Branding by Dharam Mentor

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LogoDesign follow 3 things

1 LOGODESIGN - WORKSHOP

Why are logos important?

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LOGODESIGN - WORKSHOP

Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Shoe/Product Nike shoe/Branded Product

Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

Reason 01: Logo’s trigger people’s memories of the previous experiences with the company, product or service.

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Why are logos important?

Reason 01: Logo’s trigger people’s memories of the previous experiences with the company, product or service.

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Why are logos important?

Reason 02: A logo describes a company or an organisation without a lengthy explanation.

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Why are logos important?

Reason 03: A simple and direct way of promoting a product/service/cause etc.

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next...

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What makes a good logo?

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LOGODESIGN - WORKSHOP

What makes a good logo?

Appropriate

Distinctive

Simple

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What makes a good logo?

Appropriate

invoking right feelings...

Distinctive Simple

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What makes a good logo?

Appropriate invoking right feelings...

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What makes a good logo?

Appropriate

Distinctive

invoking right feelings

Example: in sports bold & dynamic

Simple

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What makes a good logo?

Appropriate

Distinctive

invoking right feelings

Example: in sports bold & dynamic

Simple

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What makes a good logo?

Appropriate

Distinctive

invoking right feelings

Example: in fashion - elegance.

Simple

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What makes a good logo?

Appropriate

Distinctive

invoking right feelings

Example: in fashion - elegance.

Simple

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What makes a good logo?

Appropriate Distinctive

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Simple memorable

What makes a good logo?

Appropriate

Distinctive

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Simple

What makes a good logo?

Appropriate

Distinctive

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Simple

What makes a good logo?

Appropriate

Distinctive

Simple

29

What makes a good logo?

Appropriate

Distinctive

Simple

30

What makes a good logo?

Appropriate

Distinctive

Simple

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next...

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What is a bad logo design?

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LOGODESIGN - WORKSHOP

What is a bad logo design?

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Looks Generic

What is a bad logo design?

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Looks Generic Looks Complicated

What is a bad logo design?

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Generic
Looks

What is a bad logo design?

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Generic
Looks

What is a bad logo design?

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Generic
Looks

What is a bad logo design?

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Looks Generic Looks Complicated

next...

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What makes a good logo?

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LOGODESIGN - WORKSHOP

What makes a good logo?

45 Simple
Distinctive
Appropriate
Finding the right balance between simple and distinctive/memorable could produce a good logo.
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In sum...

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In sum...

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Shoe/Product Nike shoe/Branded Product

In sum...

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In sum...

Appropriate

invoking right feelings

Example: in sports bold & dynamic

Distinctive

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Simple

In sum...

Finding the right balance between simple and distinctive/memorable could produce a good logo.

Distinctive

Appropriate

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Simple

In sum...

Finding the right balance between simple and distinctive/memorable could produce a good logo.

Distinctive

Appropriate

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Simple

In sum...

Finding the right balance between simple and distinctive/memorable could produce a good logo.

Distinctive

Appropriate

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Simple

Thank you

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