep. If not it will automatically be converted to CMYK. (5th colors are available at an extra charge) TRAPPING: All trapping is the responsibility of the advertiser PROOFING:
R AT E S & S P E C S FOR ONLINE
ONLINE ADVERTISING SPECIFICATIONS
NOTES AND SPECIFICATIONS
Banners Style
Header
Dimensions
Filesize
728x90 PX < 100 KB
Image Formats
JPG, GIF, PNG, SWF (Flash)
Pricing (by # of days up)
7 days: 14 days:
$30 $60
Skyscraper 160x600 PX < 100 KB JPG, GIF, PNG, SWF (Flash)
Notes:
200x200 PX < 100 KB
JPG, GIF, PNG, SWF (Flash)
30 days:
$120
60 days:
$240
90 days:
$360
1: For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag,”_blank”); OR getURL(clickTag, “_blank”); We would also need a backup GIF or JPG file of 100KB max. 2: Direction depends on the targeted publisher.
Style
Dimensions
Length
Other required assets File Formats
Top Feature 720x450 PX < 30 sec Title & Description text .MOV, .MP4 Slider Sidebar Video
Notes:
250x180 PX < 30 sec Title & Description text .MOV, .MP4
Pricing Contact us for pricing via phone, email, or on dv8magazine.net/advertise/
1: We reencode all videos to MP4 format with optimal size/quality settings. 2: If you don’t have 720x450 or 520x180 , we can crop widescreen video to fit, as long as no important text or logos are located on top and on bottom of the video area.
IMAGES: All high resolution Images must not exceed 72 dpi, and must be converted to RGB TIME PERIOD: The amount of time an advertisement is present on the website will be decided with the sales representative. Overnight all advertising materials to: Email ads to: DV8 Magazine info@dv8magazine.net 1744 Alvarado Terrace Atlanta, GA 30310 Contact us on our website at: http://dv8magazine.net/advertise/
RATES & SPECS
Large 175x250 PX < 100 KB JPG, GIF, PNG, SWF (Flash) Rectangle Large Square
Format: We will accept any appropriate image or video file as long as it it in the acceptable formats: JPG, GIF, PNG, SWF for stills and interactive banners and MOV and MP4 for video.
Video
ED ITO R IAL C ALE N DAR 2013 QUARTER 4
2014 QUARTER 1
POWER ISSUE
ENTERTAINMENT ISSUE
This issue will focus on the business of sneakers. In addition to the regular sections and features, we will spotlight all of the power players in the sneaker culture.
FEATURES AND SPECIAL SECTIONS
Power Players:
We will feature their companies and the success that sneakers have brought them.
This issue will include all of our regular features and sections. In addition, we will focus on a variety of issues surrounding the sneaker culture with relation to the entertainment industry. This issue will be dedicated to the sneaker heads that love music and movies.
FEATURES AND SPECIAL SECTIONS
Underground Mix tape reviews: Reviews of underground sneaker music (at the discretion of the music editor).
Athletic Sneaker: This feature will feature an unnamed athlete who will talk about his or her sneaker or endorsed sneaker. Movie Preview: A preview of the year’s movies and must see picks. DJ Tribute:
2014 QUARTER 2 LADIES ISSUE/SPRING/SUMMER FASHION ISSUE
This issue is dedicated to the female sneaker heads. This issue will focus on the female trailblazers in the sneaker industry. This issue will include all of our regular features and sections that fans of the magazine have grown to know and love.
FEATURES AND SPECIAL SECTIONS
Sole Woman: A history of sneakers from a female perspective: This feature will discuss how the sneaker culture has evolved with ladies fashion from the ‘50s up to the present. Spring Fling 2014: Hot sneakers for spring 2014. * For fashion inquiries, please contact the editor. To send your mix tape in for review, please contact the editor.