MAEER’s MIT Institute of Design.
Design Management Master Class Session
What I am sharing: What is Design Management’s definition? Why is Design Management critical? Three Stages of Design Management?
Who I am:
What is Design Management’s definition?
MAEER’s MIT Institute of Design.
471 Crores MAEER’s MIT Institute of Design.
There is NO single, universally agreed definition of the term ‘Design Management.’
- The critical aspects of managing design are about understanding an organization’s strategic goals and how design can play a part in fulfilling them. - Efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
As a job description: the design manager has the job role of managing design. However, this designation could change from firm to firm: A person responsible for managing design might be called. Brand manager Project manager Client-account handler Account director Design consultant Advertising planner
Why is Design Management important?
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the broader context, there is an ongoing shift:
In the broader context, there is an ongoing shift:
Industrial economies
In the broader context, there is an ongoing shift:
Industrial economies
Knowledge economies
In the broader context, there is an ongoing shift:
Industrial economies
Knowledge economies
Manufacturing-based processes
Information-based processes
In the broader context, there is an ongoing shift:
Industrial economies
Knowledge economies
Manufacturing-based processes
Information-based processes
National trade agreements
International trade agreements
In the broader context, there is an ongoing shift:
Industrial economies
Knowledge economies
Manufacturing-based processes
Information-based processes
National trade agreements
International trade agreements
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Three Stages of Design Management?
Stage 1: Managing the Design Strategy
Design at the level of strategy
Stage 1: Managing the Design Strategy
Design at the level of strategy
Stage 2: Managing the Design Process
Design at the level of tactics, systems and processes
Stage 1: Managing the Design Strategy
Design at the level of strategy
Stage 2: Managing the Design Process
Design at the level of tactics, systems and processes
Stage 3: Managing the Design Implementation
Design at the level of operations, tangibles and touch
Stage 1: Managing the Design Strategy
Design at the level of strategy
Stage 2: Managing the Design Process
Design at the level of tactics, systems and processes
Stage 3: Managing the Design Implementation
Design at the level of operations, tangibles and touch
Stage 1: Managing the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process
Competitive Advantage Through Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Competitive Advantage Through Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process KEY SKILLS:
-
Project Management in Practice
Social and Environmental Responsibilities
Management and Leadership Leading and Advocating Design Soft skills and people management skills Spoken and Written Communication
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process KEY SKILLS:
-
Project Management in Practice
Social and Environmental Responsibilities
Management and Leadership Leading and Advocating Design Soft skills and people management skills Spoken and Written Communication
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Stage 1:
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: At this stage, design management engages Design-thinking in the (organizational) strategy. Further, it identifies design opportunities and its customers and looks at how design contributes to the business.
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
The design manager will require a solid entrepreneurial mindset in order to successfully sell the design strategy.
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Stage 2:
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage2: This is where design projects are developed. The main focus is placed on demonstrating how strategy can be made visible/tangible through design. At this stage, design management explores how design can be used to craft the presence of a brand/ organization.
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Design methods help build trust in the client and design team relationship because they allow members of both parties to explore the challenges presented by a project In an engaging way. Design methods are also used to define - What it is the design team needs to do? - What processes do they need to use? - What are the expected outcomes?
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Word+Visual Neuro Mapping Tool:
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Word+Visual Neuro Mapping Tool:
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Design is a meticulous, cyclical process of inquiry and creativity. Design processes comprise a set of methods that are put together to suit the type of each design project.
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Stage 3:
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
How to translate design strategies and processes into a finished result. This involves preparation and coordinating the people, stakeholders, and resources necessary to get the project built on time and within budget.
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Stage 3: Managing the Design Implementation The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures, and Guidelines
Measuring the Success of Design Implementation
Reviewing and Revising the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design KEY SKILLS:
-
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Selling the Design Strategy
Managing Client Relations Guiding Design Decisions Developing Good Working Relationships Verbal Communication
Stage 2: Managing the Design Process Giving Form to Business/design Strategy KEY SKILLS:
-
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Managing Creative Teams Facilitating the Design Process Developing Collaborative Cultures Visual Communication
Stage 3: Managing the Design Implementation The Project Management Process KEY SKILLS:
-
Project Management in Practice
Social and Environmental Responsibilities
Management and Leadership Leading and Advocating Design Soft skills and people management skills Spoken and Written Communication
Design Policies, Procedures, and Guidelines
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Thank you