Ello Brand Guide 2019

Brand Guidelines

ello Everyday Language & Literacy Opportunities

About Ello Early involvement with language has proven to be vital to the success of a child’s learning throughout the rest of their life. Starting them off with the proper educational foundations early on will allow them to excel. Ello (Early Learning & Literacy Opportunities) provides opportunities within the community to help parents engage in language and learning with their young children through visual and verbal prompts which spark conversation and imagination!

Main Logo

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ello Everyday Language & Literacy Opportunities

Logo Variations

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ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities

ello What do you spy with your eagle eye?

Logo Restrictions

Clear Space: Keep all design elements at least an “o� width away from the logo

Drop tag line when the Ello bubble is smaller than 1.5 inches

ello Everyday Language & Literacy Opportunities

Minimum size: main logo should be no smaller then 1 inchin width.

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ello Everyday Language & Literacy Opportunities

Do not change the colors of the logo X Do not move or remove the “ello� letters in the logo. X

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Do not warp or stretch the logo X Do not separate parts of logo X Do not add a stroke to the logo X Do not add a drop shadow to the logo. X

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Color Pallet When creating Ello designs, the primary colors used should be these 4. If other colors are needed, the supporting color pallet can be referenced on the following page.

* Inspired by Crayola RED

* Inspired by Crayola SCREAMIN’ GREEN

* Inspired by Crayola YELLOW ORANGE

* Inspired by Crayola ROBIN’S EGG BLUE

C: 10 M: 76 Y: 64 K:1 R: 218 G:96 B: 88 #da6058 C: 38 M: 0 Y: 71 K: 0 R: 163 G: 230 B: 118 #a3e676 C: 0 M: 27 Y: 73 K: 0 R: 255 G:193 B: 94 #ffc15e C: 58 M: 0 Y: 19 K:0 R: 94 G:198 B: 209 #5ec6d1

Supporting Colors Below are additional tints and shades that can be used to accent the main Ello collor pallet.

C: 52 M: 54 Y: 64 K: 29 R: 107 G: 93 B: 79 #6b5d4f

The neutral colors to the right, can be used to support the main colors in animal illustrations.

C: 35 M: 60 Y: 80 K: 25 R: 139 G: 94 B: 60 #8b5e3c

C: 10 M: 76 Y: 64 K: 1 R: 217 G: 96 B: 88 #d96058

C: 30 M: 50 Y: 75 K: 10 R: 169 G: 124 B: 80 #a97c50

C: 48 M: 0 Y: 71 K: 67 R: 56 G: 93 B: 51 #385d33

C: 25 M: 40 Y: 65 K:0 R: 196 G: 154 B: 108 #c49agc

C: 48 M: 0 Y: 71 K: 51 R: 76 G: 118 B: 68 #4c7644

C: 0 M: 0 Y: 0 K: 80 R: 88 G: 89 B: 91 #58595b

C: 0 M: 38 Y: 73 K: 0 R: 250 G: 171 B: 90 #faab5a

C: 0 M: 0 Y: 0 K: 60 R: 128 G: 130 B: 133 #808285

C: 100 M: 0 Y: 9 K: 23 R: 0 G: 141 B: 181 #008db5

C: 0 M: 0 Y: 0 K: 30 R: 188 G: 190 B: 192 #bcbec0

Typography Muli Bold

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams

Muli Regular

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams

Comfortaa Bold

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 3.102 Creator: Johan Aakerlund

Guidelines Comfortaa Bold is the main Ello font. Use it in Ello visual designs. Use it for large headings and at a smaller point size when a small amount of body text is used.

For larger blocks of body text, use Muli regular. Use Muli regular for official documentations as well.

Comfortaa Bold should be typeset with a leading that is approximately .8333 times larger than the point size.

Example: a heading is 60pt

the leading should be 72pt

Example: a body text is 11pt

the leading should be 13.2pt

Substitutions If Comfortaa Bold is not available, substitute a rounded San-serif font instead. Good options include:

Gotham Rounded Medium (1st choice)

Arial Rounded MT Bold (2nd choice)

Muli Bold (3rd choice)

If Muli regular/bold are needed and not available, substitute a San-serif font instead.

Good options include:

Futura Std Medium (1st choice)

Arial Regular(2nd choice)

Helvetica Regular (3rd choice)

Ello’s Animal Friends

Rocky the Raccoon

Sloane the Squirrel

Ruby the Rabbit

Bella the Bear

Milo the Moose

Benji the Butterfly

Andy the Ant

Quincy the Quail

Ello the Eagle

Taylor the Turkey

Ozzy the Osprey

Maggie the Magpie

Ello’s Assets

Ello’s Assets (Weather)

Social Media Mocks

STA Mockups

Designs by: Tommie Tucker Jessie Bart Kendra Vanden Berg

Spokane County Library District Ello Friends!

Look around! Isn’t winter fun?

How does the snow feel?

Can you make something out of it?

What are some things you can do outside in the snow?

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Ello Friends!

Look into the sky, describe how it looks today?

Ello Friends!

Listen closely, do you hear any animals?

What sound does Ello the Eagle make?

What sound does Bella the Bear make?

Where does water come from?

What other animals do you think you hear?

ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities

Ello Friends!

Plants can be all different shapes and sizes!

Ello Friends!

Insects play an important roll in our world!

Ello Friends!

Look around, there is so much to count!

What was I before I evolved into a buttery?

What is the smallest plant you see?

The biggest?

What are their similarities and differences?

How many signs can you count?

How many trees do you see?

How many steps does it take to get to the next sign?

ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities

Have you seen any insects today? What were they?

ello Everyday Language & Literacy Opportunities

Ello Friends!

Brrr...it’s cold outside!

Ello Friends!

Protecting the environment is very important!

What’re some things you do to protect the envireonment?

Do you see any trash on the ground?

What season are we in right now?

How cold do you think it is outside?

Why does the weather feel cold?

ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities