End of Module Student Evaluation BA(hons) Illustration Module Code: extended Practice OUIL603 Name: Student ID: Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: > poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive) Learning Outcome
Evidenced where? Blog, Sketchbook, Roughs Final Illustrations, development sheets etc. (No more than 75 words)
Your grade Using words: > poor, satisfactory, good, very good, excellent
6A3 Understand and demonstrate coherent and detailed subject knowledge and professional competences, some of which will be informed by recent research in the discipline. Knowledge and Understanding RESEARCH
Blog, Project Report
Very Good
6B3 Articulate and synthesise their knowledge and understanding attributes and skills in effective ways in the contexts of creative practice, employment, further study, research and self fulfilment. (Cognitive Skills - EVALUATION & REFLECTION
Blog, Project Report
Very Good
6C3 Develop appropriate methods of professional presentation combining visual, verbal and written techniques.. Practical & Professional Skills VISUAL QUALITY)
Final Outcomes, Blog, Project Report
Very Good
6C4 Demonstrate their ability to synthesise analytical and intuitive approaches with a high level of process and professional skill. Practical & Professional Skills - VISUAL QUALITY)
Final Outcomes
Very Good
Analyse information and experiences , formulate independent judgements and articulate reasoned arguments through review and evaluation. (Key Transferable Skills: EVALUATION)
Very Good
Evaluation (See guidance below for more information) You are required to write a 500 word evaluation of this module. My main intention for this module was to generate a wide range of responses that are appropriate to commercial illustration and design. I have identified a range of briefs, live and competitions, where the outcome would be appropriate to my intentions of creating an informed body of commercial work. Throughout the module I have consistently identified areas and contexts that I could apply my finalised outcomes to, using processes like animation to push them further, in order to create an innovative body of work that works across a range of platforms. I also feel that the briefs I have been responding to, have allowed me to create fully realised outcomes using graphic design processes to add finishing touches and present my work to a professional standard, for example book cover design. I feel that I have used this opportunity to really explore all relevant pathways, including product, app, web, logo, advertising, typography and book design, which will show versatility and skill in a varied and effective portfolio. My favourite brief of the module was my Final Major Brief which saw me identify a problem using market research, and develop a solution to it in an innovative and professional way. I feel that this project was an embodiment of every process and genre I have explored throughout the module, demonstrating my ability to capitalise on successful elements and develop them. This module has helped to realise the areas that I enjoy working in, and the one’s I do not for example, creating self indulgent outcomes with no function other than to be decorative, referring to pattern design and greetings cards. I have gained a better understanding of the technicalities of animation, which I can confidently now use to continue to develop my images, in order to keep my work relevant to technological advances. I’ve gained alot of valuable experience in responding to briefs in a professional manner ensuring that my audience and function have been carefully considered. I have also become aware of the importance of testing processes before pursuing them, especially if they are technical, as I feel this has hindered a few of my outcomes, for example Virtual Reality tests. With elements like Virtual Reality, I feel I have demonstrated a commercial awareness around developing technologies like this, and identified ways that I can use in future to generate more immersive and interactive outcomes. I have also gained alot more confidence in my ways of working, especially after being shortlisted for The Prize for Illustration 2017, and receiving some positive feedback from Ben Cox. I am confident that I have built a solid foundation of skills and knowledge, on which to build the rest of my creative career, hopefully working continuing to work in a commercial context.
Evaluation Guidance This should be a reflective summary of your experience across the module -
How did it go? Where did your journey start, where did it end? I knew very little at the start of this module. At the end of the module I feel that…
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What learning took place? What was useful to you? Be specific. New skills? New methods? New processes or approaches? Did you use the blog to reflect on your project development?
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What went well and why? What did you enjoy? What were you happy with as an outcome? Be critical and analytical. Why did you enjoy it? Perhaps identify particular sessions? This could be ideas, solutions to problems, studentship or research. How well did you use the studio? Did you invest enough time in the development and testing of your outcomes?
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What could you have done better? What were the problems you faced? What did you do to try to overcome them? This could be in reference to studentship, organization, blogging as much as studio practice.
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How can you apply what you have learnt here for future modules and projects? Application and future thinking. Things you would do differently next time? What useful methods, processes and ideas will you take forward into the next module?
You may also want to consider: Self-questioning: How did your thoughts and opinions change as you progressed through the module? Feedback: What other people (tutors and peers) thought of work and how you responded to that feedback? Research: Did you use contextual research to inform your ideas, ways of thinking or understanding of the challenges set. This may include further research of your subject matter, slides from the presentations or use of the library.