The Future Of Nike Research Pack Devishi Kapoor N0840670
Brand Unpack To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
Bold Authentic
Inclusive
Vogue
Innovative Performance driven
Sustainability Goals
Photographs Taken From The New Daily, Nike Official, Macys
Brand Ambassadors / Sponsored Athletes
Nike’s sponsorships are a reflection of their values- sponsoring athletes from all nationalities, races, featuring in a variety of sports. LeBron James Basketball USA
Cristiano Ronaldo Football Portugal
Virat Kohli Cricket India
Serena Williams Tennis USA
Zahra Lari Figure Skating UAE
Scout Bassett Paralympic Track and Field USA
Brand Analysis
Business Strategy Hub
User Persona The 18-25 year olds of 2030 are Gen Z. Gen Z or “True Gen” can be seen as• Digital natives • Radically inclusive • Label avoiders • Highly pragmatic • Believers in dialogue to improve the world • Open minded
My product is aimed at/ student / health conscious- physical and mental / social and political activism / working and studying / deeply influenced by social media / practical consumer / zero-waste enthusiast
Existing Product Analysis Nike’s main selling point is their shoes. They offer a wide range of athletic shoes, with focus on certain specialized shoes like those of basketball, tennis, football and running. They also offer a wide range of tracksuits, socks, teeshirts, and other accessories. Nike’s style trainers make a fashion statement, along with providing the foot good comfort and support. Other style accessories include bags, hijabs, caps, sliders, headbands, etc.
Photographs Taken From Sports Direct, Schuh and Footasylum
Existing Product Analysis
Nike Shox TLEmbroidered walls, multiple cushioning, breathable, glossy TPU overlay, tonal lace up.
Nike Zoom 2KExaggerated heel, breathable mesh, leather foot overlay, webbed lacing system, underfoot air cushioning
Nike Jordon Mars 270Large Max Air unit, soft leather overlays, mesh grid detail, lightweight, cushiony.
Photographs Taken From Sports Direct, Schuh and Footasylum
Competitor Analysis Key competitors-
• Sports- Adidas, Puma, Fila, Sketchers, Slazenger, Under Armour • Fashion- Dolce and Gabbana, Calvin Klein, Tommy Hilfiger, SoulCal
Photographs Taken From Sports Direct and Schuh
Style Accessories
Hipster Style Trainers
Chunky Trainers
Rubber/Plastic Sliders
Canvas Trainers
Competitor Analysis- Sales
Nike has a lead in terms of global sales of its footwear, apparel, and accessories.
Statistica
Competitor Analysis- Brand Value Brand Value (In Billions)
VALUE(IN BRAND BILLIONS) NIKE 15 ADIDAS 5 UNDER ARMOUR 1 REEBOK 1.5
Nike has a huge lead in terms of brand value, as of 2019.
1
5
1.5
15
NIKE
ADIDAS
UNDER ARMOUR
REEBOK
Data taken from Forbes. Tabulated in Microsoft Excel
Competitor Analysis- Social Media Influence (Followers) BRAND NIKE ADIDAS PUMA UNDER ARMOUR NEW BALANCE REEBOK FILA
FOLLOWERS (IN MILLIONS) 85.9 32.7 9.36 7.02 3.13 2.29 2.03
Instagram has become a powerful marketing tool for sports brands. Nike has a lead of over double in terms of followers. global sales of its footwear, apparel, and accessories.
Data taken from Ispo. Tabulated in Microsoft Excel
Competitor Analysis- Social Movements LGBTQ+ Movement
Gucci
Nike
Converse
Under Armour
Adidas
Dr. Martens
Pictures take from Brand Channel, Pinterest, Racked, LGBTQ Nation
Trends and Predictions- Shoe Industry Fully 3D Printed Shoes All weather shoe- light and breathable for summer, cosy and warm for winter, and waterproof for rain
Increased graphene usage Anti-bacterial and odour-free shoes- no need to wear socks!
Shoe that produces and stores renewable energy when walking
Carbon Neutral Footwear
Carbon negative footwear
Speakers in shoescarry around your own discotheque!
Hover shoes- float over the surface with almost no friction
Biodegradable shoesmade from natural fibers and derived products
Catapulting shoes for a giant leap forward
Adhesive free bonding techniques
One shoe performs the purpose of all footwear Graphics created in Adobe Illustrator and Photoshop
Piezo-crystals- Renewable energy source- generates voltage when mechanical stress is applied.
Electronic textiles- Fabrics that enable digital components such as a battery and a light, and electronics to be embedded in them- future of smart clothing.
Future Materials
Wolverine fabricSelf-healing, highly stretchable, transparent, highly conductive material that can be electrically activated to power artificial muscles and used to improve batteries, electronic devices and robots.
Graphene- It is the thinnest, lightest, and strongest known material, offers flexibility and extremely high electrical and thermal conductivity.
Circular Manufacturing- an economic structure aimed at zero waste, by reusing products, and creating a second life cycle, without using or removing any extra materials.
Augmented and Virtual Reality-Reduce development costs, iteratively test multiple variations
Future Manufacturing 3D Printing- Accelerating the design process and effective prototyping
Artificial Intelligence-Uncover production errors, finding mistakes in electronics manufacturing that are not physically visible to the human eye
Robotics- Human-like features with integration of artificial intelligence. Automated physical trial and error procedure.
Zero-click shoppingE-commerce algorithm automatically determining what the user wants to buy, charge the credit card, and ship the product.
Future Technology
Motion and Sound Sensing DevicesTouch free panels could radically alter the way we interact with technology.
Bionics-Prosthetics that can controlled by the mind and provide sensory feedback.
Trainer Teardown
In order to have an in-depth understanding of the structure, built and materials used in a trainer, I tore it down to explore the components.
Trainer Teardown
Separation of the 4 major components
Sole
Upper Body
Lace
Tongue
Trainer Teardown- Upper Body Back Reinforcement
Toe Reinforcement
Side Reinforcement
Eye Stay
Back Reinforcement
Finger grip
Back Cushioning
Toe Reinforcement Polyurethane
Polyester
Open Foam
Trainer Teardown- Sole Layer 1 Layer 2
Polyester
Open Foam Closed FoamPolyurethane
Layer 3
Injection moulded
Front Toe Reinforcement
Back Air pockets
Cross-Section
Trainer Teardown- Tongue Polyurethane
Loop for finger
Open foam
Breathable material
Trainer Teardown- Lace
Plastic Coating
Inner Polyesters Thread
Cross-section
Anti-microbial Fabrics
Trainers often get smelly, this is due to bacteria in sweat. To prevent this, I want to line the shoe with anti-microbial fabric to prevent odour.
Tencel
Merino Wool
Bamboo Fabric
Silver Nano Fabric
According to Nike’s Restricted Substances List, their policies on use of nano materials is extremely strict, and use of silver in any Nike products is strictly banned. This is in accordance with their sustainability goals as silver nano particles pose serious toxicity in oceans. Wool is a bit too warm to put into a sneaker interior. Between bamboo fabric and Tencel(made from eucalyptus), Tencel is the preferred because the manufacturing is less energy intensive.
Self Healing Fabric- Wolverine The self healing properties of wolverine are due to the combination of polar polymers with highly ionized salt. By 2030, I predict that this property might be included in other fabrics as well as materials like rubber, plastic, paper, etc., to make them resistant to wear and tear.
https://www.sciencealert.com/this-new-self-healing-stretchable-material-is-perfect-for-wolverine
Colour Changing Fabric- ChroMorphous ChroMorphous is a new color-changing fabric that is controlled by an app. This battery-powered fabric physically changes color when turned on. The technology relies on metal microwires embedded in each individual thread and a rechargeable battery pack. When activated, an electric current flows through the wires, slightly raising their temperature and causing special pigments in the thread to change color.
CNBC- for the video go tohttps://www.cnbc.com/2018/05/15/colorchanging-fabric-that-can-be-controlled-with-aphone.html?__source=twitter%7Cmain%7Ccta
By 2030, I predict that this property might be included in other fabrics as well as materials like rubber, plastic, paper, etc, to make them colour changing.
Shoes As A Waste Material The average person owns 19 pairs of shoes. It is impossible to think that all of these shoes are used to their full life span. They probably are not, considering that globally 20 billion pairs of shoes are manufactured every year, and 300 million end up in landfill. By 2030, the climate crisis will affect every industry. Therefore, biodegradable, natural, recycled, recyclable and circularly manufactured footwear is the future.
The Chic Ecologist
Summary- My Nike Shoe Design • Piezoelectric technology to produce energy • Circular Manufacturing process • ChroMorphous fabric • Wolverine textile • Thick sole • Formal and casual together • Sustainable • Anti-microbial fabric
Presentation Boards.
Consumer Board. Max Walter / student / 23 years old / environmentally conscious / digital native / social / team player / energetic / works part time / brand associations-nike -tesco -apple -north face -wilko
Technical Board.
Magnet strips, sown inside
Elastic straps Microfibre suede with wolverine and chromorphous Suede layer Tencel
Heel reinforcement
Branding Rubber sole with wolverine and chromorphous Tencel Memory foam Rubber Piezoelectric crystals Coconut coir Rubber
Microfibre suede with wolverine and chromorphous
Cushioning- recycled memory foam
POWER OF THE
CHAMELEON.
Power-Morph By Nike
+447516118854 n0840670@my.ntu.ac.uk instagram.com/devishi.designs
Nike’s new self-charging, colour changing, trainer is the perfect pair that morphs to suit all your basic needs in one!
Are you tired of investing in tens of pairs of shoes to suit every occasion- some for work, some for parties, others for casual wear? The average American adult owns about 19 pairs of shoes- it is impossible to think that anyone can effectively use so many shoes. The sad reality is that the majority of this scarcely used footwear eventually ends up in waste.
Here is your solution- Nike’s new PowerMorph is the perfect pair to suit all your basic needs in one! Equipped with a renewable energy based self-charging system, the shoe’s software connects with an app on your device to allow you to change the colour styling while on the go.
The trainer charges up as you walk and that stored energy can be used to change the colour of the smart fabric in the trainer. Made with recycled, natural and eco-friendly materials, it is an attempt towards carbon negative footwear, and an effort to counter fast fashion.
The Power-Morph is a lace-free, elastic based shoe, that will shape itself around the user’s foot, without the fuss of laces. Furthermore, with its special antibacterial lining that prevents odour, it can be worn without socks. “This shoe will save me a lot of money and space in my wardrobe, and I love the fact that I don’t need to wear socks or tie laces,” said a 21 year old customer, James Miller, from Birmingham.
It is ideal for the multi-tasking youth who are willing to live a sustainable lifestyle as well as save themselves from investing in several shoes that they may only use once in a while. It is a trainer that is made to combine the functioning of formal and casual footwear. Nike Power-Morph, with its self-powered, colour changing, sustainable, lace and sock free technology, truly is the trainer for youth.