Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Daniel Gilmartin
Date
14/5/2017
d-gilmartin1417.blogspot.co.uk
Rationale My intention for Extended Practice is to achieve an innovative and informed body of commercial creative responses, that demonstrate an awareness of technologies. Processes and existing platforms that I can use to develop and push my outcomes. I want to build a portfolio that demonstrates a range of skills in Graphic design, Animation, Product design, Web/App and layout design, and present these skills in a professional way.
Themes / Subjects Travel Illustration Editorial Narrative Decorative Set Design Products Illustrated Typography
Products / Methods of Distribution Animation/GIF Virtual Reality Book Design Editorial Concept Boards App Design Web Design BLOG
Practical Skills / Media / Formats
Animatiion and GIF Virtual Reality / 360 Digital Printing (Large Scale) Rendering 3D Pattern Creation
Brief 1: Sounds Of The City
Deadl ine
COMPLETED
Deadl ine
COMPLETED
Rationale: To generate illustrative work to be exhibited in a gallery space. Develop your image to show how it could be used commercially. Brief 2: To Kill A Mockingbird
Rationale: Design a full wrap around book design for the adult fiction novel To Kill A Mockingbird, that demonstrates awareness of market place with a fresh and unique take on the story.
Brief 3: Stratstone BMW
Deadl ine
COMPLETED
Rationale: Design and create a range of backdrop images that communicate a feeling of the outdoors. Develop your images to show how they could be used commercially. Brief 4: LCA Christmas Card
Deadl ine
COMPLETED
Rationale: Design and make a greetings card for the college with a crafted feel.
Brief 5: Deadl COMPLETED YCN Greenall’s ine Rationale: Create a campaign for Greenall’s that brings to life a quintessential british moment, in a contemporary way.
Brief 6: Illustrated Type / Illustration Friday Ongoing Rationale: Create Illustrated typographic outcomes in response to given weekly theme.
Brief 7: Out of Order COMPLETED Rationale: Create artwork in response to the theme of ‘Out Of Order’, to be displayed in gallery environment. Develop your images to show how they could be used commercially.
Brief 8: PLATO
COMPLETED
Rationale: Design and brand a product that promotes awareness of a global issue, that demonstrates a commercial awareness and understanding of trends in the marketplace.
Brief 9: NEST Rationale: Create artwork in response to the theme of ‘Space’ Develop your images to show how they could be used commercially. Brief 10: St Wilfrids Order
COMPLETED
ONGOING
Work with St Wilrids school and sixth form to create marketing material, to enroll more students in the next academic year. Brief 11: COMPLETED FINAL MAJOR BRIEF / Immersive Travel Illustration Rationale: Create immserive and interactive content for a travel journalism platform that engages the reader and creates a visual experience
RESEARCH ACTIVITY: Deadline 14/4 VR Exhibition – Leeds City Gallery Details Visit exhibition and get a feel for how VR is being used in a contemporary way to serve the function of entertainment.