Devyani Dasgupta – Portfolio 2023

I respectfully acknowledge the Kaurna people of the Adelaide Plains and pay respect to Elders past and present. I recognize and respect their cultural heritage, beliefs and relationship with the land. I acknowledge that they are of continuing importance to the Kaurna people living today. I also extend that respect to other Aboriginal Language Groups and other First Nations.

Welcome to my neighbourhood, the humble abode, I have come to call home, the land of strength, resilience and joy. Let’s sit down and have a cup of chai1 together. Close your eyes and breathe in the humid air fragrant with the earthy scent of the soil and the wafting smell of jasmine dhoopkathi2, listen to the happy clamour of the children, the distant sounds of the rickshaw horn . . . can you feel?

the cool shade of the tree, the gentle rustling of the leaves?

Allow me to show you the carnival of colors I call home, where the Southern breeze murmurs, the buzz of the wings of the fruitflies, the flute of the beggar alike.

Welcome.

The bindu (•) is a Sanskrit term meaning point, drop or dot and symbolizes union i.e. the point at which creation begins and is ultimately unified.

self-identity

Devyani Dasgupta is a graphic designer and visual storyteller based on Kaurna Land in South Australia.

Her practice explores the effects of cross-pollination of various cultural impresses on her Indian identity and her craft acts as a visual extension for these shared narratives.

A union of Brahmi, Gurmukhi and Latin script on a modular grid, the logo celebrates the ‘unity in diversity’ that is fundamental to her approach to design.

The brand is a visual homage to the key cultural experiences that form a part of Devyani’s identity and thrives to raise consciousness about diversity in graphic design and act as a platform for inclusion.

The intrinsic values of the brand are represented by symbolic elements — a feminist, culturally sensitive, untamed and empowering spirit.

https://mrmockup.com/canvas-tote-bag-mockup/

devyani dasgupta some work 2022

All the world’s a stage. . . India has a long and rich tradition of theatre with the 1880s to 1930s being the Golden Age for Marathi Theatre. Dramatic narrative, virtuostic dance, and music blend together to form the evocative Tamasha. . .

packaging, brand identity

ASHRAFI is our tribute to this divine age of travelling theatre groups of Maharashtra. Musicals, farces, and play. . . Display, bustle and amusement. . . Local tradition and culture. . . eternalised in pixels on bottles of world-class wines from the Wine Capital of India.

https://creativemarket.com/mockupfactory/3616273-Wine-Bottle-Mockup-Vol.2

http://www.bl.uk/onlinegallery/onlineex/apac/photocoll/i/019pho0000002s2u00022000.html

https://creativemarket.com/mockupfactory/3616273-Wine-Bottle-Mockup-Vol.2

Abida Parveen is the greatest female Sufi singer in history. The Arts Editor of The Age describes her as “one of the most famous singers you’ve probably never heard of”.

art direction, brand identity

The art direction for Abida Parveen is inspired by the mystical, universal essence of her music. Captured in a bold and vibrant spirit, the ‘type as object’ approach utilizes a fixed-pitch typeface, tight leading, and youthful copy to signify the ‘edgy’ nature of Qawwali, an artform traditionally performed by men.

https://unblast.com/free-event-tickets-mockup-psd/

https://mockups-design.com/free-folded-paper-mockup/

https://www.pixeden.com/psd-mock-up-templates/psd-vinyl-cover-record-mock-up

India’s intellectual, artistic and cultural capital, Kolkata, is a unique blend of modern, hipster and colonial. A birthplace of great minds, literary and artistic thought, revolutions and revolutionaries; Kolkata is a dense, convergent flux of diverse ethnicities and non-conformist voices. You don’t just visit this 330-year-old metropolis, you feel it.

Welcome to the para*!

ui/ux design

oh!kolkata is an events app that helps discover the unique sights and sounds of the bustling city of Joy. Capturing Kolkata’s simultaneously old and new essence, the app’s visual language presents a kaleidoscopic view into Bengal’s rich artistic expression — from Baul traditions (Bengali folk music), Tagore’s poetry and plays to internationally acclaimed films by Satyajit Ray.

https://www.mockupworld.co/free/minimal-iphone-xs-mockup/

https://www.mockupworld.co/free/minimal-iphone-xs-mockup/

Design industry is 73 percent white.*

editorial design

Tarq Vitarq (turkh • viturkh) — translates to debate — is a conversation towards greater diversity in design. A monthly independent journal documenting the design of South Asia — India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan and the current political and socio-cultural forces shaping design, it is an exploration of this region and its vast global diaspora through the lenses of South Asian creatives.

*https://www.aiga.org/sites/default/files/2021-02/Core%20Values%20Matter.pdf

Galactic Video* on Gawler

Place in the Adelaide CBD has specialized in cult television and film, science fiction, horror and Japanese animation since 1995.

brand identity, style guide

As Adelaide’s only movie rental store, Galactic was in dire need of a revitalized visual identity to represent its unique personality, its specialized 90’s nostalgia and it’s sense of friendship and community since 1995. This new brand celebrates Galactic’s uniqueness, idiosyncrasy and cult-following, builds stronger emotional connections between the store and its loyal community of movie lovers and promotes the store to film buffs all over the world.

*https://www.facebook.com/people/Galactic-Video/100057255086687/

St. Jerome’s Laneway Festival started as a series of weekly shows at a tiny Melbourne bar and has bloomed into one of Australia’s most beloved festival institutions. An international signifier of essential music, the event continues to showcase its original set of values: championing community, fostering collaboration, encouraging self-expression, and finding ongoing excuses to have fun.

devyani dasgupta some work 2022

A very electric period of my uni life inspired my design direction for Laneway Festival. While developing the visuals for the campaign, my primary aim was to capture this feeling of vibrancy and vigor to create engaging graphics. The design process started with a hands-on collage based approach using student-run publications as my source material. The fragments of the collages were unified digitally by superimposing them with layers of color, pattern, texture and type. This resulted in abstract, dynamic, contemporary compositions transforming across different touchpoints and encapsulating the bohemian spirit of Laneway Festival.

https://pixelbuddha.net/mockups/free-brick-wall-posters-mockup

https://lanewayfestival.com/adelaide/info/history/

“All architecture is shelter, all great architecture is the design of space that contains, cuddles, exalts, or stimulates the persons in that space.”— Philip Johnson

devyani

some work 2022

This speculative architectural project — explored imagery as a medium for temporal visual narratives illuminating an anecdotal approach to architecture i.e. architecture building up to a short story. Hypothetical narratives showcasing LGBT users of space have been presented. These narratives are either based upon facts, or inspired by film and media or are an amalgamation of factual data and cinematic characters.

After nearly two years of the pandemic, new and more holistic understanding of health and wellness have emerged. The need to protect our physical health came first but we soon came to appreciate all aspects of mind, body, and spirit wellness.

Words are extraordinarily powerful, they can motivate and encourage people and when used negatively, they can be weapons of conflict.

Words That Have Helped Me (And Might Help You) While Feeling Not So Good embraces design as a form of a therapeutic outlet for my thoughts and emotions regarding my personal mental health journey to create an intimate, tactile message that people can resonate with. My ideas revolved around documenting the positive affirmations that helped me into a tangible piece of design that might be useful to someone someday.

contact

devyanidasgupta2022@gmail.com

0416 976 829

education

Diploma of Graphic Design 2021-2022

TAFE SA, Australia

Master of Architecture 2017-2019

University of South Australia, Australia

Bachelor of Architecture 2011-2016

CSPA , India

work experience

Graphic Design Intern Aug 2022-Dec 2022

Studio Veld, Adelaide

Graduate of Architecture Aug 2020-Apr 2021

Mantra Building Services, Adelaide

Graduate of Architecture Jul 2019-Aug 2020

GHDWoodhead, Adelaide

Graduate of Architecture May 2019- Jul 2019

Alexander Brown Architects, Adelaide

softwares

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Devyani Dasgupta (she • her) is a graphic designer and visual storyteller based on Kaurna Land in South Australia.

Her practice explores the effects of cross-pollination of various cultural impresses on her Indian identity and her craft acts as a visual extension for these shared narratives.