Visual Merchandising GUIDELINE
DreamWorks Trolls © 2016 DreamWorks Animation LLC. All Rights Reserved.
The Story
Bringing up the nostalgia
Trolls have been around since the 1960’s and have made a comeback as the must-‐have-‐toy in several generaNons since, becoming especially popular in the 90’s. Now the toy’s coming back as a Dreamworks movie and The LiSle Things She Needs ready to bringing up the nostalgia with the new character’s posi0vity and good energy. Launch with the ambience of the trolls town in The flagship store window display and display area, The LiSle Things She Needs ready to accompany your nostalgic shopping Nme and bringing your fave freaky lil’ friends to life and feed your daily dose of fashion style.
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Sparkling Lights Artsy Wool & Felt Sauna Glittery Glitz Colorful Pods
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Retail Plan
Trolls x TLTSN Flagship display will feature whole collecNons seen as happiness town. Customer can enjoy exciNng window display and go through the nostalgic moment in The Li6le Things She Needs Store. All happy girls can bring up their nostalgia and parNcipate to celebrate this special collecNons in selected store spreading throughout Indonesia. Store List : Kota Kasablanka – Jakarta ; Flagship Store Grand Indonesia – Jakarta ; Flagship Store Summarecon Mall Bekasi ; Flagship Store And the rest of the TLTSN stores.
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 03
Floor Plan Trolls x TLTSN will be placed in several area around the store. The area will be captured sense of Trolls Town surrounded by TLTSN Fall Winter Theme ; Hello Sunshine The Spots are : 1. Window Display ( Flagship Store ) 2. Front Store ; Table Display 3. Higlighted Island Rack
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 04
Store Look FW 2016 seasonal theme
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Window Display Looks
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Window Display Paper Flower Artificial Lights Pods made from resin TLTSN x TROLLS Product
Trolls Background Trolls Character & props made with CardBoard
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Table Display Flagship Store Paper Flowers
Bag Display with Bag display hook
Flower Felt Display
Trolls background with logo Sticker placed on Table | THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Table Display Flagship
trolls character | THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Table Display Selected Store
Bag Display with Bag display hook
Flower Felt Display
Trolls background with logo Sticker placed on Table Trolls Character & props made with CardBoard | THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
Island Rack Highlight Products Trolls Characters
Flower Felt Display
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01
R ETAI L D E V E LO PM E NT 2 0 1 6
DreamWorks Trolls © 2016 DreamWorks Animation LLC. All Rights Reserved.
| THE LITTLE THINGS SHE NEEDS | FALL WINTER 16 | TROLLS X TLTSN | VISUAL MERCHANDISING GUIDELINE | 01