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Course name: Visual Language & Grammer - Color Course code: VLG 02 Learning hours: 2 hours
Mentor to the course: Mr. Dharam
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Colour harmony In colour theory, colour harmony refers to the property that certain aesthetically pleasing colour combinations have. These combinations create pleasing contrasts and unison that are
- Colours with similar properties appear to form
said to be harmonious.
harmonious relationships.
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Colour harmony In colour theory, colour harmony refers to the property that certain aesthetically pleasing colour combinations have. These combinations create pleasing contrasts and unison that are
- Colours with similar properties appear to form
said to be harmonious.
harmonious relationships.
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Colour harmony In colour theory, colour harmony refers to the
- Mixing two colours to form a third provides
property that certain aesthetically pleasing
a bridge between the two colours. Rob Carter, fundamental design
colour combinations have. These combinations create pleasing contrasts and unison that are
principles
said to be harmonious.
resembling both parents’. It creates the illusion of transparency, as if one colour is overlapping the other.
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Colour emotions Colour has many qualities that are open to emotive interpretation. Some colours are perceived as masculine or feminine, soft or hard, trendy or traditional. Colour portrays the richness of culture and evoke
- Colours are perceived as soft or hard
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Colour emotions Colour has many qualities that are open to emotive interpretation. Some colours are perceived as masculine or feminine, soft or hard, trendy or traditional. Colour portrays the richness of culture and evoke
- Colours are perceived as masculine or feminine
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Colour emotions Colour has many qualities that are open to emotive interpretation. Some colours are perceived as masculine or feminine, soft or hard, trendy or traditional. Colour portrays the richness of culture and evoke
- Colours are perceived as trendy or traditional
Trendy Color Scheme
Trendy Color Scheme
Japanese Traditional Color Scheme
Indian Traditional Color Scheme
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Colour and type readability
High degree of contrast
Type readability is dependent upon sufficient contrast between the foreground and background. If the type and its background are too close on the colour wheel there won’t be sufficient contrast. Yellow on black provides a high degree of contrast whereas yellow on white is very subtle. Blue on black provides very little contrast but conversely blue on white does. The image below demonstrates the limits of the physiology of the eye in perceiving colour. The eye has increasing difficulty in distinguishing between foreground and background colours when the contrast between the two becomes very slight.
Low degree of contrast
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Cultural significance of colour In Western cultures white is a symbol of purity to funerals and mourning but is also the colour many of us choose to be formal or stylish.
Western cultures
Other cultures
a symbol of purity and associated with weddings
a symbol of purity and associated with weddings
Black is linked to funerals and mourning
Red represents good fortune in China and is the colour used at weddings. In Western cultures red is associated with danger but also with
Western cultures red is associated with danger but also with passion.
Red represents good fortune in China and is the colour used at weddings.
passion. In India red is a colour of purity. Orange is the colour for Halloween in the US and
Orange is the colour for Halloween in the US.
also the colour associated with Irish Protestant faith.
Yellow is a sacred and imperial colour in many Asian cultures.
Yellow is a sacred and imperial colour in many Asian cultures.
Green is the colour of Islam but a lack of fidelity in China.
Green is the colour of Islam but a lack of fidelity in China. Blue is a holy colour in the Jewish faith; a
Blue is a holy colour in the Jewish faith
sacred colour to Hindus for whom it represents Krishna; a colour of protection in the Middle East; and immortality in China. Purple is a symbol of royalty in European
Purple is a symbol of royalty in European cultures.
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Political significance Political parties adopt colour as part of their identity. In many countries red is associated with left wing politics and blue with right wing politics. In 2004 orange took on a more chilling significance. Terrorists in Iraq have dressed their victims in orange as a political statement against the Iraqis being held in Guantanamo Bay who are also dressed in orange. A red cross is both the Swiss and English flag. It is the symbol of the International Red Cross. In Islamic countries it still might provoke associations with the Crusader Invasions.
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Political significance Political parties adopt colour as part of their identity. In many countries red is associated with left wing politics and blue with right wing politics. In 2004 orange took on a more chilling significance. Terrorists in Iraq have dressed their victims in orange as a political statement against the Iraqis being held in Guantanamo Bay who are also dressed in orange. A red cross is both the Swiss and English flag. It is the symbol of the International Red Cross. In Islamic countries it still might provoke associations with the Crusader Invasions.
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Political significance Political parties adopt colour as part of their identity. In many countries red is associated with left wing politics and blue with right wing politics. In 2004 orange took on a more chilling significance. Terrorists in Iraq have dressed their victims in orange as a political statement against the Iraqis being held in Guantanamo Bay who are also dressed in orange. A red cross is both the Swiss and English flag. It is the symbol of the International Red Cross. In Islamic countries it still might provoke associations with the Crusader Invasions.
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Political significance Political parties adopt colour as part of their identity. In many countries red is associated with left wing politics and blue with right wing politics. In 2004 orange took on a more chilling significance. Terrorists in Iraq have dressed their victims in orange as a political statement against the Iraqis being held in Guantanamo Bay who are also dressed in orange. A red cross is both the Swiss and English flag. It is the symbol of the International Red Cross. In Islamic countries it still might provoke associations with the Crusader Invasions.
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Environmental factors effecting colour Taxis and trains often use a combination of black and orange for lettering and background colours. This is a combination that works well both during the day and at night. Colour will appear to change under natural daylight conditions and as daylight fades colours become more muted. Colour again changes when subjected to electric light conditions.
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Design for visual communication
Unit 1 Research & Development Part 1 Letterforms
Sketch book...
Visual Research (document, experiment, contextualise and evaluate) learning session...
3iLAB.SOLUTIONS All material is protected by Copyright
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Design for visual communication
Unit 1 Research & Development Part 1 Letterforms
Outcome...
Visual Research (document, experiment, contextualise and evaluate) learning session...
3iLAB.SOLUTIONS All material is protected by Copyright
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Thank you...