D-‐FORMAT MARKET STORE REVAMP
MARKET STORE REVAMP
OBJECTIVES :
• Rebranding the store • Unilever Store ambience • Create more impact for customer to pick Unilever products instead of compeBtor
MARKET STORE ZONING ZONING :
DiferenBate the zone based on 4 zones ;
BACK ZONE
1. Back Zone
has more exposure from traffic
2. LeP Zone
Only has 1 exposure which comes from the opposite way
3. Right Zone
Only has 1 exposure which comes from the opposite way
4. Front Zone
Eye level visibility
LEFT ZONE
FRONT ZONE
RIGHT ZONE
MARKET STORE LAYOUT LAYOUT :
HIGHLIGHTED BAY • • •
Bay for product focus Prefer lighted Has big visual
MENS BAY • • •
Bay for Mens Product Expose& focused on 1 Product for display & visual Strong color idenBty and Tagline
GONDOLA • Highlighted product •
expanding Space Product Glorifier placed to make customer easier to see the product
FRONT SHOWCASE • SkirBng add ons to support whole displays
HIGHLIGHTED BAY GONDOLA MENS BAY
FRONT SHOWCASE
BRAND ANALYZE
ANALYZE :
• Expose Brand that has the biggest exposure for Ladies • Expose brand that need to be highlighted for Men • Create more impact with bring out the color idenBty for each brand above
MARKET STORE REVAMP DESIGN
PERSPECTIVE
PERSPECTIVE
REGULAR BAY DESIGN
MAIN VISUAL
SHELFTALKER
SHELF STRIP SHELF VISION
MENS BAY DESIGN
MAIN VISUAL
SHELFTALKER
SHELF STRIP SHELF STRIP
SHELF VISION
GLORIFIER DESIGN
GUIDANCE : PLACEMENT •
To be put on top of the Gondola to expand the area for product focus in Highligted Bay
DISTRIBUTIONS •
•
Allocated align with the MarkeBng Campaign for Market Store Produced with light material ex. Card Board
FRONT FACE
PERSPECTIVES
BACK ZONE GUIDELINE
GUIDANCE :
• HEADER VISUAL More than 3 bays need to be full height and width visual • HIGHLIGHTED BAY Highlighted bay in the middle of the Back Zone to be focused on the product that wants to be exposed • PLANOGRAM Display UNILEVER Product on upper rack at 1st,2nd,3rd Shelves to create an impact
Upper Rack
Bo_om Rack
REGULAR BAY HIGHLIGHTED BAY REGULAR BAY
LEFT ZONE GUIDELINE
GUIDANCE :
• HEADER VISUAL Less than 2 bays ; 1 bay for 1 Visual 1 Visual for Product / tagline 1 Visual for Images • PLANOGRAM Display UNILEVER Product on upper rack at 1st,2nd,3rd Shelves to create an impact
Upper Rack
Bo_om Rack
REGULAR BAY
REGULAR BAY
RIGHT ZONE GUIDELINE
GUIDANCE :
• HEADER VISUAL Less than 2 bays ; 1 bay for 1 Visual 1 Visual for Product / tagline 1 Visual for Images • PLANOGRAM Display UNILEVER Product on upper rack at 1st,2nd,3rd Shelves to create an impact
Upper Rack
Bo_om Rack
REGULAR BAY
MENS BAY
THANK YOU