Personal Brand Identity Devon A. Moyer FASM 210 Spring 2016
Contents 1 statement of purpose 2 key words 3 logo inspiration 4 logo sketches 5 Logo Layouts 6 business card inspiration 7 business card / letterhead sketches 8 color story 9 final product 9.1 logo 9.2 business card / letterhead 9.3 resume / e-mail signature 9.4 mockups
Statement of Purpose 01.
To reflect my aesthetic and personality into visual content using personal branding, allowing the fashion industry and companies to see my creative work ethic and classic yet simplistic style in one unique set.
Key Words 02.
Elegance Classic Feminine Refined Polished
Logo Inspiration 03.
Logo Sketches 04.
Logo Layouts 05.
Buisness Card Inspiration 06.
Buisness Card Layouts 07.
Color Stor y 08.
Final Product 09.
Final Logo 9.1
P r i m a r y Lo g o
P r i m a r y Lo g o Reversed
S e c o n d a r y Lo g o
P r i m a r y Lo g o w i t h R o s e G o l d Fo i l
P r i m a r y Lo g o R e v e r s e d w i t h R o s e G o l d Fo i l
S e c o n d a r y Lo g o w i t h R o s e G o l d Fo i l
Typeface Champagne and Limosines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .?!:;”
Champagne and Limosines Bold AB C DEFG H I J KL M NOPQR S T U V W X YZ abc de f g h i jk l m no p q r s tuv w x yz 1234 56 7 8 9 0 . ? ! : ;”
Colors
C=75.02 M=67.97 C=24.78 M=40.58 C=7.31 M=5.28 Y=67.02 B=90.16 Y=33.56 B=0.15 Y=5.54 B=0
Pantone: 426 C
Pantone: 5015 C Pantone: 7541 C
Rose Gold Foil Accents
Business Card and Letterhead 9.2
Resume and E-mail Signature 9.3
Mockups 9.4
Thank You