THE OFFICIAL
GOLD’S GYM STORE
content
Brand Introduction Store Design Objectives Store Segmentation Store Key Message Store Zoning Store Layout Store Ambience Display System
brand introduction In always keeping up to the needs of the active sportsmen, Gold's Gym has leveraging out their services to a convenient one-stop fitness training ground. Gold's Gym store aim to supply the needs of sportsmen ranging from Fashion, Health Supplement, Active Gear that will support their fitness activity to keep their body in shape.
store design objectives - Entrance Creates expectation and offer promises , accessible to the gym club - Implement retail strategy leads the customer through the store journey using lighting, signage, display leads customer through path of discovery - Build Loyalty for Gold's Gym Member increasing the number of customer towards Gold's gym member, create an awareness - Best techniques for merchandise presentation implement all the collection to create one story. - Standardize all the size of the store based on the requirement
store segmentation BIG STORE
MEDIUM STORE
SMALL STORE
25 SQM
20 SQM
15 SQM
By Size
By Location
Business District
RURAL AREA
All stores that located and surrounded
All stores that located inside the rural
by commercial and business center,
area, has potential customer
has a potential customer
from residences & college student.
from young proffessional & executive
store key messages Strong represent gold's gym images
Groovy ShowING In-trend Collection
Energy active and sports enthusiasm
STOREZONING Warm-Up Space An inspired, well-lit entrance, where visitors can see the spirit & team work motivation through the facade / store looks. Training Space the boundaries of the typical training site and generates a very impactful place for visitors to see the collection. The collection represent the goal to achieve and show the lifestyle that consumers pursue. Reward Space An area that visitors can delight themselves with the pleasant collection Achievement Space setting the goal area for the staff to boost their mood and make a competition amongs the other store
WARM UP SPACE Window display, Highlighted area, Promotional area TRAINING SPACE FASHION area : 80% HEALTH SUPPLEMENT area : 10% ACTIVE GEAR area : 10% REWARD SPACE Dressing room, sitting area, gift & entertainment ACHIEVEMENT SPACE cashier area, staff locker
STORE LAY-OUT
Seasonal highlighted Area
STORE AMBIENCE ORGANIZED DISPLAY
FOCUS & STIMULATING VISUAL
ATTRACTIVE WINDOW & DISPLAY
WALL FIXTURES ACOMODATE ALL THE COLLECTION * FASHION WALL FIXTURES * HEALTH SUPPLEMENT WALL FIXTURES * ACTIVE GEAR WALL FIXTURES ISLAND RACK ACOMODATE ALL THE COLLECTION FROM PREVIOUS SEASON * FASHION ISLAND RACK * ACTIVE GEAR ISLAND RACK TABLE DISPLAY HIGHLIGHTED ALL THE NEW COLLECTION AND MARKETING PROMOTION / GRAPHIC POP * FASHION & ACTIVE GEAR TABLE DISPLAY
IDEAL FIXTURES
POSTER / IMAGES
WHOLE RANGE COLLECTION DISPLAY - TOP - BOTTOM - OUTERWEAR - SPORTS GEAR
T H A N K
Y O U