“25 YEARS IN THE HISPANIC COMMUNITY” ESTADOS UNIDOS 3324 WILSHIRE BLVD. SUITE739 LOS ANGELES CA. 90010/USA TEL:(213) 674-8549 Whats App: (323) 392-5822 katya.martinez@diaadianewscom
MEDIA
EL SALVADOR 3ª. CALLE PONIENTE, No. 5224 COL. ESCALON, EL SALVADOR TEL: (503) 2259-1334/35 Whats App: (503) 7999-4783 lic.noyoladiaadia@gmail.com
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HISPANIC
KIT
MISSION
To become the number one newspapaer with more readers Latin American, be reliabre advertising medium effective for our custumer and to report it´s products and services our readers.
a
VISION
The Dia a Dia News vision is to continue informing the Latin American communities based in the U.S. especially what happens in their homes countries in terms of economy, social, political, tourism, their parties and all national events and encouraging them to invest with the objective of preserving the closeness and the ties that bind them together to their homeland.
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(503) 7999-4783
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ABOUT US •DÍA A DÍA NEWS free for the hispanic community, with 25 years in the market. •Día a Día News a weekly distributed free in Gran Los Angeles, San Fernando Valley and Orange Country, Riverside Countyard Los Angeles. •Our goal is obtained with the distribution of more than 40,000 copies per week in Latin American establishments such as restaurants, shop, supermarkets and consulates. •The content of our newspaper is not only updated but also educational and informative. •Our website www.diaadianes.com has more than 200,000 hits per month.
PROFILE OF THE MARKET The purchasing power of Latinos living in the United States is three times greater than that of others, which makes it the largest ethnic minority in the country, being responsible for 50% of the increase in consumption in recent years. It is also emphasized in this report that the Latino population increased by 54 percent between 2000 and 2013 and this is extremely important, since the higher population, more money goes to the economy. El Salvador to Los Angeles is a very strong market, since it is estimated that live an average of 2.2 million Salvadorans in the city, of which 200,000 have been benefited with the Temporary Protected Status (TPS). The 18% of the GDP of the El Salvador comes from remittances. But not only the Salvadorans represent a great potential for the market Angelino, but also the Guatemalan and Honduran. According to a study conducted in 2012, Guatemalan 1,044.209 migrants were in the American nation. With a shipment of more than $4 billion in remittances. It was also recorded 1.2 million Hondurans in the United States, which sent $3 billion in remittances annually.
MEDIA KIT
AREA OF DISTRIBUTION: The Newspaper Día a Día News is distributed each week in establishments visited by all our Hispanic brothers as are: supermarket chains, restaurants, bakeries, travel agencies, laundries, beauty parlors, service stations, etc. All those oriented to the Hispanic market. » The newspaper is published and distributed in Los Angeles California. » The total impact is an approximate of 40,000 copies each week.
www.diaadianews.com
MEDIA KIT
INDICATIONS FOR THE DELIVERY OF DESIGNS
MEDIA KIT
6 Columns x 14� Platform: PC or MAC Programs Files: FreeHand Version MX Resolution 300 DPI Color Mode CMYK Logos, Color codes established for company and Founts used Formats: EPS o TIFF Save on CD Designs will be printed on newsprint
SIZE SAMPLES OF ADVERTISEMENTS
Full Page.................................................................. Full Page.................................................................. 1/2 Page Vertical...................................................... 1/2 Page Horizontal.................................................. Banner...................................................................... 1/4 Page................................................................... 1/8 Page................................................................... 1/16 Page................................................................. Junior Page Horizontal............................................. Junior Page Vertical..................................................
Special Designs and Visual Impact SIZE SAMPLES OF SPECIAL ADVERTISEMENTS With Special Designs and Visual Impact
Special Sizes Cost of 1/2 Page The position depends (Internal Premium) Full Color, Black and White Frequency
SAMPLE SIZES OF SPECIAL ADVERTISEMENTS DOUBLE PAGE With Special Designs and Visual Impact
Special Sizes Cost of Double Page is depends of position (Internal Premium) Full Color, Black and White Frequency
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Per 1000s: $70.00 Minium Qty: 20,000 Max Size: 10"x12"
Full Page Junior Page 1/2 Page 1/4 Page 1/8 Horizontal 1/16 Horizontal
BASED FULL COLOR
Open Rates for FSIs (Inserts)
RATES NET 2016 $ 1,425.00 $ 1,282.00 $ 760.00 $ 427.50 $ 237.50 $ 123.50
1-10 x
INVESTMENT BY VOLUME
$ 1,355.00 $ 1,220.38 $ 722.00 $ 406.25 $ 225.62 $ 117.35
11-20x
Discount of 20% for B&W
$ 1,285.00 $1,155.45 $ 685.90 $ 385.82 $ 215.35 $ 111.45
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