Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business - Dharam Mentor
Hello Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Neo-Minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
WHY WHAT
HOW
Neo-Minimalism WHEN
WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
WHY WHAT
HOW
What is the Neo-minimalism definition?
Neo-Minimalism WHEN
WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
WHY Why is Neo-minimalism getting popular?
WHAT
HOW
What is the Neo-minimalism definition?
Neo-Minimalism WHEN
WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
WHY Why is Neo-minimalism getting popular?
WHAT What is the Neo-minimalism definition?
HOW How to create an excellent Neo-minimalist design solutions?
Neo-Minimalism WHEN
WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
WHY Why is Neo-minimalism getting popular?
WHAT What is the Neo-minimalism definition?
HOW How to create an excellent Neo-minimalist design solutions?
Neo-Minimalism WHEN When to use Neo-minimalism in communication design solutions
WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
WHY Why is Neo-minimalism getting popular?
WHAT What is the Neo-minimalism definition?
HOW How to create an excellent Neo-minimalist design solutions?
Neo-Minimalism WHEN
WHERE
When to use Neo-minimalism in communication design solutions
Where to practice Neo-minimalism? I share some of my design solutions...
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
- Let us understand the bigger context - Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements. - Art movements produce Design movements.
Post-Modernism (1975 - Still on
Art movements
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
- Let us understand the bigger context
Post-Modernism (1975 - Still on
Art movements
- Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements. - Art movements produce Design movements.
- The design movement mainly derives its energy from the art movement. - Design movement comprise: Architecture design, Furniture design, Fashion design Product design, etc
Design movements
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
- Let us understand the bigger context
Post-Modernism (1975 - Still on
Art movements
- Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements. - Art movements produce Design movements.
- The design movement mainly derives its energy from the art movement. - Design movement comprise: Architecture design, Furniture design, Fashion design Product design, etc
Design movements Communication design/art
- Communication design/art impacted by design theories. - So, it is crucial to understand the nuances of persuasive design in the context of neo-minimalism theory.
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Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business
A brief Art history timeline
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Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business
A brief Art history timeline
Dharam Mentor
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A brief Art history timeline Neoclassicism (1750-1850).
Renaissance Art (1400–1600)
Medieval Art (500–1400)
Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business Dharam Mentor
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Neoclassicism (1750-1850).
Renaissance Art (1400–1600)
Medieval Art (500–1400)
Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business Dharam Mentor
Modernism (1850 -1975)
Minimalism (1965-1975)
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Dharam Mentor
Neoclassicism (1750-1850).
Renaissance Art (1400–1600)
Medieval Art (500–1400)
Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business
Modernism (1850 -1975)
Post-Modernism (1975 - Still on
Minimalism (1965-1975)
Neo-Minimalism (2000-Still on)
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Neoclassicism (1750-1850).
Renaissance Art (1400–1600)
Medieval Art (500–1400)
Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business Dharam Mentor
Modernism (1850 -1975)
Renaissance
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Neoclassicism (1750-1850).
Renaissance Art (1400–1600)
Medieval Art (500–1400)
Ancient Art (4,000 B.C.–A.D. 400)
Prehistoric Art 40,000–4,000 B.C.
Good Design-Thinking is Good Business Dharam Mentor
Modernism (1850 -1975)
Renaissance Minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
Minimalism
Definition of Minimalism: As the name suggests, ‘Minimalism’ implies using limited material to create a structure/ products/art pieces. A minimalist artist/designer will typically use a restricted palette of colors and have a basic geometric design.
less is more - Ludwig Mies van der Rohe
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
Minimalism
Minimal Art is a school of thought wherein painting and sculpture’s expression is kept to a minimum to give the work an utterly literal presence. As a result, paintings and sculptures were used basic geometric shapes, primary colors & carry non-expressive content.
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
Minimalism
Minimalism
Surrealism
Painter, Frank Stella, this painting is called Hyena Stomp.
Salvador Dalí , ‘The persistence of time’ in the eyes of the dreamer.
The artist wants the viewer to respond only to what is in front of them, not any further interpretations or imagined concepts.
Surrealism was a means of reuniting conscious and unconscious realms of experience so completely that the world of dream and fantasy would be joined to the everyday rational world
Good Design-Thinking is Good Business
Modernism (1850 -1975)
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Dharam Mentor
Post-Modernism (1975 - Still on
Minimalism
Let’s look at few minimalist artists Donald Clarence Judd was an American artist associated with minimalism. In his work, he sought clarity for the constructed object and the space created by it.
Good Design-Thinking is Good Business
Modernism (1850 -1975)
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Dharam Mentor
Post-Modernism (1975 - Still on
Minimalism
Let’s look at few minimalist artists As minimalist painter Frank Stella once said: “What you see is what you see.”
Good Design-Thinking is Good Business
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Dharam Mentor
Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.
Souece: http://understandingminimalism.com/introduction-to-minimal-art/
Good Design-Thinking is Good Business
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Dharam Mentor
Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.
Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).
Souece: http://understandingminimalism.com/introduction-to-minimal-art/
Good Design-Thinking is Good Business
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Dharam Mentor
Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.
Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).
The concept of ‘pure aestheticism’ was highly revolutionary at the time
Souece: http://understandingminimalism.com/introduction-to-minimal-art/
Good Design-Thinking is Good Business
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Dharam Mentor
Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.
In order to achieve this, they attempted to remove all suggestions of self-expressionism from the art work, such as: Composition Complexity of form Themes
Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).
The concept of ‘pure aestheticism’ was highly revolutionary at the time
Souece: http://understandingminimalism.com/introduction-to-minimal-art/
Metaphorical associations Meaning/sentiment/emotion Elements of traditional work Personal expression of the artist.
Good Design-Thinking is Good Business
Renaissance
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Dharam Mentor
Minimalism
- Minimalism is a design style that subtracts more details - Highlights the negative space - Use eye-catching colors
Good Design-Thinking is Good Business
Renaissance
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Dharam Mentor
Minimalism
- Bold typography
Good Design-Thinking is Good Business
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Dharam Mentor
WHAT
Neo-Minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
Modernism (1850 -1975)
Post-Modernism (1975 - Still on
Minimalism
Neo-Minimalism
Definition of Minimalism: As the name suggests, ‘Minimalism’ implies using limited material to create a structure/ products/art pieces. A minimalist artist/designer will typically use a restricted palette of colors and have a basic geometric design.
Definition of Neo-minimalism: Neo-minimalism concept is also based on simple and straightforward forms and colors. However, - it uses many more practical color shades over conventional primary colors - many more shapes. Even though it goes beyond just using squares, rectangles, horizontal and vertical lines, and primary colors. It uses multiple shades of colors, but the total numbers of shades are still limited.
Neo-minimalism: Still follows “Less is more” concept...
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Single color (Red) Stark Contrast Played with negative space No photographs
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Vs
Follow User-centric Hierarchy Follow ergonomics Used less material to produce
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Vs You can create the same narrative using minimum elements
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Vs
A single image is essential for establishing a focal point. Follow typography hierarchy to keep the flow properly.
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Good Design-Thinking is Good Business
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Dharam Mentor
Post-Modernism (1975 - Still on
Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More. Neo-minimalism is all about achieving maximum creativity using minimum elements.
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
WHY
Neo-Minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
Why is Neo-minimalism getting popular? 1. Audience/consumer’s
2. Audiences/consumers
3 Audiences/consumers
attention spans are
are becoming savvier;
do have a scarcity of time
becoming shorter than
they need less info to
in life
ever.
understand the subject
Therefore, having a
Therefore, we have to
matter.
straightforward message
communicate faster
Therefore, we need to
could work effectively on
and feed most essential
communicate what
many occasions.
information quicker
ignites their interest and
to vividly register in the
rest everything they can
consumer’s mind.
do Google search anyway.
Good Design-Thinking is Good Business
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Dharam Mentor
3 main reasons why complicated designs are problematic. 1. Complex design can be confusing and suffocating : It feels claustrophobic because It’s visually exhausting. Your eyes are constantly moving around, and everything loses importance because nothing stands out.
Good Design-Thinking is Good Business
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Dharam Mentor
Three main reasons why complicated designs are troublesome. 2. Complex design is usually less memorable. Simplicity is more comfortable to remember than complexity. For example, religious followers worldwide get emotional when they see their symbol because it embodies all the lessons and stories they have learned.
Good Design-Thinking is Good Business
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Dharam Mentor
Three main reasons why complicated designs are troublesome. 3. Complex design can be less persuasive. In Neo-minimalism, we insist that you pick the top one or two benefits and showcase them. It does focuses our design communication value Adds persuasive power to the design solutions.
Good Design-Thinking is Good Business
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Dharam Mentor
HOW
Neo-Minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
How to create an excellent Neo-minimalist design solutions.
Good Design-Thinking is Good Business
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Dharam Mentor
How to create an excellent Neo-minimalist design solutions. Images Image is important for establishing a focal point. When using imagery, carefully consider balance, symmetry, open space, and contrast.
What is Neo-minimalism
What is not Neo-minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
How to create an excellent Neo-minimalist design solutions. Fonts Neo-minimalism has few focal points; typography receives lots of attention. So get creative with your font; make sure it’s legible. And keep it down to one or two font types. Simple forms apply to the fonts as well. Neo-Minimalist fonts are straightforward, crisp, and most of the time lack any decoration. Serifs are not prohibited, but by default, their usage is quite limited. Two of the old but widely used fonts for NeoMinimalist design are Helvetica.
What is Neo-minimalism
What is not Neo-minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
How to create an excellent Neo-minimalist design solutions. Colors
What is Neo-minimalism
What is not Neo-minimalism
Neo-minimalism is all about simplifying form; thus, one can’t expect an intricate design and the subtle shades of a color. The use of color and shapes varies through time.
Today, Neo-minimal designers use more complex shapes and rich color palettes than traditional De Stijl artists who limit themselves to basic geometric shapes and primary colors. Pick a color that compliments the message and mood. Use two contrasting colors to create pop and pique interest.
Good Design-Thinking is Good Business
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Dharam Mentor
How to create an excellent Neo-minimalist design solutions. Element Drive away from decorative styling/ elements. If you’re thinking about adding an element, ask yourself if it enhances the design. Does it serve a purpose? If not, cut it.
What is Neo-minimalism
What is not Neo-minimalism
Good Design-Thinking is Good Business
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Dharam Mentor
Neo-Minimalism WHEN
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Dharam Mentor
When to use neo-minimalism in communication design solutions When you hope to speak to a straightforward audience Neo-minimalism works both ways. The straightforward audience can appreciate the directness of Neo-minimalism. - Nothing fancy. - No tricks. - Just the real deal.
Good Design-Thinking is Good Business
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Dharam Mentor
Neo-Minimalism WHERE
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking While designing communication materials: - Brand Identity & Visual Language - Brand packaging design - Brand Digital communication -Web Page - Communication materials for an event, etc.
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language ‘why are we here?’ – and the answer soon became clear: ‘because the world needs creativity’.
Johnson Banks, We were appointed in 2016 by University of the Arts London (UAL) to help define their brand. But as the market for creative education, both domestically and internationally, became increasingly competitive, it was time for the scheme to work harder.
Good Design-Thinking is Good Business
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Dharam Mentor
Colons became part of the Visual Language
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Publication design
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Brand packaging design
The packaging design ‘essence’ was tried to capture in the identity unit itself...
Good Design-Thinking is Good Business
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Dharam Mentor
The first round of packaging design explorations
Good Design-Thinking is Good Business
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Dharam Mentor
The second round of packaging design exploration
Good Design-Thinking is Good Business
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Dharam Mentor
They are currently being showcased at The Taj Mahal Tea House.
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Brand Digital communication -Web Page
www. designhorse.in the webpage design
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Communication materials for an event.
Video
Good Design-Thinking is Good Business
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Dharam Mentor
Where to practice neo-minimalism design-thinking Example: Communication materials for an event. Images Image is important for establishing a focal point. Fonts Typography receives lots of attention. So get creative with your font; make sure it’s legible. And keep it down to one or two font types. Colors/shapes/forms Neo-minimalism is all about simplifying form; The use of color and shapes varies through time. Element Keep away from decorative styling/elements.
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants:
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking? - Pitching to clients and grabbing mandates based on design intelligence
Neo-minimalism is ‘Minimalism on steroids’
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design, marketing, and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking? - Pitching to clients and grabbing mandates based on design intelligence
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking? - Pitching to clients and grabbing mandates based on design intelligence
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking? - Pitching to clients and grabbing mandates based on design intelligence
Good Design-Thinking is Good Business
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Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?
Good Design-Thinking is Good Business
|
Dharam Mentor
Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?
By understanding the school of thought, its principles and manifesto, and practising them...
Thank you Good Design-Thinking is Good Business
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Dharam Mentor