So, What exactly is Design thinking?

General Problem-solving thinking

Human-centered Design thinking

Identify the production capacity

Understand the Human needs

Vs.

Ideate concepts to solve it Produce product/ service, etc. Fit the product/ service to the user

Produce a product/ service

Note: Good companies extensively apply a Human-centered Design-thinking methodology. For instance, Apple Technology Company adhered to Human-centered Design-thinking from the beginning, producing excellent products and services.

At its fundamental level, ‘Design thinking’ is a problem-solving method. Furthermore, it’s a ‘deeply human-centered’ and non-linear process where one thinks like a ‘designer’ to develop an innovative solution that addresses people’s needs. It places the people at the center and then thinks not just about a solution but also about how those people will feel when using those solutions.

The ‘Design thinking’ methodology produces viable results that significantly impact human, community, and societal well-being. Primarily, It starts with a desire to improve the human situation by following a human-centered approach. Further, it offers adequate tools to dig deeper to find new ways to improve products, services, or conditions that ensure well-being. Essentially, it follows an iterative process, trial and error, and testing prototypes with the prospective audience to determine the usability of those product/service solutions.

Note: Human-centered design is where designers focus on system users’ human needs. Cognitive science and usability engineering expert Don Norman sees it as a step above user-centered design. Its four principles are: 1) people-centered, 2) solving the right problem, 3) everything being a system, and 4) small-simple interventions.