Peanuts Collaboration Report

Page 1

WAKAI X PEANUTS


Introduction Peanuts is an American comic strip written and illustrated by Charles M. Schulz. Ran since 2 October 1950 – 13 February 2000, the strip becomes the most popular and influential in the history of the comic strip. The characters in Peanuts; Snoopy, Charlie Brown and the gang, have become the most recognizable cartoon characters in America — and have left an indelible mark on American culture.


Collections

Wakai will be launching 10 collections of Wakai x Peanuts in core classic sillhouettes. the character of classic identity of Peanuts Gang will be in all over the collection.


Press Release

Celebrating the 65th anniversary of the comic strip debut Peanuts and The Gang and the 50th anniversary of the landmark television special, “A Charlie Brown Christmas�, the Twentieth Century Fox Anumation and Blue Sky Studios. Wakai bring the iconice Peanuts characters onto the classic products combines with the original Wakai Shoes and also features canvas uppers, and signature new rubber outsole special patterns. Be readt for the fans to welcome the joyness of this season with #WakaixPeanuts


Packaging / Gimmick 60 cm

1.5 cm

drawstring threadline

43cm

32cm








Store Display Report

Peanuts Collections Wakai & Kohai display in Kota Kasablanka Store. Jakarta, Indonesia


Social Media - Instagram

Daily post for Peanuts Collection product photos with explanation of Wakai x Peanuts and Kohai x Peanuts.



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.