How Design-thinking helps to grow an innovative culture & mindset Dharam Mentor @ GDGB
Good Design-thinking is Good Business Dharam Mentor
Dharam Mentor @ GDGB
Profitable
Successful/Famous
Good Design-thinking is Good Business Growth
Specialist/known
Dharam Mentor @ GDGB
Customers love it Looks Attractive
Good Design-thinking is Good Business Innovative Communicate brand values
Dharam Mentor @ GDGB
Good Design-thinking is Good Business is a term used to represent a set of - thinking methods, - strategic approaches, - practical processes by which innovative concepts/solutions are developed. Dharam Mentor @ GDGB
An Innovation Process
Good Design-thinking is Good Business Follow 5 stage process
Dharam Mentor @ GDGB
Design-thinking: 5 stage process
1
Empathize
1) During the Empathize stage, you understand the problem.
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking: 5 stage process
1
Empathize
2
Define
1) During the Empathize stage, you understand the problem. 2) During the Define stage, you (put together) collate the information
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking: 5 stage process
1
Empathize
2
Define
3
Ideate
1) During the Empathize stage, you understand the problem. 2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas.
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking: 5 stage process
1
Empathize
2
Define
3 4 Ideate
Prototype
1) During the Empathize stage, you understand the problem. 2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas. 4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking: 5 stage process
1
Empathize
2
Define
3 4 Ideate
Prototype
5 Test
1) During the Empathize stage, you understand the problem. 2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas.
Source: Ideo
4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution 5) During the testing stage we understand how people think, behave and feel about the product/design Dharam Mentor @ GDGB
Design-thinking - 5 stage process leads to 3 types of innovations
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand
Source: Ideo
Dharam Mentor @ GDGB
Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand
People
Desirability
Source: Ideo
Demand is coming from the consumer’s desirability Dharam Mentor @ GDGB
Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Use technology to serve emerging Demand
Technology
Feasibility
People
Desirability
Source: Ideo
Demand coming from the consumer’s desirability Dharam Mentor @ GDGB
Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Desirability
Source: Ideo
Demand coming from the consumer’s desirability Dharam Mentor @ GDGB
Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Desirability
Source: Ideo
Process Innovation
Demand coming from the consumer’s desirability Dharam Mentor @ GDGB
Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Desirability
Source: Ideo
Demand coming from the consumer’s desirability
Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks
Dharam Mentor @ GDGB
Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Emotional Innovation
Source: Ideo
Desirability
Demand coming from the consumer’s desirability
Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks
Dharam Mentor @ GDGB
Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo
Desirability
Demand coming from the consumer’s desirability
Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks
Dharam Mentor @ GDGB
Functional Innovation Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo
Desirability
Demand coming from the consumer’s desirability
Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks
Dharam Mentor @ GDGB
Example: - New print technology - Advance printing
Functional Innovation Use budget to serve emerging Demand
Use technology to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo
Desirability
Demand coming from the consumer’s desirability
Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks
Dharam Mentor @ GDGB
Design-thinking leads to innovate 3 types of innovations Brand Requirement: Wanted to look sophisticated
You use budget to serve emerging Demand
Product: Falls under the premium dental care category Design Strategy: Adding the glamour quotient through the use of special packaging (holographic met pack) materials and inks.
Source: Ideo
Business
Technology
Viability
Feasibility
People
Emotional Innovation
Desirability
Demand coming from the consumer
Dharam Mentor @ GDGB
Design-thinking leads to innovate 3 types of innovations You use budget to serve emerging Demand
Business
Technology
Viability
Feasibility
People
Emotional Innovation
Desirability
Demand coming from the consumer
Brand Requirement Ponds rejuvenation Product Ponds Age Miracle Range Design Strategy Giving a very aesthetically enhanced look which appeals to their target audience.
Dharam Mentor @ GDGB
Design-thinking leads to innovate 3 types of innovations Business
Technology
Viability
Feasibility
You use technology to serve emerging Demand
People
Desirability
Process Innovation
Demand coming from the consumer
Brand Requirement Capture their belief and philosophy in their brand touchpoints. Product Olive Leaf Tea. Design Strategy Translating their ideology of capturing all-natural olive goodness into their packaging by using sustainable material and processes. Dharam Mentor @ GDGB
Design-thinking leads to innovate 3 types of innovations Business
Technology
Viability
Feasibility
You use technology to serve emerging Demand
People
Desirability
Process Innovation
Demand coming from the consumer
Brand Requirement Wanted to reduce their footprint and build on their initiatives towards cleaner, greener, and safer practices. Product Shoe Category Design Strategy They looked at the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes. Dharam Mentor @ GDGB
Golden Age of Innovation is here...
Dharam Mentor @ GDGB
3 trillion economy
5 trillion
Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Huge opportunity for growth / sectors Food and Beverage
Other Sectors
Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Huge opportunity for growth / sectors Food and Beverage
Perfume/Deo
Immunity enhancing Foods
Other Sectors
Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Huge opportunity for growth / sectors Food and Beverage
Perfume/Deo
Immunity enhancing Foods Personal care
Other Sectors
Protein Foods FMCG
Organic Foods
Superfood
Plant-based Meat
Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Huge opportunity for growth / sectors Food and Beverage Perfume/Deo Immunity Enhancing Foods Personal Care Protein Foods FMCG Plant-based Meat Superfood Organic Foods
Dharam Mentor @ GDGB
Design-thinking Case study Personal Care Sector:
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
High Quality High Price Shampoo - INR 530 Conditioner - INR 630 Total - 1160
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
High Price
Premium market
Low Quality
High Quality
Low Price
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
High Price
Low Quality
High Quality
How to capture this aspiring market? Affordable Luxury Low Price
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
More Money
How brand Dove applied Design-thinking process to increase their product reach. Less Quality
More Quality
Design-thinking was instrumental to arrive at a new format (sachets) that eventually made Dove an affordable luxury brand
Less Money
Dharam Mentor @ GDGB
More opportunities for printing
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
- More Business - More Products - More Design - More Printing
To meet the rising demand brand Lifebuoy had to expand into different categories which provides more opportunities for more business Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
- More Business - More Products - More Design - More Printing
Same goes for MTR range of products
Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
- More Business - More Products - More Design - More Printing
In less than 16 years brands like ID expanded in a short period of time, giving a huge opportunity for the printing business to capitalize on. Dharam Mentor @ GDGB
Coming days are the Golden Age for Printers,
Dharam Mentor @ GDGB
Coming days are the Golden Age for Printers, only if we keep innovating Dharam Mentor @ GDGB
Follow these 3 steps to grow an innovative culture in your organization 1) Focus on Research and Developments
PRINTING PRESS
2) Experimenting with new printing techniques 3) Building knowledge about the current market trends
Dharam Mentor @ GDGB
In Sum Example: - New print technology - Advance printing
Functional Innovation
You use budget to serve emerging Demand
Business
Technology
Viability
Feasibility
You use technology to serve emerging Demand
People
Emotional Innovation
Desirability
Process Innovation
Demand coming from the consumer
Example: - Sophisticated quality - Sustainability
Example: - Green Printing Technology - Unique Materials, Special Inks Dharam Mentor @ GDGB
Thank You Dharam Mentor @ GDGB