Growing health consciousness among younger
consumers is widening the market opportunity for niche protein-based brands, which were until now consumed by an ageing population.
Industry experts said the awareness around protein intake has resulted in 25- to 30-yearolds making such products a part of their daily diet. This has fueled a growth of brands that were earlier relegated to a small segment of society and were used by the masses only when recommended by a doctor.
The reasons were a lack of awareness about muscle health in the absence of clear communication by marketers. Today, the influence of social media and a growing tribe of nutritionists communicating about the right way of eating is driving sales of such products.
Plant-Based (Vegan) Protein
General Fitness/ Health Professional Fitness
Non-Plant-Based Protein
Plant-Based (Vegan) Protein
General Fitness/ Health Professional Fitness
Young consumers are also taking protein for general health, fitness and its versatility due to its neutral taste.
Non-Plant-Based Protein
Plant-Based (Vegan) Protein
General Fitness/ Health Professional Fitness
Non-Plant-Based Protein
“This trend is largely driven by rising health consciousness, focus on fitness and the increasing awareness of the need and importance of maintaining optimum nutrition levels. Protein is our largest selling product and is popular with consumers of all ages.
India Sees Huge Growth in Vegan Options as Plant-Based Eating Continues to Rise
Plant-Based (Vegan) Protein
The nutrition market in India is said to be of the order of Rs 5,000 crore, according to industry estimates.
General Fitness/ Health Professional Fitness
Non-Plant-Based Protein
India is well-known for having a large vegetarian population, and many Indians are now turning to veganism due to health concerns. As plant-based eating grows, companies like Pro2fit is working to meet rising demand.
A survey in 2019 found that 63% of Indians were willing to replace meat with plant-based options. That’s a big market in a country of over a billion people.
Plant-Based (Vegan) Protein
Plant-Based (Vegan) Protein
WAY FORWARD
BEFORE AFTER
Life style Fitness is a dominant brand concept
Knowledge section builds a brand trust
Real people interaction increases the trust factor
To stay close to (plant based) Vegan concept we extensively used green colour organic brown colour / texture
Photo / image is a part of brand language & it needs to follow brand guidelines