YSL BEAUTY POP UP STORE 25 SEPTEMBER – 1 OCTOBER 2017 JAKARTA
EVENT SUMMARY EVENT/ YSL BEAUTY POP UP STORE HIGHLIGHT/ VERNIS A LEVRES RELAUNCH DATE/ 25 SEPTEMBER - 1 OCTOBER 2017 LOCATION/ ATRIUM CENTRAL DEPARTMENT STORE, GRAND INDONESIA JAKARTA ATTENDANCE/ CELEBRITY, KOL, MEDIA, VIP, PUBLIC, CUSTOMERS
YSL POP UP STORE - JAKARTA SUMMARY
SALES RESULT
• TOTAL SELL OUT: IDR 1,323,000,000
• # LIP PRODUCTS SOLD: 1,034 • % CONTRIBUTION OF LIPS PRODUCT TO TTL SELL OUT : 42% • AVT: IDR 2,371,000 • TOTAL TRANSACTION : 558 CUSTOMER PROFILE
• # OF NEW RECRUITMENT: 216 • # OF EXISTING CUSTOMER: 342
YSL POP UP STORE - JAKARTA THE EVENT LOCATION: GRAND INDONESIA SHOPPING TOWN IS LOCATED RIGHT IN THE HEART OF THE CITY OF JAKARTA. IT IS ONE OF THE GRANDEST AND LARGEST SHOPPING COMPLEXES IN ALL OF INDONESIA. WITH A TOTAL RETAIL FLOOR AREA OF 6.9 MILLION SQUARE FEET AND PARKING FOR AS MANY AS 5,500 CARS, THE MASSIVE COMPLEX IS SPLIT INTO TWO MAIN BUILDINGS CONNECTED BY A SKYBRIDGE. IT HOUSES MANY HIGH-END BRANDS AND LUXURY DEPARTMENT STORE CHAIN SUCH AS SEIBU AND CENTRAL.
RETAILER COLLABORATION CENTRAL DEPARTMENT STORE IS OUR TOP 5 STORES, CONTRIBUTING 8% TO THE TOTAL SALES AND GROWING BY +19% IN YTD SEPTEMBER 2017
http://www.centralindonesia.co.id/
YSL POP UP STORE - JAKARTA THE LAYOUT
YSL POP UP STORE - JAKARTA THE LAYOUT
VR EXPERIENCE
LIP SHOWROOM
SOUNDWALL
YSL POP UP STORE - JAKARTA COMMUNICATION
Banners at main street in front of Grand Indonesia: 10 Poles, 20 banners
Standing Posters inside the Grand Indonesia Complex
YSL POP UP STORE - JAKARTA THE EXPERIENCE
YSL POP UP STORE - JAKARTA ENGRAVING FEVER
YSL POP UP STORE - JAKARTA EVENT SOCIAL MEDIA RESULTS REACH
6.2 MIO
TTL INSTAGRAM STORIES
712
TTL BUZZ
1,5K
ENGAGEMENT RATE
7%
YSL POP UP STORE - JAKARTA FEMALE DAILY NETWORK SOCIAL MEDIA POSTS http://femaledaily.com/
6 INSTAGRAM POSTS | 10 INSTA STORIES | 1 LIVE INSTA STORY | TTL IMPRESSION: 50.2K |TTL REACH: 38.6K |TTL ENGAGEMENT: 902 | TTL LIVE INSTA STORY VIEWS: 2732