Brand Creation _Dharam Mentor

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Brand /Visual Language Brand Auditing: 086/2021

Growing health consciousness among younger

consumers is widening the market opportunity for niche protein-based brands, which were until now consumed by an ageing population.

Brand /Visual Language Brand Auditing: 086/2021

Industry experts said the awareness around protein intake has resulted in 25- to 30-yearolds making such products a part of their daily diet. This has fueled a growth of brands that were earlier relegated to a small segment of society and were used by the masses only when recommended by a doctor.

The reasons were a lack of awareness about muscle health in the absence of clear communication by marketers. Today, the influence of social media and a growing tribe of nutritionists communicating about the right way of eating is driving sales of such products.

Brand /Visual Language Brand Auditing: 086/2021

Plant-Based (Vegan) Protein

General Fitness/ Health Professional Fitness

Non-Plant-Based Protein

Brand /Visual Language Brand Auditing: 086/2021
Brand /Visual Language Brand Auditing: 086/2021
Plant-Based (Vegan) Protein Non-Plant-Based Protein
General Fitness/ Health Professional Fitness ProteinBrands are to target working adults who are likely to miss out on adequate protein intake due to hectic lifestyles.

Plant-Based (Vegan) Protein

General Fitness/ Health Professional Fitness

Young consumers are also taking protein for general health, fitness and its versatility due to its neutral taste.

Non-Plant-Based Protein

Brand /Visual Language Brand Auditing: 086/2021

Plant-Based (Vegan) Protein

General Fitness/ Health Professional Fitness

Non-Plant-Based Protein

“This trend is largely driven by rising health consciousness, focus on fitness and the increasing awareness of the need and importance of maintaining optimum nutrition levels. Protein is our largest selling product and is popular with consumers of all ages.

Brand /Visual Language Brand Auditing: 086/2021

India Sees Huge Growth in Vegan Options as Plant-Based Eating Continues to Rise

Plant-Based (Vegan) Protein

The nutrition market in India is said to be of the order of Rs 5,000 crore, according to industry estimates.

General Fitness/ Health Professional Fitness

Non-Plant-Based Protein

Brand /Visual Language Brand Auditing: 086/2021

India is well-known for having a large vegetarian population, and many Indians are now turning to veganism due to health concerns. As plant-based eating grows, companies like Pro2fit is working to meet rising demand.

Brand /Visual Language Brand Auditing: 086/2021

A survey in 2019 found that 63% of Indians were willing to replace meat with plant-based options. That’s a big market in a country of over a billion people.

Brand /Visual Language Brand Auditing: 086/2021

Plant-Based (Vegan) Protein

Brand /Visual Language Brand Auditing: 086/2021
Non-Plant-Based Protein
General Fitness/Health Professional Fitness

Plant-Based (Vegan) Protein

Brand /Visual Language Brand Auditing: 086/2021
Non-Plant-Based Protein
Professional Fitness
General Fitness/Health

WAY FORWARD

Brand /Visual Language Brand Auditing: 086/2021

BEFORE AFTER

Brand /Visual Language Brand Auditing: 086/2021
/Visual Language Brand Auditing:
/Visual Language Brand Auditing:
/Visual Language Brand Auditing:

Life style Fitness is a dominant brand concept

Knowledge section builds a brand trust

Real people interaction increases the trust factor

To stay close to (plant based) Vegan concept we extensively used green colour organic brown colour / texture

Photo / image is a part of brand language & it needs to follow brand guidelines

Brand /Visual Language Brand Auditing:
Brand Auditing: 086/2021
Brand /Visual Language Brand
Auditing:
Brand /Visual Language Brand Auditing: 086/2021

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