MERCHANDISING DIRECTIVE SPRING / SUMMER 2015
GLOBAL **PLEASE NOTE ALL THE COLLATERAL WILL BE AVAILABLE ON AUGUST 2014**
TABLE OF CONTENTS WINDOW INTRODUCTION WINDOW SETUP DISPLAY TABLE PRODUCT HIGHLIGHT
LAUNCH ELEMENTS PROPS POP FREEBIES
IN-STORE SETUPS HOTSPOTS POWERWALL ISLAND RACK
WINDOWS INTRODUCTION . WINDOW SETUP . DISPLAY TABLE . PRODUCT HIGHLIGHT
INTRODUCTION
"Greeting Wakai Lovers into
MEXICO Ambience
with Loco
Charro
character in all Wakai Stores."
WINDOW SETUP
DISPLAY TABLE
"Celebrate El Dia de los Muertos (the Day of the Dead), with Wakai to remember and prepare Special Wakai Collection in honor of those who love Wakai."
PRODUCT HIGHLIGHT CORE STAMP COLLECTION SERAPE FIESTA MUERTE GUANAJATO CALAVERA XANTOLO
PRODUCT HIGHLIGHT
CORE FASHION COLLECTION CHIAPAS BINESI HERNANDEZ
LAUNCH ELEMENTS PROPS . POP . FREEBIES
PROPS
"Turn your store into lively
Sugar Skull
Serape
Papel Picada
Mexican Crepe Paper Flower
Mini Cactus
Maracash
Decorative Pattern Box
Sombrero
MEXICO
With Mexico Essential Props"
NEW ARRIVAL POP
"New Arrival Pop to highlight
WAKAI SHOES to Greet
MEXICO THEME
in Spring Summer 2015"
FREEBIES
"Attract Customer to collect Our Freebies With any Purchase of Wakai Shoes
Wakai Car Fragrance
MEXICO
Collection"
Wakai Matches
IN-STORE SETUPS HOTSPOT . POWERWALL . ISLAND RACK
HOTSPOT
"Nos Vamos A
MEXICO!
Celebrate MEXICO Theme With Pinata
WAKAI MEXICO HERO COLLECTION Enjoy the treats!" Create MEXICO HOTSPOT to promote your Wakai Hero Collection in your Selected Store.
POWERWALL REGULATION
"Display all the Mexico Shoes CORE CLASSIC & STAMPS on the Power Wall"
All Power Wall Box should be placed with shoe box
Display Power Wall based on range and categories
the shoes are taken
Place left side pair shoe on the shelving
Empty Shoe box should be reversed
Display Wakai Shoes Hero Collection on the shelving
WINDOW DISPLAY REPORT
Plaza Indoneis Store
WINDOW DISPLAY REPORT
Kota Kasablanka Store
THANK YOU!