Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Graphic Design for Visual Communication course Authored by: Dharam Mentor
UNIT Number: GDVC/U1/TG/Ch.01
Content - UNIT Number: GDVC/U1/TG/Ch.01 UNIT 1 : Chapter 01 Typography Letterform
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Topic - 1: Introduction to Typography - Letterform A) Definition and knowledge of the letterform. Topic - 2: Basic principle of the type A) The Anatomy of Type Topic - 3: Introduction to Type’s Low and High (stress) contrast parts A) What is typography contrast means? B) Tracing A to Z alphabets to understand the style of font Didot, Baskerville, and Gill Sans Topic - 4: Application three Newspaper & three Magazine typography analysis A) Create Alphabet Chart A to Z using referance materials
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Topic - 1: Introduction to Typography -Letterform A) Definition & knowledge of the letterform.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
A letterform is a term used mainly in typography to mean a letter’s shape.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
A letterform is a term used mainly in typography to mean a letter’s shape.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Definition: a letterform is a phrase used mainly in typography, palaeography, calligraphy & epigraphy to indicate a letter’s shape. A letterform is a type of glyph, which is a specific, tangible form or way of writing an abstract character or grapheme.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Definition: a letterform is a phrase used mainly in typography, palaeography, calligraphy & epigraphy to indicate a letter’s shape. A letterform is a type of glyph, which is a specific, tangible form or way of writing an abstract character.
Palaeography: is the
Epigraphy: is the study of
Glyph: is an elemental
study of ancient &
inscriptions like writing.
symbol within an agreed
historical handwriting. It’s
It is the science of identifying
set of symbols, intended to
study of the deciphering
graphemes, clarifying their
represent a distinct character
& dating of historical
meanings, classifying their
for the purposes of writing.
manuscripts.
uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Palaeography: is the
Epigraphy: is the study of
Glyph: is an elemental
study of ancient &
inscriptions like writing.
symbol within an agreed
historical handwriting. It’s
It is the science of identifying
set of symbols, intended to
study of the deciphering
graphemes, clarifying their
represent a distinct character
& dating of historical
meanings, classifying their
for the purposes of writing.
manuscripts.
uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Palaeography: is the
Epigraphy: is the study of
Glyph: is an elemental
study of ancient &
inscriptions like writing.
symbol within an agreed
historical handwriting. It’s
It is the science of identifying
set of symbols, intended to
study of the deciphering
graphemes, clarifying their
represent a distinct character
& dating of historical
meanings, classifying their
for the purposes of writing.
manuscripts.
uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Palaeography: is the
Epigraphy: is the study of
Glyph: is an elemental
study of ancient &
inscriptions like writing.
symbol within an agreed
historical handwriting. It’s
It is the science of identifying
set of symbols, intended to
study of the deciphering
graphemes, clarifying their
represent a distinct character
& dating of historical
meanings, classifying their
for the purposes of writing.
manuscripts.
uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
In Sum...
Palaeography: is the
Epigraphy: is the study of
Glyph: is an elemental
study of ancient &
inscriptions like writing.
symbol within an agreed
historical handwriting. It’s
It is the science of identifying
set of symbols, intended to
study of the deciphering
graphemes, clarifying their
represent a distinct character
& dating of historical
meanings, classifying their
for the purposes of writing.
manuscripts.
uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
In Sum...
A letterform is a term used mainly in typography to mean a letter’s shape.
f
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Design for visual communication
Unit 1 Research & Development Part 1 Letterforms
Topic - 2: Basic principle of the type A) The Anatomy of Type
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Anatomy of Typography - Typefaces, like most things, are made up of parts. - The characteristics of these parts give typefaces their character.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Baseline It is a line that is invisible and where all the letters sit.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Mean line The mean line is the imaginary line at the top of the body of characters in lowercase.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
X-height It is the distance formed between the baseline and mean line of the body of characters in lowercase.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Ascender Line It is an upward vertical stroke mainly founded on lowercase letters that extends above the typeface’s x-height, such as the letters ‘b’, ‘d’, ‘f’, ‘h’ ‘k’ etc.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Descender Line A downward vertical stroke generally found on lowercase letters extends below the baseline, such as the letters ‘g’, ‘j’, ‘p’, ‘q’, and ‘y’.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Apex It is the uppermost connecting point of a letterform where two strokes meet
Crossbar A crossbar is an enclosed horizontal stroke—the horizontal stroke in the letter such as A, H, e, and f.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Arm The arm is a horizontal stroke that does connect to a stem on one or both ends. The top of the capital T and the horizontal strokes of the E are examples of arms. Stem
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Bowl A curved stroke creates an enclosed space within a character —for example, letters like d, b, and g.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Counter closed/open An enclosed and partially enclosed area of white space within a letter, such as d, o, and s. It may sometimes refer only to closed space,
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Aperture Aperture is referred partially enclosed spaces in m, n, or h are the aperture.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Ear A small stroke found on the upper right bowl of some lowercase letter ‘g.’
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Shoulder A curved stroke is extending down from a stem such as in letters “m”, “h” and “n”
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Stem The vertical strokes, which are the main and heavy parts of the letters, are termed stem.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Tail A descending stroke, for example, the descending on the letter Q, often curved diagonal stroke on K or R, is the tail. The descender on some letters like g, j, p, q, and y are also called tails.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Tittle The title is defined as the dot above the lowercase “j” and “i”.
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Topic - 3: Introduction to typography Low & High contrast parts A) What is typography contrast means? B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
A) What is typography contrast means? Typography contrast refers to weight contrast, which indicates the difference between thick and thin strokes.
Name Thick stroke
Less thick stroke
Typography Low-contrast
Name
Thick stroke
Thin stroke
Typography High-contrast
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Low-contrast Medium-contrast High-contrast
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Gill Sans Baskerville Didot
Low-contrast Medium-contrast High-contrast
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Gill Sans
Baskerville
Didot
typography typography typography
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans
B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans
afgkno psxyz
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Didot
B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans
afgkno psxyz
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Baskerville
B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans
afgkno psxyz
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Gill Sans
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Topic - 4: Application three Newspaper & three Magazine typography analysis A) Create Alphabet Chart A to Z using referance materials
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
A) Create Alphabet Chart A to Z using referance materials - Magazine
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
A) Create Alphabet Chart A to Z using referance materials - Newspapers
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Eample: Create Alphabet Chart A to Z using referance materials - Magazine
Graphic Design for Visual Communication course | Authored by: Dharam Mentor
Thank You