Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Project Proposal Name
Daniel Gilmartin
Blog Address
Date
6/2/16
d-gilmartin1417.blogspot.co.uk
Rationale For the remainder of this project, I intend to explore my personal interests as an illustrator, completing briefs that I feel most passionate about. When selecting the briefs, I have had a focus on choosing Live/Competition briefs that offer a commercial context for my work, including book cover design and merchandising, and briefs from YCN and D&AD, in an attempt to build a portfolio relevant for Advertising/Commercial work.
Themes / Subjects Narrative Character Landscapes Atmosphere/Mood Films/Popular Culture Book Covers Set Design Branding
Professional Context & Contextual References Publishing Advertising/Marketing Branding Contextual References; Nobrow Publishing Parallel Studio (Production Company)
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice – Major Brief BRIEF TITLE Animated Book Covers Brief Design a set of animated book covers to promote a chosen book(s) in a range of screen based outcomes. (Possibly Sherlock Holmes 125th Anniversary, still undecided)
Products & Proposals Gif/Animated Book Covers Merchandise/Promo Material
Function & Context To create a more immersive/interactive experience into the story of the book.
Context & Distribution Interactive Bus Shelters TV/Screen? Advertisements
Audience & Tone of Voice (Audience of chosen book) Atmospheric
Additional information/Considerations How will you animate the images? Aftereffects? Gifs in Photoshop?
Deliverables Set of 3 x Animated Book Covers
RESEARCH ACTIVITY:
Deadline
Market Research Details
Visit book shops/retailers to see what is already available Take pictures, any book launches? Merch? Promotional material? How are fictional books different to non-fictional? Formats?
RESEARCH ACTIVITY:
Deadline
Read the BOOK Details
Read the chosen book Themes? Motifs? Characters? Messages within the book What are you going to communicate with your cover?
RESEARCH ACTIVITY
Deadline
Book Advertising/Promotion Details
Look into ways that books are promoted Look into contemporary Illustrators that have designed book covers/book design - NOBROW
RESEARCH ACTIVITY
Deadline
Analyse Existing book covers/Animated E-books Details
Why animated? What effect does this have? What audience does this relate to? How are digital book covers different to physical? Where do they exist?
Deadline Details
****No bibliography yet – not started research