Dgilmartinstatementofintent

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credits 60

STUDIO PRACTICE Statement of Intent Name

Daniel Gilmartin

Date

14/5/2017

d-gilmartin1417.blogspot.co.uk

Rationale My intention for Extended Practice is to achieve an innovative and informed body of commercial creative responses, that demonstrate an awareness of technologies. Processes and existing platforms that I can use to develop and push my outcomes. I want to build a portfolio that demonstrates a range of skills in Graphic design, Animation, Product design, Web/App and layout design, and present these skills in a professional way.

Themes / Subjects Travel Illustration Editorial Narrative Decorative Set Design Products Illustrated Typography

Products / Methods of Distribution Animation/GIF Virtual Reality Book Design Editorial Concept Boards App Design Web Design BLOG

Practical Skills / Media / Formats

Animatiion and GIF Virtual Reality / 360 Digital Printing (Large Scale) Rendering 3D Pattern Creation

Brief 1: Sounds Of The City

Deadl ine

COMPLETED

Deadl ine

COMPLETED

Rationale: To generate illustrative work to be exhibited in a gallery space.

Develop your image to show how it could be used commercially.

Brief 2: To Kill A Mockingbird

Rationale: Design a full wrap around book design for the adult fiction novel To Kill A Mockingbird, that demonstrates awareness of market place with a fresh and unique take on the story.

Brief 3: Stratstone BMW

Deadl ine

COMPLETED

Rationale: Design and create a range of backdrop images that communicate a feeling of the outdoors.

Develop your images to show how they could be used commercially.

Brief 4: LCA Christmas Card

Deadl ine

COMPLETED

Rationale: Design and make a greetings card for the college with a crafted feel.

Brief 5: Deadl COMPLETED YCN Greenall’s ine Rationale: Create a campaign for Greenall’s that brings to life a quintessential british moment, in a contemporary way.

Brief 6: Illustrated Type / Illustration Friday Ongoing Rationale: Create Illustrated typographic outcomes in response to given weekly theme.

Brief 7: Out of Order COMPLETED Rationale: Create artwork in response to the theme of ‘Out Of Order’, to be displayed in gallery environment.

Develop your images to show how they could be used commercially.

Brief 8: PLATO

COMPLETED

Rationale: Design and brand a product that promotes awareness of a global issue, that demonstrates a commercial awareness and understanding of trends in the marketplace.

Brief 9: NEST Rationale: Create artwork in response to the theme of ‘Space’ Develop your images to show how they could be used commercially.

Brief 10: St Wilfrids Order

COMPLETED

ONGOING

Work with St Wilrids school and sixth form to create marketing material, to enroll more students in the next academic year.

Brief 11: COMPLETED FINAL MAJOR BRIEF / Immersive Travel Illustration Rationale: Create immserive and interactive content for a travel journalism platform that engages the reader and creates a visual experience

RESEARCH ACTIVITY: Deadline 14/4 VR Exhibition – Leeds City Gallery Details Visit exhibition and get a feel for how VR is being used in a contemporary way to serve the function of entertainment.